The Reinvention Of The Ad-Tech Sector | TechCrunch
Nice point about big data and the “First-Party Data” advantage.
predicative_newsletter 
yesterday
What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Some key quotes:

"CMOs and their C-Suite brethren can no longer afford to remain siloed in organizational towers."
"focus needs to shift to lead gen & sales conversion metrics."
"combination of channels"
"integrating and operating marketing tech"
predicative_newsletter 
yesterday
predicative_newsletter

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