asterisk2a + native   59

Snapchat: Neue Bezahlfunktion erlaubt Zurückspulen - SPIEGEL ONLINE
[ true north of Leaders of Snapchat and Tinder ??? creating a two class app, paying for convenience and privilege?! ] Snapchat lebt von Flüchtigkeit: Fotos und Videos verschwinden nach dem Ansehen. Jetzt kassiert die Chat-App diese Funktion. Für 99 Cent gibt es drei Wiederholungen. Auch die Flirt-App Tinder nimmt Geld fürs Zurückspulen. //&! youtu.be/1CbP0gxvWWw - Consumer products need to stay fresh (in consumers mind, word of mouth, discussion, hello we still exist). Snapcash, pay for replay, ... ... Twitter lacked staying fresh (new product release cycle slowed down bc of internal stuff ...), Tinder, Instagram, Facebook, WhatsApp (utility (less is sometimes better) vs entertainment (differentiation)), WeChat, Line, Kik, ... Tumblr (slow ... bc of internal and tech was slow w Android/iOS app), Reddit (ouch).
Snapchat  Tinder  business  model  pageviews  native  advertising  advertisement  advertising  friction  frictionless  constraint  artificial  constraint  authentic  authenticity  Leadership  vision  mission  True  North  CEO  Product  Design  Core  Product  Value  Proposition  creation  intangible  Value  Proposition  added  community  community  management  Start-Up  advice  Start-Up  lesson  Gary  Vaynerchuk  consumer  Twitter  Facebook  Instagram  Facebook  Messenger  WhatsApp  WeChat 
september 2015 by asterisk2a
Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
Howard Stern Just Sent Ad Blocking Mainstream. — Verses From The Abstract — Medium
mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!
AdBlock  The  Content  Wars  business  model  pageviews  subscription  model  freemium  native  advertising  branded  advertorial  digital  economy  digital  digital  artist  creator  commodity  business  commoditization  News  24-hour  cycle  journalismus  investigative  journalism  journalism  paywalls  paywall  critical  mass  mass  market  marginal  cost  economics  of  abundance  user  behaviour  mobile  homescreen  Appification  Platform  Silo  snacking  utility  Entertainment  Escapeism  friction  frictionless  value  creation  added  value  shared  economic  interest 
august 2015 by asterisk2a
Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry | Re/code
Last week, Instagram — the image-based social network with more than 300 million users — made a change that barely received notice outside the tech world. It officially switched on its API, or application programming interface, for ads. [...] On a practical level, it means that the Internet’s newest advertising behemoth is officially open for business. Thanks in part to the new API, Instagram’s current mobile ad revenue of $595 million a year is expected to rocket to $2.8 billion by 2017 — leaving even giants like Twitter and Google in the rearview mirror in the U.S. market. [...] Ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. [...] businesses can now log onto third-party sites to create, target and place an ad — self-serve style. [...] In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.
Instagram  Facebook  business  model  pageviews  native  advertising  advertising  advertisement  branded  content  native  content  API  Platform  TOS  Marketplace  advertisement  targeting  advertisement  re-targeting  Big  Data  user 
august 2015 by asterisk2a
Vlogger guidelines published by advertising committee - BBC News
New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.
