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Product Performances | Dustin Curtis
What if we thought about products as performances instead of tools or deliverables? Everything takes on a different meaning. Bugs and “known issues” become personal flaws. How well the user accomplishes his or her goals become a personal reflection of the creators. In fact, most creative industries throughout history have had this component, called craftsmanship, and it’s a bond between creator and user. But it seems to have been lost, somehow, in the expanding bureaucracy and process of modern companies. In very few companies do designers and engineers feel personally and emotionally attached to the end result of their work.
development 
november 2012 by clonezone
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