crankin + analytics   18

Dimensions of Museum Data – Whitney Digital – Medium
Custom dimensions are a feature of Google analytics that allows you to create your own organizing principles for your data. For the Whitney, this means we could associate behavior by internally important concepts like exhibitions, events, artists, or visitor motivations. Dimensions can slice across all the metrics we already track, but allow for different ways to frame investigations of our content.
february 2019 by crankin
Beyond Engagement: the Content Performance Quotient
The content performance quotient (CPQ) is the time it takes your customer to get the information she sought, and here, less is more — or better. From the organization’s point of view, CPQ can be the time it takes to for a specific customer to find, receive, and absorb your most important content
content  analytics 
january 2019 by crankin

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