asterisk2a + niche   50

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
SoundCloud will Apple, Spotify und Google angreifen - SPIEGEL ONLINE
SoundCloud plant einen eigenen Bezahldienst für Musik aus dem Internet - und greift damit Spotify und Apple an. Der Gründer des Berliner Start-ups erklärt, wie er trotzdem eine Milliarde Nutzer erreichen will. [...] Zusammengefasst: Der Streamingdienst SoundCloud aus Berlin startet noch in diesem Jahr einen eigenen Bezahlservice. Gründer Eric Wahlforss glaubt, dass seine Community von Künstlern und Musikliebhabern stark genug ist, um gegen die Angebote von Apple und Spotify zu bestehen.
Soundcloud  Spotify  Apple  Music  subscription  model  business  model  Music  Industry  DMCA  copyright  infringement  Remix  Culture  differentiate  differentiation  audience  Social  Media  Platform  burn  rate  runway  cash  flow  niche  Content  pageviews  advertisement  YouTube  Pandora  Rdio  Deezer 
july 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
My Reddit Utopia - Everything you think you know about “the front page of the Internet” is wrong. : TrueReddit
Yep there are great niche subreddits. But that doesn't mean that the racism/sexism that exists all over the defaults isn't a wrong picture of reddit. Plus the sewage in the basement tends to leak over to decent subreddits.
Reddit  niche  community  community  management 
july 2015 by asterisk2a
Pando: 1500!
[P]aying for our journalism directly [...] less dependent on pageviews[.] Weve long understood that there were two types of article on Pando: The ones you absolutely couldnt find anywhere else, and the ones you possibly could. It’s the first kind that, for good or ill, have built Pando’s reputation. These are the articles in which, to quote John Gruber, we “Pando the hell out of a story.” Uber, Secret, the Techtopus -- regular readers know the hall of fame. Likewise our long-form profiles of inspiring entrepreneurs, PandoMonthly event series, and curve-ball regulars like The War Nerd and Brad Jonas’ brilliant illustrations. [...] By contrast, although we always try to avoid publishing linkbait and pure opinion, some of the posts which on the previous model might have been great for search traffic or guilty clicks have fallen off a cliff under the new model. Further proof that the high-traffic snackable content that’s good for advertisers isn’t necessarily valued by readers.
Pando.com  PandoDaily  Sarah  Lacy  business  model  paywalls  paywall  journalismus  investigative  journalism  journalism  niche  pageviews  The  Content  Wars  value  creation  TechCrunch  Re/Code  The  Verge  Silicon  Valley  disposable  income  discretionary  spending  convenience  consumer  product  mass  market  product  management  Product/Market  Fit  freemium  Clickbait  Linkbait  linkbaiting  copywriting  click  bait  The  Information  noise  noise  pollution  Signal  vs.  attention  span  productivity  zombie  consumer  quality  long-form 
july 2015 by asterisk2a
San Francisco’s independent retailers disrupt themselves to survive | PandoDaily
[ Don't compete directly with Amazon, price is not a long-term, sustainable business model ] “I was sitting next to a woman that I know, but who isn’t all that into comics. She told me that she didn’t really know where to begin, but if I would pick out a comic every month and send it to her, she would buy it. And a lightbulb just went off,” Hibbs said. Since then, he has purchased the domain graphicnovelclub.com and set out to do just that. For $20 a month, anyone in the world can sign up to receive the comic that Hibbs and his staff deem to be the best release that month. He’s also just set up a $15 a month graphic novel of the month club for kids. In addition to the book shipment, club members can attend or watch monthly book-club meetings, often featuring call-ins from the books’ artists and authors. [...] Each of these three businesses has built a devoted followings over many years, and occupies a cultural niche that comes preloaded with die-hard fandom.
pure  play  brick  and  mortar  business  eTailer  Retail  niche  Amazon  differentiate  differentiation  curation  content  curation  subscription  model  e-commerce  Brand  1000  True  Fans  offline  experience  shared  experience  urbanisation  tourism 
may 2015 by asterisk2a
How the Sharing Economy Is Impacting Travel - YouTube
w great app - word of mouth and net promoter score and marketing and advertisement you can, in an age of appification and single-use apps, create a deep trench away from Google Search (customers using desktop search from booking travel, hotel, flight, leisure experience). Lastminute.com can only react to Hotel Tonight and Hipmunk being first on the homescreen of phones with a great product/market fit. // min 6:30 - post-Search world (desktop) with limited screen size etc on homescreen we have come back to the portal. Yahoo! was a portal. No we have a new one in our hands in form of Apple iOS iPhone and Google's Android
Google  Search  Appification  single-use  app  Brand  Branding  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  MVP  Product/Market  Fit  Expedia  lastminute.com  mobile  homescreen  mobile  first  mobile  phone  UI  UX  user  experience  Hotel  Tonight  vertical  niche  Portal  Yahoo!  Yahoo  Y!  Android  iOS  Apple  Google 
may 2015 by asterisk2a
How Big Can Fitbit Get? - YouTube
best in its class. the little Apple of activity trackers?! health concious people WONT wear Apple Watch on their hike, marathon run/training, daily run, in the gym, during an HIIT session! << micro-macro thesis of a market encompassing the health and fitness amateurs, new years resolutions, and aficionados.
Fitbit  differentiate  differentiation  niche  vertical  Apple  Watch  quantified  self  Start-Up  lesson  Start-Up  advice  productivity 
may 2015 by asterisk2a
Naval Ravikant to VCs: “You can lie to your LPs, but don’t lie to yourselves” | PandoDaily
“There was so much innovation being thrown around—moveable carry, geographic portfolio, unbundling and more. Many were coming up to me later saying the ideas were flying at them too fast. That’s exactly what’s happening in the market.” Even if you don’t know what those terms mean, the important takeaway is that even the stodgiest VCs are going to have to start acting more like the entrepreneurs they serve because the market is only getting more competitive with the ways to fund becoming far more varied and “hackable.” [and add Corporate Accelerators, Incubators and Venture Funds] [...] restrictions LPs put on funds: things like how much you can invest, what percentage of a fund you can invest in follow on rounds of existing companies, what sector you invest in, whether you can invest personally if the fund invests as a group, etc.
Venture  Capital  angel-list  Seed  Round  Angel  Investor  SPV  Private  Equity  IPO  growth  Sand  Hill  Road  Silicon  Valley  500  Start-ups  Rocket  Internet  ycombinator  Accelerator  TechStars  Seed  Camp  Incubator  niche  vertical  Secondary  Market  a16z  s23p  hunt  for  yield  distortion  Signal  vs.  Noise  wantrepreneur  economics  of  abundance  abundance  marginal  cost  MicroVC  Party  Round  Start-Up  lesson  Start-Up  advice  ecosystem 
may 2015 by asterisk2a
Eyeglass Retailer Warby Parker Valued at $1.2 Billion - Digits - WSJ
[ vertical/niche + brand + no pure play e-commerce but being an eTailer with 'experience stores'/'flag ship stores' + value add customer service that is part of the Brand too. ]. // >> Warby Parker is the newest unicorn - Warby Parker, the online retailer that allows people to try on hipster-framed glasses in their homes, has raised $100 million in funding at a $1.2 billion valuation. The round was led by T. Rowe Price and will be used to keep the company, which is not profitable, running. << // --- &! A fireside chat with Warby Parker's Neil Blumenthal - youtube.com/watch?v=embMMXMJEHk // &! Why Birchbox Co-CEO Katia Beauchamp envies Warby Parker - youtu.be/CHPWr7xjODw // &! Why Warby Parker s CEO dreams to head Ralph Lauren - youtu.be/h231oYa_zXI // &! Warby Parker's CEO on Disruption and Consumer Experience - youtu.be/7BFLO6RTr9o // &! tcrn.ch/1bizc7v
Warby  Parker  e-commerce  eTailer  Retail  brick  and  mortar  business  pure  play  Silicon  Valley  niche  Brand 
april 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
How a fake Star Wars trailer reveals everything wrong with “content journalism” | PandoDaily
But one outlet, eager to compete in what the Awl’s John Herrman calls “The Content Wars,” ( http://www.theawl.com/slug/the-content-wars ie http://www.theawl.com/2014/11/the-john-oliver-video-sweepstakes-finale ) made a huge error in its play for Star Wars trailer traffic: It posted a fake trailer. [...] How many hours a year do bloggers, interns, and homepage editors of news sites spend writing the same article and embedding the same video as their competitors? Couldn’t this time be better devoted to finding new stories or new avenues for analysis? [...] It’s hard to blame publishers. They need clicks to placate advertisers who, after all, are the ones paying most of our salaries. But if this Rolling Stone mess-up teaches us anything it’s that, while competitive click-chasing can be a dangerous game, it’s always easy to cover up your mistakes.
The  Content  Wars  throwaway  short-form  digital  creator  Signal  vs.  Noise  pollution  contextual  curation  paid  distribution  branded  BuzzFeed  NYTimes  discovery  Niche  Content  micro  algorithm  Newsfeed  Facebook  Twitter  YouTube  Platform  Upworthy  Huffington  Post  business  model  pageviews 
november 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Tapping mobile communication between parents and teachers, Remind scores $40M | VentureBeat | Deals | by Barry Levine
Teacher/student/parent messaging co @RemindHQ raises $40M C led by @kpcb, Social + Capital & @firstround; Remind's app (iOS, Android) facilitates education-related comms & disallows 1-to-1 messaging; the startup has raised $59.5M to date. || not the +1bn/10bn idea VC so often like to talk about in Interviews. thing is, those +10bn make actually the difference in a fund and one hopes to have one in his portfolio.
Vertical  Niche  Start-Up  lesson  Start-Up  advice  Venture  Capital  VC  Silicon  Valley 
september 2014 by asterisk2a
Knowing when to pivot | WSGR Startup Basics - YouTube
>> iterated on the idea - http://techcrunch.com/2014/09/17/classpass-lands-12-million-series-a-led-by-fritz-lanman-hank-vigil/ "At launch, the company was originally centered around logistics, allowing users to discover new classes, complete with reviews, pricing info, and schedules, and then sign up to attend these classes. Turns out, paying per individual classes (no matter how easily you can discover them) was too much of an obstacle to users. [... >>> ...] Classtivity Pivots To Subscription Model So You Actually Work Out. [...] Turns out, finding a class isn’t as difficult as actually going to a class, which is why most fitness-based business models revolve around packages. That said, Classtivity is today pivoting to offer the same access to fitness classes with a brand new business model."
Start-Up  lesson  Start-Up  advice  Pivot  Lean  Start-Up  iteration  frictionless  friction  discovery  offline  experience  shared  experience  user  experience  business  model  curation  curator  niche  specialization  ClassPass  Payal  Kadakia 
september 2014 by asterisk2a
Mutig und kreativ: Independent-Magazine | ZAPP | NDR - YouTube
small budgets, lots of unpaid time, magazines that the creators wanted. sometimes - real journalism is not in it. it's like VICE in print by amateurs. sometimes these "amateurs" are actually coming from big publishing houses. quit their job bc they were fed up with the status quo model
print-is-dead  content  print  magazine  magazine  indy  scene  Germany  print  Niche  lifestyle  journalism  journalismus  VICE  amateur  pro-am 
september 2014 by asterisk2a
Reddit Raising Big Funding Round With Help From Y Combinator Contacts | Re/code
Sources said the almost-anything-goes site has reached a preliminary agreement to sell less than 10 percent of the company for more than $50 million. That could give the company a valuation of upward of $500 million. Given investors’ new-found appetite for content companies — see: BuzzFeed, Twitch — Reddit’s valuation may swell significantly by the time the deal is done, well above the $400 million it was looking for in 2013. [...] 133 million visitors a month +++ http://pando.com/2014/09/08/can-investors-throw-money-at-reddit-without-losing-their-souls/
Reddit  content  BuzzFeed  community  Twitch  YouTube  curation  content  curation  Niche  mainstream  Newsfeed  Twitter  content  network  content  distribution  content  discovery  publishing  2.0  Upworthy  Digg  stumbleupon 
september 2014 by asterisk2a
Facebook’s Snapchat clone Slingshot is more proof the company’s better at buying things than building them | PandoDaily
Facebook is actually just really bad at copying other companies. Its efforts to emulate Twitter and its public network have largely failed even though Twitter has proven itself more than capable of copying Facebook’s features. Its attempt to enter the mobile photo space fizzled, and it had to spend a couple hundred million dollars to acquire Instagram in 2012 before it could win that market. Facebook’s a great buyer and a poor copier. It’s just a matter of time before Facebook decides to put Slingshot out of its misery and sends it to the same graveyard that Poke, Camera, and its other failed products have gone to rest. Maybe then it will be able to write Snapchat a check that the company can’t refuse to cash; it’s probably not going to be able to beat the company, so it might as well do everything it can to join it, or at least bring it into the corporate umbrella it’s been holding up for Instagram for a few years now.
Facebook  Mark  Zuckerberg  Snapchat  Twitter  Core  Product  Value  Proposition  Instagram  Niche  Vertical  added  management  management  Wall  Street  corporatism 
september 2014 by asterisk2a
The End of Big Twitter | Hacker News
Twitter is an optimal conduit for narcissism, trolling, harassment, mobbing, astroturfing, demagoguery, and manufacturing consent. The medium shapes the discourse, and Twitter encourages and amplifies bad behavior while inhibiting intelligent and thoughtful conversation. Even if it didn't architecturally push you toward this behavior the scale alone enables every bad behavior you would expect if you scaled a single IRC channel up to a billion people. There is no way to "fix" this. It is its nature. It is a technology that exists because it makes a few people a ton of money and gives regular people a dopamine tweak along with heaps of suffering. It is the online equivalent of a crackhouse. [...] Platform starts, intelligent, well-spoken early adopters sign on. Fast forward 7-8 years. Platform is overrun by normal people. Early adopters leave and move on to the next platform. The cycle continues.
