asterisk2a + mouth   15

Alternatives Management: Vertrauen als Ressource für Unternehmen - SPIEGEL ONLINE
Oft werben diejenigen am meisten darum, die unter Vertrauensverlust leiden. Denn tatsachlich sinkt das Vertrauen in die Wirtschaft und das Misstrauen steigt. Das ist das Ergebnis nahezu aller Studien zum Thema Verbrauchervertrauen // &! bit.ly/1Vd5jYF - Twitter just made it more difficult to hold politicians accountable // Same with the Conservative Party deleting all their speeches and documents after they won majority in election and partnered up with libdems - bit.ly/1c7hHG6 &! bit.ly/1Epl5va // Auch Geld funktioniert nur dank Vertrauen [...] Der Systemtheoretiker Niklas Luhmann beschrieb Vertrauen daher auch als "Mechanismus zur Reduktion sozialer Komplexität". Ständiges Misstrauen dagegen mache unser Zusammenleben deutlich schwieriger, sagt Martin Schweer. [...] Schnell zeigte sich: Hatte der eine das Geschäft fair und zum gegenseitigen Vorteil abgewickelt, erhöhte der andere in der nächsten Runde seinen Einsatz. // &! bit.ly/1ILzkZU - Does honesty matter ...
bank  bailout  GFC  Career  Politicians  Congress  No  Representation  social  contract  transparency  accountability  crony  capitalism  capitalism  post-capitalism  Buffer  Wall  Street  shared  economic  interest  profit  maximisation  shareholder  value  banking  crisis  trust  distrust  trustagent  Start-Up  advice  Start-Up  lesson  Conservative  Party  DWP  David  Cameron  George  Osborne  spin  doctor  PR  public  relations  neoliberalism  neoliberal  algorithm  Page  Rank  monopoly  monopsony  oligopoly  oligopol  Iain  Duncan  Smith  Open  Data  Open  Source  NSA  GCHQ  Secret  Courts  Surveillance-Industrial  Complex  surveillance  state  Orwellian  military–industrial  Pentagon  WMD  False  Flag  FISA  Court  FISAAA  public  record  public  interest  Misstrauen  Lügenpresse  Freedom  of  Information  Act  BND  Angela  Merkel  GroKo  Eurogroup  election  campaign  promises  Internet  Archive.org  Google  Cache  political  theory  governance  corporate  governance  fiat  currency  inequality  Gini  coefficient  fairness  Generationengerechtigkeit  Gerechtigkeit  Justice  System  Jim  Crow  voter  turnout  apathy  indifference  TOS  EULA  win-win  partnerships  cooperation  Google  Data  of  of  public  of  public 
august 2015 by asterisk2a
Growth vs Retention – AVC
"Retention was clearly bad, and that’s what killed us" [...] [...] This all comes back to stepping on the gas before finding product market fit. You might think you have product market fit and so you scale up your hiring, your marketing, your sales, and your capital raising and spending. But if you can’t retain a healthy percentage of your users past ninety days, you don’t have product market fit yet and all the investment you make in your business is just money down the drain. So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale. // find natural/organic marketing - advertising - instead of building a non-product related cost center like sales, marketing, and advertising. short-cuts like these don't fix the product per se.
user  churn  customer  acquisition  Product/Market  Fit  MVP  user  acquisition  business  strategy  product  strategy  strategy  Start-Up  lesson  Start-Up  advice  burn  rate  runway  Homejoy  distribution  model  discovery  content  distribution  content  discovery  Net  Promoter  Score  word  of  mouth  Tribe  1000  True  Fans  UI  UX  user  experience  user  engagement  customer  experience  customer  retention  customer  service  SAAS  marketing  growth  round  cost  center  short-term  view  short-term  thinking  feedback 
august 2015 by asterisk2a
Online Lenders Facing Marketing War — The Information
Too many companies offering similar services in online lending is driving up the cost of customer acquisition. Some feel higher marketing costs could lead to a shakeout in the industry, particularly affecting smaller competitors.
FinTech  customer  acquisition  NPL  wonga  burn  rate  traction  word  of  mouth  Net  Promoter  Score  banking  runway  LTCV  marketing  advertising 
august 2015 by asterisk2a
Pando: Lessons from the startup graveyard
The startup grim reaper is time. Money buys you time; burn rate takes it away. // & avc - investing money into distribution before MVP/Product/Market Fit (traction, great net promoter score, word of mouth, social media sharing, email sharing, steady self-runner) is a waste. why pour gasoline on a non-existing fire, down the drain, never recoverable, no ROI!?!?
Start-Up  lesson  Start-Up  advice  burn  rate  runway  MVP  Product/Market  Fit  Minimal  Viable  Product  traction  user  churn  user  acquisition  customer  retention  customer  acquisition  Net  Promoter  Score  word  of  mouth  Social  Media  KPI  OKR 
august 2015 by asterisk2a
How the Sharing Economy Is Impacting Travel - YouTube
w great app - word of mouth and net promoter score and marketing and advertisement you can, in an age of appification and single-use apps, create a deep trench away from Google Search (customers using desktop search from booking travel, hotel, flight, leisure experience). Lastminute.com can only react to Hotel Tonight and Hipmunk being first on the homescreen of phones with a great product/market fit. // min 6:30 - post-Search world (desktop) with limited screen size etc on homescreen we have come back to the portal. Yahoo! was a portal. No we have a new one in our hands in form of Apple iOS iPhone and Google's Android
Google  Search  Appification  single-use  app  Brand  Branding  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  MVP  Product/Market  Fit  Expedia  lastminute.com  mobile  homescreen  mobile  first  mobile  phone  UI  UX  user  experience  Hotel  Tonight  vertical  niche  Portal  Yahoo!  Yahoo  Y!  Android  iOS  Apple  Google 
may 2015 by asterisk2a
Contagious: How to Build Word of Mouth in the Digital Age: Amazon.co.uk: Jonah Berger: 9781471111709: Books
Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.
Start-Up  lesson  Start-Up  advice  Social  Media  word  of  mouth  book  Net  Promoter  Score  feedback  feedback  loop  MVP  Product/Market  Fit  viral  coefficient  virality 
april 2015 by asterisk2a
The Illusion of Product/Market Fit for SaaS Companies - Feld Thoughts
Myth #3 and myth #4 show up all the time at MRR’s > $1m. You disrupted someone a few years ago which is what caused you to discover product/market fit. Don’t be confused about the world – someone else is gunning for you now that you are the big player in whatever segment you are in. Every time you work on something new, whether it’s a new feature, a new product, or a new product line, recognize that you are searching for incremental product/market fit. The search is a continuous and never ending quest. Don’t confuse illusion with reality.
Product/Market  Fit  user  churn  user  acquisition  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneur  entrepreneurial  incrementalism  incremental  piecemeal  approach  feedback  feedback  loop  word  of  mouth  Net  Promoter  Score 
april 2015 by asterisk2a
Enthusiasm vs. Action — Medium
Everybody wants to know the secret to launching a successful business. And, more often than not, any entrepreneur will have the inner dialogue that goes a little something like this: should I be all out there, enthusiastic, getting the word out? Or should I be nose to the grindstone, pay attention to the details, don’t look up? Enthusiasm or action? The truth is, you absolutely need both. I know a lot of people with massive amounts of enthusiasm, but they can’t execute dick. Then, there’s the other side. People that can execute As on every paper, but without that passion, that bravado or fire, they’re only able to get limited return on that investment of execution. // https://medium.com/@garyvee/the-age-of-the-introvert-entrepreneur-13dab9a8f529 "We are in the glory days of the introverted entrepreneur. Because of technology, there are so many ways to build a company now, talk to people and make connections in the business world; all without leaving your desk."
Start-Up  lesson  Start-Up  advice  execution  introvert  Social  Media  growth  hacker  growth  hacking  marketing  Net  Promoter  Score  word  of  mouth 
april 2015 by asterisk2a
Facebook Finds Strength As A Family, Not An App | TechCrunch
The subtext of Zuck’s “family” quote is that one app can’t do everything. On mobile, people want lean, purpose-driven experiences. Cramming everything into a one-size-fits-all can make it slow and bloated. But when you’re talking about trying to connect every human on earth, a singularly focused app alone can’t possibly meet the diverse needs of a diverse population. Zuckerberg explained “We’re building this family so we can offer unique, world-class experiences for every way that people want to share.” --- // add as user behaviour slash trait "convenience." // ie Instagram releasing separate app for photo collages. // Facebook Messenger as Platform - have ppl not learned to build their business on other ppls lawn? Ok for established businesses and own domain and standalone product and to be on Messenger only to reduce friction, ... still double edged sword.
Appification  single-use  app  mobile  first  user  experience  UI  UX  frictionless  friction  Don't  make  me  think  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  mobile  homescreen  mobile  phone  user  behaviour  user  churn  attention  span  Facebook  convenience  Instagram  focus  execution  noise  distraction  Platform  TOS  Facebook  Messenger 
march 2015 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Joe Gebbia - The Airbnb Story - YouTube
AirBnB is the ebay for places and experiences. Sharing is caring - you space. This kindness to open up you personal space to strangers ... magical moments can happen. Stories are written. Lives are changed. Still there is the 80/20 - there will always be bad eggs, say bad customers. And because national travel is vry affordable and people want to escape their walls on the weekend if they could afford and its users use it for niche items/services >> providing accommodation for events. Staying in someones place is very different than a hotel. a hotel is generic. every AirBnB is different. It is an experience. not only might you experience a new city, but you also experience someones life, how he or she or they live. Their view. Plus - this is the time of the Airbnb - experience services - because millennials favour experiences of commoditised consumer goods. and babyboomers want that cake too because of the youthification trend. only retrospective u see the pieces of the puzzle.
Airbnb  social  society  social  science  social  study  experience  user  experience  sharing  sharing  is  caring  service  economy  9flats  Start-Up  Y  combinator  citybreak  travel  traveling  B2C  marketing  viral  creating  markets  blue  ocean  strategy  disruption  disrupting  markets  accomodation  accomodation  business  hotel  business  Bed  &  Breakfast  vacation  niche  creativity  creative  destruction  creative  value  creation  differentiation  differentiate  civic  life  life  hacker  western  lifestyle  lifehacks  work  life  balance  lifestyle  active  lifestyle  generationy  Millennials  commoditization  accommodation  commodity  business  focus  group  youthification  babyboomers  Consumerism  consumerist  word  of  mouth  network  effect  hospitality  business  sharing  economy  asking  for  help  economy  generosity  generous  society 
april 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a

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