asterisk2a + short-form   31

Resistance is not enough – we need a whole new political vision | Zoe Williams | Comment is free | The Guardian
[ trying to pit the weak and squeezed against the weaker, on the the dole, and bread line and disadvantaged (born into extreme poverty) ] // The budget took us further down a vindictive, regressive path. But we don’t have to toe the government’s line – we need to decide how we want society to look // [ Book owen Jones - The Establishment ] // [ cutting away left and right, even those things which help long-term creating opportunity - eduction policy, vocational education, (Student Maintenance Grant) social services, mental health and well being ... ] [...] To attack first entails retaking the language, so that we aren’t constantly battling on the territory of “common sense” that has already been demarcated and controlled by someone else. Professor Danny Dorling, at the British Library’s weekend conference on London, had this suggestion, in the wake of Osborne’s appropriation of the phrase “living wage”. [ Same with re-appropriating child poverty targets ] [ intellectual scum ]
budget2015  austerity  fairness  Gesellschaft  class  warfare  welfare  state  Public  Services  Social  Services  Soziale  Marktwirtschaft  propaganda  manufactured  consent  corporate  state  populism  democracy  society  David  Cameron  George  Osborne  Toff  Establishment  Privileged  dogma  ideology  Europe  Fiscal  Pact  Schuldenbremse  economic  history  neoliberal  neoliberalism  class-warfare  squeezed  middle  class  working  class  working  poor  precarious  work  Precariat  surveillance  state  Orwellian  Privacy  Internet  Privacy  self-censorship  child  poverty  poverty  trap  food  poverty  poverty  Public  Policy  Career  Politicians  No  Representation  minimum  wage  living  wage  language  Conservative  Party  Tories  UK  trickle-down  economics  liberal  economic  reform  shared  economic  interest  economic  damage  economic  model  microeconomics  short-term  thinking  short-form  content  Gini  coefficient  mobility  income  mobility  IMF  OECD 
july 2015 by asterisk2a
LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
How a fake Star Wars trailer reveals everything wrong with “content journalism” | PandoDaily
But one outlet, eager to compete in what the Awl’s John Herrman calls “The Content Wars,” ( http://www.theawl.com/slug/the-content-wars ie http://www.theawl.com/2014/11/the-john-oliver-video-sweepstakes-finale ) made a huge error in its play for Star Wars trailer traffic: It posted a fake trailer. [...] How many hours a year do bloggers, interns, and homepage editors of news sites spend writing the same article and embedding the same video as their competitors? Couldn’t this time be better devoted to finding new stories or new avenues for analysis? [...] It’s hard to blame publishers. They need clicks to placate advertisers who, after all, are the ones paying most of our salaries. But if this Rolling Stone mess-up teaches us anything it’s that, while competitive click-chasing can be a dangerous game, it’s always easy to cover up your mistakes.
The  Content  Wars  throwaway  short-form  digital  creator  Signal  vs.  Noise  pollution  contextual  curation  paid  distribution  branded  BuzzFeed  NYTimes  discovery  Niche  Content  micro  algorithm  Newsfeed  Facebook  Twitter  YouTube  Platform  Upworthy  Huffington  Post  business  model  pageviews 
november 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
Gillmor Gang: Pass the Buck - Gillmor Gang | TechCrunch TV (July 3rd, 2014)
Facebook feed a/b test - psychology/sociology study. Twitter product vision and leadership ... revenue/user ... history repeats itself; see Yahoo! - Wall Street fetish with GROWTH $$$: 'Either u get more users or more money per users. But we want to see the money!!!' << Unsustainable long-term, no long-term view. +++ where to post your content, types of content - intentions, where is the most and best engagement - ROI. +++ Linkedin's vertical content strategy to remain relevant (in an age where you are a media company and then X) and thus increase engagement and uniques and distribution. << adding value with this type of product - a product/feature adjacent to core product value proposition !!! Adding value to consumer - 99% free [do they have promoted content feature - paid content promotion?]
Facebook  Twitter  Yahoo!  WallStreet  Wall  Street  long-term  thinking  long-term  view  leadership  product  management  consumer  product  multi-product  company  Vision  Officer  product  experience  Design  New  Media  Social  Media  Google+  Google  filter  bubble  linkedin  content  distribution  short-form  content  noise  throwaway  content  digital  content  content  creator  content  curation  micro  content  Niche  vertical  content  lists  core  product  value  proposition  Product/Market  Fit 
july 2014 by asterisk2a
Why AOL Should Not Have Bought Huffington Post And Patch - Forbes
AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||
AOL  Tim  Armstrong  HuffingtonPost  Patch  Huffington  Post  journalismus  Journalism  content  network  short-form  content  throwaway  content  paid  content  content  creator  digital  content  content  curation  content  content  distribution  micro  content  Niche  microcontent  paidcontent  TechCrunch  Crunchbase  BuzzFeed  UpWorthy  Gawker  BusinessInsider  Washington  Post  Jeff  Bezos  business  model  business  plan  overhead  Lean  Start-Up  Start-Up  lesson  Start-Up  advice  engagement  marketing  advertisement  advertising  direct  response  marketing  Yahoo!  web  publishing  publishing  2.0  blog  blogosphere 
june 2014 by asterisk2a
Bob Iger Explains Why Disney Bought Maker Studios | Re/code
“We look at it, first and foremost, as a successful distribution platform,” Iger said. “One that can command more eyeballs, more consumption and more advertising revenue.” + Beyond that, Iger said, the Maker team has a depth of expertise in creating short-form video that Disney lacked internally. +++ Big Data ( each channel has an audience (interest, location, age) = better targeting of advertising campaigns. >> “We think there’s a huge marketing opportunity for this company,” Iger said.
Maker  Studios  YouTube  content  distribution  advertisement  advertising  content  network  Sales  Funnel  PR  communication  waltdisney  Disney  acqui-hire  acquisition  customer  acquisition  acquihire  war  for  talent  Top  war-for-talent  skill-biased  technological  change  skills  short-form  content  content  creator  micro  content  audience  Big  Data  attention  span  marketing  Millennials  generationy  digital  natives  analytics 
may 2014 by asterisk2a
Binge Media Culture Finds a Receptive Audience in Americans - NYTimes.com
“With the things that get us to really crave the news, the tenor of the story tends to have a negative impact on the way we see the world more generally,” he said, referring to the controversial and scandalous subjects that draw in chronic readers and viewers. “We become more cynical.” Does he regard his own bingeing on these topics as escapist? + https://www.youtube.com/watch?v=A4aAJrJB6h0 + http://alaindebotton.com/news-users-manual/ “Absolutely,” he said. “You forget about your life for 30 minutes while you read about Chris Christie’s implosion.” Joshua Ferris’s forthcoming novel, “To Rise Again at a Decent Hour,” is about “the obsessive-compulsive nature of your own personality emerging through these platforms, and disliking the person who is taking advantage of them,” he said. Mr. Ferris, 39, confessed to bingeing on news, TV and YouTube videos, though he recently took a six-month purgative sabbatical.
binge  drinking  binge  consumption  binge  watching  binge  reading  gossip  celebrity  culture  Popular  Pop  BuzzFeed  Listicle  digital  natives  digital  content  short-form  content  throwaway  content  content  distribution  micro  content  attention  span  attention  technological  history  Technology  consumer  turned  creator  self-publishing  publishing  2.0  Twitter  microblogging  blogosphere  Blogging  Instagram  Vine  Facebook  Social  Media  sharing  is  caring  sharing  economy  mainstream  conglomerate  corporate  binge  consumption  barrier  of  consumption  mobilephone  Smartphone  Snapchat  communication  cynicism  Book  Alain  de  Botton  productivity  Millennials  living  environment  western  lifestyle  western  society  quality  of  life  life  lesson  life  hacker 
may 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
At annual narrative conference, storytelling’s power remains as it changes | Poynter.
