asterisk2a + long-tail   19

Life and death in the App Store | The Verge
[ land grab and winner takes all environment, the long-tail is not what it was supposed to be promised by some ] 'the app store resembles now a lottery' [...] Today, profiting from the App Store most often requires a mix of in-app purchases, subscriptions, and advertising. [...] Meanwhile, a fatigue is setting in among customers. There are now more than 1.5 million apps in the App Store (Android users have 1.6 million to choose from), but by 2014, the majority of Americans were downloading zero apps per month. And it turns out people simply don’t use most of the apps they do download. According to ComScore, the average person spends 80 percent of their time on mobile devices using only three apps.
appstore  Apple  App  Store  Google  Play  Platform  iOS  Android  business  model  SME  SMB  long-tail  mobile  homescreen  Silicon  Valley  self-publishing  publishing  2.0  e-book  YouTube  filter  bubble  Soundcloud  noise  curation  content  curation  curator  editor  Google  News  Google  Search 
march 2016 by asterisk2a
Episode 064 — Disrupting Trump by ExponentFM
37:00 - people go to amazon. pipe of stuff // same w Netflix - pipe of entertainment / front door of entertainment // cost free, marginally no cost to expand // key is now discovery! // but suppliers have no choice. cost pressure. // aggregation theory // differentiation only from being irreplaceable. unique. focused. narrow. avoid go out of way of commoditization. price is dead. newspaper itself has been fractured, broken up. // amazon is default for consumers. // how would you build a business that fit into amazon? that still makes you successful? differentiate to the point where you get a direct connection to the consumer! << custom to order quote paintings and other!? Want to compete in a completely new arena! where things are not scalable. where people can't compete on price with you. no "low-end focus" // winner take all effects - monopsony - size leverage to command conditions. // 1:12:00 find a niche
Amazon  Prime  e-commerce  Netflix  economics  of  abundance  abundance  marginal  cost  long-tail  subscription  model  subscription  publishing  2.0  digital  publishing  self-publishing  newspaper  Print  is  Dead  Etsy  Marketplace  commodity  business  commoditization  differentiate  differentiation  Gary  Vaynerchuk  Start-up  of  You  lesson  advice  Retail  pure  play  oligopoly  oligopol  competitive  competitive  advantage  competitiveness  monopsony  Brand 
february 2016 by asterisk2a
L2 Insights: Amazon Search Visibility - YouTube
pay to play // celebrity endorsements // Amazon to Brands: Work With Us or We Will F*ck With You - youtu.be/o_uVpVTUwtk
Amazon  long-tail  Social  Media  e-commerce  pure  play  Google  Search  brick  and  mortar  business  marketing  advertising  advertisement  Amazon  Search  Platform  TOS  Newsfeed  Facebook  Online  Shopping  Google  Shopping  algorithm  SEO  Big  Data 
november 2015 by asterisk2a
Jeff Bezos Revealed: Building Amazon One Box at a Time - YouTube
Not in Silicon Valley. Not inside the bubble. was not inside the bubble when it imploded. // can not rest on your laurels. can not stop for a second innovating. even trying hard to disrupt yourself (Kindle) and capture the market (monopsony - in book and ebook market and w audible the audiobook market). and taking out your partners (delivery firms) with building very close to the city their warehouses. also, locking in customers with Amazon Prime, and convenience one click order. and having the verything store. Amazon A9 - its search engine could be the one of the top 5 search engines in the world. Google, YouTube, ... Amazon? or Bing/Yahoo in between? // Nobody can compete on price with Amazon with popular items! they discount popular items to attract (loss leader items). making it up all the other items of the long tail // run in late with lots of antitrust. // all encompassing (encapsulating every decision) motto: obsessing over customer & inventing in the name of the customer.
