asterisk2a + socialmedia   67

Learning How To Sell On Reddit, 4 Lessons with Louis CK
However, ROI is relative to the values you’re expecting. Louis understands the value of brand loyalty and how it quantifies. As marketers, if we primarily focus on pleasing fans and fostering a community, we’ll inevitably drive sales. Referrals are relative to brand disposition. His fans even dedicated a subreddit to him.
Reddit  Social  Media  socialmedia  GaryVaynerchuk  community  ROI  brand  branding  brands 
december 2013 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a
SXSW: Maker Studios Execs on Turning Down TLC and How Mobile Views Threaten Revenue - The Hollywood Reporter
One irony of Maker’s success, though, is that the YouTube system has in many ways become as impossible to break into as Hollywood’s. Zappin said that he first came to Hollywood to try to get into filmmaking and acting the traditional way, as did KassemG, who sardonically recalled an audition doing "a piece of material you hate to get a job you don't want." When YouTube came out, said Zappin, "we were just really excited about, 'Here’s a global audience we can reach, and we don't have to get anyone to let us do something.' " But Shaycarl said he doesn't think he could break into the sphere if he were to start out today. "It would be maybe next to impossible just because of the supply and demand," he said. "It's such a bigger ocean now. There's a lot more money being put into it, with all of Hollywood and these brands starting YouTube channels." >> its a long haul to build a large following on youtube. more and more is just niche.
social  media  advertising  Hollywood  socialmedia  YouTube  entertainment 
march 2013 by asterisk2a
BBC News - I meet Tumblr whizz-kid David Karp
curation is a new, more accessible way to express yourself.

"We used to have a text blurb on our networks, the Geocities - a blank slate you hacked together; then MySpace where you had more structure but you could still hack it to pieces: it was ugly, but it was still very personal, if a little janky looking. Then we got Facebook and we left all that behind, everybody had the same vanilla page, in a big directory of other people."

MySpace went big, was bought by Rupert Murdoch and then declined. Facebook killed MySpace, went public at what looks like a massively over-valued price, and now faces big questions about how it will make money going forward.

Tumblr - and its rival "curating" platforms - are one clue as to what might, one day, if this is even thinkable, kill Facebook. Facebook, to me, is increasingly like a family living room at Christmas in the 1970s, with a lot of people I am supposed to be polite and friendly to.
generational  change  millennials  generationy  Twitter  myspace  Facebook  curator  curation  socialmedia  Tumblr 
november 2012 by asterisk2a
Johanna Blakley: Social media and the end of gender - YouTube
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
socialmedia  gender  Advertising 
september 2012 by asterisk2a
Facebook and Instagram: When Your Favorite App Sells Out -- Daily Intel
... This is, after all, the way of our new product-based civilization — in order to participate as a citizen of the social web, you must yourself manufacture content. Progress requires that forms must be filled. Thus it is a critical choice of any adult as to where they will perform their free labor. Tens of millions of people made a decision to spend their time with the simple, mobile photo-sharing application that was not Facebook because they liked its subtle interface and little filters. And so Facebook bought the thing that is hardest to fake. It bought sincerity.
relationship  relationships  internet  content  socialmedia  twitter  sincerity  instagram  facebook 
april 2012 by asterisk2a
Facebook and Its Users, Mutually Dependent - NYTimes.com
Not everyone was comfortable with that revelation, but beneath the backlash, Professor Turkle said, loomed a larger struggle: users coming to terms with the Web’s evolution from a free-wheeling Wild West into a mature marketplace where the currency, personal data, will finance and fuel the next generation of products and services.

“It crystallized a set of issues that we will be defining for the next decade — the notion of self, privacy, how we connect and the price we’re willing to pay for it,” she said. “We have to decide what boundaries we’re going to establish between ourselves, advertisers and our personal information.”