Vlogging  advertorial  content  marketing  vlog  Blogging  YouTube  native  advertising  advertisement  advertising  affiliate  marketing  referral  marketing  transparency  code  of  conduct  community  community  management  community  guidelines  YouTube  Network  Consumer  Protection  branded  content  user  generated  content  paid  content  Vine  Instagram  Twitter  Social  Media  Facebook 
august 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
Do You Trust Larry Page? - Stratechery by Ben Thompson
Given the fact that Alphabet née Google is the second most valuable enterprise in the world, it’s striking to consider Larry Page’s 2014 assessment of the company he co-founded with Sergey Brin: I think we’ve not succeeded as much as we’d like. [...] Even Google’s famously far-reaching mission statement, to “organise the world’s information and make it universally accessible and useful”, is not big enough for what he now has in mind. The aim: to use the money that is spouting from its search advertising business to stake out positions in boom industries of the future, from biotech to robotics. [...] Googles non-social approach to advertising vs Facebook and everyone else ] [ ad world begins finally to shift away from TV & other legacy forms & FB/Google are main beneficiaries coming years of changing ad spend ] [ Page/Brin want 2 lead the org 2 a new frontier. A new Google Search. &they think they a near it, ie self-driving car, that they think the timing is right NOW ]
Google  Inc.  Google  Alphabet  Inc.  Larry  Page  Sergey  Brin  Don't  be  evil  Sundar  Pichai  vision  mission  Legacy  self-driving  cars  AI  Transhumanism  artificial  intelligence  autonomous  car  anti-ageing  renewable  energy  Google  X  Robotics  Software  Is  Eating  The  World  machine  learning  ethical  machine  Internet  Privacy  Privacy  Meta  Data  metadata  Big  Data  Google  Search  AdSense  human  rights  antitrust  Europe  FTC  USA  lobbyist  lobby  Lobbying  deep  learning  augmented  intelligence  Google  Glass  Wireless  Carrier  ISP  Google  Fiber  user  Nest  Labs  native  advertising  Social  Media  content  marketing  advertising  Programmatic  advertisement  re-targeting  advertisement  targeting  ad  targeting  Twitter  perma-cookie  cookies  Appification  mobile  homescreen  mobile  first  user  behaviour  vertical  mobile  phone  Android  banner  ads  advertisement  Leadership  conglomerate  operation  operations  Wall  Street  shareholder  value  profit  maximisation  long-term  view  long-term  thinking  short-term  thinking  short-term  view  technological  progress  incrementalism  incremental  counter  culture  Silicon  Valley  wantrepreneur 
august 2015 by asterisk2a
Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network | TechCrunch
[ it doesn't disrupt (well, less) the experience, flow, ... like a washing powder ad on TV during GoT episode, after somebodies head was cut off ] Facebook’s making a killing with its native, in-feed, auto-play video ads, and now it’s going to let other developers earn money off them too. Today Facebook announced that it’s opening up its own best-performing ad units to publishers that show Facebook’s Audience Network ads to monetize their apps. Facebook says Audience Network publishers using its native ad units get 7X better performance than on their traditional banner ads.
Facebook  Messenger  Facebook  Newsfeed  native  advertising  native  content  content  marketing  advertising  advertisement  marketing  user  experience  user  engagement  customer  experience  user  churn  user  generated  content  user 
august 2015 by asterisk2a
Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology
>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."
AdBlock  advertising  business  model  friction  frictionless  pageviews  CPM  content  marketing  native  advertising  value  creation  Core  Product  Proposition  Proposition  added  value  user  experience  user  behaviour  attention  span  user  engagement  user  churn  customer  experience  customer  retention  customer  acquisition  brand  awareness  communication  PR  public  relations  marketing  advertisement 
august 2015 by asterisk2a
Is Facebook Lying About Video Views? — Medium
statistics and accounting, how is what counted when. // In fact, I was a little bit shocked to find out that Facebook counts a view as a view after the first three seconds whether or not the user has activated the audio for the video. I figured that actually listening to the content (rather than just staring at what is at that point just an animated GIF) would be necessary to count a view. Indeed it’s not. YouTube has been vague about how they count a view, but they’ve said that it’s counted after “about 30 seconds.” Facebook on the other hand is explicit, they count it as a view after three seconds of a silent, auto-played video. I should at least give them credit for being transparent about their misrepresentation. [...] I’m fairly certain that this is intentional on Facebook’s part. (Gaming the PR/journalists machine to get people move to Facebook Video) // &! Coverage and rebuttal - tcrn.ch/1IM2olc
Facebook  YouTube  native  content  Newsfeed  Social  Media  pageviews 