Amazon  Kindle  audible  competitive  competitiveness  competition  Start-Up  lesson  Start-Up  advice  IPO  growth  round  e-commerce  Jeff  Bezos  e-book  ebook  ebooks  books  book  Print  is  Dead  user  behaviour  Amazon  Prime  Platform  Marketplace  efficiencies  long-tail  long-term  view  long-term  thinking  monopoly  monopsony  antitrust  creative  destruction  disruption  disrupting  markets  customer  experience  user  experience  Silo  TOS  Silicon  Valley  corporate  culture  corporate  values 
august 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
Working hard or hardly working: Why everyone may be their own mini business in the future | PandoDaily
// He goes on to describe a world where anyone remotely comfortable with information technology has a 10x advantage over every one else. He went further, arguing we’ll see more and more $1 billion-plus companies built by four or five people. That’s something the venture world certainly doesn’t believe– nor do entrepreneurs as evidenced by current escalating burn rates. // https://www.youtube.com/watch?v=rIXx617xVMo
economies  of  scale  economies  of  agglomeration  Industrial  Revolution  2.0  Start-up  self-employment  contractor  contract  Zero  Hour  Future  of  Work  Mobile  Creatives  Mobile  Creative  microVC  microEntrepreneur  labour  market  labour  economics  knowledge  worker  knowledge  economy  productivity  Share  1099  urbanisation  urban  planning  long-tail  Silicon  Valley  ecosystem  Apple  App  Store  Google  Play  Newsfeed 
may 2015 by asterisk2a
INBOUND 2013 - Seth Godin Keynote - YouTube
capitalism = "marketer, bring me some more customers - here is the money for it." - average products for average people. mass marketers for mass consumer products. mass = average. // Internet was invented without marketers in mind. // marketers tell us it is all the same. - ie pain relief medication // tv ads designed "you don't need to listen" // we branded ourself to death // mourn consumer attention and the Normal (Old Media) >> now w 1000's TV Channels and Blogs + YT, Tumblr, Twitter, Snapchat, Pinterest and every other Platform // 14:00 >> long-tail of platforms to publish and be on where attention is. able to reach people who care and ignore ppl who don't. // 17:00 connection economy >> 1000 True Fans, there is not short-cut in the connection economy, and building one with your customer. and the exchange of ideas. earn by being generous and an artist (find ppl who trust you) // create value with connections, many connections = strong value creation // Avoid rush to be average!!!
marketing  advertising  native  advertising  Start-Up  lesson  Start-Up  advice  differentiation  differentiate  content  marketing  Apple  advertisement  advertorial  Branding  attention  attention  span  long-tail  Social  Media  trustagent  trust 
march 2015 by asterisk2a
Snapchat Murders Facebook - YouTube
'nobody has figured out a video on phone/mobile' / Snapchat / Snapchat Stories (user generated content) / Discover (content from multimedia companies/newspapers)
storytelling  Snapchat  Vine  Twitter  Facebook  Video  YouTube  Instagram  trends  trend  Celebrity  of  You  Selbstdarstellung  narcissism  social  status  status  anxiety  status  symbol  socioeconomic  status  culture  Gossip  culture  gaffen  Gawker  Tabloid  Millennials  Silicon  Alley  ugc  user  generated  content  content  discovery  consumption  user  behaviour  mobile  first  mobile  homescreen  mobile  phone  attention  span  snacking  Entertainment  user  hack  Signal  vs.  Noise  filter  bubble  crowd  long-tail 
february 2015 by asterisk2a
How Uber’s Autonomous Cars Will Destroy 10 Million Jobs And Reshape The Economy by 2025 « CBS San Francisco
[The 2nd Industrial Revolution enabled by Moore's Law from 2000-2030/50: autonomous cars, software eats the world, marketplaces, share economy, automation, robotics, AI/augmented reality, local - just in time manufacturing via 3D printing, renewable energy and 100% recycling of everything.] The transition is already beginning to happen. Elon Musk, Tesla Motor’s CEO, says that their 2015 models will be able to self-drive 90 percent of the time.1 And the major automakers aren’t far behind – according to Bloomberg News, GM’s 2017 models will feature “technology that takes control of steering, acceleration and braking at highway speeds of 70 miles per hour or in stop-and-go congested traffic.”2 Both Google3 and Tesla4 predict that fully-autonomous cars – what Musk describes as “true autonomous driving where you could literally get in the car, go to sleep and wake up at your destination” – will be available to the public by 2020. (( via bit.ly/1DAKDDN ))
Autonomous  Cars  automotive  public  transportation  transportation  Uber  Lyft  workforce  knowledge  worker  knowledge  economy  Software  Is  Eating  The  World  Industrial  Revolution  Moore's  Law  Why  Software  Is  Eating  World  marketplace  efficiencies  marketplace  marketplace  inefficiencies  Share  automation  Robotics  3D  printing  manufacturing  AI  augmented  intelligence  Mobile  Creative  Mobile  Creatives  recycling  renewable  energy  marketplace  plurality  long-tail  Future  of  Work  education  policy  IoT  hyperlocal  local  futurists  Future  workless  White-collar  6-hour  day  4-day  week  Blue-collar  working  poor  precarious  working  class  Universal  Basic  Income  inequality  Gini  coefficient  inequality  poverty  Liberal  Arts  destruction  disrupting  markets  disruption  policy  21stcentury  Etsy  Amazon  Google  Search  Platform  Silo  Information  wants  to  be  free  Signal  vs.  Noise  filter  bubble  education  bubble  democracy  No  Representation  Career  Politicians  short-term  thinking  short-term  view  long-term  thinking  long-term  view 
february 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
The Shazam Effect - The Atlantic
"“Because the most-popular songs now stay on the charts for months, the relative value of a hit has exploded. The top 1 percent of bands and solo artists now earn 77 percent of all revenue from recorded music, media researchers report. And even though the amount of digital music sold has surged, the 10 best-selling tracks command 82 percent more of the market than they did a decade ago. The advent of do-it-yourself artists in the digital age may have grown music’s long tail, but its fat head keeps getting fatter.”" &! http://www.theatlantic.com/video/index/382837/who-made-pop-music-so-repetitive-you-did/ &! http://www.newyorker.com/magazine/2014/11/24/revenue-streams?currentPage=all &! http://www.katinkahesselink.net/his/influence-theosophy.html &! http://ma.tt/2014/11/science-of-hits/
Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Big  Data  Spotify  analytics  prediction  filter  bubble  filters  filter  algorithm  content  curation  individuality  curation  curator  Tipping  Point  celebrity  culture  sociology  psychology  Fame  pageviews  business  model  influencer  influence  long-tail  longtail  ProAm  YouTube  Platform  Social  Media 
november 2014 by asterisk2a
Wikipedia Zero und Netzneutralität: Wikimedia wendet sich gegen das offene Internet | netzpolitik.org
http://en.wikipedia.org/wiki/Internet.org || In einem Blog-Post, bewarb Erik Möller, der stellvertretende Direktor der Wikimedia Foundation, ein relativ neues Angebot: Wikipedia Zero, eine Partnerschaft mit Telekom-Unternehmen die den priorisierten, gebührenfreien Zugang zur Wikipedia bereitstellt. Die Idee dahinter ist, die hohen Datengebühren zu umgehen, die immer noch viele Menschen auf der ganzen Welt zwingen, offline zu bleiben. || - deals that are anti-competitive. -- +++ See "Free Mobile Data Plans Are Going to Crush the Startup Economy | Business | WIRED wired.com" || >>> Mobile Platform become more inequal with preferential treatment and App Store. Long-tail does not exist.
Facebook  Internet.org  Wikipedia  Wikipedia  Zero  Net  Neutrality  Frontier  Markets  Developing  World  Emerging  Markets  barriers  to  entry  antitrust  WhatsApp  Zero  Rating  Wireless  Carrier  Mobile  network  operator  Open  Platform  Platform  App  Store  long-tail  Silicon  Valley 
august 2014 by asterisk2a
Bill Gurley schools NYU professor: Uber will be 25x bigger than you think | PandoDaily
[ + long tail use cases and cases that seem in retrospect obvious but currently are foggy (ie owning a car in the city for ppl a luxury good), car ownership deemed inefficient/waste of money; when car is used only ~5% during the day and there are clearly cheaper and if not even more convenient options of daily transportation on offer. ] Gurley, who is one of the smartest and most articulate figures in all of venture capital (and who just happens to be an early Uber investor and board member) laid out a more than 4,500-word argument for why Damodaran underestimated the Uber opportunity by no less than a factor of 25. The Benchmark Capital partner was diplomatic, apologetic even, but that made his dismantling of the professor’s reasoning no less thorough.
