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Amazon’s Dash Buttons Hint at a Future of Interface-Free Shopping | Re/code
[ Amazon / Jeff's mantra, obsess over the customer and invent in the name/for the customer, dash button is just the next sensible common sense iteration of their frequent item subscription option during check-out (re-order in 1-2-3 months automatically) and their Prime Membership Subscription (free shipping) >> convenient, on-demand, frictionless, no need to think about it, nothing annoying. it's incremental, but it is an improvement. what is not incremental is printing it at your home - Star Trek replicator style, that is 3D printing - what it promises to be. ] There are a couple different ways to look at Amazon’s Dash Buttons. The first, and most obvious, is that they are a gimmick. But these buy buttons also support a shopping experience that involves almost zero interaction, whether that means browsing store shelves (IRL!) or tapping a touchscreen to browse and buy virtually.
e-commerce  Amazon  friction  frictionless  Jeff  Bezos  multi-product  company  pure  play  user  experience  user  behaviour  on-demand  mobile  phone  mobile  homescreen  mobile  first  convenience  augmented  intelligence  3D  printing 
august 2015 by asterisk2a

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