asterisk2a + niche + pure   3

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
San Francisco’s independent retailers disrupt themselves to survive | PandoDaily
[ Don't compete directly with Amazon, price is not a long-term, sustainable business model ] “I was sitting next to a woman that I know, but who isn’t all that into comics. She told me that she didn’t really know where to begin, but if I would pick out a comic every month and send it to her, she would buy it. And a lightbulb just went off,” Hibbs said. Since then, he has purchased the domain graphicnovelclub.com and set out to do just that. For $20 a month, anyone in the world can sign up to receive the comic that Hibbs and his staff deem to be the best release that month. He’s also just set up a $15 a month graphic novel of the month club for kids. In addition to the book shipment, club members can attend or watch monthly book-club meetings, often featuring call-ins from the books’ artists and authors. [...] Each of these three businesses has built a devoted followings over many years, and occupies a cultural niche that comes preloaded with die-hard fandom.
pure  play  brick  and  mortar  business  eTailer  Retail  niche  Amazon  differentiate  differentiation  curation  content  curation  subscription  model  e-commerce  Brand  1000  True  Fans  offline  experience  shared  experience  urbanisation  tourism 
may 2015 by asterisk2a
Eyeglass Retailer Warby Parker Valued at $1.2 Billion - Digits - WSJ
[ vertical/niche + brand + no pure play e-commerce but being an eTailer with 'experience stores'/'flag ship stores' + value add customer service that is part of the Brand too. ]. // >> Warby Parker is the newest unicorn - Warby Parker, the online retailer that allows people to try on hipster-framed glasses in their homes, has raised $100 million in funding at a $1.2 billion valuation. The round was led by T. Rowe Price and will be used to keep the company, which is not profitable, running. << // --- &! A fireside chat with Warby Parker's Neil Blumenthal - youtube.com/watch?v=embMMXMJEHk // &! Why Birchbox Co-CEO Katia Beauchamp envies Warby Parker - youtu.be/CHPWr7xjODw // &! Why Warby Parker s CEO dreams to head Ralph Lauren - youtu.be/h231oYa_zXI // &! Warby Parker's CEO on Disruption and Consumer Experience - youtu.be/7BFLO6RTr9o // &! tcrn.ch/1bizc7v
Warby  Parker  e-commerce  eTailer  Retail  brick  and  mortar  business  pure  play  Silicon  Valley  niche  Brand 
april 2015 by asterisk2a

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