august 2015 by asterisk2a
Imgur finally cracks down on NSFW content -- and its users are fucking pissed
Making thinks more Family Friendly! To attract (more) actual advertisers (to get even to a 'maybe'). To fund the sites ops and with an aim to actually make a profit. Think about if Nike and co co-host their pictures on Imgur. And or post branded / native style content on imgur along the strings imgur plays. Telling a story with picture series. ie about how a product came to be/evolved (a shoe). // https://www.crunchbase.com/organization/imgur - Reddit and Imgur got funding from a17z
Reddit  Imgur  community  community  management  communication  TOS  Platform  business  model  Venture  Capital  Start-Up  lesson  free  speech  Start-Up  advice  user  generated  content  advertisement  banner  ads  native  advertising  branded  content  click  farm  brand  awareness  advertising  pageviews  Programmatic  advertisement  re-targeting  advertisement  targeting  4chan  YouTube 
july 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Google Sees Click Growth But Value Falls - YouTube
Search Advertising less valuable, less conversion 2 advertisers. Despite being 'relevant.' Social Media (Facebook's +70% share) is eating (taking away some of) Google's lunch ... is reacting internally, knowing that they might have reached the peak value/per click. Reducing cost (headcount and investment spending) // &! youtu.be/ZeNzCP_Jbf4 - &! - Mobile will be worth more next year than Desktop Search!? & Vertical search competition (intention) ie OpenTable, Yelp!, Amazon, YouTube (2nd biggest search engine), Linkedin (people), Facebook (people), Twitter Search (breaking events) vs Google News, banner/display advertising (Programmatic Advertising) w Google AdSense - vs - AOL (acquired by Verizon) // &! tcrn.ch/1LkPDjP "The market has recently focused on Google’s cost profile, especially in the context of the company’s slowing revenue growth." << Wall Street. Even Google cant deny Wall Streets demands. &! on.recode.net/1J9SwlR
Google  Google  Search  mobile  phone  mobile  homescreen  mobile  first  Yahoo!  Facebook  display  advertising  TV  advertising  marketplace  marketplace  efficiencies  Social  Media  native  advertising  branded  content  added  value  value  creation  intent  vertical  Google  News  Programmatic  profit  maximisation  shareholder  value  mainstreet.org  marketshare 
july 2015 by asterisk2a
Reddit's Community Calamity - Digg
Alexis Ohanian stated in an interview with Time that Kirstine Fasnacht will take over Taylor's role. Ellen Pao has not given specific reason for Taylor's removal, but was quoted by the New York Times as saying, "I’m sorry we let our community down yesterday." "We should have informed our community moderators about the transition and worked through it with them." // nytimes.com/2015/07/04/technology/reddit-moderators-shut-down-parts-of-site-over-executives-dismissal.html &! http://time.com/3945718/reddit-moderator-shut-down/ >> [ NOT BEING FORTHRIGHT. IT IS TOTALLY WRONG NOT TO BE OPEN ABOUT FUTURE REVENUE AVENUES/PLANS! WHILE YOUR BUSINESS MODEL IS BASED ON VIEWS (advertising) ON SCALE SERVED BY A COMMUNITY AND VOLUNTEERS (mods). ] - on reddit - redd.it/3c1vft &! redd.it/3c0xyk &! bit.ly/1IB8Awx &! thebea.st/1RXowtF &! Creator of Secret Santa & SVP who was forced to moved to SF was let go 2 weeks ago - redd.it/3c0k3m
Reddit  Alexis  Ohanian  Ellen  Pao  business  model  native  content  native  advertising  community  community  management  communication  authenticity  Leadership  vision  mission 
july 2015 by asterisk2a
Reddit Moderators Are Locking Up The Site’s Most Popular Pages In Protest | TechCrunch
Reddit [...] is going through a serious revolt right now. The moderators behind a number of the most popular subreddit pages on the site — which are crucial to Reddit’s traffic and appeal — have made their communities private, thus shutting them off from the wider internet and new users, in protest at the departure of a key Reddit staffer and ongoing poor communications. // [...] [ One deleted Quora answer cited differences between Victoria Taylor & management to push more commercial AMA's (branded native content/advertising) and video (as revenue pillar), especially the latter running contrary to nature of Reddit. It being text). To sack Taylor without notice or transition period, shows how NOT deep involved upper management are in Reddit Mod Community. Especially the lack of tools, support & communication both ways - claims. & then the high horse type response from Ohanian is the kicker. Its like theyve asked for it. 'The straw that broke the camels back.' ] &! redd.it/3c0idl
Reddit  management  branded  content  native  advertising  community  community  management  HR  human  resources  business  model  Alexis  Ohanian  Ellen  Pao  Leadership  communication  user  generated  content  YouTube  Twitter  Pinterest  Start-Up  lesson  Start-Up  advice  scaling  scale 
july 2015 by asterisk2a
Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles | TechCrunch
"Having a "Twitter Ads" button above Lists and Drafts not only seems desperate but disregards the user experience."