Blue  Ocean  Uber  marketplace  efficiencies  marketplace  inefficiencies  value  creation  added  value  intangible  value  Proposition  Core  Product  Proposition  Lyft  Travis  Kalanick  Bill  Gurley  Venture  Capital  frictionless  friction  convenience  management  Product/Market  Fit  consumer  aspirational  experience  Product  Design  Vision  leadership  transportation  public  transportation  urbanisation  urban  planning  city  living  long-tail  longtail  long-term  thinking  long-term  view  hypothesis  incomplete  information  unknown  unknowns  complexity  unintended  consequences 
july 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a

related tags

2.0  3D  4-day  6-hour  21stcentury  24-hour  abundance  ad  added  addiction  AdSense  advantage  advertisement  advertising  advertorial  advice  Age  agglomeration  AI  algorithm  Alley  Amazon  analysis  analytics  and  Android  antitrust  anxiety  AOL  App  Appification  Apple  appstore  Arts  aspirational  attention  audible  audience  augmented  automation  automotive  Autonomous  bait  balance  banner  barriers  Basic  be  behaviour  Bezos  Big  Bill  blog  Blogger  bloggers  Blogging  blogosphere  blogs  Blue  Blue-collar  book  bookmark  books  brand  branded  branding  brick  bubble  business  BuzzFeed  Capital  Career  Carrier  Cars  celebrity  city  class  click  Clickbait  coefficient  commoditization  commodity  communication  community  competition  competitive  competitiveness  complexity  consequences  consumer  consumption  content  contract  contractor  convenience  Core  corporate  cost  creation  creative  Creatives  creator  crowd  culture  curation  curator  customer  cycle  Data  day  Dead  democracy  Design  destruction  Developing  Diet  differentiate  differentiation  digital  discovery  disrupting  disruption  distraction  distribution  DoubleClick  drug  e-book  e-commerce  e-mail  Eating  ebook  ebooks  economics  economies  economy  ecosystem  editor  education  efficiencies  email  Emerging  energy  engine  entertainment  entrepreneur  entrepreneurial  entrepreneurship  entry  Etsy  execution  experience  exploitation  extrovert  facebook  Fame  fan  fanpages  Fans  Ferriss  filter  filters  first  Fit  FOMO  free  freemium  friction  frictionless  Frontier  Future  futurists  gaffen  Gary  gateway  Gawker  generated  gifs  Gini  Godin  Google  Gossip  graph  Green  growth  Gurley  habit  hack  hacker  Hank  hater  haters  herd  herding  Hollywood  homescreen  Hour  Huffington  HuffPo  hyperlocal  hypothesis  Income  incomplete  Indie  individuality  Industrial  Industry  inefficiencies  inequality  influence  influencer  infographic  infographics  information  Instagram  intangible  intelligence  interactive  Internet.org  introvert  investigative  iOS  IoT  IPO  is  Jeff  journalism  journalismus  Kalanick  Kindle  knowledge  labour  Law  leadership  legacy  lesson  Liberal  life  lifestyle  Linkbait  linkbaiting  linkedin  Listicle  living  local  long-tail  long-term  longtail  Lyft  management  manufacturing  marginal  market  marketing  marketplace  markets  mass  MCN  Media  micro  microblogging  microcontent  microEntrepreneur  microVC  Millennials  mobile  model  monopoly  monopsony  Moore's  mortar  Mouth  Multimedia  Music  narcissism  native  Net  Netflix  network  Neutrality  News  Newsfeed  newspaper  niche  No  noise  Ocean  of  oligopol  oligopoly  Online  Open  operator  overload  pageviews  paid  paidcontent  pay  personality  phone  Pinterest  plan  planning  Platform  play  plurality  Point  policy  Politicians  pollution  poor  Pop  Post  poverty  precarious  prediction  Prime  Print  printing  ProAm  Product  Product/Market  productivity  proposition  psychology  public  publishing  pure  Rating  recycling  Reddit  Remix  renewable  reporting  Representation  Retail  Revolution  Robotics  ROI  round  RSS  scale  Search  Selbstdarstellung  self-awareness  self-employment  self-publishing  selling  SEM  SEO  Seth  Share  Shopping  short-form  short-term  Signal  Silicon  Silo  Slideshare  SMB  SME  snacking  Snapchat  social  socialmedia  socioeconomic  sociology  Software  Soundcloud  span  Spotify  start-up  stats  status  Store  storytelling  subscription  success  symbol  Tabloid  techmeme  The  thinking  throwaway  Tim  Tipping  tl;dr  to  TOS  transportation  Travis  trend  trends  True  trust  trustagent  Tumblr  Twitter  Uber  ugc  unintended  Universal  unknown  unknowns  Upworthy  urban  urbanisation  user  Valley  value  values  Vaynerchuk  Venture  Video  view  Vine  Vision  vs.  wants  Wars  week  western  WhatsApp  White-collar  Why  Wikipedia  Wireless  Word  Wordpress  work  worker  workforce  working  workless  World  Yahoo!  YOLO  You  YouTube  Zero 

Copy this bookmark:



description:


tags: