asterisk2a + productivity + proposition   4

Jeremy Rifkin on the Fall of Capitalism and the Internet of Things - YouTube
// good and services - commoditisation - near priceless. // mass market becomes zero marginal cost business - commodity! thus have to differentiate ie through freemium/premium/subscription model! two tier. // attention span - news is free, ppl are satiated quiet often with free news, that they don't pay for premium products (except niche) like analysis&perspective & brand pull. have to add more value to core value prop and intangible value - like community & leadership // every consumer can become a prosumer //
post-capitalism  Collaborative  collaboration  Universal  Basic  Income  book  Paul  Mason  Share  Economy  Open  Source  Open  Data  marginal  cost  economics  of  abundance  economic  history  crony  capitalism  capitalism  Wall  Street  Jeremy  Rifkin  21stcentury  Marketplace  transparency  democracy  productivity  identity  Future  of  Work  Mobile  Creatives  3D  printing  Manufacturing  Industrial  Revolution  2.0  policy  energy  price  renewable  energy  energy  policy  commodity  business  commoditization  Robotics  automation  Software  Is  Eating  The  World  Prosumer  ProAm  publishing  2.0  self-publishing  user  generated  content  Net  Neutrality  Blogging  The  Wars  education  policy  vocational  education  professional  education  MOOC  knowledge  knowledge  worker  freemium  subscription  model  business  model  mass  market  paywalls  paywall  user  behaviour  homescreen  snacking  Entertainment  Escapeism  IoT  added  value  value  creation  Core  Product  Proposition  intangible  value  Proposition  social  change  Open  Platform  Platform  EULA  TOS  proprietary  News  24-hour  cycle  automotive  autonomous  car  self-driving  cars  public  transportation  transportation  communication  output  gap 
august 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
DLD NYC 14 - Present Shock (Douglas Rushkoff) - YouTube
Douglas Rushkoff is an authority on the intersection of technology and culture. At DLD NYC, he introduces the phenomenon of presentism, the present shock and what it implies to be always-on. // human attention and time to extract value from and make profit from - eyeballs, pageviews --- 30 sec TV advertisement for 5 minutes is old shool, checking your notifications on your phone 200 times a day is normcore. as if the world would stop spinning if you don't. // Gaming / abusing the smart phone - the remote control for everyone life. not just remote control but also microscope and looking glass. // youtu.be/m4L1Sh8ojLY - Douglas Rushkoff - Present Shock: When Everything Happens Now | Interactive 2013 | SXSW
Career  Politicians  presentism  Millennials  generationy  gesellschaft  Protest  Partei  Protest  Party  Social  Media  attention  span  short-term  thinking  short-term  view  Notification  book  Wall  Street  profit  maximisation  pageviews  shareholder  value  crony  capitalism  sustainable  sustainability  productivity  distortion  corruption  abuse  of  power  distraction  Focus  Start-Up  lesson  Start-Up  advice  value  creation  Proposition  Snapchat  added  value  Core  Product  Proposition  user  behaviour  mobile  first  mobile  homescreen  mobile  phone 
may 2015 by asterisk2a
Gillmor Gang: Money for Nothing - Gillmor Gang | TechCrunch TV
min 42 // A Round is now a "post-traction" investment aka proven product & business model. A Round is an investment to scale it up, put it up a bunch of gears. // Keith Teare from chat.center (tcrn.ch/1IWFQ1X) people now doing pre-seed, seed, seed prime & bridge funding via existing investors; figuring out Product/Market fit, traction, funnel, etc. Now more than ever a hits driven business. // see also tcrn.ch/1c54UpN // Complexity of phenomenon - symptoms, causes and tangents; biases, selection bias, pattern matching, bidding up hot deals in the private market where the highest bidder will get the deal - irrationality of accepting those valuations and the founders Unicorn-status need, hunt for yield, trendy - the future, when doing 'hard things' becomes fashionable (ie Reality TV, TV Series & a shallow Channel 4's How To Be A Young Billionaire) then beware, negative yields for secure investments (bonds and corp debt), perceived 'conservative' value vs private bid up bubble potential.
Seed  Round  A  Round  traction  hunt  for  yield  ZIRP  NIRP  QE  unintended  consequences  Silicon  Valley  asset  bubble  asset  allocation  behavioral  finance  bond  bubble  bubbles  equity  bubble  demographic  bubble  secular  stagnation  complexity  growth  Start-Up  lesson  Start-Up  advice  pattern  matching  selection  bias  confirmation  bias  bias  Unicorn  Wall  Street  Private  Mutual  Fund  Hedge  Fund  Venture  Capital  savings  glut  productive  investment  business  model  Snapchat  WhatsApp  Instagram  Slack  Uber  productivity  output  gap  STEM  Share  Economy  Services  Industry  Niedriglohnsektor  incomplete  information  economic  history  marginal  cost  liquidity  trap  sovereign  debt  crisis  debt  bubble  zombie  banks  zombie  consumer  zombie  corporations  structural  imbalance  global  imbalances  faultlines  Product/Market  Fit  value  creation  1000  True  Fans  Core  Product  Proposition  differentiate  differentiation 
april 2015 by asterisk2a

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