asterisk2a + viral   41

Lisa Ann Talks About James Deen « MikeSouth.Com
Joanna Angel, Princess Donna (was also w him), Stoya ... James Deen is asshole/bad boyfriend - bit.ly/1HMIDvR & bit.ly/1lhVoEP --- "Deen has yet to further comment on the allegations against him." //&! Stoya - bit.ly/1NNAaer //&! More people come forward; dailym.ai/1NNAY2F Nicky Blue, Amber Rayne //&! James Deen What Is Next My Thoughts By MikeSouth - A volume of books could be written on the impact that this story could have on the industry. I do want to post some thoughts. [...] I can also tell you that it has other performers sweating…many of whom cant get hard if they aren’t abusing the girl. [...] The most common complaint I have heard about why former fans abandoned porn is the violence that seems to be the norm these days, I know its true for me. - bit.ly/1OF0XbB //&! bit.ly/1RtyRkc - Guardian //&! bit.ly/1OPTNj1 His Fate Is In His Own Hands Now [...] under a microscope now. & Chanel Preston currently his gf, employee of his production company and on APAC? bit.ly/1lJe9QX
James  Deen  sexual  assault  rape  libel  defamation  Social  Media  gossip  culture  gossip  Tabloid  Glossy  Magazine  Porn  pornography  shitstorm  Viral 
december 2015 by asterisk2a
The Traction Book: 5 Steps To Traction & Business Growth
product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - youtu.be/R3OxmLBIsRg &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding - youtu.be/9HzNxCkHias
book  Start-Up  lesson  Start-Up  advice  traction  growth  hacking  growth  hacker  viral  coefficient  Net  Promoter  Score  Product/Market  Fit  MVP  Core  Product  Value  Proposition  Value  Proposition  Minimal  Viable  Product  marketing  advertisement  affiliate  marketing  content  marketing  Lean  Start-Up  A/B  Testing  marketing  channel  distribution  strategy  conversion  user  acquisition  PR  public  relations  brand  awareness  user  engagement  user  generated  content  user  churn  customer  retention  customer  acquisition 
july 2015 by asterisk2a
#TOA14 Interview with Julie Meyer (CEO & Founder, Ariadne Capital) - YouTube
(1) why not to go to Palo Alto (2) money will find you if you are good enough/traction. // &! Enterprise Connect Presents: Raising Finance; Top Tips From Industry Experts (Highlights) - youtu.be/9Psgw5oJSMs // &! Lecture 9 How to Raise Money Marc Andreessen, Ron Conway, Parker Conrad - youtu.be/NJAKt1icZYs
Start-Up  lesson  Start-Up  advice  traction  Focus  Product/Market  Fit  MVP  Minimal  Viable  Product  viral  coefficient  Net  Promoter  Score  network  effect  Venture  Capital  hunt  for  yield  Seed  Round  A  Round  Angel  Investor  London  Scene  Berlin  Start-Up  Scene  Networking 
july 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Marketing Is Not a Department
[ seth godin; being remarkable ] [ fix product first, make it remarkable first, otherwise (1) it is an uphill battle and (2) the other third falls through the cracks. ] "Every time someone uses your product, it's marketing. [...] No amount of marketing will save poor products. As I learned working in the music industry, "you can't polish a turd. [...] vanity metrics. You're only as good as the next time a customer uses your product and tells their circle of friends about it. No amount of brand marketing will help in this area. Brand marketing is a linear practice that made sense when communications were one-way. Emerging mobile media and social networks destroyed that outdated model over 8 years ago with the rise of Facebook and Twitter."
