asterisk2a + technology + brand   3

Travis Kalanick of Uber - TWiST #180 - YouTube
MVP - minimal viable product, test of thesis; they rented a handful of cars with drivers in SF & build little app, the rest is history. make move to not have drivers but enable people to be drivers with income. Uber - elegance, design, ... this is now a brand, a status symbol. +++ on demand lifestyle, making magic happen via technology - employing STEM people. +++ could, because of supply liquidity, deliver, at premium, food to your door. +++ because of their technology, their platform, they either could licence out their problem solving platform (ie demand prediction - people just opening up the app - math is an operational cornerstone) to air transportation and or goods transportation. +++ Travis Kalanick at Startup School 2012 - http://youtu.be/rQ6GoY2_Ujw >> multi-product company - for different budgets. Operations, Scaling - one problem that needed solving, a Playbook for expanding from one city to the next. Changing how u live, over months. not decades, today's age.
Uber  Travis  Kalanick  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneurial  entrepreneur  status  symbol  system  design  Product  systems  design  brand  Personal  brands  branding  on  demand  Supply  and  and  Supply  ondemand  on  demand  lifestyle  magic  technology  STEM  reputation  Silicon  Valley  multi-product  company  travel  traveling  transportation  public  transportation  Platform  lifestyle  western  lifestyle  instant  gratification  frictionless  friction  accelerated  life  marketplace  efficiencies  marketplace  plurality  marketplace  marketplace  inefficiencies  business  model  mobile  first  urbanisation  urban  planning  Operations  scaling  algorithm  algorithms  algo  dynamic  pricing  mathematics  complexity  marketing  Viral  Airbnb  Utility  utilities  21stcentury 
june 2014 by asterisk2a
Why Elon Musk Just Opened Up All of Tesla's Patents : The New Yorker
It’s a risky move but a shrewd one. It’s one that wouldn’t make a lot of sense for a lot of companies. But it does for Tesla. The company’s stock has doubled in the past year, but the industry is struggling. Musk’s biggest electic-car-entrepreneur-frenemy, Shai Agassi, led his company, Better Place, into bankruptcy a year ago. It’s a good moment for the industry to get a jolt. “Putting in long hours for a corporation is hard,” Musk said on Thursday during a conference call. “Putting in long hours for a cause is easy.” What exactly is that cause? It’s bringing clean cars to the people, of course. But it’s also, it seems now, showing the world a new way to think about innovation. || +++ http://www.rawstory.com/rs/2014/06/17/teslas-elon-musk-on-making-electric-car-patents-public-were-really-all-in-the-same-ship/ >> // Industrial Policy - 1% and increasing incrementally on gas guzzling cars. + emissions tax on consumer driving a gas guzzeler.
Elon  Musk  Tesla  Motors  patent  patents  electric  car  competitive  advantage  competitiveness  long-term  thinking  common  good  Competition  competitive  brand  Tesla  Model  S  battery  car  technology  gigafactory  Public  Policy  carbonfootprint  carbonemission  climate  change  corporate  governance  shared  upside  sharing  economy  Millennials  generationy  ethics  moral  beliefs  ethical  machine  ethical  beliefs  ethical  industrial  subsidies  subsidizing  financial  incentive  incentive  Nudge  theory 
june 2014 by asterisk2a
DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway) - YouTube
Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!
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may 2014 by asterisk2a

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