csrollyson + twitter + b2c   9

INFOGRAPHIC: Scoring Klout: The Inside Scoop on the Web's Hottest Measure of Social Influence
Why I unplugged Klout: epitomizes shallow pop culture #socialmedia "metrics" Thx @charleshgreen #fb
klout  measurement  social  media  consumer  b2c  linkedin  facebook  twitter  foursquare  influence  brand  2csra  geosocial 
july 2012 by csrollyson
Case Study: Toyota’s Social Media Outreach | SixEstate Communications and Newsblogging
Scant details but provides high-level view of Toyota's social media response to 2010 recall crisis; shows many parts of the campaign but doesn't go into detail
casestudy  automotive  2010  crisis  Toyota  social  media  twitter  outreach  111cruc  b2c  blog  digg  msm  integration 
november 2010 by csrollyson
Twitter 101 for Business — A Special Guide
Just released: the official business guide to Twitter h/t @mashable !
2tw  Twitter  Guide  Business  b2b  b2c  tactic 
july 2009 by csrollyson
Marketers find Twitter a tweet recipe for success
Recent examples of firms using Twitter for business h/t @bwdumars!
Twitter  Casestudy  B2C 
april 2009 by csrollyson

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