Twitter  native  advertising  native  content 
july 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
Marketing Is Not a Department
[ seth godin; being remarkable ] [ fix product first, make it remarkable first, otherwise (1) it is an uphill battle and (2) the other third falls through the cracks. ] "Every time someone uses your product, it's marketing. [...] No amount of marketing will save poor products. As I learned working in the music industry, "you can't polish a turd. [...] vanity metrics. You're only as good as the next time a customer uses your product and tells their circle of friends about it. No amount of brand marketing will help in this area. Brand marketing is a linear practice that made sense when communications were one-way. Emerging mobile media and social networks destroyed that outdated model over 8 years ago with the rise of Facebook and Twitter."
marketing  content  marketing  native  advertising  communication  Start-Up  lesson  Start-Up  advice  community  community  management  Seth  Godin  product  experience  viral  coefficient  Net  Promoter  Score  landingpage  user  churn  Brand  Branding  metrics 
june 2015 by asterisk2a
Marissa Mayer Has Completed Step One — Backchannel — Medium
[Project] Moneyball gave the advertiser the choice to pay by impression or engagement. [[// implement in ad suit for oh hi there world //]] One anecdote in That Book alleges Mayer would not hire Gwyneth Paltrow as a contributing editor to Yahoo Food because the actress-slash-Goop-founder didn’t have a college degree. [[// Ivy League'er prejudice? //]] “By the way,” says Mayer. “Gwyneth Paltrow never applied for a job here.”
Marissa  Mayer  Yahoo  Yahoo!  Y!  oh  hi  there  world  native  advertising  content  marketing 
april 2015 by asterisk2a
How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising | TechCrunch
FB accounts for >70% of all Social Media Ad spending! The rest is spend on Twitter and elsewhere. Programmatic Advertising is a crutch for native Web advertising to compete with FBs ability to slice and dice and analyse every nook and cranny. FB likes to be the web equivalent; Internet.org and asking/offering content creators/news papers to host content inside their Walls. And remember, Google missed this Social train badly, tried w Google+ after failing with Buzz. Was also late with (native) Mobile Search & just got going. And their last quarter(s) hinted at a stall of their advertising business and Wall Street doesn't like seeing this behemoth relying on just one business model while Nest Labs was a defensive acquisition (competing w Apple) and they lost out to FB to acquire WhatsApp. And if any Google X project will be able to live up to AdSense(Google Search) is questionable. Google might begin slowly dying soon in next 5 years by thousand cuts, like MSFT late 90's. Time is ripe.
Facebook  Social  Media  advertisement  targeting  marketing  advertisement  Programmatic  Advertising  oligopoly  oligopol  Internet.org  content  creator  content  discovery  content  distribution  native  content  Newsfeed  filter  bubble  Twitter  Instagram  YouTube  Pinterest  direct-response  Google+  Google  Search  AdSense  Google  X  Apple  WhatsApp  Nest  Labs  Wall  Street  Microsoft  Fortune  500  economic  history  creative  destruction  mobile  homescreen  mobile  first  mobile  phone 
april 2015 by asterisk2a
NYT - EU and Google
“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.
