csrollyson + b2b   227

This is not selling! Stop Annoying Me on LinkedIn - Alice Heiman, LLC
[comment]Useful example of #bad #manners on #LinkedIn: @aliceheiman fights impersonal "selling" #kudos
linkedin  2016  q2  pointofview  example  sales  busdev  csrblogcomment  relationship  customer  experience  b2b  software  development  services  2csra  2execguide  2snr  2sbs 
may 2016 by csrollyson
The silly things B2B marketers say | The Drum
Debunking common misconceptions rife in #b2b #marketing
b2b  marketing  pointofview  q2  2016  b2c  comparison  email  Statistics  emotion  debunk  2sbs  2snr  2csra 
may 2016 by csrollyson
Compass for Better Customer Experience
[commented] Useful: Boost #CX by reorienting B2B #marketing #sales #customer #service around buyer journey
customer  experience  sales  b2b  Q1  2016  journey  service  marketing  alignment  pointofview  empowerment  model  cco  cdo  cmo  ceo  csrblogcomment 
february 2016 by csrollyson
Why Customer Success Means the End of Salespeople | Brian de Haaff | LinkedIn
[commented]Great example of #customer #experience embedded in firm culture: their CS team not driven by $$ but desire to help
customer  success  experience  example  software  b2b  sales  outcome  exceptional  sochap  csrblogcomment  travel  journey  mission  2016  Q1  cco  cdo  2cdo 
february 2016 by csrollyson
Customer Success Swiss Army Knife for Your Sales Funnel
Advises B2B #sales on working w #customer #success to boost performance across buy cycle
customer  success  sales  b2b  howto  cycle  prospect  organization  outcome  qualification  Q1  2016  sochap 
february 2016 by csrollyson
Digital Transformation In The Age Of The Customer: A Spotlight On B2B
Excellent: B2B v. B2C adoption of #digital & #CX #transformation; culture biggest gap; #trust not cited
digital  transformation  customer  experience  q4  2015  accenture  cdo  cco  ceo  cmo  forrester  research  Statistics  comparison  b2c  b2b  adoption  sochap  reference  organization 
january 2016 by csrollyson
Results: 10 Biggest B2B Marketing Campaign Of 2015
Post-mortems of 2015 marketing campaign fails from advocate mktg POV + links to reports
advocate  marketing  customer  experience  success  q1  2016  analysis  example  video  report  sochap  b2b 
january 2016 by csrollyson
Android is ousting Windows from its last mobile bastion | InfoWorld
SUPERB: How Microsoft walked away from embedded #supplychain devices; parallel to #Windows #Mobile? #retail
mobile  embedded  software  device  history  analysis  Q1  2016  windows  android  Operating_systems  open  source  google  microsoft  Tizen  supply  chain  inventory  b2b  retail  example  strategy  product  2csra  2ghcj 
january 2016 by csrollyson
All in One Account Based Marketing - Engagio.com
Vendor: Marketing automation + analytics = "account based marketing" (new buzzword)
b2b  vendor  platform  marketing  automation  analytics  sales  enterprise 
december 2015 by csrollyson
Account-Based Marketing: Past, Present, and Future
"ABM": A new buzzword for what smart B2Bs have done for years
b2b  b4b  marketing  2015  automation  management  sales 
december 2015 by csrollyson
Using B2B VoC to Transform Customer Experience | CustomerThink
Useful discussion of Voice-of-Customer programs' roles in #customer #experience transformation
voice  customer  experience  pointofview  q2  2015  organization  model  adoption  reference  sochap  b2b 
december 2015 by csrollyson
The Relationship Between Customer Engagement, Loyalty And Revenue
How #customer #loyalty can grow revenue [statistics, process, product]
avocate  marketing  journey  q4  2015  loyalty  customer  experience  b2b  cco 
october 2015 by csrollyson
Why Should B2C Companies Have All the Fun?
