asterisk2a + re-targeting   45

From a Culture of Connectivity to a Platform Society
transform, change public life and social life. [...] participatory culture (reality is sometimes less than 1% create of the 100% that consume. [,,,] give away your user data, get service for free. it became a economic transaction. user data is currency. [...] harmful for people, but no discussion about harms to society and public life (self-censorship) & rise in vanity, Selbstdarstellung! Also filter bubble. Revenge Porn. Stalking. Cyber bullying and cyber mobbing. Phishing for your data, enabling cyber crime. [...] hidden norms and values [...] not a level playing field [pay to play] [...]
Platfom  Silo  Open  Platform  EULA  TOS  Social  Media  Facebook  Twitter  Instagram  winner  take  all  Strava  Google  News  Google  Inc.  Uber  Silicon  Valley  mobile  homescreen  Brand  Gesellschaft  society  WhatsApp  Public  Life  AirBnB  book  Web  2.0  Tinder  user  data  Privacy  Internet  Privacy  sharing  economy  Gig  YouTube  self-censorship  Big  advertisement  re-targeting  advertisement  targeting  Selbstdarstellung  Selfie  filter  bubble  Newsfeed  revenge  porn  stalking  cyber  mobbing  cyber  bullying  phishing  cyber  crime  self-regulation  NextDoor  Amazon  4chan  Reddit 
april 2016 by asterisk2a
Pando: Facebook is the latest tech giant to face a European antitrust investigation
The authority is investigating suspicions that with its specific terms of service on the use of user data, Facebook has abused its possibly dominant position in the market for social networks.
Facebook  antitrust  Big  Data  user  advertisement  targeting  advertisement  re-targeting  monopoly  Twitter  Snapchat  YouTube  Google  Inc.  AdSense  Google  Search  TOS 
march 2016 by asterisk2a
The trap of materialism - YouTube
Consumerism! The more we consume, the better our lifes will be. ... Keeping up with the jonses. [...] the true cost of an item is not the price. as long as carbon, pollution is not priced in. thus the carbon tax and pollution tax (ecological and environmental). [...] WALL E is true. leaving a planet full of junk. and pollution, inhospitable environment. [...] post-capitalism = post-consumerism in age of abundance and marginal cost (energy, water, food). [...] a man's life does not lie in the abundance of his possessions. and be fearful of greed << Bible [...] consumerism does not equal to tue individuality or individualism of a human being among many. its a choice you can pick from and define yourself in public with it ie which color your iPhone has or what case for it [ min 8 Adam Smith; let flourish self-interested selfish economic interest through consumption = growth ] [...] shopping as experience. shopping as a way of life. self-medication. coping mechanism in the rat race.
consumerism  materialism  inequality  Greed  Gini  coefficient  Super  Rich  1%  plutocracy  oligarchy  capitalism  post-capitalism  zombie  consumer  GDP  nominal  GDP  targeting  credit  credit  card  debt  household  debt  consumer  debt  status  symbol  status  anxiety  socioeconomic  status  social  status  class  warfare  carbon  tax  carbonfootprint  carbon  trading  scheme  carbonemission  COP21  ecosystem  ecological  disaster  environmental  disaster  poverty  income  distribution  global  warming  climate  change  climate  crisis  economic  damage  economic  history  resource  depletion  finite  resources  Spiritual  spirituality  Mindfulness  happiness  index  well  being  mental  health  Religion  Wertegesellschaft  Gesellschaft  Wegwerfgesellschaft  society  sociology  psychology  rat  race  coping  mechanism  substance  abuse  self-medication  chronic  stress  American  Dream  marketing  advertisement  advertising  advertisement  targeting  advertisement  re-targeting  Big  Data  mass  culture  Popular  PR  spin  doctor  exploitation  self-regulation  Wall  Street  shareholder  value  profit  maximisation  Protection 
february 2016 by asterisk2a
Harald Welzer: Unsere Freiheit ist bedroht, Sternstunde Philosophie vom 29.03.2015 - YouTube
"Wir der Konsumer sind das eigentliche produkt, das Firmen kaufen." [...] dieses system ist totalitaer. hat elemente von totalitarismus. [...] was bedeutet es fuer eine gesellschaft wenn das private verschwindet? [...] wir brauchen privats phaere, nicht offentlichen raum, fuer moderne buergerliche gesellschaft, [...] direkte einwirkung auf privates handeln "wenn man etwas nicht will das es nicht oeffentlich ist, soll man es nicht tun." [...] IoT ist neue welle, Industrie 4.0, wieder verlust der privatsphaere im haus [...] loss of autonomy - loss of decision making [...] man wehrt sich erst wenn man was erleidet, leidet [...]