Microsoft  IBM  Google  Apple  HP  Facebook  creative  destruction  Silicon  Valley  Skype  IRC  ICQ  AOL  Yahoo!  Y!  Fortune  500  Wall  Street  oligopoly  oligopol  monopoly  antitrust  FTC  EU  Nokia  Snapchat  Tumblr  Twitter  craigslist  Google  Search  AdSense  Programmatic  Advertising  native  advertisement  targeting  advertisement  re-targeting  advertisement  content  marketing  Huffington  Post  BuzzFeed  YouTube  economic  history  business  cycle  commodity  business  commoditization  Amazon  PayPal  eBay  growth  economic  growth  microeconomics  saturation  market  size  multi-product  company  shareholder  value  profit  maximisation  crony  capitalism  exploitation  short-term  thinking  short-term  view  revolving  door  Washington  presidency  barackobama  lobbyist  Lobbying  lobby 
april 2015 by asterisk2a
Tinder’s First Advertisement Is One Big Experiment | TechCrunch
The 1st ad on @Tinder advertisers @Budweiser's #Whatever campaign; VP of advertising @ Tinder, Brian Norgard, says the app works w/ 'like' & 'pass' so it has great signal for advertisers; co says when people are in the mindset of discovery they're willing to discover various types of content incl ads // // // wouldn't it be more logical to focus on local advertising in the future? as well as event advertising?! adding value to the consumer experience! // and auto play? w sound? that is disrespectful. // see - always try add value - http://techcrunch.com/2015/04/07/taking-a-swipe-at-tinder/ - instead of plain ads
Tinder  business  model  native  advertising  geolocation 
april 2015 by asterisk2a
INBOUND 2013 - Seth Godin Keynote - YouTube
capitalism = "marketer, bring me some more customers - here is the money for it." - average products for average people. mass marketers for mass consumer products. mass = average. // Internet was invented without marketers in mind. // marketers tell us it is all the same. - ie pain relief medication // tv ads designed "you don't need to listen" // we branded ourself to death // mourn consumer attention and the Normal (Old Media) >> now w 1000's TV Channels and Blogs + YT, Tumblr, Twitter, Snapchat, Pinterest and every other Platform // 14:00 >> long-tail of platforms to publish and be on where attention is. able to reach people who care and ignore ppl who don't. // 17:00 connection economy >> 1000 True Fans, there is not short-cut in the connection economy, and building one with your customer. and the exchange of ideas. earn by being generous and an artist (find ppl who trust you) // create value with connections, many connections = strong value creation // Avoid rush to be average!!!
marketing  advertising  native  advertising  Start-Up  lesson  Start-Up  advice  differentiation  differentiate  content  marketing  Apple  advertisement  advertorial  Branding  attention  attention  span  long-tail  Social  Media  trustagent  trust 
march 2015 by asterisk2a
App Submissions On Google Play Now Reviewed By Staff, Will Include Age-Based Ratings | TechCrunch
- via https://news.ycombinator.com/item?id=9218191 // is Web 3.0 a move out of native apps to actually usable >HTML5 applications? ... some time in the future? // see Web 2.0 Origin - http://pmarchive.com/no_such_thing_as_web_20.html - it was a conference. // thus Web 3.0 could be the follow-up of 2.0 because of the fallout dev community and companies have had with Apple and Google?! // Isn't it a thing that you shouldn't build your empire on other peoples lawn?! >> ie Uber, WhatsApp, etc. &! on the other side, Apple and Google don't want to upset the cart full of Apples. Wondering what they would come up with to maximise profit ... in the future. They will too, be made obsolete eventually (Google Play and Apple App Store), with technology. Period. Making true mobile apps for the web. &! !& http://pando.com/2015/03/17/google-will-now-screen-android-apps-before-theyre-released-to-the-play-store/
Apple  App  Store  Google  Play  Platform  TOS  Google  Apple  Appification  single-use  oligopoly  oligopol  Windows  10  Microsoft  Blackberry  Android  iOS  HTML5  mobile  first  mobile  homescreen  mobile  phone  Deep  Linking  Silo  CSS3  user  experience  UI  UX  Native  App  Web  3.0  Silicon  Valley  frictionless  friction  Tim  Berners-Lee  Open  Platform  Open  Source 
march 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
µBlock for Firefox - An efficient ad-blocker that is "easy on CPU and memory". Potential Ad-Block Rival? : technology
&! http://uk.businessinsider.com/google-microsoft-amazon-taboola-pay-adblock-plus-to-stop-blocking-their-ads-2015-2?r=US "Google, Microsoft, Amazon, and Taboola are paying the owner of Adblock Plus to unblock ads on their websites at a fee of "30% of the additional ad revenues" they would have made were ads unblocked, the Financial Times reports. Adblock Plus is the most popular browser extension to block advertising and has been downloaded more than 300 million times. The free service says on its website that it blocks “annoying” banners, pop-ups, and video ads. Eyeo, the German company that owns Adblock Plus, says the add-on has more than 50 million monthly active users."
