cecimoss + tumblr   12

cmd - Kari Altmann - Kari Altmann
Is there a certain logic to your image-aggregating projects? Perhaps you could relate this to your notion of “human search algorithms” and the fact that you’ve run into people online who don’t see the underlying structure.

The logic is a VITAL LOGIC. Each project is figuring out a way to survive in the hype economy, either by colonizing more content or diversifying itself, creating some emergent new sub-product, or simply outlasting its bootleg competitors by reaggregating them. If it fails to go viral it makes that failure part of its statement so that it can outlive the lack of favs or reblogs it gets, or it crafts a way to be part of a bigger statement. Basically by setting up these accounts I’m creating an attractor, an algorithm, that starts to build its own DNA sequence of parameters and set up shop via a results page. It’s sampling each post for the material and labor it needs to keep going, like a rebranding parasite. Once its parameters reach a certain critical mass, they can start to colonize everything. (It’s alive!)

Even the R-U-IN?S project at one point became about explaining itself, and it was a really brand-fatigued era. People who are somehow participating in it don’t always get it, but that’s a part of the territory. I have a background that’s found me in a lot of different creative communities, including online ones, and I’ve seen what fizzles out and what outlasts the social group. R-U-In?S for me was just a different approach than anything I’d been a part of before.
The way it’s structured represents a trickled down, black-market-mutated global economy, one in which distanced research entities communicate primarily through their reproduced image-object goods and rebrands in a very public marketplace full of mistranslation, competition, ripoffs, forced diversification, and constantly morphing call and response that is not so obvious to a general audience who isn’t participating. It started as a looted artifact trade based on treating the results of search queries as anthropological records, and it’s grown to encompass all kinds of products and materials in its lexicon of critical currency. Each meme tries to build tiny empires through exchange routes over time that are either supported or abandoned. That’s why the presentations of it have leaned toward Trade Shows, Catalogues, Storefronts, Meeting Rooms, etc. An unspoken social contract develops between each entity as they become entangled. It’s like some warped surf club between fake brands.
interview  internetart  circulation  image  newmedia  blogs  market  economy  branding  tumblr 
november 2011 by cecimoss

Copy this bookmark:



description:


tags: