csrollyson + valueprop + experience   4

Beyond Social Media Marketing, Part 2
A model for the value of product/service in terms of customer experience
product  service  valueprop  model  customer  client  experience  social  business 
april 2013 by csrollyson
Is Starbucks in an Existential Wilderness?
Gr8 case study altho slow start.. excellent questioning of strategy, positioning
customer  experience  Casestudy  cpg  Coffee  fastfood  strategy  ValueProp  exceptional 
september 2009 by csrollyson

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