marketing  content  marketing  native  advertising  communication  Start-Up  lesson  Start-Up  advice  community  community  management  Seth  Godin  product  experience  viral  coefficient  Net  Promoter  Score  landingpage  user  churn  Brand  Branding  metrics 
june 2015 by asterisk2a
How Sportswear Brands Build Loyalty - YouTube
advertising and marketing led growth in this segment is short sighted, inflating the numbers bc >> LTV of organic growth customers > than acquired customers through advertising, also in advertising (without a high Net Promoter Score/Viral Co-efficient/Product/Market-fit) there is no multiple for each dollar spend on advertising/marketing). The best would be native advertising/content marketing EDUCATING the people about health, fitness, and the added value and value creation your product brings in this "Project Me" that millions of people start on January 1st, every time again, ... // social status - of being fit, healthy, eating organic, etc << disposable income and time! //
Fitbit  Brand  quantified  self  added  value  value  creation  Under  Armour  Nike  adidas  community  community  management  mission  communication  Start-Up  lesson  Start-Up  advice  Net  Promoter  Score  Product/Market  Fit  viral  coefficient  content  marketing  consumerist  consumerism  zombie  consumer  status  anxiety  social  status  socioeconomic  status  convenience  disposable  income 
may 2015 by asterisk2a
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs | TechCrunch
John Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” [...] And sure, distraction is fine, but Green doesn’t see himself and other “passionate YouTubers” as being in “the distraction business.” Instead, the best shows are in “the community business,” and he watches them because they help him “grapple with and consider the problems and questions way down deep there in the darkness. [...] focusing on eyeballs is a crummy way to measure the success and value [...] eyeball biz shrinking!
YouTube  content  creator  creator  digital  economy  digital  content  business  model  AdSense  Google  The  Wars  community  management  community  CrowdFunding  merchandise  Signal  vs.  Noise  distraction  Reality  TV  television  scripted-reality  TV  TV  Series  Clickbait  Linkbait  linkbaiting  pageviews  Page  Views  viral  coefficient  virality  Video  filter  bubble  content  curation  curation  Newsfeed  algorithm 
april 2015 by asterisk2a
Contagious: How to Build Word of Mouth in the Digital Age: Amazon.co.uk: Jonah Berger: 9781471111709: Books
Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.
Start-Up  lesson  Start-Up  advice  Social  Media  word  of  mouth  book  Net  Promoter  Score  feedback  feedback  loop  MVP  Product/Market  Fit  viral  coefficient  virality 
april 2015 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
(12) What are the early symptoms that a startup is going to fail? - Quora
6.) A desire for perfection. Perfection kills. The things that your early adopters care about? Those should be awesome. Everything else? Fuck it. A team that has a hard time being pragmatic will spend a lot of their time and money on shit that doesn't matter. And that will keep them from getting the product out early enough to get useful feedback. [...] 10.) Teams that know that they don't know much: generally awesome. Teams that think they know it all? Very dangerous.
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  traction  Net  Promoter  Score  user  experience  user  churn  user  acquisition  viral  coefficient  Minimal  Viable  Product  Product/Market  Fit 
october 2014 by asterisk2a
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now » Nieman Journalism Lab
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
NYTimes  NYT  investigative  journalism  journalism  journalismus  pageviews  added  value  business  model  content  mobile  first  mobile  homescreen  user  experience  virality  Viral  BuzzFeed  Upworthy  copywriting  Clickbait  attention  span  attention  generationy  Millennials  freemium 
october 2014 by asterisk2a
Sam Pepper Exposed - YouTube
The barrel flows over. Finally. Now the shitstorm. || bit.ly/Zg3UsJ + bit.ly/1pvX87b Sam Pepper isn't the only one + buzzfeed.com/ryanhatesthis/youtube-star-sam-pepper-accused-of-soliciting-nude-photos-fr#2o3jkh5 +!+ Laci Green @gogreen18, Sam Pepper called her a cunt and threatened her. >> bit.ly/1roACRW & bit.ly/1u32r4v & bit.ly/ZWYovg & bit.ly/1roALVr & bit.ly/1utsOlH & +!+ ind.pn/1DxudtV +!+ bbc.co.uk/newsbeat/29312669 +!+ bbc.co.uk/newsbeat/29332775 +!+ youtu.be/oucbGT_mNcg - Boogie "Sam, you done goofed." makes it sound harmless. But isn't considering there is a whole genre on YT about harassing and assaulting women, making them the object to conquer. The trophy. The challenge. A challenge where everything goes, for the sake of page views. Bc page views are what makes money. This is not Entertainment. Not substantive. This is exploitation of women, as object. Period. +!+ facebook.com/officiallacigreen/photos/a.284745684212.144562.221909329212/10152554506019213
