csrollyson + howto   1402

A 5-Point Plan for Improving Employee Engagement
Many firms have backed into #employee #engagement since discovering it's the backbone of #customer #experience. This concise post points to employee-centric qual research as the key
employee  experience  engagement  howto  customer  journey  map  value  proposition  research  persona  model  data  interview  qualitative  bullsi  ethnography 
6 days ago by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
6 days ago by csrollyson
Mapping the Patient Journey: A Case Study
Very useful: How to use and design #patient #experience #journey #maps to put touchpoints into a narrative and identify breakdowns. How to design the map + example #agile #digital #ethnography
healthcare  patient  journey  map  casestudy  bullsi  howto  design  value  proposition  provider  touchpoint  social  media  medical  urology  persona  csr19 
7 days ago by csrollyson
How to Use Quantitative and Qualitative Analytics Together
Basic argument and examples for using #quantitative and #qualitative #research together to improve #user #experience #ux
quantitative  qualitative  research  user  experience  example  website  csr19  method  howto 
10 days ago by csrollyson
MeasuringU: 3 Ways to Combine Quantitative and Qualitative Research
3 simple #research project designs that use #qualitative and #quantitative methods together. #Agile #Digital #Ethnography uses 2 of them!
qualitative  quantitative  research  example  integration  synthesis  topology  howto  project  csr19 
10 days ago by csrollyson
How to Repot Container Plants - FineGardening
Excellent guide to repotting plants and houseplants. Do it outside; it can be a mess!
garden  plant  howto  pot  planter  root  guide  home  house 
13 days ago by csrollyson
Top 10 Fasting Mistakes and How to Avoid Them | Mark's Daily Apple
Excellent how-to be successful with intermittent fasting #IF by avoiding common pitfalls. I was sad to see the sales pitch at the end, though :-(
fasting  howto  pitfall  trap  mistake  paleo  primal  workout  psychology  empathy  health  autophagy  HGH  weight  loss  intermittent 
20 days ago by csrollyson
5 steps to building a seamless customer experience
Excellent advice for how to use #customer #journey #maps to create value in organizations. Subtleties like common language, mission, more... #kudos #CX #experience
customer  experience  journey  map  howto  management  value  ROI  strategy  organization  change  collaboration  buyin  bullsi  csr19  framework  language  mission  employee  empowerment 
28 days ago by csrollyson
Who’s the Right Customer to Map? Your Third Journey Mapping Question - Heart of the Customer
Pithy post on making choices to focus #journey #mapping initiatives. I shared my experience with #agile #digital #ethnography and asked author's experience with 2ndary research
customer  Experience  journey  map  focus  howto  csrblogcomment  value  proposition  ROI  cost  project  research  choice  csr19 
28 days ago by csrollyson
CX Day in government: How we all shape the customer journey | GSA
Quick example of #government #agency GSA adopting #customer #journey #maps within the #GSA and its sister agencies #CX
customer  experience  government  federal  GSA  example  csr19  supplier  journey  map  howto  agency 
29 days ago by csrollyson
Journey Mapping: 9 Frequently Asked Questions
One of the best reference posts on #customer #journey #mapping I've seen + Links to more. I use #agile #digital #ethnography for research-first or hypothesis-first approaches; it adds a lot of data cred to maps
journey  map  reference  howto  bullsi  csr19  FAQ  persona  stakeholder  executive  value  proposition  team  scope  focus  research  primary  secondary  nonprofit  government  tool 
4 weeks ago by csrollyson
How To Find A (Good) Film Producer
Concise how-to helps #filmmakers find the right #producer partner + How to approach candidates #FiveMillionFilm ^cr
howto  producer  advice  19eyz  filmmaker  networking  festival  referral  pointofview  research 
5 weeks ago by csrollyson
How to Use Google Keyword Planner (Actionable Guide)
How to navigate Google Keyword Planner without setting up a campaign
keyword  tool  howto  q1  2019  post  reference  SEO 
5 weeks ago by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
5 weeks ago by csrollyson
STEVEN J. BERGER: The Five Tenets of Courting a Producer | Dear Producer
Concise advice for finding and engaging a #producer for your #independent #film - The gist: Realize you're hiring a creative business partner, do your homework + use a personal approach ^cr