AdBlock  advertising  Ad  banner  ads  business  model  business  plan  native  advertising  Social  Media 
february 2015 by asterisk2a
Epoxy partners with top MCNs to makes multi-platform content management less of a pain | PandoDaily
The emergence of tools like Epoxy couldn’t have come at a better time for MCNs and the creators they represent. While YouTube has continued to grow in reach, the video giant’s relationship with its stars has deteriorated rapidly. Many prominent voices in the community have questioned the fairness of the revenue splits available on the platform, as well as the lack of sales support and sophisticated content management tools. The result of this discontent has been a general belief that it’s no longer enough to build a “YouTube business,” but rather that it’s crucial to build a multi-platform video business with YouTube as just one aspect – typically the top-of-funnel audience acquisition component.
MCN  YouTube  Network  Social  Media  Multimedia  Platform  TOS  content  distribution  content  creator  Instagram  Vine  Twitter  Facebook  Snapchat  Sales  Funnel  marketing  advertising  native  advertising  content  marketing  SaaS  operations  influencer 
january 2015 by asterisk2a
Facebook Makes It Harder (Again) for Brands to Advertise for Free | Re/code
Facebook has a message for brands on the social network: If you want to advertise on Facebook, you’ll need to pay for it. The company announced today it will begin limiting the number of “promotional Page posts” in the News Feed starting in January. That means you’ll see fewer posts from brands asking you to buy products or “enter promotions and sweepstakes,” Facebook wrote in a blog post. That also includes brand posts that “reuse the exact same content from ads.” In other words, Facebook is cracking down on brands trying to share ad-style content with their followers, unless, of course, they pay for it. [...] Facebook came to this conclusion after surveying more than 500,000 users on what types of content they liked and disliked within News Feed. Users said the ad-like calls to action and product pushes were “too promotional” — even moreso than the ads themselves.
Facebook  Newsfeed  algorithm  native  advertising  advertising  business  model  Social  Media  TOS  Platform  marketing  user  experience 
november 2014 by asterisk2a
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards | TechCrunch
[average revenue per user] - Yahoo CEO Marissa Mayer said last week during Yahoo’s earnings call that Tumblr is expected to generate over $100 million in revenue for the company, mainly due to the introduction of sponsored advertising. She also noted that Tumblr will achieve positive earnings before interest, tax and depreciation next year, and the platform has seen its audience grow 40 percent to 420 million users. The news surprised investors, who had previously been writing off the $1.1 billion Tumblr acquisition as something of a dud, especially as Yahoo had been silent about Tumblr’s financial situation. (So much for all that brouhaha about Tumblr users abandoning the service following the Yahoo deal.) Mayer also revealed at the time that the number of blogs on Tumblr had nearly doubled to 206 million, and people were staying on the service longer – with Dashboard browsing sessions growing from 22 minutes to 28 minutes.
Tumblr  monetization  monetisation  advertisement  advertisement  targeting  native  advertising  branded  content  advertorial  Platform  TOS  Yahoo!  Marissa  Mayer  ARPU  content  distribution  attention  span  content  discovery 
october 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Jaron Lanier mit Friedenspreis des Deutschen Buchhandels ausgezeichnet - SPIEGEL ONLINE
"Die Umsonstkultur ist eine Täuschung, irgendjemand zahlt immer" [...] Lanier weise eindringlich "auf die Gefahren hin, die unserer offenen Gesellschaft drohen, wenn ihr die Macht der Gestaltung entzogen wird", heißt es in der Begründung des Stiftungsrats. Sein jüngstes Buch "Wem gehört die Zukunft" werde zu einem Appell, wachsam gegenüber Unfreiheit, Missbrauch und Überwachung zu sein. [...] Lanier kritisiert das Geschäftsmodell von Internetunternehmen wie Google und Facebook, die massenhaft persönliche Daten von Internetnutzern sammeln und die damit verbundene Reichweite für Werbung nutzen. Der Reichtum werde so in den Händen einiger weniger Unternehmer konzentriert, fürchtet Lanier, während die breite Mitte der Gesellschaft leer ausgeht. "Wir brauchen eine neue Art von Balance", sagte Lanier in Frankfurt.
