csrollyson + notabene   24

How to Generate Leads from Social Media — SocialMouths
Nice to see dawning recognition that social business needs some structure and planning to produce business value. This post presents 5-part approach to generating leads: strategy, due diligence, content connected to prime stakeholders, connect to marketing, involve sales team. Great example of beginning to treat social business seriously, but it's missing several key elements. It's still too focused on "content," which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than "content"—but that's precisely WHY people value it more. In addition, the post doesn't mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That's why http://www.socialbusinessservices.biz is dedicated to it.
social  media  business  strategy  lead  sales  b2b  2snr  blog  network  adoption  howto  notabene 
march 2012 by csrollyson
Mastering The Uncomfortable Art Of Personal Branding | Fast Company
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
personal  business  story  brand  howto  insight  social  media  network  twitter  facebook  linkedin  blog  notabene  2execguide 
march 2012 by csrollyson
How to get more honest search results - InfoWorld
Backlash against Google/Google+, this post shows how to 1) how to disconnect Google+ from Google search results and 2) configure your browser to default to non-Google search engines. Useful, but assumes 2 things that will be untrue for some people: a) Google+ results "pollute" search results in all cases; b) Yahoo/Bing give better search results. Although all of the above could be true in some cases, the devil is in the details. It is surprising that the post didn't mention a much better alternative: info.com, whose algorithm sorts results from all three search engines. Executive's Guide recommends being aware of the ground shifting under search. Don't get caught up in religious wars, and try different things. As we have argued in these pages here, Google+ results will enhance certain kinds of searches and will return inferior results in others. As infoworld says, users can "filter out" Google+ search results on a case-by-case basis, so the watchword is to try different things. Also, get acquainted with info.com, it could add serious value in some use cases/situations. If you really want "quality" in terms of what you're trying to accomplish, Google+ has made it more complicated. C'est la vie, quoi! ;^(
backlash  google  plus  search  yahoo  bing  browser  howto  notabene  2execguide  Platform  google+ 
march 2012 by csrollyson
More sales leads stem from websites, not social media (survey) | ZDNet
ZDNet reports on "research" that finds that websites provide 7 times more sales leads than "social media" but the writer doesn't appreciate the self-irony in the second paragraph: "A company’s corporate website was found to be the top source of new sales leads online — second only to personal referrals.." As B2B continues to adopt social business, more word of mouth, i.e. personal referrals, happens online. Another reason I'm calling out this post is that it misinforms readers by treating "sales leads" as a homogeneous category. Our clients don't care about general adoption; what's more relevant is adoption by their prospects. This post treats all leads as the same, so it's really the equivalent of informational fast food. To end on a dour note, misinformation can work to your advantage because your rivals may read it and believe while you can see through it, invest and pull ahead.
b2b  sales  2sbs  notabene  website  social  business  media  referral  comparison  q3  2011  debunk 
march 2012 by csrollyson
Re-localization Opportunities - Local 2.0
Outlines new trend, "Relocalization" or the inevitable "Local 2.0" that's a backlash against malls, industrial "retail" and online "community." Presages resurgence of "face to face" interaction, people paying a premium for locally produced products and "townish" community. It's a new synthesis: people don't believe in commuting, and many workers are accustomed to working "from home" or in Starbucks or other public coworking spaces. It carries a strong green, anti-carbon tinge as well. And it's not at all incompatible with periodic jetsetting, everything can interoperate. Definitely worth watching!
local  town  city  disruption  transformation  culture  backlash  relocalization  synthesis  vision  insight  retail  2snr  notabene 
february 2012 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  services  2sbs  notabene  Financialservices 
february 2012 by csrollyson
How Companies Learn Your Secrets - NYTimes.com
MUST READ: Although Valley visionaries and enterprise data engineers have been talking about "big data" for years, this post brings it down to the personal retail level. Due to the growing appreciation of social data and behavior, data scientists and marketers now have the glue to use data to increase relevance to customers and clients. In this case, data engineers analyzed purchase behavior of pregnant mothers, sifting through voluminous retail data, and they found plenty of patterns that indicated that women were pregnant, down to the trimester! Obviously, enterprises have a large responsibility to use data in ways that won't violate trust, and many will make mistakes in their efforts to pump up quarterly numbers.Put another way, buying transactions are *very* social, so retailers, whether bricks and mortar or ecommerce, will unleash tremendous intelligence in the next 3-5 years. The value of big data intelligence will be increased by an order of magnitude when combined with social network data.
