asteroza + strategy   24

Good Strategy/Bad Strategy | The Difference and Why It Matters
Apparently a pretty good book. Clearly outlines why most strategies are not real strategies and/or they suck.
business  management  productivity  book  reference  information  strategy  startup  vision 
april 2019 by asteroza
Getting to “Yes” for Corporate Innovation | Steve Blank on
This is pretty good advice actually, but need a C-level innovation leader (CiO) to back it or it has no legs.
corporate  business  innovation  strategy  execution  process  evolution  internal  startup  Delicious 
june 2015 by asteroza
Email Receipt Recommendations for Online Retailers | PostSell
Offering discounts and incentives for other products in email confirmations of previous online orders works pretty well it seems: you have a captured audience that has a high motivation to read the entire email. As long as the ad is on the back end (to not interfere with the main motivation of the email and to not train customers to ignore the emails), it works like Amazons "Other customers liked..." suggestive targeted advertising.
singapore  startup  postsell  post  sales  customer  purchase  enticement  marketing  strategy  advertising  targeted  ad  suggestion  engine  confirmation  email  Delicious 
september 2010 by asteroza

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