Silicon  Valley  consumer  confidence  trust  freemium  advertising  native  advertising  advertorial  business  model  Venture  Capital  Millennials  generationy  book  surveillance  state  Orwellian  No  Representation  Career  Politicians  democracy  Democratic  Process  transparency  lobby  Lobbying  lobbyist  Super  Rich  1%  Elite  Toff  Establishment  Privileged  revolving  door  Start-Up  lesson  Start-Up  advice  personal  values  corporate  values  crony  capitalism  corporatism  education  policy  Public  awareness  Bailout  toobigtofail  too  big  to  jail  corruption  bribery  Unrechtsstaat  fairness  Gerechtigkeit  income  distribution  Wall  Street  shareholder  shareholder  value 
october 2014 by asterisk2a
The slimy rise of the “brand journalist” | PandoDaily
Today on Twitter, Fusion’s Felix Salmon stumbled upon a curious job listing at Storyful, a site that vets and verifies newsworthy social media content for accuracy. The job title is “Journalist (Brands),” which for anyone who cares about integrity in reporting and newsgathering should sound like a ridiculous oxymoron. The job description is even more head-scratching: “The candidate will specialize in Brands but should be open to working in Trends.” Setting aside for a moment the absurdity of capitalizing “Brands” and “Trends,” how can Storyful justify calling this a “journalism” job? +++ http://pando.com/2014/09/12/the-economist-figured-out-an-appropriate-name-for-slimy-brand-journalists-thought-leaders/
advertorial  business  model  journalism  journalismus  BuzzFeed  Content  investigative  journalism  native  advertising  branded 
september 2014 by asterisk2a
Don’t let the price tag fool you: Snapchat isn’t a late stage company | PandoDaily
[Playing like its Day 1] // [U]nlike companies like Uber, Dropbox, AirBnB, and, in another era, Facebook, Snapchat is just three years old and has raised just a handful of funding rounds from just seven investors up until this point. It’s also never generated a dime of revenue. One thing Snapchat does have (in spades), is users, with the Journal citing new information that the company has 100 million monthly active users – and two-thirds as many daily active users. [...] With massive trends like the global proliferation of mobile, the addressable market for the most successful companies is bigger than ever, meaning that the funding rounds and valuations are rising in lock-step. And with deals like Whatsapp’s recent $19 billion sale to Facebook – though it was generating meaningful revenue at that time – the venture and M&A math at the top of these markets is being governed by its own set of rules. [AKA Possibilities, Business Dreams] "[Ads] without losing its “cool-factor."
Snapchat  native  advertising  narrative  narrative  advertising  contextual  content  context  contextual  advertising  hyperlocal  local  audience  business  model 
august 2014 by asterisk2a
The most ridiculous quotes from NYMag’s feature on the future of Time Inc. | PandoDaily
That said, it hasn’t stopped Time from at least talking like a startup. The company’s CTO Colin Bodell, a former Amazon executive, sounds almost like a parody of a fail-fast entrepreneur, spouting off Silicon Valley koans to Sherman like, “I don’t care if it’s the janitor who comes up with the next big idea,” and “We know we have to iterate very, very fast.” [...] Time seems as confused on the editorial side of the company as it is on the business side. Ripp tells Sherman he brought in Pearlstine, a longtime staff reporter for the Wall Street Journal, because he understands the magazine’s “traditions.” And yet Ripp supports both native advertising (hell, who doesn’t these days) and, perhaps more troublingly, Forbes’ contributor model, which basically lets any hack publish under a Forbes byline no matter how compromised by special interests the writer is. [...] Time is talking the entrepreneurial talk, but not walking the walk.