Twitter  Facebook  Platform  Signal  vs.  Noise  Social  Media  Social  Network  society  Start-Up  advice  Start-Up  lesson  Reddit  community  niche  groups  filters  filter  bubble  filter 
september 2014 by asterisk2a
Channelling Talent - YouTube
Channelling Talent: In this fantastic short video from our ARC team, musicians reveal the role of social networks in recognising and rewarding talent in the music industry. // via https://www.facebook.com/theRSAorg/posts/10152764750341833 || it is a process, progress, practise, patience, commitment, tenacity, passion ... and opportunities. >> social and income mobility >> gini coefficient. || 6:25 - storytelling >> journalism. more than just a review of an debut EP. a story behind the EP and artist.
talent  ID  war  for  talent  Top  Music  Industry  education  policy  Social  Media  360-music-contract  self-employment  self-publishing  publishing  2.0  gender  gap  gender-based  discrimination  gender-based  harassment  gender  inequality  gender  politics  gender  policing  storytelling  communication  language  journalismus  Journalism  mainstream  niche  mainstream 
august 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
Gillmor Gang: Pass the Buck - Gillmor Gang | TechCrunch TV (July 3rd, 2014)
Facebook feed a/b test - psychology/sociology study. Twitter product vision and leadership ... revenue/user ... history repeats itself; see Yahoo! - Wall Street fetish with GROWTH $$$: 'Either u get more users or more money per users. But we want to see the money!!!' << Unsustainable long-term, no long-term view. +++ where to post your content, types of content - intentions, where is the most and best engagement - ROI. +++ Linkedin's vertical content strategy to remain relevant (in an age where you are a media company and then X) and thus increase engagement and uniques and distribution. << adding value with this type of product - a product/feature adjacent to core product value proposition !!! Adding value to consumer - 99% free [do they have promoted content feature - paid content promotion?]
Facebook  Twitter  Yahoo!  WallStreet  Wall  Street  long-term  thinking  long-term  view  leadership  product  management  consumer  product  multi-product  company  Vision  Officer  product  experience  Design  New  Media  Social  Media  Google+  Google  filter  bubble  linkedin  content  distribution  short-form  content  noise  throwaway  content  digital  content  content  creator  content  curation  micro  content  Niche  vertical  content  lists  core  product  value  proposition  Product/Market  Fit 
july 2014 by asterisk2a
Why AOL Should Not Have Bought Huffington Post And Patch - Forbes
AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||
AOL  Tim  Armstrong  HuffingtonPost  Patch  Huffington  Post  journalismus  Journalism  content  network  short-form  content  throwaway  content  paid  content  content  creator  digital  content  content  curation  content  content  distribution  micro  content  Niche  microcontent  paidcontent  TechCrunch  Crunchbase  BuzzFeed  UpWorthy  Gawker  BusinessInsider  Washington  Post  Jeff  Bezos  business  model  business  plan  overhead  Lean  Start-Up  Start-Up  lesson  Start-Up  advice  engagement  marketing  advertisement  advertising  direct  response  marketing  Yahoo!  web  publishing  publishing  2.0  blog  blogosphere 
june 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
Why I’m Bullish on the News - POLITICO Magazine
Go maximum mass or maximum specific. [...] News organizations are also going to have to mix and match revenue models. I see eight obvious ones: advertising, subscriptions, premium content, events, cross-media promotion, crowdfunding, micropayments and philanthropy. [...] Today, this same science culture, this civilization of engineers and math, is again on the rise. And to many, it feels like it’s running away with the future. [...] The point is that, for people who aren’t deep into math and science and technology, it is going to get far harder to understand the world going forward. || + http://www.politico.com/magazine/story/2014/05/1-destroy-the-village-2-save-it-105923.html + http://www.politico.com/magazine/story/2014/05/lords-of-the-viral-internet-105905.html + http://www.politico.com/magazine/story/2014/04/brauchli-keller-interview-the-new-york-times-is-not-going-to-turn-into-buzzfeed-105900.html
investigative  journalism  journalism  journalismus  citizenjournalism  Marc  Andreessen  news  industry  news  paper  nytimes  Silicon  Valley  Niche  Content  Technology  advertising  advertisement  craigslist  job  board  revenue  model  business  plan  business  model  freemium  marketplace  technological  history  internet  culture  culture  shock  mass  culture  subculture  Pop  Popular  BuzzFeed  Twitter  Social  Media  Facebook  Reddit  history  science  culture  science  Moore's  Law  unintended  consequences  unknown  unknowns  complexity  disrupting  markets  disruption  publishing  publishing2.0  self-publishing  publishing  2.0  singularity  BitCoin  communication  public  relations  PR  Nate  Silver  monopoly  oligopol  oligopoly  barriers  to  entry  print  magazine  print-is-dead  Jeff  Jarvis  marketplace  of  ideas  Viral  Viral  Video  entrepreneurial  entrepreneurship  Gary  Vaynerchuk  Huffington  Post  Gawker  Washington  Post  NPR 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