But at the heart of narrative and the conference “is a concept that informing the public involves telling true stories,” he said. “And stories don’t only involve a sequence of events, but they involve a storyteller.” [...] “Good stories are good stories,” he said, “and we can all learn important lessons in technique from them no matter in what medium they are told.” [...] Journalists now have to be flexible, she said, able to tell strong stories and open to how best those stories work. “When you’re paying attention to what the story is, it will tell you what the right form is,” she said. [...] Narrative endures, he wrote in an email to Poynter, but how it’s delivered has changed.
storytelling  narrative  Gary  Vaynerchuk  Social  Media  digital  content  micro  content  short-form  content  YouTube  Viral  Video  gif  gifs  Tumblr  Facebook  Twitter  Pinterest  infographics  infographic  Vine  Instagram  Platform  journalism  journalismus 
march 2014 by asterisk2a
Bertelsmann Invests in YouTube Fashion Network StyleHaul - Peter Kafka - News - AllThingsD
StyleHaul is one of several YouTube-focused video networks that have sprung up in recent years that produce their own content and aggregate many clips by amateurs and semi-professionals, as well. That’s the technique, for instance, that Machinima has used to generate billions of views for its videogame clips. It’s not a coincidence that Machinima CEO Allen DeBevoise is a StyleHaul investor. Many of these “multi-channel networks” (terrible name, but it might stick) are now also looking to build businesses outside of YouTube, and StyleHaul is on that path, too. Horbaczewski says she’ll use the money to build out her direct-sales team, and to build her own destination site; earlier this week, she hired former Yahoo executive Alvin Fong as her COO. At a minimum, you can see the investment as another sign that lots of big-media players are trying to get their heads around YouTube as well as lay some bets on the site.
StyleHaul  YouTube  Network  YouTube  MCN  content  distribution  digital  content  content  creator  micro  content  short-form  content 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
Eoin Duffy on Vimeo
perfect is the enemy of great. limitations are fuelling creativity ... to express yourself with what you've got. >> http://eoinduffy.me/
Inspiration  creativity  content  creator  short-form  content  animator  animation 
february 2014 by asterisk2a
Grace Helbig Is Leaving My Damn Channel And 'Daily Grace' In 2014
Helbig is, like many of her peers, less interested in YouTube and curious about moving on to bigger and better platforms. + http://newmediarockstars.com/2013/12/grace-helbig-to-move-on-from-my-damn-channel-and-daily-grace-in-new-year/ 2014 will shape up to be a banner year for YouTube endings: Kingsley will be departing, Ray William Johnson’s “Equals Three” show will be done and now Grace Helbig will be finished making videos for My Damn Channel and their Daily Grace channel. + http://newmediarockstars.com/2013/12/kingsley-announces-2014-as-his-final-year-on-youtube/ "I’ve had some good ideas over the years, a couple flops and I have a couple of things left to try, but I never want to upload just for the sake of uploading. I want to stop while they still enjoy me and not run my channel into the ground for no reason. [...] People were making videos to make others happy." + http://www.thevideoink.com/news/grace-helbig-breaks-up-with-my-damn-channel/
YouTube  Platform  YouTube  Network  creative  destruction  creativity  digital  content  content  creator  short-form  content  microcontent  microblogging  paidcontent  content  distribution  authenticity  brand  branding  brands  vlog  vlogging  distribution  digital  artist  digital  economy  digital  natives  intellectualproperty  Maker  Studios  Fullscreen  MCN  Ray  William  Johnson 
january 2014 by asterisk2a
Staying Ahead of the Curve — The Entrepreneur’s Journey — Medium
RE: @garyvee @stunwin How do you stay ahead of the game? How do you strategize with your team? Any particular methods you use? [...] RE: Staying Ahead of the Curve Innovation isn’t a tactic. It’s a religion. It’s not a method, it’s a mindset. Everybody’s looking for tactics, but it’s more about religion. So the reason my team and I stay ahead is that we’re built to stay ahead. We value the ROI that comes from the time we spend researching and pondering and debating and playing. [...] We’re in the business of always trying to put ourselves out of business. [...] But when it call comes down to it, nothing trumps execution. When Vine came out, I spent many hours between 11pm and 2am playing and understanding. At the end of the day, those hours were taken out of leisure time, sleep, and preparing for projects. I knew that and I still allocated that time. On paper, that seems very counter-intuitive, but I understand that value, and if you want to stay ahead, you should, too.