individualism  individuality  Selbstbestimmung  status  symbol  status  anxiety  consumerist  consumerism  zombie  consumer  sociology  philosophy  filter  bubble  Newsfeed  Google  Search  algorithm  western  society  Gesellschaft  Big  Data  metadata  Facebook  profiling  user  Meta  Data  Amazon  e-commerce  advertisement  targeting  advertisement  re-targeting  Internet  Privacy  Privacy  perma-cookie  cookies  Surveillance-Industrial  Complex  surveillance  surveillance  state  Snoopers  Charter  Dataretention  Vorratsdatenspeicherung  Orwellian  self-censorship  Wertegesellschaft  Zivilgesellschaft  Autonomy  mobile  homescreen  Smart  Home  IoT 
february 2016 by asterisk2a
Facebook bows to Belgian privacy ruling over cookies - BBC News
Facebook has said that it will respond to a privacy ruling in Belgium by requiring users to log in to view pages on the site.
Facebook  Internet  Privacy  Privacy  Big  Data  business  model  user  advertisement  targeting  advertisement  re-targeting 
december 2015 by asterisk2a
Snapchat’s new ‘scary’ privacy policy has left users outraged - MarketWatch
Users are outraged that Snapchat has the rights to reproduce your messages // https://twitter.com/kalpenn/status/659829293762113537 &! https://twitter.com/samsheffer/status/659918433249845249 - 'cookies that may identify your browser and device.' aka you across services. because others sell already that data. your identity, your history. //&! via https://redd.it/3qya7j - Snapchat just reserved the rights to store and use all selfies taken with the device Think that picture you're about to send is temporary? Think again - bit.ly/1PVVb6f
TOS  EULA  The  Content  Wars  Platform  Silo  Facebook  Snapchat  Pinterest  Twitter  Instagram  business  model  pageviews  advertisement  targeting  advertisement  re-targeting  Big  Data  user  Social  Media  Free  Internet  Privacy  Privacy  Surveillance-Industrial  Complex  surveillance  state  corporate  state  corporate  YouTube  Google  Inc.  Google  Search  Apple  iOS  ad  blocking  blocking  AdBlock 
october 2015 by asterisk2a
Meat In Moderation: Media Reacts to WHO Cancer Report - YouTube
Response as expected. Moderation and Balanced. Its Position. Positioning as part of your lifestyle, life, reward yourself, treat yourself. most known "have a break have a kit kat. [...] [and share]" And Pick Your Poison, YOLO you know. Mass media are also reliant on Food Industry Advertising, stupid! Obvious conflict of interest. Editor "No you can't go so hard on them, write it in a balanced way." // First Video from their Channel - World Health Organization: Meat Causes Cancer! - youtu.be/ATvv71ycifU //&! http://nutritionfacts.org/video/everything-in-moderation-even-heart-disease/ & http://nutritionfacts.org/video/optimal-diet-just-give-it-to-me-straight-doc/ //&! FOOD (Junk Food, Engineered Sweets to addiction) AS REWARD FOR CHILDREN- youtu.be/dmSFAO13dV4?t=4m40s - child abuse in the making. Developing bad habit. Later in life you come home from a stressful day ... and reward yourself with food and alcohol, because you feel emotionally drained and stressed out.