Joe Gebbia - The Airbnb Story - YouTube
AirBnB is the ebay for places and experiences. Sharing is caring - you space. This kindness to open up you personal space to strangers ... magical moments can happen. Stories are written. Lives are changed. Still there is the 80/20 - there will always be bad eggs, say bad customers. And because national travel is vry affordable and people want to escape their walls on the weekend if they could afford and its users use it for niche items/services >> providing accommodation for events. Staying in someones place is very different than a hotel. a hotel is generic. every AirBnB is different. It is an experience. not only might you experience a new city, but you also experience someones life, how he or she or they live. Their view. Plus - this is the time of the Airbnb - experience services - because millennials favour experiences of commoditised consumer goods. and babyboomers want that cake too because of the youthification trend. only retrospective u see the pieces of the puzzle.
Airbnb  social  society  social  science  social  study  experience  user  experience  sharing  sharing  is  caring  service  economy  9flats  Start-Up  Y  combinator  citybreak  travel  traveling  B2C  marketing  viral  creating  markets  blue  ocean  strategy  disruption  disrupting  markets  accomodation  accomodation  business  hotel  business  Bed  &  Breakfast  vacation  niche  creativity  creative  destruction  creative  value  creation  differentiation  differentiate  civic  life  life  hacker  western  lifestyle  lifehacks  work  life  balance  lifestyle  active  lifestyle  generationy  Millennials  commoditization  accommodation  commodity  business  focus  group  youthification  babyboomers  Consumerism  consumerist  word  of  mouth  network  effect  hospitality  business  sharing  economy  asking  for  help  economy  generosity  generous  society 
april 2014 by asterisk2a
Paper Dreams - A story by David Betteridge - YouTube
have to put yourself out there. Typical HR or typical application process would have never hired him. but people within the industry saw the guts he had to put his passion out for the world to see and judge, and people within the industry followed their guts and intuition to hire him, taking a shot. you have to take shoots. you you don't take shoots (like Michael Jordan talks about it) you will never win nor loose something. if you don't have something, what is stopping you to take shoots at your dreams? yourself, your fear ... to be judged, ... by basic bitches. << so many parts that connect to this story. this is a post boy story of the future and how the great things happening this way or in a similar way. << academia is way behind the curve. << the future of the world, people, economy, society, ... society first, economy will follow naturally ... to grow. ignore the basic bitches, ignore reality tv stars, ignore essex, the yellow press, glossy gossip magazines,
Passion  experts  expertise  21stcentury  21st  century  economy  blogging  blogosphere  discovery  Red  Bull  Racing  Niche  Content  Basic  Bitch  domain  knowledge  experience  knowledge  worker  knowledge  economy  Productivity  economics  Philosophy  social  science  social  society  social  status  social  study  happiness  satisfaction  josephstiglitz  complexity  Gary  Vaynerchuk  brand  Personal  branding  people  management  human  resources  academia  vanity 
april 2014 by asterisk2a
FX Junction - More choices for forex social networking | Forex Magnates
This week we are reviewing FX Junction, a new face in the forex social networking arena. The current Retail Forex Industry report has a side by side comparison of several players including Currrensee, FX STAT, Myfxbook, Tradency, Zulutrade and eToro’s Open Book to help our readers make a decision on which site to choose based on their needs. While Google+ vs. Facebook plays out in the main stream media, the forex industry too is seeing fierce competition between players in forex social media. Competition means that traders get better content and features delivered to them.
forex  socialnetworks  niche 
july 2011 by asterisk2a
AOL's Armstrong Tells CNBC He Is More Interested In Nichebusters Than Blockbusters (Full Transcript)
TRENDS:
- Consumer Web
- Fragmented Web
- Discovery of Content
- Making it Pay
- Social in its many forms are here, there is a manifestation.
niche  aol  content  future  trend  internet  web  publishing  interest  portal  digg  media  fragmented  fragmentation  consumer 
february 2010 by asterisk2a

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