THAT quandary is not confined to Facebook. Every social media company, like Twitter and Instagram, a mobile photo-sharing application, and Foursquare, a location-based service, will have to introduce a coherent business model — most likely one that will make use of what it knows about the people who have access to and use its service.
Aol  wheel  of  time  socialnetwork  socialweb  foursquare  Twitter  socialmedia  web2.0  Internet  privacy  2012  IPO  Facebook 
february 2012 by asterisk2a
Schumpeter: Too much buzz | The Economist
A new medium: neither rare nor well-done

Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people “friend” even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.
customer  communication  economics  Twitter  blogging  socialmedia 
december 2011 by asterisk2a
Unfriendly: Google Blocking Ex-Employees Social Circles Book (Oh Yeah, He Now Works At Facebook) | TechCrunch
“Google is an engineering company, and as a researcher or designer, it’s very difficult to have your voice heard at a strategic level. Ultimately I felt that although my research formed a cornerstone of the Google social strategy, and I had correctly predicted how other products in the market would play out, I wasn’t being listened to when it came to executing that strategy. My peers listened intently, but persuading the leadership was a losing battle. Google values technology, not social science.”
google  facebook  technology  socialmedia  socialnetworks 
july 2011 by asterisk2a
Hollywood Moves Away From Middlebrow Movies - NYTimes.com
As a result, studios are finally and fully conceding that moviegoers, armed with Facebook and other networking tools and concerned about escalating ticket prices, are holding them to higher standards. The product has to be good.
socialmedia  socialnetworking  facebook  movies  twitter  quality  2010 
december 2010 by asterisk2a
SupersonicAds | Virtual Currency Monetization for Europe
The leading virtual currency monetization platform in Europe
Social apps and game developers - increase your revenue in International markets with SupersonicAds.

SupersonicAds operates a monetization tool for virtual currency in social applications and game communities. With our unique localization engine and large variety of local advertisers, we deliver the best user experience while increasing revenue for our partners.
virtualgoods  virtual  currency  socialmedia  micropayments  monetization  payment-system  advertising  games  social 
april 2010 by asterisk2a
Twitter To Roll Out "Promoted Tweets": Initial Thoughts (Developing) - John Battelle's Searchblog
Again, we've seen this movie before, and the web is better for it.

Twitter is already open to anyone with an account and something to say. But only those with money can buy a Promoted Tweet. I look forward to the day when the system evolves to let pure capitalism work out its kinks in real time, through the Twitter universe. The key, to my mind, is the concept of resonance. If Twitter gets this right, only "good" ads will make it into our Twitter streams. That will force marketers to mind what they say when given the privilege of being inserted into our feeds. To think hard about adding value to the conversation that surrounds their brands.

And honestly, isn't that the kind of behavior we'd hope for?
twitter  advertising  ads  businessmodel  socialmedia  search  adsense 
april 2010 by asterisk2a
Conan O’Brien Ventures Onto the Web to Promote His Tour - NYTimes.com
Sometimes, it seems, it is better to embrace an existing online audience than to try to create a new one.
“It’s the kind of change that only happens when it’s forced,”
strategy  online  web  audience  socialmedia  media  conanobrien  change  adoption  internet  television  twitter  campaign 
april 2010 by asterisk2a
Overture Founder Launches Tweetup, “Adsense For Twitter”
Partly agree, I can see why Twitter Inc. wants to own parts of the whole ecosystem. But they gave ’search’ already away to Google, Bing (Yahoo), albeit having its own search. So I assume that they are doing what they are best at, and give away the rest.

On the other hand – I can’t believe that smbdy would launch a Twitter search (vertial) under the domain Tweetup.com! Nothing for C2B (me as consumer) that is not a name to remember and associate for search. I know Tweetups as Twitter Meetups in the early age (adopters).

On the B2B side, a name does not matter, as long as you have good technology, reputation, results.

So they are likely to make +50% on these B2B deals in and around the Twitter ecosystem, and are not really about ‘being Google for Twitter’.

