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The strength of ‘weak signals’ | McKinsey & Company
McKinsey reflection on #SocialBusiness social media "weak signals" & how they add value to traditional listening, metrics
social  media  business  customer  usecase  mckinsey  Q1  2014  pointofview  example  retail  parent  digital  analytics  big  data  cdo  2blog 
february 2014 by csrollyson

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