Creates a compelling argument for B2B firms to pursue #CX transformation, discusses valueprop, offers stats
cco  b2b  customer  client  Experience  comparison  value  proposal  strategy  model  analysis  2chcuo 
september 2015 by csrollyson
Wharton Magazine – Five Ways to Measure Your Lead Generation Budget
Simple CMO-level discussion of sales marketing profit & customer lifetime value
cmo  customer  acquisition  metric  lifetime  value  deal  b2b  sales  marketing 
july 2015 by csrollyson
Why Everything I Thought I Knew About Churn Is Wrong
Excellent ideas/examples for calculating customer churn in context of lifetime value
churn  math  formula  customer  model  experience  revenue  lifetime  value  2sbs  b2b  contract 
july 2015 by csrollyson
Outsourcing Accounting Services & Finding The Best Vendor
CEO of consultancy seeks advice on evaluating firms for outsourced accounting services offers good/bad lessons; @keithperry offers a high-quality contribution, and he sets the bar high; @lynneholloman means well, but her suggestion is not substantial, so she should have added more substance or stayed out because comparatively she makes no impact; @keithjohnson looks bad for politicking; @billhite qualifies that his firm offers those services but doesn't come across as selling, only offers the provider's POV, so useful; @jdfloyd offers a great source & shows that contributions need not be long, but if short, specific; @molliemossman stands out b/c she reframes the question, OP may not need to outsource, she recommends self-sufficiency; @gerrilazarre gives a fine, in-depth response. All together a high quality thread!
vendor  selection  2sds  discussion  sourcing  accounting  services  professional  offshore  trust  b2b 
may 2015 by csrollyson
SaaS Commission Plans - What Works Best?
Superb discussion in CFO forum advising CFO of SaaS firm on B2B sales commission structure; look at the depth/breadth of advice in the forum; OP doesn't come back in to debate, but if he had, I'm sure it would've increased the depth substantially; several members qualify their advice by explaining their roles, and this makes their advice more helpful; stating your point of view explicitly is best practice. Several contributors refer to each other's comments, too, which increases the quality of the discussion.
sales  b2b  2sds  bullsi  discussion  cfo  commission  compensation  business  development  saas  cloud  software  startup 
may 2015 by csrollyson
When is the right time to find more office space?
CFO asks forum for advice on relocating corporate office; several excellent detailed contributions; all contributions are substantial, and no contributor promotes him/herself; in fact, note this forum's "flag as offensive/promotional" link; it's clear that this forum has a strong service culture, which generally increases the level of trust and depth of contribution
realestate  discussion  relocate  office  2sds  b2b  cfoq1  2012  professional  services  collaboration  productivity  bullsi  culture 
may 2015 by csrollyson
What is the best places to get hosting?
Useful to compare helpful and not-so-helpful contributions: @changedcreation gives a useful process suggestion; @timerider asks the OP for more info; @geekghost gives some of the best tactical advice; @aronmatt3 offers a name but it's fairly useless as s/he doesn't qualify the suggestion; @kimmyyong similarly doesn't qualify, so advice useless; @jgrieg interjects some humor with advice; @promocodegirl and others give pricing/coupon suggestions. Overall, this is an excellent example of the depth and breadth of advice that prospective buyers get; note that the thread continues for several pages!
2sds  vendor  selection  b2b  website  hosting  forum  discussion  q4  2013 
may 2015 by csrollyson
Cloud Accounting Software Comparison Discussion
Superb thread advises OP on how to organize a vendor evaluation/selection process for cloud accounting software. It has numerous useful contributions; note @LenGreen asks several basis questions to help the forum give better responses; @KenStumder drills down with more business questions; @BobScarborough synthesizes the thread thus far and offers some advice. Excellent example of serving, not selling. Note that many of the participants are finance professionals but none offers his/her services. #kudos
2sds  b2b  software  vendor  product  selection  bullsi  finance  cio  cfo  accounting  forum  discussion 
may 2015 by csrollyson
E-marketing advice please!!
@julian provides a standout response that gives read value without promoting himself. Note the value stems from his setting the context and providing extensive detail. These two elements show that he understands the situation and has significant expertise in helping people with email marketing [and related]. Well done.
email  marketing  b2b  sales  2sds  bullsi  cold  call  tactics  discussion  example  collaboration  forum 
may 2015 by csrollyson
Is door-to-door solicitation practical in business... - The Corner
I picked this one because it uses two ways to add value. The responder offers a detailed response, but he also uses a pinch of irony and humor, which can add significant value if done respectfully and carefully. I don’t recommend using humor until you know the character of the venue well enough; it is likely to do more harm than good. However, in this case, @stingray is a “Super Advisor” who obviously knows this forum very well. It adds to his credibility and authority because he shows his confidence. Most important, it adds value but doesn’t substitute for it; he delivers high quality detail.
b2b  sales  2sds  tactics  discussion  bullsi  management  collaboration  cold  call  telephone 
may 2015 by csrollyson
5 Things to Consider for Your Apple Watch apps
Short post can get you thinking about #Apple #Watch applications for #B2B & enterprise
apple  watch  b2b  list  q2  2015  enterprise  interoperability  mobile  smartphone  tablet  application  example  value  proposition  employee 
april 2015 by csrollyson
SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing
#Slideshare outperforms: #B2B community shares its inbound lead stats for major #social #networks
slideshare  statistics  comparison  b2b  inbound  lead  generation  quora  google  plus  youtube  linkedin  pinterest  twitter  facebook  q2  2014  reference  Platform  google+ 
march 2015 by csrollyson
Slideshare: The Quiet Giant of Content Marketing
Great #Slideshare business infographic summarizes key stats, compares to popular social media platforms
slideshare  reference  infographic  statistics  comparison  linkedin  facebook  twitter  youtube  marketing  business  b2b  Platform 
march 2015 by csrollyson
Death Of A (Traditional) Salesman
[commented] The 4 types of #B2B #salespeople: How tech is displacing them (1MM jobs gone by 2020) & how to respond
b2b  sales  csrblogcomment  forrester  2015  q1  trend  disintermediation  hightech  howto  trust  social  business  empowerment  client  customer  model  linkedin  Platform 
march 2015 by csrollyson
How to Build a Group on LinkedIn
Useful: How to build #LinkedIn Groups; nothing new but detailed step-by-step advice for teams, promotion & interaction
linkedin  company  page  group  comparison  howto  guide  build  b2b  interaction  team  q1  2014  value  proposition  business  development  analytics  Platform 
february 2015 by csrollyson
Interview with Simon Sinek - Start With Why | Marketing Darwinism
[commented]INSIGHT on firm/brand mission as a motor for B2B communication & marketing [commented] #kudos #fb
marketing  customer  relationship  brain  limbic  rational  mission  brand  firm  organization  q4  2014  csrblogcomment  founder  b2b  2sochap  2snr  sochap 
october 2014 by csrollyson
The 5 Best Content Marketing Tips You'll Ever Read
On-point: simple guide to using your blog, email & SEO together to get results
blog  howto  content  marketing  b2b  customer  email  integrated  q3  2014  google  search  SEO 
september 2014 by csrollyson
5 Strategies for Driving Sales With Thought Leadership | Entrepreneur.com
USEFUL how-to post on infusing thought leadership w marketing #automation + process context #kudos
busdev  technology  process  thought  leadership  howto  blog  content  sales  b2b  lead  attribution  website  software  marketing  2sbs 
august 2014 by csrollyson
Bridging the gap between brand promise and customer experience | ZDNet
INSIGHT Marketing's role in closing the "delivery gap" [brand promise vs. #customer #experience]
customer  product  service  expectation  howto  brand  promise  management  relationship  trust  b2b  b2c  experience  2cdo  digital  2csra  2sbs 
june 2014 by csrollyson
Consumer decision journey
Great use of pinterest by management consultancy: trove of infographics re: customer decision journeys
pinterest  platform  b2c  b2b  customer  client  journey  infographic  mckinsey  management  consulting  example 
january 2014 by csrollyson
The Five Levels of Customer Focus | Trusted Advisor
USEFUL: B2B sales maturity model based on amount of trust in the relationship; suggests business results of more trust #kudos
customer  client  b2b  prospect  tactics  framework  hierarchy  trust  sales  business  development  analysis  2sbs  2cdo  2csra 
january 2014 by csrollyson
OPPRTUNITY - The Search Is Over...
Claims to discover B2B busdev or job opportunities by importing all your LinkedIn contacts
business  development  startup  jobsearch  linkedin  Algorithm  q2  2013  local  global  software  sales  b2b  Platform 
january 2014 by csrollyson
Five Ways to Win Trust
Which is your fav? Mine's #5 "Trust customers" #kudos
trust  marketing  digital  q4  2013  relationship  personal  sales  b2b  b2c 
december 2013 by csrollyson
Mobile First? Apparently Not In 2013, According To Mattermark | Nibletz
USEFUL analysis of #mobile apps' value prop for hitech startups, why so few are not committed to mobile Thx @rubingh
mobile  startup  business  cycle  fund  Q4  2013  analysis  rank  application  apple  store  laptop  computer  b2b  b2c  marketing  value  proposition  2cdo  digital  2csra  2csrollyson 
december 2013 by csrollyson
5 Answers Every CEO Should Want to Know | Chief Customer Officer 2.0
Good albeit 20th century thinking on measuring retention & growth: doesn't address #customer #experience or outcomes
customer  provider  brand  b2b  metrics  management  retention  measurement  sales  business  development  Q4  2013  service  2cdo  2csra  2sbs 
december 2013 by csrollyson
Massive Disruption on the Horizon: B2B Sales Is Going B2C | LinkedIn
[comment] @DavidEdelman on B2B #socialbusiness adoption & how it will disrupt relationships & practices [good link]
b2b  sales  marketing  b4b  discussion  csrblogcomment  q4  2013  prediction  pointofview  disruption  i.t.  consumerization  cloud  adoption  2cdo  cdo  digital  transformation 
november 2013 by csrollyson
IBM Launches Digital Marketing Network in the Cloud - Todd Watson - Internet Evolution
IBM launches cloud-based #marketing #vendor solution market place w 100 partners to automate #digital
ibm  cmo  marketing  cloud  market  vendor  solution  q3  2013  news  network  b2b  digital  advertising  gamification  privacy  management  social  media  data 
september 2013 by csrollyson
B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship
Astute: new risk & business models abt to explode: B4B sees risk & profit sharing bt customers/providers
b2b  book  review  customer  vendor  alignment  risk  share  xaas  services  professional  software  business  model 
september 2013 by csrollyson
How IT buyers communicate and purchase is shifting
IBM statistics on I.T. buying patterns shifting to digital and Inside Sales #kudos #fb
b2b  sales  inside  cloud  ecommerce  mobile  infographic  ibm  example  buying  journey  disruption  q3  2013  digital  business  social  network  adoption  2csra 
august 2013 by csrollyson
Almost a quarter of businesses don't carry out any relationship marketing: report | Econsultancy
ON-POINT research on business value of "relationship marketing" - perversely, few firms do it even tho execs recognize value
relationship  trust  marketing  pointofview  analysis  csrblogcomment  b2b  sales  social  business  network  Statistics  value  proposition  q3  2013 
august 2013 by csrollyson
Predictive modeling is useless! Here's why. – AnalyticBridge
EXAMPLE shows imptc of design in analytics in B2B sales case
big  data  analytics  example  sales  b2b  lead  model  q3  2013  pointofview 
august 2013 by csrollyson
Study: 78% Of Salespeople Using Social Media Outsell Their Peers - Forbes
B2B sales/business development report compares sales success of "social media using" reps vs. non-users
social  business  network  development  sales  b2b  q2  2013  study  Statistics  quota  results 
june 2013 by csrollyson
ClearSlide
Cloud-based platform delivers sales support material across multiple devices & platforms
b2b  sales  business  development  cloud  application  presentation  conference  call  webcast  email  startup  software  tool  powerpoint  keynote  pdf  video 
may 2013 by csrollyson
The social enterprise | Chief Marketing & Sales Officer Forum | McKinsey
INSIGHT & stats on how social business adoption is affecting sales, how to transform: check out slides 8/9
social  business  sales  marketing  b2b  b2c  statistics  transformation  adoption  2013 