WHO  Massentierhaltung  Massenmedien  mass  media  moderation  tobacco  Alcohol  medical  profession  cancer  carcinogen  carcinogenic  Asbestos  binge  drinking  substance  abuse  public  awareness  public  education  campaign  public  perception  public  discourse  public  debate  lobbyist  lobby  Lobbying  public  health  policy  public  health  intervention  prevention  western  world  western  society  western  diet  western  lifestyle  Standard  American  diet  pattern  diet  dietary  cholesterol  food  industry  Meat  Dairy  conflict  of  interest  business  model  journalismus  investigative  journalism  citizenjournalism  Social  pageviews  revolving  door  USDA  FDA  USA  Egg  Milk  Fish  Chemical  pharmaceutical  industry  big  pharma  pharma  Petroleum  Poultry  self-regulation  regulation  regulators  science  trust  distrust  trustagent  YOLO  society  psychology  Carnism  Speciesism  sociology  peer  group  peer  pressure  public  interest  public  image  public  opinion  zombie  consumer  GP  NHS  sick  population  health  care  health  care  budget  health  care  spending  health  crisis  Protection  Positioning  marketing  advertisement  targeting  advertisement  advertising  advertisement  re-targeting  mass  market  mass  culture  child  abuse 
october 2015 by asterisk2a
A Long Video About Paid YouTube (YouTube Red) - YouTube
What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl
YouTube  The  Content  Wars  subscription  model  business  model  pageviews  CPM  Clickbait  Linkbait  linkbaiting  click  bait  copywriting  freemium  TOS  advertisement  advertisement  targeting  advertisement  re-targeting  advertising  crowd  funding  Patreon 
october 2015 by asterisk2a
The Truth About Facebook Privacy—if Zuckerberg Got Real - The Daily Beast
The truth is, we have no interest in protecting your privacy, and if you still believe that we do, then you are stupider than we thought, and believe me, we already thought you were pretty stupid. Think about it. The only way our business works is if we can track what you do and sell that information to advertisers. Did you honestly not realize that?
Facebook  Internet  Privacy  Privacy  Big  Data  advertisement  targeting  advertisement  re-targeting  TOS 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
A brand new game | The Economist
As people spend more time on social media, advertisers are following them
Social  Media  advertisement  targeting  advertisement  re-targeting  Big  Data  relevance  attention  span  attention  user  engagement  engagement  user 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
How AOL Fits Into Verizon's Business - YouTube
- w data we can serve "great great" consumer experience, serve more targeted content (relevant, context), serve more (relevant, contextual) branded content (advertising, relevant adversing)
AOL  Verizon  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  The  Content  Wars  Big  Data  Wireless  Carrier  perma-cookie  cookies  TechCrunch  Meta  Data  metadata  user  contextual  context  ISP  cable  provider  USA  utility  Net  Neutrality 
august 2015 by asterisk2a
People are underestimating Snapchat just like they underestimated Facebook - Vox
In fact, almost every one of today's big internet companies — Yahoo, Google, Facebook, and Twitter — faced similar skepticism in their early years. Back in 2007, Kara Swisher (who now runs Re/code which, like Vox.com, is part of Vox Media) expressed astonishment that Facebook could be worth $15 billion. A year before that, a Slate headline read "$1 Billion for Facebook? LOL!" (Facebook is now worth $260 billion.) [....] A company's early ad revenue just doesn't tell us anything interesting about its long-term earnings potential. It takes a while for a company to hire a sales team, settle on an effective advertising format, and build awareness among potential customers. [...] But while it might take time for Snapchat to build a successful advertising program, there's little doubt that it will be able to. Every day, 100 million people open up the Snapchat app. As long as that's true, advertisers are going to be willing to pay top dollar to reach them.
Snapchat  Facebook  Mark  Zuckerberg  Evan  Spiegel  Social  Media  Google  Twitter  context  business  model  economies  of  scale  scale  pageviews  advertisement  targeting  advertisement  re-targeting  advertisement  Google  Search  Google  Inc.  Yahoo!  Yahoo  Y!  monopoly  differentiate  differentiation  utility  mobile  homescreen  daily  habit 
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
Spotify says sorry after privacy policy anger - BBC News
The new terms included access to pictures, contact phone numbers and sensor data stored on the user's smartphone. Mr Ek apologised in a blogpost for the "confusion" the changes had created. He promised an "update" to the new policy in order to clarify it but did not suggest that the terms themselves would be changed. "We should have done a better job in communicating what these policies mean and how any information you choose to share will - and will not - be used," Mr Ek wrote. He said Spotify would not access or import people's photos, contacts, sensor or GPS data without their permission. [ but you agree that they can, by accepting the TOS. what they should have included was clear why. even if it would reveal future products and product features/changes ] // &! bit.ly/1TXXhFN // &! on.recode.net/1NDtOMh // &! bit.ly/1K9Wxr1 - its about collecting data, and selling this data, and showing you more targeted ads based on this data. Joining the ranks of everyone else.