retail  data  minging  big  etail  pregnancy  social  mother  analysis  target  life  event  2snr  privacy  exposé  notabene 
february 2012 by csrollyson
How to update Twitter and Facebook with your Google+ posts | Ian Anderson Gray
Useful hacks and explanation: explains Google's slowness with making API available, which keeps Google+ disconnected from the rest of the ecosytem and frustrates users. This imposes a high cost of use because users are only able to post from Google+. Since it delays the adoption of Google+, it's bound to frustrate Google, too, which is a good thing! (we're in alignment ;^)
google  plus  tool  twitter  facebook  twitterfeed  API  software  syndication  notabene  application  Platform  google+ 
february 2012 by csrollyson
Google's Strategy To Boost Its G+ Social Network Risks Harming Quality Of Search Warns SEO Expert - SVW
Useful riff on disruptive potential of Google+ nonetheless has glaring holes and reflects arbitrary assumptions. I recommend reading it to learn about this argument, which is based on this questionable logic: "social data degrades the 'quality' of search results." The real answer is far less satisfying, "It depends." Some search results will be improved with social data while others won't. Search, SEO/SEM and other players dislike Google+ when it disrupts their businesses. Expect, and listen to, these arguments, but realize that they are often biased.
google  plus  analysis  seo  pointofview  q1  2012  search  social  network  2execguide  notabene  Platform  google+ 
february 2012 by csrollyson
Through Buddy Media, HootSuite & More, Google+ Pages Get Third-Party Management Tools | TechCrunch
Google spinning up Google+'s developer ecosystem. As I've written from the beginning, Google is playing the long game here; it's obvious that an inordinate amount of WordPress's Facebook's and Twitter's strengths and value has come from their APIs and developer communities (they're all platform plays from this perspective), and Google is taking its time, experimenting. They are executing very well and have time to do it right. Monitor this carefully, the functionality will accelerate. Google may also be taking some lessons from LinkedIn and how they have used an extremely controlled approach to their developer community. Google is also feeling the pain of the chaotic (according to some) Android developer community. A lot of lessons they may be considering.
google  plus  application  hootsuite  plugin  developer  community  q4  2011  notabene  Pages  Brand  Vision  Platform  google+ 
november 2011 by csrollyson
Google+ is not a social network, but it’s not a graveyard, either | VentureBeat
VentureBeat interviews Brad Horowitz on the strategy for Google+ and on his reaction to journalists and bloggers. Although he's coy about the strategy's specifics, he verified that Google+ was never conceived as a social network; rather it's a way to personalize and glue together users' experiences with all other Google products. There's also an explicit attempt to learn from their own and others' mistakes in terms of user experience; for example, various products (i.e. Plus Gmail Search Docs Blogger..) will enable different identity choices: realname, anonymous, pseudonymous). In this, Google's endgame is similar to Facebook's: to provide advertisers a better picture of user wishes so they can advertise more effectively. I still stand by my assertion that Google+ will change the context and pressure social networks in unusual ways, so I'll be following it closely. But don't think of it as a social network to begin seeing its disruptive potential.
google  plus  executive  analysis  strategy  interview  q4  2011  adoption  comparison  facebook  twitter  valueprop  2blog  social  network  notabene  Platform  google+ 
november 2011 by csrollyson
Richmond Sim: Google+ opens up to enterprises and apps
Short post on the significance of the integration of Google+ and Google Apps - and how to migrate your Google+ presence from a personal Google account to a Google Apps account in order to use Google Apps' arsenal of online tools, for photo editing and many others.
