csrollyson + valueprop + platform   5

Have you embraced Pinterest for your brand?
MUSTread explanation & value prop for pinterest & infographics; graphics as story elements Thx @chrisabraham #li
pinterest  infographic  analysis  valueprop  syndication  story  brand  exceptional  Platform 
june 2012 by csrollyson
It’s Time To Believe In RIM And The BlackBerry Again | TechCrunch
Argues that RIM/Blackberry are still viable if they focus on valueprop and execute crisply
enterprise  mobile  platform  blackberry  apple  google  android  ios  executive  management  turnaround  pointofview  q1  2012  valueprop  Competition 
march 2012 by csrollyson
The Mounting Minuses at Google+ - WSJ.com
MSM analysis misses the point by assuming Google+ is a social network
2blog  google  plus  facebook  comparison  q1  2012  valueprop  msm  metrics  Platform  google+ 
february 2012 by csrollyson
What is Google+ (Google Plus) and do I need it? - YouTube
MUSTsee: compelling, simple (and funny) valueprop I've seen for Google+ v. Facebook Thx @jaana #fb
google  plus  facebook  valueprop  video  funny  search  rss  2snr  2execguide  news  Platform  google+ 
february 2012 by csrollyson
Google+ is not a social network, but it’s not a graveyard, either | VentureBeat
VentureBeat interviews Brad Horowitz on the strategy for Google+ and on his reaction to journalists and bloggers. Although he's coy about the strategy's specifics, he verified that Google+ was never conceived as a social network; rather it's a way to personalize and glue together users' experiences with all other Google products. There's also an explicit attempt to learn from their own and others' mistakes in terms of user experience; for example, various products (i.e. Plus Gmail Search Docs Blogger..) will enable different identity choices: realname, anonymous, pseudonymous). In this, Google's endgame is similar to Facebook's: to provide advertisers a better picture of user wishes so they can advertise more effectively. I still stand by my assertion that Google+ will change the context and pressure social networks in unusual ways, so I'll be following it closely. But don't think of it as a social network to begin seeing its disruptive potential.
google  plus  executive  analysis  strategy  interview  q4  2011  adoption  comparison  facebook  twitter  valueprop  2blog  social  network  notabene  Platform  google+ 
november 2011 by csrollyson

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