Spotify  TOS  Privacy  Internet  Privacy  community  communication  trust  trustagent  EULA  Microsoft  Start-Up  advice  Start-Up  lesson  Big  Data  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  subscription  model  freemium  business  model  pageviews  user  metadata  Meta  Data 
august 2015 by asterisk2a
Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry | Re/code
Last week, Instagram — the image-based social network with more than 300 million users — made a change that barely received notice outside the tech world. It officially switched on its API, or application programming interface, for ads. [...] On a practical level, it means that the Internet’s newest advertising behemoth is officially open for business. Thanks in part to the new API, Instagram’s current mobile ad revenue of $595 million a year is expected to rocket to $2.8 billion by 2017 — leaving even giants like Twitter and Google in the rearview mirror in the U.S. market. [...] Ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. [...] businesses can now log onto third-party sites to create, target and place an ad — self-serve style. [...] In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.
Instagram  Facebook  business  model  pageviews  native  advertising  advertising  advertisement  branded  content  native  content  API  Platform  TOS  Marketplace  advertisement  targeting  advertisement  re-targeting  Big  Data  user 
august 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Apple Enables Ad-Blockers - Episode 048 — An Exhausting Week | Exponent
26:10 - Apple Enables Ad Blocking in iPhone browser Safari, native option, no add-on needed. Nudge publishers/content providers to implement iAd (Apple's AdSense Product) on their sites (mobile sites) as alternative 2 all what is out there. Or 2 nudge mobile site owners 2 make native Apps!? Apple: 'its about the user experience' & respects users privacy (anti-Google and co jab) because it only uses the data available from the user on his phone/apple id. // bit.ly/1hB7VRC - People are seriously talking abt whether the iPhone's new ad blocking technology will destroy the web [...] "In a worst case scenario, this is Apple against the entire mobile publisher and advertiser ecosystem." [...] people are very concerned abt what Apple is trying 2 do. [...] Google is already losing 10% of its revenue 2 adblockers // &! bit.ly/1Lan20N // &! Monetizing your iOS apps with iAd (pdf) apple.co/1NeVPtf &! iAd is Apples on ad network service, even for native apps - bit.ly/1DFFpHg &! bit.ly/1PbkSfq
Apple  Google  Inc.  Google  Search  AdSense  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  AdBlock  Plus  AdBlock  Apple  App  Store  App  Store  Google  Play  Platform  Open  Platform  TOS  EULA  iOS  Android  Big  Data  Meta  Data  metadata  tracking  perma-cookie  cookies  Internet  Privacy  Privacy  Ad  Network  Advertising  Network 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Do You Trust Larry Page? - Stratechery by Ben Thompson
Given the fact that Alphabet née Google is the second most valuable enterprise in the world, it’s striking to consider Larry Page’s 2014 assessment of the company he co-founded with Sergey Brin: I think we’ve not succeeded as much as we’d like. [...] Even Google’s famously far-reaching mission statement, to “organise the world’s information and make it universally accessible and useful”, is not big enough for what he now has in mind. The aim: to use the money that is spouting from its search advertising business to stake out positions in boom industries of the future, from biotech to robotics. [...] Googles non-social approach to advertising vs Facebook and everyone else ] [ ad world begins finally to shift away from TV & other legacy forms & FB/Google are main beneficiaries coming years of changing ad spend ] [ Page/Brin want 2 lead the org 2 a new frontier. A new Google Search. &they think they a near it, ie self-driving car, that they think the timing is right NOW ]
Google  Inc.  Google  Alphabet  Inc.  Larry  Page  Sergey  Brin  Don't  be  evil  Sundar  Pichai  vision  mission  Legacy  self-driving  cars  AI  Transhumanism  artificial  intelligence  autonomous  car  anti-ageing  renewable  energy  Google  X  Robotics  Software  Is  Eating  The  World  machine  learning  ethical  machine  Internet  Privacy  Privacy  Meta  Data  metadata  Big  Data  Google  Search  AdSense  human  rights  antitrust  Europe  FTC  USA  lobbyist  lobby  Lobbying  deep  learning  augmented  intelligence  Google  Glass  Wireless  Carrier  ISP  Google  Fiber  user  Nest  Labs  native  advertising  Social  Media  content  marketing  advertising  Programmatic  advertisement  re-targeting  advertisement  targeting  ad  targeting  Twitter  perma-cookie  cookies  Appification  mobile  homescreen  mobile  first  user  behaviour  vertical  mobile  phone  Android  banner  ads  advertisement  Leadership  conglomerate  operation  operations  Wall  Street  shareholder  value  profit  maximisation  long-term  view  long-term  thinking  short-term  thinking  short-term  view  technological  progress  incrementalism  incremental  counter  culture  Silicon  Valley  wantrepreneur 
august 2015 by asterisk2a
Berlin’s Zeotap Raises $6.4M To Let Telcos Sell Customer Data To Mobile Advertisers | TechCrunch
[ the small print, its not free, ] Apparently, telecom operators are sitting on a huge amount of unique customer data that could provide much-needed revenue by being packaged up and sold to mobile advertisers and content providers to help them better target users. Or so says Zeotap, a startup that provides technology to enable telcos and marketers to unlock this potential treasure trove of user data. [...] for mobile advertisers the problem Zeotap is attempting to solve is the “severe shortage” of high-quality targeting data.