google  plus  applications  apps  integration  development  q4  2011  example  migrate  news  notabene  Platform  google+ 
october 2011 by csrollyson
10 Essential Google+ Tips -- InformationWeek
Useful post gives ten bite-sized tips for how to use Google+ that reflect its ongoing development and satisfy your instant gratification hacker. A sampling: how to search Google+ content (no official search available), how to italicize, bold & strikethrough text, how to do the equivalent of bookmarking within G+ and how to reorder Circles.
google  plus  guide  chrome  widget  notabene  q4  2011  Circle  Markup  Search  howto  Platform  google+ 
october 2011 by csrollyson
Inside Google Plus | Wired Magazine
Wired interview with Brad Horowitz, Google's VP of Products offers valuable insight into how Google perceives Google+. This shows why it's a mistake to consider "Plus" just another social network. Google wants to make it the central hub of digital content sharing. One interesting insight: much of the "sharing" on Google+ is private, unlike in Twitter and Facebook, so it isn't visible to the public. This makes it difficult for pundits to correct its adoption. I predict that Google+ will disrupt the concept of "social networks" significantly and raise the bar in numerous areas. It is extremely significant when you reflect on Horowitz's remarks and what Google does.
Google  plus  notabene  q3  2011  interview  social  network  insight  buzz  development  team  media  sharing  anonymous  pseudonymous  guide  Platform  google+ 
october 2011 by csrollyson
Can Google+ Become A Biz Collaboration Tool? - The BrainYard - InformationWeek
Must read post speculating on whether Google will integrate Google+ with Docs to make an enterprise play, disrupting Yammer, Socialtext and other lightweight social enterprise players. This is exactly how to think and why most people miss the true significance of Google+: it's a social infrastructure into which users will be able to plug many of their other Web activities (such as using Google Docs, Gmail, Payments, etc.). This makes it far more significant that "another social network." Thx @jowyang #fb
google  plus  enterprise  docs  integration  speculation  securing  authentication  product  management  strategy  q4  2011  2snr  notabene  Platform  google+ 
october 2011 by csrollyson
Introducing the Insights Dashboard from Facebook | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing
Written just after Insights 2.0 launched in June 2010, a solid explanation of Facebook Insights 3 screens, their features and the data they display. Best read with additional browser tab open with your Page's Insights displayed, so you can follow the explanations. Some things have changed, but overall still useful. What's missing is how you make the information useful and actionable for your initiatives, but that's part of the fun.
facebook  insights  guide  2010  Q2  2fb  analytics  statistics  measurement  social  media  network  engagement  notabene 
january 2011 by csrollyson
Facebook Friends: How to Say No to the Boss - Kommein
General advice about accepting your boss's Facebook invitation; makes the case for employees' rights to a separate personal identify. A few things to add: 1) Use Friend Lists to control access to your types of content (e.g. you can have a Friend list that doesn't have access to your Wall or certain photos); 2) Think about your content; are you out there with your Friends on Facebook? If so, think longer B4 accepting!
Facebook  company  employee  employer  culture  Friend  Boss  Advice  professional  personal  2fb  notabene 
november 2010 by csrollyson
The Facebook News Feed: How it Works,10 Biggest Secrets - The Daily Beast
Analysis of how Facebook's News Feed features work. Conclusions: if you want to show up in your friends' news feeds, offer links to images and videos, which carry the most engagement and seem to have the highest rating. Web links are next best. Personal status updates seem to be rated lowest. However, when your friends comment on your activity, that increases your visibility significantly.
