Microsoft Word - Brand Tracking In a New Key.doc
great explanation of brand - availability and positive emotion
availability  market_research 
26 days ago
The value of raising the threshold of crappiness | The Spectator
reliable business improves things in unexpected ways
-Uber makes public transportation more attractive (if train is cancelled I can uber)
-having chain restaurants means local ones have to at least be as good as their standards
context  comparison 
5 weeks ago
[OFFICIAL] Volkswagen: Eyes On The Road - VW AD - YouTube
movie theater ad - people sent text the moment the video shows your car crashing
ideas  inspiration  activebranding  alarm 
7 weeks ago
How To: Launch A New Brand
(with fame, you get what you pay for). BUT
if you don't have a budget...

-define your distinctive assets and consistently apply them

-be physically available. one way to do it is to be big for a specific audience (Facebook and colleges) or specific occassion

-be a storyteller & make people feel something (why so many brands put their story on their package)

-find your interestingness. Most WOM happens offline - social media has limited potential. It's important to get people to talk about you one way or another...
brand  strategy 
8 weeks ago
Reporters Without Borders Germany: The Uncensored Playlist - YouTube
censored articles made into songs (lyrics are the article content) and put on Spotify so those in countries where they're censored could hear it
ideas  inspiration  activebranding  vice 
11 weeks ago
SKOL leva chuveiro de glitter e montanha russa para Largo de Batata
SKOL sets up eco-friendly glitter waterfall
nice example of helping people *take environmentally friendly action* (rather than just saying we're doing it)
ideas  inspiration  activebranding  lust 
february 2018
M&A Series: Three Paths to a Purpose-led Identity - Views - Interbrand
mergers - 3 ways to handle mergers
-keep brand identities close to original
-keep the best (elements) and change the rest
-complete rebrand
naming  mergers  brand  strategy 
january 2018
The Best TV Shows of 2017 - The New York Times
fauda
chewing gum
valkyrien
call my agent!
norsemen
television 
december 2017
MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA – BBH
11 data points that explain why fame and emotion matter (most people don't buy your product, ad recall is generally low, people remember only 1-2 things in an ad, consideration fades quickly, etc.)
ROI of advertising
availability 
december 2017
Why Successful Startups Need to Build 'A Culture of Overcoming' — The Challenger Project
recognize success & celebrate it. small (weekly meeting with recognitions) and large (high five wall in office writing up achievements)

also customer journey - "back to reality" gift packs when you return from vacation
management  journey  experience 
october 2017
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