What is most striking to me is, the landing page and ONE sentence

“Join our open beta and build your following!” Where build your following is underlined. I see where they are going.
twitter  advertising  advertisement  socialmedia  socialnetworking  branding 
april 2010 by asterisk2a
Twitter, SXSW, and Building a 21st Century Business - Umair Haque - Harvard Business Review
Openness as a survival strategy. I asked Ev about why Twitter's been focused on openness, and his response was that it's a "survival strategy." New ideas, new concepts, new applications — all flow to open organizations. That's a great way to express the point that for next-gen organizations, openness is now table stakes: fail at it, and you're not even in the game.

Organizing for experimentation. "Why don't you guys have a business model?" That was the essence of my first question — and the response was about experimentation. Though many organizations want to experiment, they can't — because they're not built to. Ev gave a blow-by-blow description of how Twitter organizes for experimentation, by creating modular teams that rapidly iterate to solve tough problems. That's what 21st century organizations look like: networks, not pyramids.
twitter  openness  ecosystem  platform  entrepreneurship  business  management  network  culture  scarcity  entrepreneurial  entrepreneur  innovation  socialmedia  ethics  advertising  ads  advertisement  trends 
march 2010 by asterisk2a
Google and Partners Seek Foothold in the Living Room - NYTimes.com
For Google, the project is a pre-emptive move to get a foothold in the living room as more consumers start exploring ways to bring Web content to their television sets. Google wants to aggressively ensure that its services, in particular its search and advertising systems, play a central role.

“Google wants to be everywhere the Internet is so they can put ads there,” said one of the people with knowledge of the project.
google  intel  partner  business  googletv  socialmedia  internet  android  tv  strategy  strategy-making  strategic 
march 2010 by asterisk2a
20+ more mind-blowing social media statistics | Blog | Econsultancy
The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.
blogosphere  socialmedia  statistics  facebook  blogging  twitter  internet  tuki 
march 2010 by asterisk2a
Social Networks Play a Major Part in How We Get News [STATS]
However, the study also shows that very few people nowadays (7%) are getting information from a single media platform. In fact, nearly half of Americans (46%) claim they get news from four to six media platforms on a typical day. And while TV is still the biggest source of news (78% of Americans say they get news from a local TV station), Internet sits at second place (61% of users get news online), ahead of radio and newspapers. Interestingly enough, relatively few people — only 17% — claim they read news in a national newspaper such as The New York Times or USA Today.

Thirty-three percent of cellphone owners now access news on their phones, and 28% use personalized news, meaning they have a customized page that includes news from sources they’ve chosen. Perhaps most importantly, news consumers today participate in the creation of news; 37% have contributed to news creation, commented on news or shared it via social media sites such as Facebook (Facebook) or Twitter (Twitter).
tuki  news  media  trends  statistics  socialmedia  journalism  internet  socialnetworking  trend  future 
march 2010 by asterisk2a
Why Twitter Will Endure - NYTimes.com
By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly vital, timely information.
twitter  socialmedia  interesting  trends  social  curation  curator  friction  virginairlines  power  brand  communication  customer  customerservice 
january 2010 by asterisk2a
Editorial - Twitter Tapping - NYTimes.com
In some cases, the government appears to be engaged in deception. The Boston Globe recently quoted a Massachusetts district attorney as saying that some police officers were going undercover on Facebook as part of their investigations.
government  facebook  surveillance  wiretapping  privacy  twitter  socialmedia  legal  undercover  policestate 
december 2009 by asterisk2a
Independent musicians set for windfall after YouTube deal | Business | guardian.co.uk
Sharing is caring.
"Some of the world's most iconic artists will now be able to engage with their existing fans and win new ones," said YouTube video partnership director Patrick Walker.
youTube  socialmedia  UGC  revenues  advertising  revenue  sharing  payment  payments  micropayment  micropayments  music  artists  artist  engage  fan  fans 
october 2009 by asterisk2a
The History and Evolution of Social Media | Webdesigner Depot
Good overview how things evolved.
Some facts about certain startups are not entirely correct, but can be dismissed for the amount of content.
socialmedia  history  internet  IRC  Usenet  ICQ  digg  facebook  wasabe  friendfeed  twitter 
october 2009 by asterisk2a

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