Wireless  Carrier  Big  Data  TOS  EULA  perma-cookie  tracking  advertisement  re-targeting  advertisement  targeting  user  Facebook  cookies  metadata  Meta  Data  bulk  collection  Vorratsdatenspeicherung  Snoopers  Charter  ISP  Google  Google  Inc.  AdSense  AOL  Programmatic  Advertising  Programmatic  Content 
august 2015 by asterisk2a
Facebook Partners With Shadowy 'Data Brokers' To Farm Your Information - Sherbit- Personal Analytics
Its not free. U pay with ur data. Worry abt NSA? Worry abt companies too. // via bit.ly/1WbspjI // The researchers detailed many troubling aspects of Facebook’s data collection practices, including evidence that one of Facebook’s cookies is stored in every browser that visits a site with a ‘Social Plugin‘ (the embedded ‘Like’ and ‘Share’ buttons), regardless of whether or not they are a Facebook user. [...] Facebook is no longer just a social media website, it is a massive advertising business invested in tracking everyone’s consumer spending habits, on the internet and off. [ FB has also a monopsony; if you don't agree to TOS as user, don't use us. (Same told to advertisers w Newsfeed changes algo) PS we track u anyway. FB owns +70% of social media adversing spend, advertisers can't get around it ] [...] Our focus with Atlas (bought from Microsoft) is to take that technology and enable us to improve our ability to connect ad impressions to purchase behavior both offline & online,
Facebook  TOS  Privacy  Big  Data  advertisement  targeting  advertisement  re-targeting  perma-cookie  cookie  metadata  business  model  Mark  Zuckerberg  ethical  machine  abuse  abuse  of  power  crony  capitalism  Don't  be  evil  Google  profit  maximisation  shareholder  value  monopoly  monopsony  tracking  user  user  behaviour  advertisement  advertising  Newsfeed  antitrust  Internet  Privacy  Orwellian  State  EFF  Silicon  Valley  counter  culture  Wall  Street 
august 2015 by asterisk2a
Imgur finally cracks down on NSFW content -- and its users are fucking pissed
Making thinks more Family Friendly! To attract (more) actual advertisers (to get even to a 'maybe'). To fund the sites ops and with an aim to actually make a profit. Think about if Nike and co co-host their pictures on Imgur. And or post branded / native style content on imgur along the strings imgur plays. Telling a story with picture series. ie about how a product came to be/evolved (a shoe). // https://www.crunchbase.com/organization/imgur - Reddit and Imgur got funding from a17z
Reddit  Imgur  community  community  management  communication  TOS  Platform  business  model  Venture  Capital  Start-Up  lesson  free  speech  Start-Up  advice  user  generated  content  advertisement  banner  ads  native  advertising  branded  content  click  farm  brand  awareness  advertising  pageviews  Programmatic  advertisement  re-targeting  advertisement  targeting  4chan  YouTube 
july 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
The Future Of Marketing Automation | TechCrunch
A key contributor to the current state of marketing automation is the fact that its roots stem from email blasting. As these systems layered in landing pages and forms, web activity data [tracking ie Chartbeat], triggers, etc. over time, they became bloated from trying to do too much and began to over-promise and under-deliver. [...] A Lack of Automation in Marketing Automation The biggest problem is that these rules are hard-coded to specific user actions based on an aspirational understanding of what constitutes a good lead, versus based on what the data says. [...] Rather than trying to house everything in one monolithic marketing automation system, tomorrow’s platforms will be more intelligent and thinner, plugging in many smaller specialized applications. They’ll use a wealth of data to deliver relevant recommendations across your key customer touchpoints.