Sam  Pepper  YouTube  jock  culture  Campus  Misogynie  misogyny  everyday  sexism  sexism  sexismus  sex-sells  Sexual  objectification  objectification  Laci  Green  harassment  gender-based  harassment  gender-based  discrimination  culture  accountability  gender  inequality  gender  politics  gender  policing  pageviews  content  business  model  monetisation  monetization  monetize  Social  Media  exploitation  straight  white  male  white  male  privilege  Viral  virality  copywriting  feminism  feminist  affirmative  consent  consent 
september 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Investors have to stop trying to justify the lies and libel of Secret | PandoDaily
Secret  Whisper  ask.fm  anonym  anonymity  anonymous  Venture  Capital  Consumer  Protection  Consumerism  consumerist  product  zombie  content  creator  content  distribution  content  discovery  copywriting  viral  virality  Social  Media  clicks  clickbait  journalismus  Journalism  investigative  storytelling  Listicle  content  BuzzFeed  Newsfeed  Twitter  Facebook  Daily  Mail  society  gossip  culture  gossip  celebrity  culture  celebrity  celeb  Public  Life  Libel  defamation  Formspring  Troll  Trolls  Hater  Haters  Tabloid  personal  values  corporate  values  corporate  governance  corporate  culture  cyber  bullying  cyber  mobbing  Silicon  Valley  western  society  civic  society  civil  society  Zivilcourage  Zivilgesellschaft  science  instant  gratification  moral  beliefs  ethical  beliefs  ethical  machine  values  PR  relations 
august 2014 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a
Founder School with Di-Ann Eisnor: How to Build a Billion-Dollar Business: Lessons from Waze - YouTube
great people that believe in the vision, less talk about vision - most of ur work week execute to let vision come to fruition. week by week, deal by deal, customer by customer, line of coder after line of code. [...] carmageddon; was luck. if you don't have it, you have to make it, engineer it. ie growth hacking; social sharing of relevant, valuable, contextual content ie via blog or other communication ways ('you are a content company, then/plus X - gary vaynerchuck'). exceptional cases - vial content, thought leaders, advocates - make your users advocates*, high profile people who are passionate about a topic might adopt and put always a good word in for your product ie guy kawasaki for canvas. *letting them take part of the journey in various ways - #engagement, #gamification. Min23 in; local quality curated ads as value added feature for user in line w value proposition. Learning to say no to everything that is not CORE to the VISION, the PRODUCT. + A brand as defensible advantage.
Start-Up  lesson  Start-Up  advice  scale  scaling  execution  content  context  growth  hacker  Gary  Vaynerchuk  gamification  Waze  Di-Ann  Eisnor  leadership  vision  adoption  community  distraction  learning  to  say  no  Value  Proposition  Product  Design  management  Product/Market  Fit  consumer  MVP  Minimal  Viable  Product  frictionless  friction  viral  brand  brands  branding  competitive  advantage  comparative  advantage  comparative-advantage 
june 2014 by asterisk2a
Travis Kalanick of Uber - TWiST #180 - YouTube
MVP - minimal viable product, test of thesis; they rented a handful of cars with drivers in SF & build little app, the rest is history. make move to not have drivers but enable people to be drivers with income. Uber - elegance, design, ... this is now a brand, a status symbol. +++ on demand lifestyle, making magic happen via technology - employing STEM people. +++ could, because of supply liquidity, deliver, at premium, food to your door. +++ because of their technology, their platform, they either could licence out their problem solving platform (ie demand prediction - people just opening up the app - math is an operational cornerstone) to air transportation and or goods transportation. +++ Travis Kalanick at Startup School 2012 - http://youtu.be/rQ6GoY2_Ujw >> multi-product company - for different budgets. Operations, Scaling - one problem that needed solving, a Playbook for expanding from one city to the next. Changing how u live, over months. not decades, today's age.