Forbes  Time  Inc.  Time  Magazine  journalism  journalismus  business  model  native  advertising  advertorial  G+J  Gruner  +  Jahr  Der  Spiegel  Stern  entrepreneurial  entrepreneurship  Social  Media  creative  destruction  Mobile  Mobile  Creatives  creativity  creative  added  value  Core  Product  Proposition  value  creation  Proposition  shareholder  value  Leadership  Vision  BuzzFeed  VICE  VOX  Start-up  Huffington  Post  publishing  2.0  interactive  content  content  discovery  digital  content  content  distribution  throwaway  content  engagement  attention  attention  span 
august 2014 by asterisk2a
Instagram Starts Offering Essential Ad Tools At Last | TechCrunch
Instagram says it developed the new business tools in conjunction with select advertising partners, and is now making them available to all advertisers working to reach the network’s over 200 million users worldwide. Ads on Instagram were inevitable, following the Facebook acquisition and the service’s need to begin generating revenue at last. However much some users won’t care for the further invasion of ads on Instagram, brands have already been participating for some time on the network, growing their follower accounts and establishing their communities.
Instagram  native  advertising  advertisement  advertising  marketing  Facebook  business  model 
august 2014 by asterisk2a
Plötzlicher Chefwechsel: quo vadis "Stern"? | ZAPP | NDR - YouTube
print is not dead, print should turn itself into a aspirational high end ish product with better quality concerning every detail and asking for it a sales price and margin while # of sales are lower overall, but with the higher margin - you are making +/- 0 at the year end. plus the digital version is a goody on all digital platforms. and the year end edition is for free, for subs only.
journalismus  Journalism  advertorial  native  advertising  advertisement  advertising  marketing  Germany  Stern  (Magazine)  Der  Spiegel  integrity  Principle  ethical  machine  corporate  values  corporate  culture  Gruner  +  Jahr  G+J  publishing  2.0  publishing  print  magazine  print-is-dead  print  is  dead  business  model  freemium  premium  branding 
august 2014 by asterisk2a
A Former Yahoo Defends Marissa Mayer - Business Insider
What I didn’t get then, but understand now, is Marissa most likely made a conscious decision to put the legacy display business on the backburner to focus on building a new, more modern monetization platform capable of driving predictable and systematic long-term growth for Yahoo. [...] Native ads now make up 40% of all impressions sold on Yahoo, up 100% quarter over quarter. That’s huge. It means Marissa’s native ad play has a pulse. This is her big bet in display and, based on the current trajectory, native ads should become the majority of impressions sold on Yahoo! by the end of Q3.
Yahoo!  Marissa  Mayer  reach  native  advertising  Platform  advertisement  advertising  marketing 
august 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
- Startups - Kevin Rose of Milk - TWiST #218 - YouTube
ideas on paper are nothing. test them out. if it has traction - got to go all in. wear it as badge of honour, if your idea, that you put from paper into the real world, fails. its part of your body of work. it's nothing personal. [...] 1:04 hrs in "it's business, it is nothing personal." ... 1:06:25 - Lesson: If something has critical mass (centrifugal mass, has its own gravitational field ... pull), it can not be stopped even when mistakes are made; Fail Whale (Twitter Technical Fails and management-internal fights etc, Facebook and Privacy, Google and Privacy Yahoo! (mismanagement) and it's unsexy non-hip non-attractive brand, and uninspiring front-page). ... Further in: Focus has to be on product, to reach scale. Product centric CEO's (Larry Page, Dick Costolo, Zuckerberg) don't put a big banner ad on the front-page of their product. it ruins the user experience and adds no value. it subtracts value. where is the value proposition of that? + http://youtu.be/HtRfHASjtcA
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  Yahoo!  Twitter  Facebook  brand  brands  branding  Product  Design  consumer  multi-product  company  Product  Officer  management  Product/Market  Fit  systems  system  webdesign  web  ethical  machine  Marissa  Mayer  experience  user  experience  UI  UX  Value  Proposition  added  digital  natives  native  advertising  advertorial  advertisement  advertising  Digg  Mark  Zuckerberg  Larry  Page  Dick  Costolo  long-term  thinking  long-term  view  short-term  thinking  Wall  Street  WallStreet  add  creation 
july 2014 by asterisk2a

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