Facebook  2fb  research  analysis  news  feature  notabene 
october 2010 by csrollyson
Skype Gets Serious Facebook Integration
Another indication that Facebook's role as a feature-rich portal/platform is growing; in some cases, "push to talk" can add immense value to social interactions, and it seems like Facebook wants to explore usage before creating a native app by studying Skype/Facebook user adoption. Also good to watch to see how synergy flowers between Skype's and Facebook's large networks in terms of user growth
facebook  skype  2fb  platform  news  q4  2010  integration  call  Social  Network  notabene 
october 2010 by csrollyson
A Beginner’s Guide to Facebook Insights
Ekaterina does a nice job of explaining Facebook Insights in a straightforward guide. She goes through its main metrics: understand basics of: Total Likes, Average Likes, Demographics, Page Views, Mentions, Tab Views, Referrers and Impressions. Doesn't address the how these things explain relationship and monetization, but a great start and explained so non-metrics geeks can understand
Facebook  2fb  NotaBene  Metrics  Measurement  Guide 
october 2010 by csrollyson
Get Satisfaction Turns Facebook Fan Pages into Customer Support Hubs
Short post explains the Facebook Social Engagement Hub, an alliance between Facebook and Get Satisfaction (G.S.), the online customer service firm. When G.S. clients buy the Facebook option, customers' comments on Facebook get synchronized with the G.S. platform, so Facebook content mixes seamlessly with G.S. content. Deep integration comingles Facebook and G.S. customer service conversations.
Facebook  2fb  NotaBene  customer  service  alliance  innovation  2010  Q2 
september 2010 by csrollyson
Facebook Unveils Recommended Subscriptions
Facebook quietly launches a blockbuster new feature relevant to brands. "Page Browswer" which is a page of pretty icons that, based on Facebook algorithms, you will probably like. When you click in icon, you "Like" it in a Facebook action. According to RWW, that creates an indelible connection with that brand. Even though you can "Unlike" it later, it doesn't totally break the bond. Hmm.
facebook  2fb  notabene  Page  Directory  Insight  Recommendation  Feature  Privacy  2010  Q3  News 
september 2010 by csrollyson
Twitter Passes Myspace to Become Third Most Trafficked Social Network
Major milestone: Twitter overtakes MySpace as 3rd most trafficked "social network" while Facebook sits comfortably in the #1 spot. Although Twitter and MySpace executives played down the news, the fact is that Twitter is evolving and being used by more mainstream users, thus winning in the attention game; its recent redesign accommodate people who don't tweet but use it as a real-time news network.
Twitter  MySpace  NotaBene  Milestone  Q3  2010  Comparison  Rank  Competition  2tw 
september 2010 by csrollyson
Top 5 Emerging Brand Trends on Facebook
Offers several corporate case studies and some in-depth explanation of strategy and tactics. Examples: Facebook exclusive campaigns from Ford, Nike and music label Vevo in which brands release initiatives on Facebook first. Fascinating examples of geosocial Facebook Places experiments as well as brand customer service examples. For the latter, two vendors of service platforms *on* Facebook Pages.
Facebook  2fb  NotaBene  casestudy  Brand  Customer  Service  Automotive  Mall  Realestate  Retail  Vendor  Application  geosocial  music  LBS 
september 2010 by csrollyson

related tags

2blog  2execguide  2fb  2sbs  2snr  2tw  adoption  Advice  alliance  analysis  analytics  anonymous  API  application  applications  apps  authentication  Automotive  b2b  backlash  big  bing  blog  Boss  brand  browser  business  buzz  call  casestudy  chrome  Circle  city  community  company  comparison  Competition  culture  customer  data  debunk  developer  development  Directory  disruption  docs  employee  employer  employment  engagement  enterprise  etail  event  example  executive  exposé  facebook  feature  Financialservices  Friend  fund  geosocial  google  google+  guide  hootsuite  howto  innovation  insight  insights  integration  interview  kentucky  LBS  lead  life  linkedin  local  Mall  management  marketing  Markup  mayor  measurement  media  Metrics  migrate  Milestone  minging  mother  music  MySpace  network  news  notabene  Page  Pages  personal  platform  plugin  plus  pointofview  pregnancy  privacy  product  professional  pseudonymous  q1  Q2  q3  q4  Rank  Realestate  Recommendation  referral  relocalization  research  retail  sales  search  securing  seo  service  services  sharing  skype  social  software  speculation  statistics  story  strategy  syndication  synthesis  target  team  tool  town  transformation  twitter  twitterfeed  valueprop  Vendor  vision  website  widget  yahoo 

Copy this bookmark: