csrollyson + cmo   165

CMOs don't need more tech...
[comment] What #CMOs need more than #martech #CDO #CIO
csrblogcomment  marketing  cmo  hightech  martech  customer  experience  persona  jtbd  vendor  ecosystem  cdo  cio  cco  leadership 
may 2017 by csrollyson
(3) LinkedIn
[commented] How a #CMO pivoted away from fear-based #marketing to #trust-based customer #relationships #cx
csrblogcomment  customer  trust  q2  2017  example  experience  marketing  advertising  cmo 
may 2017 by csrollyson
Customer Experience Transformation: One CMO's Powerful Story
[comment] Fantastic, inspiring: CMO jettisons fear marketing for trust-building customer collaboration #cx
trust  customer  experience  fear  marketing  insurance  q2  2017  example  casestudy  collaboration  advertising  cmo  transformation  csrblogcomment 
may 2017 by csrollyson
This free iOS app makes it dead simple to unsubscribe from email blasts | CIO
Mass unsubscribe annoying email: What happens to #trust transgressors #content #marketing
email  management  unsubscribe  application  iphone  ios  q2  2016  automatic  content  marketing  2sbs  2snr  sochap  cmo  2csra  trust 
june 2016 by csrollyson
Vista Equity Partners Acquires Marketo
#Marketing #automation matures: #marketo in saas rollup deal
marketing  automation  saas  software  acquisition  Q2  2016  news  rollup  maturity  cmo  2cdo  2csra  cco  sochap 
june 2016 by csrollyson
Influencers vs. Celebrities: The Critical Differences | Simply Measured
[commented] VALUABLE distinction: how #influencers differ from #celebrities in #socialmedia
csrblogcomment  social  media  influencer  celebrity  q2  2016  marketing  brand  insight  business  customer  experience  cmo  cdo  cco  2csra  sochap 
may 2016 by csrollyson
DAS DEAD BRAND
[commented] Riffs on @VW #dieselgate and its impact on the brand
vw  scandal  pointofview  brand  snafu  2016  diesel  software  engineering  emission  cheat  Speculation  csrblogcomment  2sbs  trust  executivesochap  cco  2cdo  cmo  2snr 
april 2016 by csrollyson
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
USEFUL guide to #Medium #blog & #socialnetwork platform | fascinating co-publishing options
medium  blogs  platform  social  network  guide  howto  2016  2execguide  2csra  cmo  collaboration 
april 2016 by csrollyson
Review Strategies and the Customer Experience | Sandhill
Solid advice: #Customer #experience and #reviews: How firms can mitigate risks, earn rewards
customer  experience  review  howto  analysis  vendor  thought  leadership  q2  2016  ugc  product  service  trust  call  center  fake  sochap  2execguide  2eglii  2sbs  2snr  cmo  cco  marketing  advice 
april 2016 by csrollyson
Christopher S. Rollyson
#CMO & #marketing #transformation | Christopher S. Rollyson posts at MENG|Marketing Executives Network Group
cmo  transformation  marketing  thought  leadership  csr  association  blog  social  business  media  digital  customer  experience  disruption  guide  2cdo  2csra  2sbs 
april 2016 by csrollyson
Why Do Advertisers Continue to Get This Wrong?* | Yi Shun Lai | LinkedIn
[commented] Gentle polemic on gender stereotypes in ads: How ads for commoditized products can win
advertising  broadcast  radio  pointofview  anger  gender  stereotype  q1  2016  linkedin  bar  sport  restaurant  marriage  men  women  cco  cmo  2snr  2sbs  2csra 
march 2016 by csrollyson
Apple News is now open to just about anyone
New content platform includes SMBs, SMEs, offers #native #advertising & basic #analytics
apple  news  application  publisher  Q1  2016  feature  product  content  platform  advertising  smb  native  analytics  2cdo  cmo  2csra  2execguide 
march 2016 by csrollyson
Social Media Is No Longer A Marketing Channel, It's A Customer Experience Channel - Forbes
[Commented] Why #SocialMedia should be practiced as a way to listen and related to people, not marketing
customer  experience  social  media  q1  2016  pointofview  csrblogcomment  employee  engagement  service  cmo  sochap  cco  2cdo  cdo 
march 2016 by csrollyson
Big Data Landscape 2016
Useful map of #BigData vendor|technology|solution ecosystem - faint nod to #IoT & #wearable tech #kudos
big  data  ecosystem  technology  software  infrastructure  map  reference  exceptional  vendor  cloud  application  transport  analytics  cdo  cco  cmo  ceo  cio  cto 
february 2016 by csrollyson
Marketers Are Using Business Metrics to Measure Experience | BtoB - AdAge
PROGRESS + room to grow: #marketers pivot to real business metrics but campaign redesign needed
marketing  cmo  transformation  q1  2016  adoption  customer  engagement  measurement  metrics  lifetime  value  cdo  cco 
february 2016 by csrollyson
Compass for Better Customer Experience
[commented] Useful: Boost #CX by reorienting B2B #marketing #sales #customer #service around buyer journey
customer  experience  sales  b2b  Q1  2016  journey  service  marketing  alignment  pointofview  empowerment  model  cco  cdo  cmo  ceo  csrblogcomment 
february 2016 by csrollyson
Let Customers Decide in a Push Me, Pull Me World
Marketer muses abt customer experience of brand; concludes to let customers have control #kudos
marketing  customer  journey  inbound  outbound  brand  example  Q1  2016  pointofview  sport  cco  cmo  sochap 
january 2016 by csrollyson
Digital Transformation In The Age Of The Customer: A Spotlight On B2B
Excellent: B2B v. B2C adoption of #digital & #CX #transformation; culture biggest gap; #trust not cited
digital  transformation  customer  experience  q4  2015  accenture  cdo  cco  ceo  cmo  forrester  research  Statistics  comparison  b2c  b2b  adoption  sochap  reference  organization 
january 2016 by csrollyson
The Customer Engagement Model | Nello Franco
Excellent #customer #experience|#success engagement model details phases + interactions
customer  engagement  experience  success  model  howto  enterprise  software  Q1  2015  ROI  journey  cco  strategy  reference  cmo 
january 2016 by csrollyson
7 Technology Trends Transforming Consumer Communication - Salesforce Marketing Cloud Blog
Recap of "7 transformative trends" changing relationships between firms and people + useful journey image
journey  customer  2014  image  digital  transformation  mobile  enterprise  brand  cmo  cco  cdo 
december 2015 by csrollyson
When Brands Try Too Hard On Social Media - Forbes
[commented]Brands' #socialmedia #marketing results plummeting on #pinterest #instagram - @tmobile does it right #kudos
social  media  marketing  advertising  q3  2015  pointofview  facebook  tmobile  instagram  2sochap  statistics  pinterest  csrblogcomment  customer  experience  cmo  cco 
october 2015 by csrollyson
A Bigger CMO Role: The Chief Omnichannel Officer
Another example of a retail brand coping w the need for #digital & #customer #transformation
cco  cdo  executive  omni  channel  retail  brand  management  digital  customer  experience  transformation  cmo  career  strategy 
september 2015 by csrollyson
Why Customers Equate Your Brand With User Experience
[commented]Useful summary on #customer #experience considerations and scope
cco  brand  marketing  howto  customer  Experience  csrblogcomment  summary  touchpoint  service  design  Q3  2015  cmo  2chcuo 
september 2015 by csrollyson
The Rise of the Chief Customer Officer - Salesforce Blog
POV on organizations' responses to #customer #empowerment & growth of CCO roles
pointofview  cco  customer  experience  organization  empowerment  cmo  marketing  transformation 
september 2015 by csrollyson
Wharton Magazine – Five Ways to Measure Your Lead Generation Budget
Simple CMO-level discussion of sales marketing profit & customer lifetime value
cmo  customer  acquisition  metric  lifetime  value  deal  b2b  sales  marketing 
july 2015 by csrollyson
The Next Era of Marketing - 2015 and Beyond – Marketo.com
Marketo/Economist study + interviews of marketing/strategy leaders tries to describe #marketing #transformation
marketing  q1  2015  vision  prediction  strategy  transformation  digital  relationship  brand  customer  experience  interview  social  media  business  cmo  cdo  ceo  2cdo 
february 2015 by csrollyson
Coca-Cola's Problems Show Us a Giant Losing Relevance - Forbes
How Coke mgmt is failing to smell the coffee ;^) - need to shift to experience, not product, focus Thx @adam_hartung
cocacola  coke  brand  analysis  q4  2014  executive  management  cmo  failure  mission  customer  2sochap 
october 2014 by csrollyson
The Importance Of Employee Engagement In Digital Customer Experience
YES=>Shows how employee experience affects #customer #experience + examples, links to research
employee  customer  engagement  experience  retail  ecommerce  example  airbnb  store  furniture  journey  research  loyalty  community  starbucks  q4  2014  cmo  marketing  social 
october 2014 by csrollyson
CMO Guide to Omnichannel Personalization
CMOs for CMOs: Report on retail and omni-channel drivers and adoption
cmo  marketing  transformation  retail  report  foundation  ecommerce  omni  channel  digital  evolution  2013  q4  adoption 
october 2014 by csrollyson
Context is the New King: 4 Rules in the Post-Content Marketing Era | CMO Essentials
[commented]INSIGHT on "post-content" #marketing: Why #CMOs must engage individual #customers to drive experience #kudos
cmo  vision  transformation  marketing  digital  omni  channel  pointofview  research  customer  experience  location  csrblogcomment 
october 2014 by csrollyson
Getting the CMO and CIO to work as partners | McKinsey & Company
McKinsey on evolving the long-fractious CMO-CIO relationship: no mention of CDO
cio  cmo  cdo  digital  transformation  operations  mckinsey  q3  2014  howto  executive  enterprise  brand  corporate  big  data  customer 
august 2014 by csrollyson
What Does It Take To Be An Evolved CMO? - InsideCXM
How #CMOs can manage their evolving role | CIO collaboration | #forrester report
cmo  cio  marketing  enterprise  executive  career  business  strategy  report  research  q3  2014  role  i.t.  data  Statistics  management  vision 
august 2014 by csrollyson
How Big Data Brings Marketing and Finance Together - Wes Nichols - Harvard Business Review
Four examples of #marketing collaborating w #finance, using #BigData & #analytics, to break silos, change rules, boost performance
marketing  cmo  cfo  transformation  relationship  collaboration  big  data  analytics  cdo  digital  foundation  q3  2014  example  Financialservices  hightech  CPG  Insurance 
august 2014 by csrollyson
Survive Digital Darwinism: Evolve or Die | Lost in Google
Riffing on Altimeter's vision for #digital #transformation imperative
digital  transformation  altimeter  pointofview  q3  2014  marketing  cmo  cdo 
august 2014 by csrollyson
Infographic: CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets | Adweek
INTERESTING infographic shows effectiveness of #digital & analog #marketing channels; CMOs no permission to lead #transformation
CMO  ceo  cto  cio  digital  cdo  transformation  channel  marketing  roi  study  infographic  q3  2014 
august 2014 by csrollyson
The CIO and CMO Perspective on Big Data | CIO
Not much new here but some useful examples of CIO-CMO collaboration on #BigData
cio  cdo  cmo  big  data  analytics  q3  2014  pointofview  collaboration  example 
august 2014 by csrollyson
Is 'marketing' ready for digital transformation? | ZDNet
CMO risk: Accenture #digital study on who's in charge of #transformation: CEO 35%; CTO 23%; CIO 22%; #CMO 1% [links]
digital  transformation  cdo  executive  cmo  cio  cto  ceo  q2  2014  adoption  enterprise  organization  reference  foundation 
july 2014 by csrollyson
Chief Digital Officer: Vital Leader or Fading Trend?