innovator  innovation  entrepreneurial  entrepreneurship  entrepreneur  Social  Media  Gary  Vaynerchuk  Blue  Ocean  start-up  technology  Platform  microcontent  short-form  content  digital  content  digitalnatives  digital  economy  book  Tumblr  Pinterest  Facebook  Twitter  gif  infographic  infographics  execution  people  management  management 
january 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a
Base79
@videoamt ist bei base79 - und ist zufrieden. + http://www.theguardian.com/technology/2013/jul/24/youtube-patrick-walker-base79 "The economics are still to be proven in many cases, so you have to get the right mix of production costs commensurate with the type of income you're going to generate. It's a good time to stay focused on the goal." [...] There has been speculation in recent months about some MCNs looking beyond YouTube for distribution of their videos, in an effort to boost views (and thus ad revenues) while reducing their reliance on a single platform. [ << Don't build your castle on someone elses tropical island. ] "I think every multi-channel network would be wise to continually focus on how they serve creators not only on YouTube, but through different means of distribution and channels," he says. [ << Twitter, Fb, Vine, Twitch, self-hosted as SourceFed does. Hulu, Roku, Netflix, UK Netflix alternative - Now TV, BlinkBox, LoveFilm (amazon) - Germany Clipfish, MyVideo, ]
YouTube  YouTube  Network  Vlog  content  digital  content  MCN  content  creator  short-form  content  paidcontent  content  distribution  content  distribution  Platform  Google  TOS  Maker  Studios  Machinima  Philip  DeFranco  SourceFed  Twitter  Vine  Facebook  targeting  advertisement  advertising  reach  Revision3 
december 2013 by asterisk2a
▶ Premiumkanäle, Professionalität und privates Webvideo - Ein paar Gedanken - YouTube
Internet is moving fast. Now the $$$ want in too. the exposure. the attention. in the conversation. ... viral / attention >> den finger an der zeit - intuition >> /watch?v=SLmH330ozZ4 >> intuition = Domain Knowledge http://www.brainpickings.org/index.php/2012/11/08/the-science-of-intuition-answers-for-aristotle/ ... /// Divimove, MediaKraft, TubeAgency /// >> /watch?v=IIPXPC4fyKg // http://www.youtube.com/user/videoamt/ + /watch?v=pWQYG6hO7uc
content  network  Vlogging  social  media  paidcontent  Hollywood  short-form  content  YouTube  entertainment  Vlog  viral  video  content  intuition  attention  span  viral  Platform  Industry  content  creator  throwaway  content 
october 2013 by asterisk2a
Jeff Bezos Bought The Washington Post For One Thing: Distribution ⚙ Co.Labs ⚙ code + community
[surrounding yourself with smarter people] In some sense you wouldn’t even be human anymore. People like Jeff are better regarded as hyper-intelligent aliens with a tangential interest in human affairs . . . Trust me folks, I saw this happen time and again, for years. Jeff Bezos has all these incredibly intelligent, experienced domain experts surrounding him at huge meetings, and on a daily basis he thinks of shit that they never saw coming. It’s a guaranteed facepalm fest. [...] Purpose-built distribution networks for different kinds of content are beginning to solidify into infrastructure, just as e-commerce did 10 years ago. And if we’ve learned anything about Bezos, it’s that he loves to own his own infrastructure and leverage it into new kinds of business we can’t even imagine right now.
journalism  digital-content  AWS  Kindle  investigative  journalism  ebook  journalismus  Jeff  Bezos  e-commerce  contentdeliverynetwork  ebooks  platform  paradgimshift  paidcontent  Amazon  Web  Services  Steve  Jobs  Apple  short-form  content  content  CEO  newspapers  Washington  Post  Amazon  infrastructure  jeffbezos  content  creator  newspaper 
august 2013 by asterisk2a

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