christopherming + facebook   20

Facebook Likely to Name Mosseri to Lead Instagram — The Information
Mr. Mosseri was only recently put in charge of product at Instagram as part of a larger reorganization at Facebook. Part of the inner circle of Mark Zuckerberg, Facebook’s chief executive, he was charged with overseeing Instagram’s product, growth and analytics.

Mr. Mosseri previously oversaw the news feed at Facebook, where he tackled some of the company’s biggest challenges, including the spread of disinformation on the social network and repairing its fraught relationship with news publishers. Mr. Mosseri, whose background is in product design, is also close to Chris Cox, Facebook’s chief product officer, a person familiar with the matter said.

As an example, Facebook executives proposed more coordinated traffic-sharing relationships between Instagram and Facebook, a move resisted by Instagram’s leadership. The teams also tangled over advertising strategy for the photo-sharing service, one of the people said.

Mr. Zuckerberg emphasized the theme of unity between Facebook and Instagram on the company’s most recent earnings call in July, saying that the service “has been able to use Facebook's infrastructure to grow more than twice as quickly as it would have on its own.” In the same call, David Wehner, Facebook’s chief financial officer, said Instagram was making an “increasing contribution to growth” at Facebook and that the two were “really one ads ecosystem.”

The departures of the two Instagram founders are the most recent illustrations of a high-level exodus at Facebook over the last few months. The list of executives who have left or plan to includes head of business partnerships Dan Rose; head of product communications Rachel Whetstone; chief marketing officer Gary Briggs; vice president of communications and public policy Elliot Schrage; general counsel Colin Stretch; WhatsApp co-founder Jan Koum; and chief security officer Alex Stamos.
inspiration-list  facebook 
10 weeks ago by christopherming
The other side of the story
VP Messenger, now on Blockchain projs at FB

First — there are few companies out there that empower and retain founders and their teams for as long as Facebook does. Kevin Systrom and Mike Krieger thrived at Facebook for six years, Jan Koum and Brian Acton over four and three years, respectively.

During this time, it became pretty clear that while advocating for business messaging, and being given the opportunity to build and deliver on that promise, Brian actively slow-played the execution, and never truly went for it. In my view, if you’re passionate about a certain path — in this case, letting businesses message people and charging for it — and if you have internal questions about it, then work hard to prove that your approach has legs and demonstrate the value. Don’t be passive-aggressive about it.

there’s no other large company I’d work at, and no other leader I’d work for. I want to work on hard problems that positively impact the lives of billions of people around the world. And Facebook is truly the only company that’s singularly about people. Not about selling devices. Not about delivering goods with less friction. Not about entertaining you. Not about helping you find information. Just about people. It makes it hard sometimes because people don’t always behave in predictable ways (algorithms do), but it’s so worth it. Because connecting people is a noble mission, and the bad is far outweighed by the good.
inspiration-list  facebook  technology 
10 weeks ago by christopherming
Exclusive: WhatsApp Cofounder Brian Acton Gives The Inside Story On #DeleteFacebook And Why He Left $850 Million Behind
The past tense and wistfulness hang in the air. More than four years ago, Acton and his cofounder, Jan Koum, sold WhatsApp, which had relatively insignificant revenue, to Facebook for $22 billion, one of the most stunning acquisitions of the century. Ten months ago he left Facebook, saying he wanted to focus on a nonprofit. Then in March, as details of the Cambridge Analytica scandal oozed out, he sent a Tweet that quickly went viral and shocked his former employers, who had made him a billionaire many times over: “It is time. #deletefacebook.” No explanation followed. He hasn’t sent another Tweet since.

It’s also a story any idealistic entrepreneur can identify with: What happens when you build something incredible and then sell it to someone with far different plans for your baby? “At the end of the day, I sold my company,” Acton says. “I sold my users’ privacy to a larger benefit. I made a choice and a compromise. And I live with that every day.”
inspiration-list  technology  facebook 
11 weeks ago by christopherming
The death of the newsfeed
All social apps grow until you need a newsfeed
All newsfeeds grow until you need an algorithmic feed
All algorithmic feeds grow until you get fed up of not seeing stuff/seeing the wrong stuff
april 2018 by christopherming
Snapchat's (SNAP) Q4 2017 earnings in charts — Quartz
On the earnings call, CEO and founder Evan Spiegel said that about 40 million users have received the redesign so far. Initial responses from the users with the redesign have been far from positive. But Spiegel also added on the earnings call that “content consumption and time spent in the redesigned application are disproportionately higher for users over the age of 35,” which could bode well for growth in older demographics. But if it comes at the expense of its existing younger users, it probably won’t be particularly helpful overall.

The company has hinted at new revenue streams in recent months, including automating its advertising portal, and showing snaps on the wider web. It also wants to open up its platform to more creator content as part of its redesign (which in turn could bring in more eyeballs for its advertising), and it just launched a merchandise store that some suspect could be licensed to customers to sell products directly through Snapchat. We’ll have to wait to see if that will be enough to help turn the tide on expenses.

