asteroza + strategy   24

Good Strategy/Bad Strategy | The Difference and Why It Matters
Apparently a pretty good book. Clearly outlines why most strategies are not real strategies and/or they suck.
business  management  productivity  book  reference  information  strategy  startup  vision 
april 2019 by asteroza
Getting to “Yes” for Corporate Innovation | Steve Blank on WordPress.com
This is pretty good advice actually, but need a C-level innovation leader (CiO) to back it or it has no legs.
corporate  business  innovation  strategy  execution  process  evolution  internal  startup  Delicious 
june 2015 by asteroza
Email Receipt Recommendations for Online Retailers | PostSell
Offering discounts and incentives for other products in email confirmations of previous online orders works pretty well it seems: you have a captured audience that has a high motivation to read the entire email. As long as the ad is on the back end (to not interfere with the main motivation of the email and to not train customers to ignore the emails), it works like Amazons "Other customers liked..." suggestive targeted advertising.
singapore  startup  postsell  post  sales  customer  purchase  enticement  marketing  strategy  advertising  targeted  ad  suggestion  engine  confirmation  email  Delicious 
september 2010 by asteroza

related tags

2.0  ad  advertising  advice  agency  aggregator  ajax  alternative  analysis  article  awareness  backup  behavior  blog  book  brand  branding  business  career  case  CDP  CEO  collaboration  communication  communications  company  comparison  competition  competitor  confirmation  consulting  context  continuous  conversation  conversational  corporate  corporation  creative  creativity  crowdsourcing  culture  customer  data  Delicious  design  economy  email  EMP  engine  enterprise  enticement  entrepreneur  evolution  execution  financial  flare  Forrester  geopolitical  global  guide  handsfree  hardware  howto  ideas  industrial  information  innovation  insight  intelligence  internal  investing  investment  japan  knowledge  leadership  lifehacks  low  maintenance  management  manager  managment  map  mapping  marine  maritime  market  marketing  mechanics  media  metanational  metrics  military  mindmap  mindmapping  money  monitoring  multinational  navy  negotiation  network  news  offshore  online  opportunity  orbital  outsourcing  path  pathway  PDF  peacetime  physics  plan  planning  post  postsell  powerpoint  PR  preparation  presentation  prism  process  productivity  project  protection  public  pulse  purchase  reference  research  risk  roadmap  sales  security  service  ship  shipbuilding  singapore  situational  slideshare  slideshow  snapshot  social  software  solar  space  speaking  startup  statistics  strategic  strategy  structure  studies  style  suggestion  survival  tactical  targeted  tiering  tips  tracking  trend  tricks  tutorial  vessel  vision  visualization  wardley  wartime  wawrdley  weather  web  wiki 

Copy this bookmark:



description:


tags: