asteroza + marketing   197

How a janitor at Frito-Lay invented Flamin' Hot Cheetos
“I do have a Ph.D.,” he responded. “I’ve been poor, hungry and determined.”
latino  hispanic  marketing  flaming  hot  cheetos  food  snack  history 
june 2019 by asteroza
Introducing the Millennial #Avocard! - Virgin Trains
This whole millennial/snakepeople avocado toast meme is getting out of hand...
humor  UK  england  virgin  train  railcard  millennial  snakepeople  avocado  toast  PR  marketing  stunt 
march 2018 by asteroza
NameQL - Find a great name
NameQL helps you find a great name. It searches 10s of thousands of potential names and shows you the best. It only suggests names for which you can purchase a .com domain.
product  startup  name  generator  service  DNS  domain  branding  marketing 
november 2017 by asteroza
Browse | Launchrock
Basically a landing-page-as-a-service for checking if you have a "Take My Money!" level product idea
landing  page  service  consumer  interest  tracking  marketing  startup 
november 2017 by asteroza
Clearbit Reveal - Turn an IP address into company data to identify web traffic
another place that does connection geoIP/data mining to surface information about website visitors to provide background info for webchats
marketing  geoIP  reference  information  Delicious 
march 2017 by asteroza
Drift – Messaging For Marketing & Sales
Using geoIP and other reference information, these guys surface usable info about a person connecting to a website so you have background info to work from when they open a webchat
marketing  information  geoIP  Delicious 
march 2017 by asteroza
Rent-A-Minority
And now, the fake version of a faking service...
humor  paid  actor  supporter  crowd  astroturfing  PR  marketing  Delicious 
february 2016 by asteroza
Welcome | Crowds on Demand on WordPress.com
Paying actors to act like supporters at rallies and media events. This is real by the way...
paid  actor  supporter  crowd  astroturfing  PR  marketing  Delicious 
february 2016 by asteroza
The #1 Social Media Assistant Software | Beatrix
Automated agent service that collects suitable content and schedules it for publishing to various social media, semi human curated content.
business  social  media  content  discovery  scheduled  publication  platform  service  virtual  assistant  startup  marketing  Delicious 
may 2015 by asteroza
New Clues
Cluetrain Manifesto guys published a new screed.
Cluetrain  manifesto  new  web  economics  marketing  communication  social  media  business  internet  Delicious 
january 2015 by asteroza
home
Alleged alternative to iBeacon, primarily for android, But it fails the sniff test since it requires an app install, while iBeacon is baked into the (i)OS.
iBeacon  alternative  proximity  alert  marketing  business  android  app  software  wifi  bluetooth  beacon  Delicious 
january 2014 by asteroza
Dragon Innovation
The consultants/advisors behind a number of major successful kickstarter hardware campaigns is now going to start their own hardware oriented crowdfunding site, as Kickstarter is starting to become hardware unfriendly.
manufacturing  hardware  marketing  alternative  tooling  logisitics  crowdfunding  sales  fundraising  marketplace  kickstarter  devices  design  electronics  Delicious 
august 2013 by asteroza
ByteLight
Okay, so these guys are cheating a little here. The LED lights (customized Solais Lighting LED bulbs) flash a high speed morse code MAC address, which a smartphone camera app decodes and sends to a cloud service to pick up information and content to be shown in the app. So info can be exhibit contents, as well as indoor navigation locations.
iPad  transmitter  app  hardware  indoor  android  marketing  broadcast  data  LED  software  iPhone  lightbulb  navigation  opt-in  ByteLight  devices  light  iOS  electronics  flicker  blink  beacon  bluetooth  Delicious 
january 2013 by asteroza
Pay with a Tweet - A social payment system
Getting people to do marketing for you via tweeting, to get stuff.
tweet  twitter  payment  marketing  media  social  Delicious 
june 2012 by asteroza
SonicNotify: Creating media in presence
Using embedded ultrasonic coded data to transmit information to smartphones, this is the audio equivalent to the QRcode. May have potential a digital watermark on live event music/audio streams. The advertising possibilities are almost endless, since any advertising URL's are automatically embedded (provided your particular audio codec which you use for recording doesn't strip ultrasonics out).
SonicNotify  embedded  high  frequency  ultrasonic  data  code  watermark  information  android  iPhone  app  software  advertising  marketing  secondary  communications  channel  Delicious 
february 2012 by asteroza
JAPAN PORTAL
Kyodo news is doing a trilingual press release site oriented around promoting japan and providing news about japan
japan  news  aggregator  portal  press  release  PR  marketing  english  chinese  korean  Delicious 
december 2011 by asteroza
How to Build a Social Business - Forbes
Interesting talk about moving companies to more transparent and social platforms, to sort of gain back what is lost when a small company goes large. Unfortunately, the internal benefits probably only really come out at scale (Networking Effect) so this has the highest return for large corporations. So this leaves the middle tier companies to be continued to be mired in poor internal communications (because they can't afford the solutions to make it work well, and lack the numbers to make it useful). Market for for a startup to pursue, SaaS platforms for internal comms/social media, AKA this is so totally not Sharepoint/Lynx/Unified Communications?
social  business  enterprise  communication  marketing  PR  customer  sentiment  employee  advocacy  platform  media  Delicious 
october 2011 by asteroza
NationalField | The World's First Social Enterprise Resource Planning (ERP) Software
Apparently a good way of linking up the bottom and top levels of a marketing group through unified information sharing. Taking ERP platform concepts to marketing/advocacy. Apparently used within the Obama 2008 and 2012 campaign to manage information and get usable intelligence.
NationalField  internal  intranet  social  network  enterprise  resource  planning  ERP  data  information  Exchange  sharing  platform  PR  marketing  feedback  advocacy  collaboration  edge  Delicious 
october 2011 by asteroza
Marketing Competition Japan | Japan is going global again!!!
Being in Kobe is a bit of a pain, but a good concept to get japanese actually thinking globally, and having usable english conversation/presentation skills. Japanese people have a tendency to have terrible presentation skills.
japan  Kobe  college  university  collegiate  intercollegiate  marketing  competition  education  learning  contest  english  global  presentation  conversation  skill  practice  Delicious 
october 2011 by asteroza
Chocolate Business Cards
I guess this is temperature resistant chocolate, though probably not quite the legendary grade of Iraq war MRE chocolates...
chocolate  business  card  food  marketing  PR  Delicious 
august 2011 by asteroza
Vodafone truck can recharge 2,000 devices at once, is coming to an Isle of Wight near you -- Engadget
This is pure marketing genius for large outdoor festivals. The only way to make it better would be to integrate a picocell/femtocell station into the truck to lower transmit requirements for phones near the truck (thus reducing power consumption), but connecting to the phone network backhaul would be nontrivial (WiMAX? Microwave? Shotgun modem setup to aggregate/trunk calls to the next nearest base station with a directional antenna?)
mobile  portable  simultaneous  cellphone  phone  recharge  charge  station  truck  marketing  Delicious 
may 2011 by asteroza
Fundraising 2010/Banner testing - Meta
Interesting deeper metrics regarding the wikipedia donation campaign. Good reference for marketers.
wikipedia  donation  analysis  metrics  banner  ad  advertising  split  test  testing  PR  marketing  Delicious 
november 2010 by asteroza
Contextual Location-based Deals - Yongfook's posterous
He's right that Google will pay mad money for something that could achieve this, but this would be fundamentally difficult to do for a startup. You would need nearly full access to a user's communication stream and possibly their social graph as well to have enough of a "picture" of the user generate the appropriate emotion contexts. Which means a startup is fundamentally disadvantaged compared to existing players with large userbases and LBS infrastructure (gmail/googlemaps, facebook and their unified messaging platform "Project Titan" with their LBS backend)
contextual  location  based  deals  LBS  web  webdev  business  plan  marketing  idea  concept  Delicious 
november 2010 by asteroza
GetTodo
Some kind of Malaysian LBS groupon clone?
malaysia  location  based  group  coupon  ad  service  geolocation  LBS  groupon  local  marketing  Delicious 
november 2010 by asteroza
Email Receipt Recommendations for Online Retailers | PostSell
Offering discounts and incentives for other products in email confirmations of previous online orders works pretty well it seems: you have a captured audience that has a high motivation to read the entire email. As long as the ad is on the back end (to not interfere with the main motivation of the email and to not train customers to ignore the emails), it works like Amazons "Other customers liked..." suggestive targeted advertising.
singapore  startup  postsell  post  sales  customer  purchase  enticement  marketing  strategy  advertising  targeted  ad  suggestion  engine  confirmation  email  Delicious 
september 2010 by asteroza
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