april 2013 by csrollyson
The Role of Color in Marketing [Infographics] | Pamorama | Social Media Marketing Blog
Simplistic guide to using color for marketing retail ecommerce to influence purchase
marketing  retail  color  tactic  design  buy  Statistics  customer  b2b  b2c  industry  ecommerce 
april 2013 by csrollyson
Salespeople Need To Improve Their Social Media Skills - Forbes
McKinsey consultants outline how to use social business to raise the game in B2B/direct sales; some useful stats
sales  b2b  Business  development  social  statistics  enterprise  client  conversation  collaboration  csrblogcomment 
april 2013 by csrollyson
A LinkedIn Rant | Partners in EXCELLENCE Blog -- Making A Difference
Added to conversation on bad behavior on LinkedIn: suggested how to improve quality of discussions
linkedin  discussion  behavior  trust  group  invitation  executive  promotion  csrblogcomment  spam  sales  b2b 
april 2013 by csrollyson
Social Networking, Reciprocity, and Hypocrisy | Partners in EXCELLENCE Blog -- Making A Difference
Commented on discussion on the hypocrisy on LinkedIn and Twitter exhibited by people who "follow" only to get you to follow them
linkedin  network  twitter  executive  b2b  sales  relationship  hypocrisy  discussion  csrblogcomment  endorsements  reciprocity 
april 2013 by csrollyson
Why The Traditional Sales Model Can't Sell Enterprise Software – ReadWrite
Good example of astute discussion on blog post's discussion of broken enterprise software sales model
b2b  sales  marketing  enterprise  software  csrblogcomment  discussion  relationship  selling  network  social  business  2sds 
april 2013 by csrollyson
Why outsourcing your B2B Social Media can work | The CBC blog
Useful POV for using an agency to "professionalize" social business; good example of social media as marketing
b2b  social  media  pointofview  2012  agency  sourcing  competency  marketing  cost 
april 2013 by csrollyson
Visualisation Archives - Sociagility
Reflecting on 2012 social media adoption study: in-house skills fall short & results uncertain
social  media  business  competency  uk  study  statistics  adoption  b2b  b2c  measurement  pointofview  team  sourcing  marketing  2012 
april 2013 by csrollyson
Win, But Not At Any Price — S. Anthony Iannarino
Ethics in sales: "Selling is personal" so don't do things to clients for short-term gain, trust & reputation are your brand
sales  selling  Ethics  integrity  client  customer  2013  pointofview  b2b  business  development  trust  relationship  2csra 
march 2013 by csrollyson
Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships | Street Fight
Local Chicago bakery shuns storefront in favor of #SocialBusiness, networks on #Twitter #LinkedIn & #blogs
linkedin  twitter  blog  casestudy  chicago  retail  hyper  local  social  business  bakery  b2b  Blogs 
march 2013 by csrollyson
MENGonline: MENG Blend: Outperform in B2B Sales by Understanding the Social Business Sales Funnel
How to use social business to reinvent your "sales funnel" to shorten the sales cycle and cut cost of sales
b2b  sales  business  development  social  funnel  mengpost  2012  marketing  howto 
march 2013 by csrollyson
« earlier      
per page:    204080120160

bundles : EGSN-execguideSocBusSvces

related tags

1.0  1ma9  2.0  2blog  2cdo  2chcuo  2csra  2csrollyson  2execguide  2ghcj  2li  2sbs  2sds  2snr  2sochap  2tw  3.0  14usi  25fe  accelerator  accenture  account  accounting  acquisition  action  adoption  advertising  advice  advisor  advocate  agency  agenda  Algorithm  alignment  alternative  amazon  analysis  analytics  android  answers  apple  application  artificial  Asia  association  assumption  attribution  audit  automation  avocate  azure  b2b  b2b2c  b2c  b4b  bad  bain  bakery  bank  behavior  big  blog  blogroll  Blogs  bofa  book  booth  boothmktg12  brain  branch  brand  bric  budget  build  bullsi  bullsi2  busdev  business  buy  buyer  buying  california  call  canada  card  career  case  casestudy  caterpillar  cco  cdo  ceo  cfgfsdscn  cfo  cfoq1  chain  channel  chasm  