csrollyson + lifetime   15

Marketers Are Using Business Metrics to Measure Experience | BtoB - AdAge
PROGRESS + room to grow: #marketers pivot to real business metrics but campaign redesign needed
marketing  cmo  transformation  q1  2016  adoption  customer  engagement  measurement  metrics  lifetime  value  cdo  cco 
february 2016 by csrollyson
Beyond the Click: What’s Truly Driving Your Conversion Rate?
#SocialMedia #5 most critical factor in brand reputation, after product quality, cost, customer svc
q3  2015  customer  experience  acquisition  conversion  website  mobile  service  Research  Statistics  lifetime  value  proposition  social  media  review  reputation  marketing  operations  2snr  2sbs 
august 2015 by csrollyson
How much should you invest in marketing?
ROI marketing, customer acquisition & lifetime value
customer  acquisition  marketing  lifetime  value  ROI  profit 
july 2015 by csrollyson
The True Cost of Declined Orders - Blog | Riskified
Suberb post analyzes ecommerce cost of false positives due to fraud solutions + models, calculations
customer  acquisition  ecommerce  fraud  cost  profit  lifetime  value  reference  software  solution  decline  reject  order  merchant  q1  2015  2snr  2execguide  2sbs 
july 2015 by csrollyson
11 most important ecommerce metrics to keep an eye on
List of ecommerce customer acquisition & operations metrics (no discussion or how-to)
ecommerce  list  metrics  customer  acquisition  lifetime  value  journey  clickthrough 
july 2015 by csrollyson
Measuring the Lifetime Value of a Mobile Customer - Apptamin
Excellent discussion of profit in terms of customer lifetime value—for a #mobile app business. Optimal granularity & how-to #kudos
customer  acquisition  mobile  application  lifetime  value  howto  reference  cost  retention  user  experience  referral  virality  2014  2sbs  2snr  2execguide 
july 2015 by csrollyson
Wharton Magazine – Five Ways to Measure Your Lead Generation Budget
Simple CMO-level discussion of sales marketing profit & customer lifetime value
cmo  customer  acquisition  metric  lifetime  value  deal  b2b  sales  marketing 
july 2015 by csrollyson
How to allocate marketing budget in eCommerce business • Inchoo
Holistic discussion of profit based on acquisition, churn and budget allocation
customer  client  acquisition  ecommerce  tactics  analysis  q2  2015  churn  lifetime  value  budget  marketing  allocation 
july 2015 by csrollyson
Why Everything I Thought I Knew About Churn Is Wrong
Excellent ideas/examples for calculating customer churn in context of lifetime value
churn  math  formula  customer  model  experience  revenue  lifetime  value  2sbs  b2b  contract 
july 2015 by csrollyson

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