asterisk2a + productivity + proposition + entertainment   1

Jeremy Rifkin on the Fall of Capitalism and the Internet of Things - YouTube
// good and services - commoditisation - near priceless. // mass market becomes zero marginal cost business - commodity! thus have to differentiate ie through freemium/premium/subscription model! two tier. // attention span - news is free, ppl are satiated quiet often with free news, that they don't pay for premium products (except niche) like analysis&perspective & brand pull. have to add more value to core value prop and intangible value - like community & leadership // every consumer can become a prosumer //
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august 2015 by asterisk2a

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