Uber  Travis  Kalanick  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneurial  entrepreneur  status  symbol  system  design  Product  systems  design  brand  Personal  brands  branding  on  demand  Supply  and  and  Supply  ondemand  on  demand  lifestyle  magic  technology  STEM  reputation  Silicon  Valley  multi-product  company  travel  traveling  transportation  public  transportation  Platform  lifestyle  western  lifestyle  instant  gratification  frictionless  friction  accelerated  life  marketplace  efficiencies  marketplace  plurality  marketplace  marketplace  inefficiencies  business  model  mobile  first  urbanisation  urban  planning  Operations  scaling  algorithm  algorithms  algo  dynamic  pricing  mathematics  complexity  marketing  Viral  Airbnb  Utility  utilities  21stcentury 
june 2014 by asterisk2a
On Google's new Search Algo Push/Update - Called Panda.
Lesson Learned. Don't build your business on other peoples platform. Even if it is search. Meaning if your business is primarily impressions/unique visitors coming in via search, or even Social Media (FB - newsfeed algo, Twitter - noise + search algo, Pinterest - search algo, Amazon - product search) ... then you have one more thing to worry about every day - because you can't fix it if they break it for you. +++ http://recode.net/2014/05/23/yes-google-punished-ebay-for-bad-seo-practices-but-it-wasnt-part-of-panda-update/
Google  search  engine  Platform  Open  Platform  Facebook  Twitter  Tumblr  Pinterest  YouTube  business  model  algorithm  algos  algorithms  algo  SEO  SEM  Social  Media  Newsfeed  Bing  Yahoo!  eBay  ecommerce  e-commerce  commodity  business  commoditization  Amazon  Don't  be  evil  communication  transparency  competitiveness  comparative  advantage  competitive  advantage  content  economy  marketing  Gary  Vaynerchuk  HuffingtonPost  Yelp!  Mahalo  Jason  Calacanis  jasoncalacanis  AltaVista  Vertical  Vertical  foursquare  interest  graph  graph  Google+  Listicle  Trending  Topics  Journalism  journalismus  BuzzFeed  Upworthy  Viral  Mashable  consumerist  zombie  consumer  Consumerism  consumer  user  user  experience  Start-Up  advice  Start-Up  lesson  TOS  Wordpress 
may 2014 by asterisk2a
Why I’m Bullish on the News - POLITICO Magazine
Go maximum mass or maximum specific. [...] News organizations are also going to have to mix and match revenue models. I see eight obvious ones: advertising, subscriptions, premium content, events, cross-media promotion, crowdfunding, micropayments and philanthropy. [...] Today, this same science culture, this civilization of engineers and math, is again on the rise. And to many, it feels like it’s running away with the future. [...] The point is that, for people who aren’t deep into math and science and technology, it is going to get far harder to understand the world going forward. || + http://www.politico.com/magazine/story/2014/05/1-destroy-the-village-2-save-it-105923.html + http://www.politico.com/magazine/story/2014/05/lords-of-the-viral-internet-105905.html + http://www.politico.com/magazine/story/2014/04/brauchli-keller-interview-the-new-york-times-is-not-going-to-turn-into-buzzfeed-105900.html
investigative  journalism  journalism  journalismus  citizenjournalism  Marc  Andreessen  news  industry  news  paper  nytimes  Silicon  Valley  Niche  Content  Technology  advertising  advertisement  craigslist  job  board  revenue  model  business  plan  business  model  freemium  marketplace  technological  history  internet  culture  culture  shock  mass  culture  subculture  Pop  Popular  BuzzFeed  Twitter  Social  Media  Facebook  Reddit  history  science  culture  science  Moore's  Law  unintended  consequences  unknown  unknowns  complexity  disrupting  markets  disruption  publishing  publishing2.0  self-publishing  publishing  2.0  singularity  BitCoin  communication  public  relations  PR  Nate  Silver  monopoly  oligopol  oligopoly  barriers  to  entry  print  magazine  print-is-dead  Jeff  Jarvis  marketplace  of  ideas  Viral  Viral  Video  entrepreneurial  entrepreneurship  Gary  Vaynerchuk  Huffington  Post  Gawker  Washington  Post  NPR 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
Joe Gebbia - The Airbnb Story - YouTube
AirBnB is the ebay for places and experiences. Sharing is caring - you space. This kindness to open up you personal space to strangers ... magical moments can happen. Stories are written. Lives are changed. Still there is the 80/20 - there will always be bad eggs, say bad customers. And because national travel is vry affordable and people want to escape their walls on the weekend if they could afford and its users use it for niche items/services >> providing accommodation for events. Staying in someones place is very different than a hotel. a hotel is generic. every AirBnB is different. It is an experience. not only might you experience a new city, but you also experience someones life, how he or she or they live. Their view. Plus - this is the time of the Airbnb - experience services - because millennials favour experiences of commoditised consumer goods. and babyboomers want that cake too because of the youthification trend. only retrospective u see the pieces of the puzzle.
Airbnb  social  society  social  science  social  study  experience  user  experience  sharing  sharing  is  caring  service  economy  9flats  Start-Up  Y  combinator  citybreak  travel  traveling  B2C  marketing  viral  creating  markets  blue  ocean  strategy  disruption  disrupting  markets  accomodation  accomodation  business  hotel  business  Bed  &  Breakfast  vacation  niche  creativity  creative  destruction  creative  value  creation  differentiation  differentiate  civic  life  life  hacker  western  lifestyle  lifehacks  work  life  balance  lifestyle  active  lifestyle  generationy  Millennials  commoditization  accommodation  commodity  business  focus  group  youthification  babyboomers  Consumerism  consumerist  word  of  mouth  network  effect  hospitality  business  sharing  economy  asking  for  help  economy  generosity  generous  society 
april 2014 by asterisk2a
At annual narrative conference, storytelling’s power remains as it changes | Poynter.
But at the heart of narrative and the conference “is a concept that informing the public involves telling true stories,” he said. “And stories don’t only involve a sequence of events, but they involve a storyteller.” [...] “Good stories are good stories,” he said, “and we can all learn important lessons in technique from them no matter in what medium they are told.” [...] Journalists now have to be flexible, she said, able to tell strong stories and open to how best those stories work. “When you’re paying attention to what the story is, it will tell you what the right form is,” she said. [...] Narrative endures, he wrote in an email to Poynter, but how it’s delivered has changed.
storytelling  narrative  Gary  Vaynerchuk  Social  Media  digital  content  micro  content  short-form  content  YouTube  Viral  Video  gif  gifs  Tumblr  Facebook  Twitter  Pinterest  infographics  infographic  Vine  Instagram  Platform  journalism  journalismus 
march 2014 by asterisk2a
▶ Premiumkanäle, Professionalität und privates Webvideo - Ein paar Gedanken - YouTube
Internet is moving fast. Now the $$$ want in too. the exposure. the attention. in the conversation. ... viral / attention >> den finger an der zeit - intuition >> /watch?v=SLmH330ozZ4 >> intuition = Domain Knowledge http://www.brainpickings.org/index.php/2012/11/08/the-science-of-intuition-answers-for-aristotle/ ... /// Divimove, MediaKraft, TubeAgency /// >> /watch?v=IIPXPC4fyKg // http://www.youtube.com/user/videoamt/ + /watch?v=pWQYG6hO7uc
content  network  Vlogging  social  media  paidcontent  Hollywood  short-form  content  YouTube  entertainment  Vlog  viral  video  content  intuition  attention  span  viral  Platform  Industry  content  creator  throwaway  content 
october 2013 by asterisk2a

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