e-mail  marketing  marketing  content  marketing  lead  generation  Sales  Funnel  SAAS  Software  Is  Eating  The  World  landingpage  tracking  Chartbeat  advertisement  re-targeting  advertisement  targeting  advertisement  complexity  friction  machine  learning  deep  learning  augmented  intelligence  Big  Data 
april 2015 by asterisk2a
Facebook News Feed Reprioritizes Your Real Friends Above Pages | TechCrunch
combat falling usage & engagement!? VS bit.ly/1by0vvx pay-to-play // FB turned from keeping up with the lifes of their friends (young demographic), into clickbait distraction & time wasting machine. Other platforms emerged 2 hang digitally with ur friends that are way more simplified (tuned down 2 1 usage; Appification) with much less bells & whistles & complexity/depth & distraction vs hooked). Thus the defensive acquisition of WhatsApp, Instagram & fork-out of Messenger. They saw Snapchat as a vector of attack bc of the appeal of ephemeral in todays 'always on record' products. Where VR is bet that is maybe even 10 years out 2 come finally 2 full fruition; mass market adoption (like the phone). Crossing the chasm. // Not even 10 years old & other people attack FBs weaknesses &are winning. But what FB got going for it, another 10 years is, the usr base as advertising victims (targeting&re-targeting) enabled by masscollection via Facebook-button. &log-in used in Apps.
Facebook  Newsfeed  WhatsApp  Instagram  Snapchat  Facebook  Messenger  user  behaviour  Appification  single-use  app  mobile  first  mobile  homescreen  mobile  phone  user  experience  Mark  Zuckerberg  multi-product  company  attention  span  friction  frictionless  Signal  vs.  Noise  pollution  distraction  filter  bubble  advertisement  targeting  Programmatic  Advertising  advertisement  re-targeting  advertisement  marketing  Social  Media  Wall  Street  shareholder  value  profit  maximisation 
april 2015 by asterisk2a
NYT - EU and Google
“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.
Microsoft  IBM  Google  Apple  HP  Facebook  creative  destruction  Silicon  Valley  Skype  IRC  ICQ  AOL  Yahoo!  Y!  Fortune  500  Wall  Street  oligopoly  oligopol  monopoly  antitrust  FTC  EU  Nokia  Snapchat  Tumblr  Twitter  craigslist  Google  Search  AdSense  Programmatic  Advertising  native  advertisement  targeting  advertisement  re-targeting  advertisement  content  marketing  Huffington  Post  BuzzFeed  YouTube  economic  history  business  cycle  commodity  business  commoditization  Amazon  PayPal  eBay  growth  economic  growth  microeconomics  saturation  market  size  multi-product  company  shareholder  value  profit  maximisation  crony  capitalism  exploitation  short-term  thinking  short-term  view  revolving  door  Washington  presidency  barackobama  lobbyist  Lobbying  lobby 
april 2015 by asterisk2a
Facebook trackt alle, auch mit explizitem Widerspruch | netzpolitik.org
Facebook trackt alle – mit eigenem Account oder ohne, mit Zustimmung oder explizitem Opt-Out. Das haben Nachforschungen der Universität Leuven und der Vrije Universiteit Brüssel ergeben. Die Veröffentlichung ist eine Ergänzung zu den Ergebnissen, die bereits Ende Februar veröffentlicht wurden. [...] Facebooks Ziel ist ganz klar das Schalten personalisierter Werbung. Über Cookies verfolgt das Soziale Netzwerk, welche anderen Seiten mit Facebooks Social Plugins wie dem Like-Button besucht werden und erstellt so ein Profil über die Interessen eines Nutzers. Datenschutzregelungen in der EU zufolge braucht es dazu die Einwilligung des Nutzers. Bei Facebook fehlt diese und auch ein explizites Widersprechen wie die „Do Not Track“-Einstellung wird ignoriert. Auch Nicht-Facebook-Nutzer und ausgeloggte Nutzer sind nicht von dem Tracking ausgenommen. & http://pando.com/2015/03/31/belgian-researchers-claim-facebook-breaks-eu-privacy-laws-again/ &! bit.ly/1NFvyRS &! bit.ly/1F7ME6n
Facebook  Big  Data  Internet  Privacy  Privacy  ad  targeting  advertisement  re-targeting  advertisement  targeting 
april 2015 by asterisk2a
Facebook’s Data Protection Practices Under Fresh Fire In Europe | TechCrunch
