asterisk2a + millennials + creator   9

Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
The Long Game Part 1: Why Leonardo DaVinci was no genius on Vimeo
honing your craft, put the work in, grind it out, ... sort of the 10k hour rule by gladwell - sort of. // Part 2: http://vimeo.com/87448006 // ++ THE GAP by Ira Glass - http://vimeo.com/85040589 - hone your skill your craft by putting stuff out. period. // ++ “The most important possible thing you can do is do a lot of work.” [...] The question of what makes someone successful has occupied some of history’s greatest minds. For Alexander Graham Bell, success was bound to befall the person “who carefully advances step by step, with his mind becoming wider and wider.” [... prolonged exposure ... grit ... personal growth and professional growth mindset ... there is no overnight success. ] http://www.brainpickings.org/index.php/2014/01/29/ira-glass-success-daniel-sax/
creativity  patience  long-term  thinking  long-term  view  craft  skill  practical  skills  practical  skill  set  skills  history  innovator  innovation  incremental  incrementalism  peak  creator  influencer  influence  Remix  Culture  digital  economy  Age  life  lesson  life  hacker  western  lifestyle  lifelessons  lifelesson  Millennials  generationy  entrepreneurship  entrepreneurial  entrepreneur  beginner  Start-Up  lesson  Start-Up  advice  Ira  Glass  exposure  literature  liberal  arts  ambition  self-belief  self-improvement  self-awareness  self-publishing  self-employment  publishing  2.0  writing  digital  content  content  creator  Mobile  Creative  Mobile  Creatives  value  creation  creating  creation  Creative  Commons  collaboration  Collaborative  mentoring  mentor  internship  on  job  training  Trainee  education  education  policy  critic  critiques  critics  graphic  artist  digital  artist  artists  Signal  vs.  Noise  filter  bubble  content  curation  content  distribution  Personal  Brand  expertise  progress  human  progress  Success  grit  psychology  Personal  Management  growth  professional  growth  profession  professional  growth  mindset  HR  human  resources  overnight  corporate  people  intellectual 
july 2014 by asterisk2a
Henrik Müller über Wirtschaftswachstum 2014: Die Pessimisten sind los - SPIEGEL ONLINE
GDP  Why  Software  Is  Eating  the  World  Software  Is  Eating  World  2014  economic  history  digital  economy  happiness  index  Mobile  Creative  Mobile  Creatives  knowledge  worker  knowledge  economy  Age  digital  artist  digital  content  content  creator  New  academia  academics  Wikipedia  freemium  balance  sheet  recession  liquidity  trap  hunt  for  yield  ZIRP  QE  NIRP  deflation  deflationary  lost  generation  lost  decade  Year  of  Code  White-collar  Blue-collar  hybrid  work  workless  6-hour  work  day  workforce  working  poor  squeezed  middle  class  productivity  output  gap  Silicon  Valley  education  policy  practical  skills  practical  skill  set  disposable  income  leisure  time  Robert  Skidelsky  volunteering  volunteer  maximisation  of  happiness  Jack  of  All  Trades  Future  Future  of  book  Tim  Ferriss  work  life  balance  worklife  underemployed  self-employment  freelance  freelancing  complexity  unknown  unknowns  GFC  greatdepression  greatrecession  Europe  UK  USA  PIGS  debtoverhang  sovereign  debt  crisis  Richard  Koo  Super  Cycle  debt  monetization  debt  monetisation  debt  bubble  debt  jubilee  Japan  BOE  Fed  ECB  Open  Source  Linux  GitHub  BOJ  sharing  economy  less  more  zeitgeist  generational  change  Millennials  generationy  Consumerism  digital  digital  consume 
july 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
Bob Iger Explains Why Disney Bought Maker Studios | Re/code
“We look at it, first and foremost, as a successful distribution platform,” Iger said. “One that can command more eyeballs, more consumption and more advertising revenue.” + Beyond that, Iger said, the Maker team has a depth of expertise in creating short-form video that Disney lacked internally. +++ Big Data ( each channel has an audience (interest, location, age) = better targeting of advertising campaigns. >> “We think there’s a huge marketing opportunity for this company,” Iger said.
Maker  Studios  YouTube  content  distribution  advertisement  advertising  content  network  Sales  Funnel  PR  communication  waltdisney  Disney  acqui-hire  acquisition  customer  acquisition  acquihire  war  for  talent  Top  war-for-talent  skill-biased  technological  change  skills  short-form  content  content  creator  micro  content  audience  Big  Data  attention  span  marketing  Millennials  generationy  digital  natives  analytics 
may 2014 by asterisk2a
Binge Media Culture Finds a Receptive Audience in Americans - NYTimes.com
“With the things that get us to really crave the news, the tenor of the story tends to have a negative impact on the way we see the world more generally,” he said, referring to the controversial and scandalous subjects that draw in chronic readers and viewers. “We become more cynical.” Does he regard his own bingeing on these topics as escapist? + https://www.youtube.com/watch?v=A4aAJrJB6h0 + http://alaindebotton.com/news-users-manual/ “Absolutely,” he said. “You forget about your life for 30 minutes while you read about Chris Christie’s implosion.” Joshua Ferris’s forthcoming novel, “To Rise Again at a Decent Hour,” is about “the obsessive-compulsive nature of your own personality emerging through these platforms, and disliking the person who is taking advantage of them,” he said. Mr. Ferris, 39, confessed to bingeing on news, TV and YouTube videos, though he recently took a six-month purgative sabbatical.
binge  drinking  binge  consumption  binge  watching  binge  reading  gossip  celebrity  culture  Popular  Pop  BuzzFeed  Listicle  digital  natives  digital  content  short-form  content  throwaway  content  content  distribution  micro  content  attention  span  attention  technological  history  Technology  consumer  turned  creator  self-publishing  publishing  2.0  Twitter  microblogging  blogosphere  Blogging  Instagram  Vine  Facebook  Social  Media  sharing  is  caring  sharing  economy  mainstream  conglomerate  corporate  binge  consumption  barrier  of  consumption  mobilephone  Smartphone  Snapchat  communication  cynicism  Book  Alain  de  Botton  productivity  Millennials  living  environment  western  lifestyle  western  society  quality  of  life  life  lesson  life  hacker 
may 2014 by asterisk2a

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