Given the massive losses the company is still generating each quarter, and the fact that it’s not really lowering quarterly expenses, will Snap realistically be able to turn a profit, or just break even any time soon? Will it still be able to continue to attract new advertisers, and new users, when 2 billion people use Facebook each month, and nearly double the number of Snapchat’s users use Instagram’s knock-off Stories feature? Anything Snapchat does, Facebook copies nearly instantly. Anything else Snap thinks to do—like sell plush toys or video glasses—seems to be like rearranging deck chairs on the Titanic.
snap  facebook 
february 2018 by christopherming
Inside the Two Years That Shook Facebook—and the World
Massive look at how Facebook has dealt with fake news problem and Russia from 2015 - 2018
february 2018 by christopherming
Pocket: This Is the Data Snapchat Doesn’t Want You to See

While Snapchat has released some overarching statistics during its public statements—including 178 million daily active users in the third quarter of 2017—the company has not made public any detailed stats related to many of the app’s most popular elements.

including Snap Maps, Discover, Memories, Geofilters, Lenses, Chat, Audio, and Stories.

The data spans from late April to late September 2017 and the information obtained also includes detailed reports on time spent within the app, snaps created versus those posted, geographic breakdown of users, and more.

The data shows that despite its perception as a nascent social platform, Snapchat is much more of a chat app. And key features like Snap Maps have yet to gain widespread adoption among the app’s user base.

While usage spiked mildly on Saturdays, the overall trend line headed steadily down. In the month of September, an average of only 19 million users checked Snap Maps daily, just 11 percent of the app’s total daily user base.

It’s clear that Snapchat is gaining on the personal communication part [messages] but struggles on the Story part,” said Thomas Cilius, CEO of Snapchat analytics firm Snaplytics, after reviewing the data.

The data shows that users sent personal snaps to friends more frequently than they posted to Stories. In August, users were 64 percent more likely to send a snap to a friend than post to Stories and sent an average of 34 chat messages per day.

Investors with deep experience in social and messaging who reviewed the data said they were shocked by how many picture messages users were sending.

More than 40 publishers, including BuzzFeed, The New York Times, The Washington Post, Cosmopolitan, Vogue, and others have pumped hundreds of thousands of dollars into creating daily “Editions” for the Discover portion of the app, which function like mini magazines.

Publishers are given access to a detailed analytics dashboard that has information about their own channel, and sometimes representatives will let them know how their content is performing against other competitors in their group.

But in the three years since Discover has launched, Snapchat has refused to provide publishers with overall broad DAU numbers for the Discover portion of the app. In other words, Snapchat never gives out DAU information on the Discover platform itself.

When Snapchat pitches itself to publishers, it emphasizes that they will have access to Snapchat’s 178 million daily active users.

But according to the data reviewed by The Daily Beast, only an average of 20 percent of Snapchat users consumed content from a Discover Edition daily.
snap  facebook 
february 2018 by christopherming
Facebook Reports Solid Fourth Quarter Results Amid Declining Time Spent On The Social Network
Financial game: strong
At $12.97B, Facebook’s Q4 revenue was up 47% year-over-year (they were at $8.8B in Q4 ‘16). This handily outpaced Wall Street’s $12.55B projection, and led to a 5% stock spike in after-hours trading.

This also marks the company’s 11th consecutive quarter beating revenue expectations, largely thanks to gains in mobile, which made up 89% of all ad sales.

User stats: meh
On the flip side, recent changes to Facebook’s news feed seem to have caused a dip in the amount of time users are spending on the platform -- to the tune of 50m hours per day. That’s about 2 minutes per day, per user.

In an investor call, Zuck brushed this off as a short-term loss in the quest for more “meaningful interactions” in the long term.

According to Forbes, Facebook’s year-over-year user growth, at 14%, is the “slowest rate of daily active user growth on record.” And in the US and Canada, total daily users fell by nearly 700k.
facebook  technology 
february 2018 by christopherming
What Publishers Missed About Facebook’s News Feed — The Information
The “social graph” (remember that phrase!) was hard to monetize by itself. But if you could use it to help people play virtual Scrabble with their friends or share what song they were listening to, that could dramatically increase the time they spent on Facebook and boost its fledgling ad business.

It was an ambitious idea that instantly spurred a new ecosystem of startups. VCs started funds to invest solely in Facebook apps.

But then things got messy. And Facebook found that its algorithm tended to reward the spammy apps that users didn’t feel very satisfied using. App developers’ thirst for more data also compromised Facebook’s need to focus on user privacy. (My husband worked for Facebook from 2010 to 2014.)

Over time, the company dialed down app updates in News Feed as well as features to support those developers. Today, that team has shifted gears.

Sound familiar? In recent years, Facebook embarked on a full court press of publishers and celebrities—the company calls it “public content”—to get them to post more to the site. If apps were one way to give people more to do on the social network, updates from Rihanna and the New York Times were another.