If you don't have to pay for things, your are the currency/the business model. // ie in FB's case, targeted advertising - down to the only 10 influencers that matter >> http://techcrunch.com/2015/02/16/facebook-influencer-marketing/
Facebook  TOS  AGB  Europe  Privacy  Internet  Privacy  abuse  of  power  monopoly  Peter  Thiel  advertisement  re-targeting  advertisement  targeting  marketing  content  marketing  business  model  business  plan 
february 2015 by asterisk2a
De Maizière über Datenschutz im Internet, Gabriel zu Apple und Amazon - SPIEGEL ONLINE
Mit Blick auf die Steuervermeidungsstrategien von Konzernen wie Apple, Amazon und Google in Europa sagte er: "Das ist asozial." Heute gebe es "Click- und Cloud-Worker" ohne feste Arbeitszeiten, Jobs würden global ausgeschrieben. "Das Ergebnis sind rechtlose digitale Tagelöhner", meinte der SPD-Chef. Zusammen mit den Gewerkschaften gelte es, Leitplanken einzuziehen. Immer gigantischere Rechnerkapazitäten dürften nicht Arbeitnehmer "durch Software und Robotik ersetzen". Gabriel: "Wir müssen die totale Ökonomisierung aller Lebensbereiche verhindern." Zugleich warnte er die SPD vor einer Angst-Debatte. "Wir dürfen das digitale Zeitalter weder verherrlichen noch verharmlosen." Bis Ende 2015 arbeiten rund hundert SPD-Politiker an dem Projekt "#DigitalLeben".
tax  avoidance  tax  evasion  crony  capitalism  Europe  Apple  Amazon  Starbucks  Silicon  Valley  Berlin  Start-Up  Scene  culture  technological  progress  society  self-employment  Services  Industry  service  economy  service  convenience  ondemand  on-demand  Politics  language  communication  Career  Politicians  Zalando  Rocket  Internet  Internet  Privacy  Datenschutz  advertisement  targeting  advertisement  re-targeting  advertisement  advertising 
september 2014 by asterisk2a
Twitter knows if you’re male or female, which is only the beginning for targeted ads | PandoDaily
Gender is only the beginning. A company called Leadsift recently launched a new product that claims to analyze tweets to predict a user’s age, salary, and buying habits. “We extract over a hundred attributes by modeling on a user,” Leadsift CEO Tukan Das tells me. “Let’s say you check into an airport more than three times per month. We’ll automatically learn that you are a frequent flyer and a businessperson.”
Big  Data  analytics  algorithm  algos  algo  algorithms  Twitter  advertisement  targeting  advertisement  re-targeting  HTTP  cockie 
september 2014 by asterisk2a
Facebook ads already know everything about you. This company wants to bring the same ad targeting to Twitter | PandoDaily
In any case, between the rise of more sophisticated ad targeting services like Leadsift, not to mention reports that Twitter may be experimenting with a Facebook-style algorithm, it’s beginning to feel like we’re exiting the golden age of social networks, when it was about conversations with other humans, and entering some strange corporatized new era, where the brands have taken over our favorite sites.
Twitter  Facebook  algorithm  algos  algo  Newsfeed  advertisement  re-targeting  advertisement  targeting 
august 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
What Was That You Were Saying About Not Commingling Data With Facebook?
What Was That You Were Saying About Not Commingling Data With Facebook? Moves, April 24, 2014: “For those of you that use the Moves app — the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.” Moves, May 5, 2014: “We may share information, including personally identifying information, with our Affiliates (companies that are part of our corporate groups of companies, including but not limited to Facebook) to help provide, understand, and improve our Services.”
Facebook  Yahoo!  Google  trust  trustagent  confidence  Internet  Privacy  Don't  be  evil  Consumerism  consumerist  zombie  consumer  Big  Data  Social  Network  analytics  advertisement  advertising  ad  targeting  ad  re-targeting  Sales  Funnel  metadata 
may 2014 by asterisk2a

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