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The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute
Do you doubt that social business is real? 130-page McKinsey report says yes. Note most economic value in collaboration, not marketing.
social  business  report  research  q3  2012  transformation  mckinsey  vision  model  economy  cpg  Financialservices  manufacturing  professional  services  adoption  analysis  foundation  strategy  reference  cdo  digital 
july 2012 by csrollyson

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