But, much like apps, the algorithm took over. As this last year demonstrated, the news that rises through News Feed is so often not the quality stuff. Sometimes, we have learned, it’s even fake. And while Facebook is trying to tune its algorithm to fix the problem—rather than stripping the content out entirely—the end result may be similar over time. I imagine Facebook will once again learn that the killer app in News Feed is content from and about people you know. Publishers could have seen the writing on the wall by studying the past .

So what will happen to publishers? I bet the same thing that happened to the app developers, or at least those with business models strong enough to survive the loss of distribution. They became Facebook advertisers.

While Facebook has decided it wants to see less from publishers in News Feed, publishers may still decide Facebook is a good place to find customers.

It’s another reason that investor concerns about the impact of the News Feed changes may be misplaced. As long as Facebook remains a valuable way to reach customers, businesses won’t abandon it—even if they have to pay.
january 2018 by christopherming
Letter to Mark Zuckerberg: Facebook News Feed change hides news, hurts nation
The thing is, my relatives will still share fake news on Facebook, and it will show up in my “news” feed under your new rules. I’ll still see the partisan opinion pieces that my friends share. But I won’t see posts from responsible news outlets I choose to follow unless I take several steps to force the newsfeed to prioritize it.

Simply put: You’re making the country’s absolutism worse and abdicating your responsibility to improve public discourse. Facebook likes to say it’s a creative company. Surely there is a more creative solution.

Big q: is it fbs job to protect publishers?
facebook  journalism 
january 2018 by christopherming
Facebook newsfeed changes
Slightly more pessimistic look - that they never wanted to be in the news game at all. Tweets from ppl who are in pub. Good counter points.
january 2018 by christopherming
What is Snapchat, now that Story sharing has stopped growing?
As Lorenz reports, the Snap Map live location sharing and geo-tagged content search feature has sunk from a high of 35 million daily unique viewers after its June launch to just 19 million and falling — just 11 percent of Snapchat’s users. The Discover section where professional publishers post magazine-esque daily editions spiked to 38 million in July, and then has languished at around 34 million daily users — about 19 percent of all users. And usage could fall further as Discover is less prominent in the redesign that’s yet to roll out to most users.
growth  facebook  snap 
january 2018 by christopherming
Facebook Can’t Be Fixed. – NewCo Shift
Offers solutions, but similar ending to my post (optimism).

Here are two scenarios for what might come of Zuckerberg’s 2018 quest:

Facebook identifies a set of issues (Abuse and Hate, Interference by Nation States, Time Well Spent) and convenes working groups with panels of experts and pundits. The press is duly impressed, the lobbyists make sure Congress is kept in the loop, and in the end, they come up with well-intentioned but feckless point solutions which are implemented with little to no effect. The stock keeps climbing.
Zuckerberg does the equivalent of dropping corporate acid and realizes the only way to fix Facebook is to make a massive, systemic change. He orders his team to redesign the entire Facebook product suite around a new True North: No longer will his company be driven by engagement and data collection, but rather by whether or not individual users report that they are happier after using the service. This leads to a massive rethink of the product and advertising platform, which after much debate shift from an audience model (deep data, specific to each individual) to a contextual model (not buying people, but buying the context in which those people are engaging). And given that most of an individual’s context on Facebook has to do with engaging with friends and family, well, ad inventory plunges. Maybe, just maybe, Facebook decides to charge a subscription fee, say, $10 a person per year. That alone could arguably bring in $20+ billion annually, but…let’s remember, I’m describing an acid trip.
facebook  technology  culture 
january 2018 by christopherming
Hard Questions: Is Spending Time on Social Media Bad for Us?
The bad: In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward. In one experiment, University of Michigan students randomly assigned to read Facebook for 10 minutes were in a worse mood at the end of the day than students assigned to post or talk to friends on Facebook. A study from UC San Diego and Yale found that people who clicked on about four times as many links as the average person, or who liked twice as many posts, reported worse mental health than average in a survey. Though the causes aren’t clear, researchers hypothesize that reading about others online might lead to negative social comparison — and perhaps even more so than offline, since people’s posts are often more curated and flattering. Another theory is that the internet takes people away from social engagement in person.

The good: On the other hand, actively interacting with people — especially sharing messages, posts and comments with close friends and reminiscing about past interactions — is linked to improvements in well-being. This ability to connect with relatives, classmates, and colleagues is what drew many of us to Facebook in the first place, and it’s no surprise that staying in touch with these friends and loved ones brings us joy and strengthens our sense of community.
facebook  social-media  social 
december 2017 by christopherming
Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook
Because he is that focused and that determined. I’ve never met anyone with more perseverance than Mark Zuckerberg."
mark  zuckerberg  facebook  strategy 
november 2015 by christopherming
8 Creative Ways to Connect With Customers on Facebook
How to use FB to interact with customers. Tactically some good ideas here.
marketing  social  media  facebook  customers 
july 2013 by christopherming

Copy this bookmark: