asterisk2a + loop   11

Every Company Is A Media Company: Can Journalists Redefine Their Careers? -SVW
Every company is a media company because they have to, they don't have much choice.  // &! There's far less need to add people, which is good because a people-dependent business doesn't scale through technology, e.g., public relations. The traditional media industry is a people-based business and it usually requires additional people to produce additional media. It's not scalable in the same way as a software-based business, by adding more machines. - http://www.siliconvalleywatcher.com/mt/archives/2015/03/the_incredible_scalab.php
Start-Up  lesson  Start-Up  advice  Signal  vs.  Noise  Newsfeed  attention  span  content  marketing  added  value  growth  hacking  growth  hacker  PR  public  relations  feedback  feedback  loop  communication  community  management  The  Wars  marketing  advertising 
may 2015 by asterisk2a
Astro Teller: "Moonshots and Reality" | SXSW Live 2015 | SXSW ON - YouTube
Moonshots (huge problems, radical solutions*, breakthrough technology* = Google X) + maniacal focus of a Start-up. The last two sometimes can create blind spots, miss the obvious. // Don't build lonely MVP's. But don't push it to the press that sees it, and the user, as a finished product. Call it 'Alpha, so jenky.' "You will never get the right answer sitting in a conference room." // Learning from failure is much more data and insight than learning from success, and achieving success without constraints (trust fund kinds (straight white privileged male) out of Stanford working at a unicorn w a 100k-130k pay-check). A Start-up with constraints and inevitable non-death but near death failures is by principle accelerated learning. unComparable experience. Mistake-free learning experience doesn't exist! << education policy. Progress happens because you harness your failures. Creative, productive, failure. Failures are cheap if u do them first! (MVP) // Gladwell David vs Goliath.
Google  X  MVP  Product/Market  Fit  feedback  feedback  loop  Start-Up  lesson  Start-Up  advice  Success  Failure  constraint  education  policy 
april 2015 by asterisk2a
Contagious: How to Build Word of Mouth in the Digital Age: Amazon.co.uk: Jonah Berger: 9781471111709: Books
Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.
Start-Up  lesson  Start-Up  advice  Social  Media  word  of  mouth  book  Net  Promoter  Score  feedback  feedback  loop  MVP  Product/Market  Fit  viral  coefficient  virality 
april 2015 by asterisk2a
ClassPass Acquires Competitor FitMob | TechCrunch
// see article, timeline from idea to MVP to feedback (don't build lonely MVP), to experimenting with Subscriptions and Passport (bundles) and seeing traction. It's called being a Start-up. The struggle. It rarely is it that what you think will work, works. But that is not public's perception about Silicon Valley nor Start-up life and how it is portrayed widely in media nor even in specific publications. Website Startupanonymous is the product of a symptom of that. Actually to talk about struggle and doubt and stress only in a non identifiable way ... possible.
MVP  Product/Market  Fit  Pivot  feedback  feedback  loop  Start-Up  lesson  Start-Up  advice  entrepreneur  entrepreneurial  entrepreneurship 
april 2015 by asterisk2a
The Illusion of Product/Market Fit for SaaS Companies - Feld Thoughts
Myth #3 and myth #4 show up all the time at MRR’s > $1m. You disrupted someone a few years ago which is what caused you to discover product/market fit. Don’t be confused about the world – someone else is gunning for you now that you are the big player in whatever segment you are in. Every time you work on something new, whether it’s a new feature, a new product, or a new product line, recognize that you are searching for incremental product/market fit. The search is a continuous and never ending quest. Don’t confuse illusion with reality.
Product/Market  Fit  user  churn  user  acquisition  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneur  entrepreneurial  incrementalism  incremental  piecemeal  approach  feedback  feedback  loop  word  of  mouth  Net  Promoter  Score 
april 2015 by asterisk2a
The Responsive Enterprise: Embracing the Hacker Way - ACM Queue
The "Seven Aspects of our Culture," as described in a Netflix slide presentation (Values are what we Value; High Performance; Freedom and Responsibility; Context, not Control; Highly Aligned, Loosely Coupled; Pay Top of Market; and Promotions and Development) provides a crisp formulation of people-management values for a software-centric enterprise.4 Here is our take on four of Netflix's seven core values: [...] No company embodies the hacker culture better than Facebook, and CEO and founder Mark Zuckerberg explained the idea eloquently in his letter to investors when Facebook filed for its IPO: "Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win—not the person who is best at lobbying for an idea or the person who manages the most people."10
Start-Up  advice  Start-Up  lesson  Lean  Start-Up  corporate  culture  corporate  values  personal  values  feedback  loop  Software  Is  Eating  The  World  Future  of  Work  meritocratic  meritocracy  Power  Play  Patriarchy  Aristocracy  IQ  EQ  abuse  of  lobby  gender  politics  gender  pay  gap  gender  policing  gender-based  discrimination  STEM  Women  in  Tech  Silicon  Valley  Open  Source  decision  making 
december 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
Franchise redux: The professionalization of the sharing economy has deep implications | PandoDaily
But for all Airbnb and Uber’s much deserved “disruptive” acclaim, these businesses have older roots than the hype cycle suggests. According to conventional wisdom, Airbnb and Uber enable “regular individuals” to make a few extra bucks renting out an extra bedroom or giving fellow travelers a ride. They unlock a new class of assets, where fellow consumers share in collaborative consumption. In fact, while these businesses nailed rapidly changing consumer preferences  –  buying services at time of usage, rather than owning assets fits the post-recession, Millennial sensibility of the moment –  the supply side of their businesses does not match the narrative. Supply in these marketplaces is increasingly delivered by entrepreneurial, small business owners, not fellow consumers. Uber and Airbnb are best understood as reimagined franchise operations that leverage mobile data, the social graph, and continuous feedback loops to deliver a better consumer experience.
Airbnb  Millennials  GFC  post-recession  2014  Consumerism  consumerist  zombie  consumer  sharing  is  caring  sharing  economy  marketplace  marketplace  efficiencies  marketplace  inefficiencies  Technology  convenience  disrupting  markets  disruption  franchise  business  Platform  Open  Platform  franchising  redux  service  delivery  mobile  first  digital  natives  adoption  adoption  curve  trends  youthification  unintended  consequences  complexity  unknown  unknowns  self-regulation  regulation  deregulation  vested  interest  interest  groups  operating  performance  Start-Up  Start-Ups  Lean  Start-Up  Silicon  Valley  entrepreneurial  entrepreneurship  feedback  loop  transparency  Models  Social  Media  recovery  productivity  output-gap  underemployed  working  poor  squeezed  middle  class  disposable  income  Debt  Super  Cycle  USA  UK  Europe  consumer 
may 2014 by asterisk2a
Connectivity climbs post crisis - YouTube
Shock to one part of the system has consequences unknown. > Interdependency between banks, insurers and countries through financial instruments was a factor blamed for the financial crisis.
GFC  complexity  shadowbanking  economic  history  Debt  Super  Cycle  connectivity  creditcrunch  sovereign  crisis  transparency  banking  crisis  banking  connectedness  bank  crisis  creditcrisis  feedback  loop  world  economy  credit  bubble 
june 2013 by asterisk2a

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