howto  19eyz  producer  film  network  approach  partner  business  distribution  production  advice 
6 weeks ago by csrollyson
How to Find a Producer | Filmmaker Magazine
Nice detail helps #directors and #filmmakers understand the process of finding a #producer and forming a fruitful partnership #kudos ^cr
19eyz  howto  executive  producer  director  filmmaker  research  reference  bullsi  business  partner  network 
6 weeks ago by csrollyson
10 Line Producer Tips That Will Get You On Time and Under Budget
Excellent detail about #line #producer role on #film #shoots - role and function - How to do it right (and wrong ;^)
line  film  production  producer  process  journey  shoot  accounting  project  management  howto  bullsi  exceptional  reference  budget  plan  director  equipment  talent  19eyz 
6 weeks ago by csrollyson
How to Find a Producer for Your Film, TV, or Theater Project
Basic but nice detail of the process of planning for and doing a search for your #executive #producer #film
19eyz  producer  howto  investor  film  bullsi  journey  process  guide  reference 
6 weeks ago by csrollyson
TFC Blog | Documentary DIY fundraising distribution
Bull's eye: DIY #distribution for cause-focused #documentary #films - examples run w #alternative #revenue streams & self-creating audiences w #socialmedia #email #website education sales ^cr
cause  nonprofit  social  media  email  education  sales  kit  DVD  festival  university  conference  website  bullsi  DIY  documentary  independent  film  distribution  finance  investor  production  example  19eyz  howto 
6 weeks ago by csrollyson
Attention, Filmmakers: Your Website Sucks! | IndieWire
Focused on #indie #film websites but hooks into overall marketing & #distribution strategy #kudos
independent  film  marketing  distribution  audience  plan  strategy  website  email  list  gotcha  pitfall  design  reference  exceptional  howto  guide  social  media  goal  personality  user  experience  global  rights  management  19eyz  Business 
6 weeks ago by csrollyson
The Definitive Guide To What Breaks a Fast | Mark's Daily Apple
Might be called "the cheater's guide to #fasting" as Mark reviews readers' common "exceptions" while #IFing (coffee, sweeteners..) #paleo + good links
fasting  HGH  ketosis  autophagy  howto  food  paleo  primal  intermittent  exception  list  reference  drink  coffee  tea  product 
6 weeks ago by csrollyson
Common Mistakes During Customer Journey Mapping
How many of these do you know? Very useful post reveals common #journey #map #pitfalls - No.1 is having too much product focus #cx [commented]
journey  map  howto  pitfall  list  csrblogcomment  q2  2019  product  brand  emotion  model  design  research  exception  csr19  customer  experience 
6 weeks ago by csrollyson
8 Stand-up Meeting Ideas to Try with Your Team | LeanKit
Useful: How to fix dreaded standing team meetings (in person or virtual), drawing lessons from #agile #lean #teams
team  management  meeting  howto  agile  relationship  Q2  2019  kanban  posture  energy 
7 weeks ago by csrollyson
Comment Facebook sélectionne les posts de votre fil d'actualité - BDM
Facebook unveils new user controls & visibility into what goes in your news feed, including visibility into ads (en francais)
facebook  news  feature  function  newsfeed  howto  Q2  2019  social  network 
7 weeks ago by csrollyson
Guide To Autophagy (and 7 Ways To Induce It) | Mark's Daily Apple
Explains autophagy, our bodies’ built-in self-cleaning system, and how to trigger it more often (modern life puts it to sleep) #cancer #dementia #diabetes
autophagy  health  reference  wellness  longevity  howto  value  proposition  fasting  workout  paleo  primal  ancestral  sleep  body  repair  food  Q1  2019 
7 weeks ago by csrollyson
Market Research Methods
Briefly mentions social within context of secondary market research, then discusses surveys, focus groups, interviews, observation, and field trials in the UX sense
marketing  research  quantitative  qualitative  primary  secondary  comparison  howto  csr19  reference  twitter  user  experience  customer 
7 weeks ago by csrollyson
Quantitative Market Research VS Qualitative Market Research
Offers common examples of quant and qual primary marketing research + brief discussion of how each is used
marketing  research  quantitative  qualitative  description  comparison  vendor  firm  howto  csr19  primary 
7 weeks ago by csrollyson
Quantitative vs Qualitative Market Research: Which Method Is Best for You?
Briefly describes quant and qual marketing research, then offers rough guidance for selecting which to conduct, or both
marketing  research  quantitative  qualitative  comparison  vendor  firm  howto  csr19 
7 weeks ago by csrollyson
Top 18 Strategies and Tactics To Get stuff Free or Massive Discounts | Chris Jones Filmmaker Blog
Must-read for #filmmaker #directors: How to ask people for things as a list focuses on practical ways to show your consideration of #investors #vendors #cast - specific advice for communication and interaction #kudos
exceptional  film  movie  producer  filmmaker  howto  relationship  investor  vendor  communication  ego  humility  empathy  interaction  email  consideration  list  bullsi  19eyz  Business 
8 weeks ago by csrollyson
The Independent Film System is Broken (and Some Advice on How to Succeed Anyway)
Questions #film gatekeeper systems like schools, money and celebrity: Suggests going your own way by building reputation and #relationships
filmmaker  howto  example  finance  story  producer  investor  feature  movie  19eyz  advice  bootstrap  reputation  relationship  Business 
8 weeks ago by csrollyson
The Doc Film Money Map 2.0: A guide to tax incentives (USA)
Depending on your #indie #film project, tax incentives can finance a huge chunk of your budget; here's how... #investor #producer
19eyz  documentary  indie  film  tax  incentive  howto  program  ohio  illinois  california  newyork  state  investor  producer  finance  Business 
8 weeks ago by csrollyson
The 7 Dirty Secrets of Film Financing | IndieWire
Gritty + tongue in cheek secrets of #indie #film budgeting and financing from producer POV; some good examples
howto  indie  film  finance  humor  advice  budget  investor  producer  filmmaker  19eyz  example  Business 
8 weeks ago by csrollyson
Learning With Documentary Films: Strategies to Engage Students - Global Learning - Education Week
How to use #documentaries in the classroom for teaching cross-cultural experiences: how and why film screenings can bridge gaps #university #education ^cr
documentary  film  howto  education  classroom  teacher  professor  example  2015  19eyz  screening  learning  teaching  geny  genz  millennial  value  proposition  bullsi  university 
8 weeks ago by csrollyson
Lessons Learned from the 15 Story Beats of My CENTS Kickstarter
SUPERB: In-depth analysis of #kickstarter campaign to finance #indie #film - and the roles of social media and email networks #investor #kudos ^cr
bullsi  investor  kickstarter  howto  lessons  learned  bullsi2  crowdfunding  email  social  media  story  journey  19eyz  finance  example  tactics  strategy  plan  twitter  facebook  hack  Business 
8 weeks ago by csrollyson
Independent Film Investing - Beware!
Published in 2009, so outdated in terms of distribution, but replete with great detail on risks of #indie #film #investing
howto  film  indie  investor  debunk  producer  accounting  finance  control  risk  2009  19eyz  reference  Business 
8 weeks ago by csrollyson
How to Write a 4-Part Film Business Plan That Gets You Funding
Informal narrative style talks through how to write a #film #business #plan
business  plan  howto  film  documentary  short  reference  investor  finance  19eyz 
8 weeks ago by csrollyson
Filmmaking 2.0: Nonprofit Film Financing
How #nonprofits and cause-focused #filmmakers can collaborate on #documentary #film projects #investor #legal
indie  film  documentary  financing  nonprofit  investor  filmmaker  reference  howto  obligation  regulation  fundraising  value  proposition  sponsor  legal  accounting  tax  19eyz  Business 
9 weeks ago by csrollyson
Every Filmmaking Form You'll Ever Need in 99 Free Templates
Exceptionally useful: a true toolbox of templates/forms for pre-production, production, finance, and post-production #kudos @nofilmschool
19eyz  tools  list  reference  management  film  director  producer  cinematographer  howto  example  template  bullsi 
9 weeks ago by csrollyson
Film Investors
Useful #indie #film scenario in which producer presents proposal to audience of #investors in Q&A format
producer  investor  indie  film  howto  example  scenario  finance  ROI  distribution  profit  investment  return  bullsi  19eyz  psychology  empathy  Business 
9 weeks ago by csrollyson
How to Make Money Investing in Independent Film Makers | Finance - Zacks
Tips for first-time #indie #film #investors: How to find talent & derisk your investment
indie  film  investor  howto  producer  19eyz  risk  mitigation  festival  tax  incentive  loan  distribution  school  talent  bullsi  Business 
9 weeks ago by csrollyson
Personas vs. Jobs-to-Be-Done
Very useful comparison of #JobsToBeDone and #personas for #customer & #user #experience - shows each artifact's strengths/weaknesses + how to use them together #JTBD #CX
jtbd  design  customer  user  experience  csr19  outcome  persona  comparison  service  bullsi  reference  howto 
10 weeks ago by csrollyson
How to Boost the Power of Your Customer Journey Maps | LinkedIn
How to amp up customer experience with #journey #maps - where most map efforts fail, now you can outperform
customer  experience  journey  map  csr19  linkedin  howto  social  media  ethnography  research 
10 weeks ago by csrollyson
The Customer Journey Map: Why It’s Essential - CMNTY Blog
Striking: Post on why/how to create #customer #journey #maps is NOT customer-focused. Sadly, this is the rule, not the exception #CX
brand  customer  journey  map  platform  experience  CSR19  howto  tools  value  proposition  example  organization  usecase 
10 weeks ago by csrollyson
How Create a Customer Journey Map, Customer Journey Map Templates
Short and solid how-to guide for researching and creating #customer #journey #maps #CX
customer  journey  map  social  media  experience  csr19  howto  template  tool  research 
10 weeks ago by csrollyson
Visual Guide to Customer Journey Mapping Process
Good detail of analog trad process of #customer #journey #mapping + compares journey maps to #service #blueprint experience maps, others #CX #research
service  design  customer  user  research  journey  map  howto  guide  blueprint  comparison  experience  process  marketing  automation  value  proposition  csr19 
11 weeks ago by csrollyson
An introduction to customer research (a 3,000-word guide) – Econsultancy
Solid #customer #user research how-to guide includes using #ethnographic #research with trad quantitative & qualitative research #CX
customer  user  experience  research  guide  2017  lean  guerrilla  ethnography  survey  focus  group  howto  website  tools  qualitative  quantitative  CRM  csrblogcomment  csr19 
11 weeks ago by csrollyson
Research Methods - This Is Service Design Methods [Book]
Superb outline of service design research methods: The best summary of #ethnographic #research of #digital #social I've seen #CX #customer #experience
ethnography  course  description  bullsi  reference  digital  service  design  howto  csr19 
11 weeks ago by csrollyson
Using Social Listening for Integrated Insights - ClickZ
Kudos: 4-step customer/user #research process precedes qualitative interviews/focus groups with rigorous #social listening #CX #ethnographic
social  media  research  2015  asia  marketing  advertising  strategy  survey  focus  group  howto  analysis  bullsi  reference  csr19  csrblogcomment 
11 weeks ago by csrollyson
How to Put Customer Research to Work
Details issues around #customer #journey #maps & #personas; asserts that most are one-offs & various versions proliferate & recommends using a central repository (theirs ;^). #marketing #cx #ux silos
customer  user  experience  journey  map  persona  enterprise  software  application  howto  csr19  image  organization  marketing 
11 weeks ago by csrollyson
What Is an Empathy Map?
Short & sweet: How to use #customer #empathy #maps + example & tools #CX #journey
customer  journey  service  design  blueprint  empathy  map  example  howto  csr19  digital  analog 
11 weeks ago by csrollyson
Nine sample customer journey maps – and what we can learn from them | MyCustomer
Useful relatively short how-to create and grow your #customer #journey #map. High-level steps, sound advice & examples from sev. firms #kudos
howto  customer  journey  map  example  reference  image  csr19  experience  persona  advice 
11 weeks ago by csrollyson
How to Conduct Research for Customer Journey Mapping
Exceptional how-to guide for conducting qualitative customer experience research, supplemented with quantitative + links #journey #map #CX
customer  experience  journey  map  research  method  comparison  qualitative  quantitative  survey  interview  social  sentiment  analysis  howto  reference  exceptional  field  study  analytics  csr19  bullsi 
12 weeks ago by csrollyson
How to create a customer journey map | MyCustomer
Solid all around: Why and how to build a #customer #journey #map + supporting artifacts #service #design #CX
customer  journey  map  howto  service  design  blueprint  stakeholder  q3  2018  value  proposition  collaboration  research  ethnography  social  media  interview 
february 2019 by csrollyson
How to Create an Effective Customer Journey Map [Examples + Template]
Simplistic but still useful explanation of customer #journey #map value proposition and how to create maps + templates #CX
journey  map  customer  experience  service  design  example  value  proposition  reference  template  b2b  b2c  restaurant  realestate  model  howto  marketing  ecommerce  website  blueprint  csr19 
february 2019 by csrollyson
Top 5 Skills to Kickstart Your Data Analytics Career and How to Build Them |
Simple list of #datascience skills w explanations + links to online courses to acquire them
data  science  career  skill  course  online  howto  role  plan  analytics  big  business  technical  csr19 
february 2019 by csrollyson
Enjoying the Process of Home Cooking | EWG
Fantastic helpful post on intelligent cooking and design.
cooking  science  efficiency  joy  howto  exceptional  research  design 
february 2019 by csrollyson
How I Made Over $90,000 Selling my Short Film + Video Tutorials
Yes, he's marketing his training services, so hardly impartial, but there's good stuff here, many links & some good ideas
howto  documentary  short  film  finance  marketing  exposure  production  equipment  talent  festival  review  19p 
february 2019 by csrollyson
About FilmProposals | Film Investors, Business Plan, Financing
Yes, the site is a pitch, but it rings true to me (drawing from startup experience) + good blog
film  investor  proposal  pitch  advice  professional  services  reference  19plx  howto  seminiar  book  19eyz  Business 
february 2019 by csrollyson
Film Funda: Funding Your Independent Film |
Superb advice for funding indie films [India-focused but applies anywhere]
howto  indie  documentary  funding  finance  India  pitch  audience  bullsi  19plx  example  crowdfunding  19eyz  Business 
february 2019 by csrollyson
Most Post-Disaster Funding is a Disaster, How to Do It Right - World | ReliefWeb
Veterans talk about how to fund post-disaster relief: go with grassroots community-based groups; large orgs inefficient and oft corrupt
humanitarian  aid  funding  natural  disaster  haiti  global  nonprofit  waste  corruption  politics  community  howto  grassroots  grant  indie  philanthropy  19plx  19eyz 
february 2019 by csrollyson
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