2 analyst camps argue whether firms need CDOs or better collaboration between CMO-CIO
cdo  cmo  cio  debate  q2  2014  organization  Enterprise  analyst  report  management  executive 
june 2014 by csrollyson
What’s your COI—or ‘cost of ignoring’? — Gigaom Research
CMOCouncil report: State of #SocialMedia at auto brands/carmakers: doesn't say it but implies #relationship is key Thx @dgingiss
automotive  social  media  report  research  summary  brand  CMO  journey  customer  experience  service  loyalty  deal  channel  strategy  q1  2014  2cdo  business  digital  relationship  trust  2sbs 
march 2014 by csrollyson
What Is Customer Experience? | Inc.com
Insight on how CMOs need to rethink "brand" "customer" "product": Experience is post-product customer collaboration #kudos
customer  experience  list  insight  summary  video  empowerment  digital  community  social  business  media  collaboration  knowledge  q1  2014  pointofview  network  complexity  CMO  marketing  CDO  disruption  transformation  2cdo  cco  2chcuo 
january 2014 by csrollyson
Shifting Out of First Gear in Social Business: How to Drive Adoption - Deloitte CFO - WSJ
Summary of Deloitte #socialbusiness adoption research: collaboration around business purpose; finance brings up the rear
social  business  adoption  enterprise  CMO  cfo  CEO  cio  deloitte  research  q4  2013  technology  collaboration  howto  content 
december 2013 by csrollyson
4 reasons why CEOs still don't invest in digital marketing, Advertising
[comment] BRILLIANT must-read on why CMOs underspend in #digital #marketing: they don't get the value of #customer interaction #kudos
digital  analog  cmo  marketing  advertising  social  business  media  community  customer  experience  exceptional  csrblogcomment  q4  2013  spend  budget  ceo  agency  tv  mobile  interaction  ROI  2cdo  2csra  CDO  foundation 
december 2013 by csrollyson
The Five Superpowers of Marketing - Mark Bonchek , and Cara France - Harvard Business Review
Tongue-in-cheek post emphasizes #marketing management+5 examples of #omnichannel #socialmedia #BigData
marketing  pointofview  cmo  executive  leader  howto  reflection  omni  channel  example  social  business  media  big  data  management  digital 
december 2013 by csrollyson
Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion | LinkedIn
[commented]#CMO infographic tells a gripping story of the rare #marketing opportunity to improve ROI, featuring #McKinsey analysis #kudos
cmo  CDO  csrblogcomment  digital  big  data  transformation  pointofview  infographic  customer  journey  marketing  analytics  2013  q4  mckinsey  2cdo 
december 2013 by csrollyson
Everything You Know About Branding Is Wrong - Forbes
Good thinking but doesn't address customer experience or utility
brand  marketing  pointofview  Q4  2013  Enterprise  cmo 
december 2013 by csrollyson
"The CMO's Guide to Big Data & Analytics" by @CSRAinc
Step-by-step how to use #BigData to outperform in marketing: ground initiatives in supporting customer outcomes of using your products
cmo  cdo  digital  transformation  foundation  big  data  analytics  guide  howto  mengpost  q3  2013  customer  social  business  privacy 
november 2013 by csrollyson
JAMA Network | JAMA | Can Mobile Health Technologies Transform Health Care?
Physician point of view on #mobile #healthcare potential to boost #medical outcomes thru collaboration among #patients, clinicians #fb
provider  pointofview  physician  consultant  journal  medical  association  usa  mobile  healthcare  patient  empowerment  application  outcome  collaboration  acute  chronic  condition  value  proposition  clinician  2cdo  2csra  2csrollyson  digital  transformation  cdo  cmo 
october 2013 by csrollyson
A Smarter Planet BlogC-Suite Study: Successful Businesses Turn to Customers for Strategy Support » A Smarter Planet Blog
New IBM global CxO study shows executives' conviction that customers give input to strategic issues #digital #transformation
empowerment  ibm  global  ceo  cdo  cmo  cfo  research  strategy  Q4  2013  customer  social  Business  media  focus  group  comparison  foundation 
october 2013 by csrollyson
Want to Be a Leader? Have the Courage to Take a Stand | LinkedIn
[comment] Each era demands a different type of leader: 2013-20 requires collaborative risk-takers
leadership  risk  blog  customer  experience  digital  cdo  marketing  cmo  csrblogcomment  courage 
october 2013 by csrollyson
MediaPost – OMMA Global at Advertising Week
Detailed conference program reflects #CMOs adapting to the #SocialChannel; talking the talk; now, for walking ;^)
advertising  q3  2013  transformation  conference  marketing  cmo  vision 
september 2013 by csrollyson
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