chicago  china  churn  cio  client  cloud  cmo  coach  cold  coldcalling  collaboration  color  commission  commitment  communication  community  company  comparison  compensation  competency  complex  computer  conference  confidentiality  conflict  consultant  consulting  consumer  consumerization  content  contract  conversation  conversion  cooperation  corporate  cost  credential  credibility  credit  CRM  crossborder  crowdsourcing  csrblogcomment  culture  customer  customization  cycle  dachis  data  deal  Dealer  debt  debunk  defamation  design  development  device  Diagnostic  digital  disclosure  discussion  disintermediation  disruption  ecommerce  economy  ecosystem  education  electric  electronics  email  embedded  emotion  empathy  employee  employment  empowerment  endorsements  energy  engagement  engineer  enterprise  enterprise2.0  entrepreneur  entrepreneurship  entry  equipment  Ethics  event  evolution  example  exceptional  executive  expectation  experience  expert  facebook  fear  finance  financialservices  fire  firm  followup  formula  forrester  forum  founder  framework  français  free  french  fsi  fund  funnel  gamification  GE  geek  generation  geosocial  global  good  google  google+  government  group  Groups  guide  hardware  hashtag  Health  healthcare  hierarchy  higher  hightech  history  honesty  hospitality  hosting  howto  hp  human.resources  humor  hyper  hypocrisy  i.t.  ibm  impeccable  inbound  incubator  independence  India  industry  infographic  initiative  innovation  inside  insight  insurance  integrated  integration  integrity  intelligence  interaction  Interactive  international  internet  interoperability  interrupt  interview  intimacy  intranet  inventory  invitation  ios  ipad  iphone  irony  itunes  jobsearch  Journal  journey  kentucky  keynote  kpdi10  laptop  launch  LBS  lead  leadership  legislation  lie  life  lifecycle  lifetime  limbic  linked  linkedin  list  listen  local  loyalty  machinery  management  manufacturing  market  marketing  Mashup  mass  math  mayor  mckinsey  measurement  media  meeting  mengpost  Methodology  metric  metrics  microsoft  middle  midwife  mission  mobile  model  monitoring  motivation  negotiation  network  news  Newyorkcity  notabene  nurse  objection  office  offshore  online  open  Operating_systems  opportunity  organization  outcome  page  paperli  passenger  path12  pdf  personal  personality  pfacfg  pharma  philosophy  photo  physician  pinterest  platform  plus  podcast  pointofview  policy  politics  power  powerpoint  practice  prediction  presentation  priority  privacy  private  process  procurement  product  productivity  professional  professionalservices  profile  Profitability  project  promise  promotion  proposal  proposition  prospect  provider  psychology  publicrelations  publishing  q1  q2  q3  q4  qualification  Questions  quora  quota  rank  rating  rational  realestate  reciprocity  recruiting  reference  referral  reflection  relationship  reliability  relocate  report  reputation  research  results  retail  retention  revenue  review  risk  ROI  role  saas  sales  Salesforce.com  sbs12  science  search  selection  selling  semantic  Semantic_Web  Seminar  SEO  service  services  share  shipping  siliconvalley  slideshare  smartphone  smb  sme  sncar10  sochap  social  software  solution  source  sourcing  spam  sport  startup  statistics  store  story  strategy  study  stumbleupon  subsidiary  success  summary  supply  survey  symptoms  tablet  tactic  tactics  team  technolist  technology  telephone  thought  thoughtleadership  Tizen  tool  tradeshow  training  transformation  transparency  transportation  travel  treasury  trend  trust  truth  twitter  uk  university  Update  usa  usecase  user  value  valueprop  VCs.angels  vendor  Vendor_relationship_management  video  Virtual  Vision  voice  voicemail  watch  watson  web  Web1.0  web2.0  webcast  website  wellsfargo  WhiteLabel  whitepaper  Wiki  wind  windows  World  xaas  youtube 

Copy this bookmark:



description:


tags: