asterisk2a + generated   44

SNAPPING MY WAY THROUGH VEGAS | DailyVee 003 - YouTube
>> cross-pollination w snippets of other platforms native content. // doesn't have to do w selling shit, pushing ... it's about adding value and story telling. // Casey Neistat - how can you not use Social Media to interact and tell your story next with to the video, perspective, sharing, your view, storytelling. - youtu.be/UZ9UtbnzYyA - // LEVERAGE SOCIAL MEDIA. But content needs to be great. Social Media can't raise lame shit. // it's the conversation, the back and fourth. the exchange.
Hollywood  Entertainment  Industry  Music  Industry  Social  Media  storytelling  Casey  Neistat  creative  destruction  creativity  Snapchat  Tumblr  Reddit  Facebook  Instagram  Twitter  Imgur  The  Content  Wars  attention  span  attention  graph  graph  Newsfeed  discovery  contextual  distribution  user  generated 
february 2016 by asterisk2a
Eine Woche offline - Zurück in die analoge Ahnungslosigkeit
"Generation Kopf unten" // Furchts was zu verpassen. Loss aversion. >> known dopamine kick and serotonin. good feel feeling. emotion. // Funktionaler gebrauch - vs - abuse // Aufmerksamkeit verloren gegangen, dauernde unterbrechung // durchschnittlich 3hr bis zu 5h am handy // benutzen smartphone nicht mehr zum telefonieren // .. auf eine sache konzentrieren. geht nicht mehr. // Wertegesellschaft: Likes? Followers? Comments? // Belohnungssystem //
addiction  Dopamine  Serotonin  mobile  homescreen  Escapeism  Entertainment  distraction  psychology  sociology  communication  abuse  substance  abuse  Smartphone  mobilephone  mobile  phone  24-hour  news  cycle  user  generated  content  The  Wars  click  bait  Clickbait  Linkbait  linkbaiting  Internetsucht  Internetabhängigkeit  chronic  stress  filter  bubble  multitasking  Digital  Detox  burnout  productivity  Gamification  Social  Media  Wertegesellschaft  Gesellschaft  Wegwerfgesellschaft  society  Belohnungssystem  loss  aversion  emotion  Procrastinating  procrastination  anxiety  anxiety  peer  pressure  peer  group 
october 2015 by asterisk2a
Digitaler Burnout: "Zu viel Smartphone macht unglücklich" - SPIEGEL ONLINE
[ portion USE time! 3x1hr? ] Study: Wir beschäftigen uns bis zu drei Stunden am Tag mit dem Smartphone. Der Leiter der Studie zieht daraus bedenkliche Schlüsse - und fordert eine digitale Diät. [...] Der Experte geht davon aus, dass beim Scrollen über den Handyscreen die gleichen Stoffwechselvorgänge im Gehirn aktiviert werden wie bei Drogensüchtigen. Die ständige Kommunikation mit Freunden oder Arbeitskollegen über soziale Medien wie Facebook scheine dabei das größte Suchtpotenzial auszumachen. "Denn dort erhalten wir Aufmerksamkeit und Anerkennung", so te Wildt. [...] "Das Gehirn ist durch den Überfluss an Informationen und Kommunikation komplett überlastet", sagt Markowetz. Im schlimmsten Fall führt das schließlich zum Burnout, wie ihn Miriam Meckel, Chefredakteurin der "Wirtschaftswoche" oder die "Huffington Post"-Gründerin Arianna Huffington erlebt haben. Die beiden Karrierefrauen machten die Kommunikationsüberlastung mitverantwortlich für ihren Zusammenbruch.
Smartphone  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  snacking  Entertainment  Escapeism  attention  span  attention  graph  distraction  Focus  Depression  well  being  happiness  Social  Network  Social  Media  digital  natives  noise  pollution  noise  Signal  vs.  sociology  Selbstdarstellung  Selbstfürsorge  psychology  Psychiatry  burnout  chronic  stress  Friendship  status  anxiety  status  symbol  consumerist  consumer  choice  consumerism  zombie  consumer  Alain  de  Botton  materialism  Dopamine  book  The  Information  Diet  Leistungsgesellschaft  Gesellschaft  Wegwerfgesellschaft  meme  society  Age  digital  economy  The  Content  Wars  user  generated  Platform  life  hacker  life  lesson  Tim  Ferriss  productivity  Procrastinating  procrastination 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Lovoo Flirt-App: Hinweise auf gefälschte Profile - SPIEGEL ONLINE
[ nothing new. has been reported before about fake profiles and fake profile activity on german language dating (pay for play) portals. ] Die in dem Datenpaket enthaltenen E-Mails würden nahelegen, dass Lovoo mit erfundenen Profilen arbeitet, die automatisch aktiv werden und andere Nutzer positiv bewerten, heißt es in "c't" weiter. Außerdem sei in den Daten auch der Programmcode einer Software namens "Promoter-Creator" enthalten gewesen. Diese könnte verwendet worden sein, um Fake-Profile auf Lovoo zu erstellen, schreibt das Magazin.
Lovoo  OkCupid  Match.com  Online  Dating  Tinder  Social  Network  Network  effect  user  engagement  customer  retention  customer  acquisition  user  acquisition  user  churn  user  generated  content  MAU  Gamification 
september 2015 by asterisk2a
Major Executive Shake-Up at Yahoo Media Unit Amid Company-Wide Talent Turmoil (Update) | Re/code
There have been a lot of changes in the media unit too, including some layoffs and other adjustments. Under Savitt and with the support of Mayer, Yahoo has sought to create a content destination site, with elaborate online magazines and big-name hires like Katie Couric and David Pogue. Still, the lack of traction in reviving its core business, especially advertising, has begun to take its toll. And, no surprise, there are many more as other Silicon Valley companies — such as Twitter, Facebook and others — have grabbed the cream of the crop at Yahoo of late, as its core business has continued to suffer. I have spent the last several weeks compiling a long list of the leavings, so more to come.
Yahoo!  Y!  Yahoo  corporate  change  Marissa  Mayer  Leadership  user  generated  content  The  Wars  user  behaviour  mobile  homescreen  CEO  vision  mission 
september 2015 by asterisk2a
More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
Gillmor Gang: Dog Days | TechCrunch
the personal assistant is the new smartphone! can't live without it once you (technology; augmented intelligence and artificial intelligence) mastered it. // GoButtler in Germany. And Operator in SV - http://techcrunch.com/2015/04/22/the-request-network/ - << both take a cut/commission fee. Amazon, Microsoft, Google, Facebook could have it as features. Just as Facebook can have Meerkat as feature, for the celebrities. And the personal assistant - will be JUST A FEATURE - on your phone. iOS, Android ... & Facebook's 'empire' Platform to keep you inside Facebook continuing scrolling that god damn newsfeed. // // noise is lower on FB newsfeed (learning algorithm - your personal filter bubble) vs Twitter and vs RSS. ... Google News is a different thing. // // &! and there is a business in manual (editor, personal brand, leader) content curation/editing as well as in algo (Newsfeed)
Facebook  M  Facebook  Messenger  personal  assistant  technological  progress  AI  augmented  intelligence  artificial  intelligence  Google  Now  on  Tap  Siri  Apple  Spotlight  Google  Search  Google  Inc.  Apple  Microsoft  Cortana  Amazon  Google  Now  convenience  frictionless  friction  GoButtler  Amazon  Echo  feature  Platform  Silo  iOS  Android  Windows  10  Newsfeed  on-demand  noise  filter  bubble  Twitter  RSS  Signal  vs.  noise  pollution  digital  economy  The  Content  Wars  attention  span  attention  graph  digital  marginal  cost  economics  of  abundance  contextual  discovery  Programmatic  Content  user  generated  curation 
september 2015 by asterisk2a
Twitter works just fine – but for investors, anything except total market domination is a disaster | Comment is free | The Guardian
Nothing better illustrates capitalism’s addiction to illogic than the mismatch between Twitter’s workability and its unpopularity with Wall Street [...] Any company that cannot demonstrate a clear route to monopolising its space, monetising its users’ data on a vast scale, is to be discarded, targeted for acquisition, consigned to perpetual dowdiness. [...] When I’ve pointed to Wikipedia, Apache or Linux as harbingers of a new, non-market, open source economics, one of the stock responses is: “now show us something more spectacular.” The problem is, these modest, functional and free products are already in their own way spectacular. Wikipedia is the biggest information product in the world; Apache runs half the world’s web servers; and Linux is the system of choice for at least a third of all servers (the computers that run businesses) and 97% of the world’s supercomputers.
Twitter  Wall  Street  shareholder  value  profit  maximisation  short-term  short-term  thinking  short-term  view  crony  capitalism  capitalism  exploitation  post-capitalism  monopoly  monopsony  oligopoly  oligopol  Facebook  IPO  Google  Open  Source  Share  Economy  Open  Data  Wikipedia  GNU/Linux  Apache  Wordpress  creative  destruction  Software  Is  Eating  The  World  3D  printing  Robotics  automotive  self-driving  cars  disrupting  markets  disruption  Marketplace  commodity  business  commoditization  marginal  cost  differentiate  differentiation  economics  of  abundance  autonomous  car  automation  Future  of  Work  Mobile  Creatives  Mobile  21stcentury  Collaborative  collaboration  cooperation  user  generated  content  crowdsourcing  Industrial  Revolution  2.0  policy  Industrial  Revolution  economic  history  trickle-down  economics  Universal  Basic  Income  winner  take  all  Amazon  SAP  Salesforce  inequality  Thomas  Piketty  Super  Rich  1%  mainstreet.org  tax  evasion  tax  avoidance  Gini  coefficient  deregulation  neoliberalism  neoliberal  self-regulation  regulators  regulation  utility  public  utility  Good  Silicon  Valley  Unicorn  Decacorn  Private  Market 
august 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Jeremy Rifkin on the Fall of Capitalism and the Internet of Things - YouTube
// good and services - commoditisation - near priceless. // mass market becomes zero marginal cost business - commodity! thus have to differentiate ie through freemium/premium/subscription model! two tier. // attention span - news is free, ppl are satiated quiet often with free news, that they don't pay for premium products (except niche) like analysis&perspective & brand pull. have to add more value to core value prop and intangible value - like community & leadership // every consumer can become a prosumer //
post-capitalism  Collaborative  collaboration  Universal  Basic  Income  book  Paul  Mason  Share  Economy  Open  Source  Open  Data  marginal  cost  economics  of  abundance  economic  history  crony  capitalism  capitalism  Wall  Street  Jeremy  Rifkin  21stcentury  Marketplace  transparency  democracy  productivity  identity  Future  of  Work  Mobile  Creatives  3D  printing  Manufacturing  Industrial  Revolution  2.0  policy  energy  price  renewable  energy  energy  policy  commodity  business  commoditization  Robotics  automation  Software  Is  Eating  The  World  Prosumer  ProAm  publishing  2.0  self-publishing  user  generated  content  Net  Neutrality  Blogging  The  Wars  education  policy  vocational  education  professional  education  MOOC  knowledge  knowledge  worker  freemium  subscription  model  business  model  mass  market  paywalls  paywall  user  behaviour  homescreen  snacking  Entertainment  Escapeism  IoT  added  value  value  creation  Core  Product  Proposition  intangible  value  Proposition  social  change  Open  Platform  Platform  EULA  TOS  proprietary  News  24-hour  cycle  automotive  autonomous  car  self-driving  cars  public  transportation  transportation  communication  output  gap 
august 2015 by asterisk2a
The Vergecast 168: Really good codeine - YouTube
min 46 // Instagram increased res for square format, now allowing all photo formats (vertical and landscape, after user hacked the square format - putting in landscape or portrait photos with borders - to make it square) vs what it was and was not and what it only offered on release day. "the great equaliser." all had the same tool, limitations, options, ways to express, make photos more interesting. thus it showed off some specific creative you (how to use your phone camera), not your skill and experience with Photoshop, lighting, photo school rules - that can set you apart. Instagram was a small, limited, enhanced window you your world, to that moment - captured. And now like Social Media. It is being gamed. Exploited. Abused. For specific commercial and or personal purpose. // Instagram was sort of, lucked out, with not being something for everyone. No it has become that thing that can be used by everyone - for their purpose. Follows it being primed for advertisers ...
Instagram  differentiate  differentiation  photo  app  constraint  artificial  constraint  community  philosophy  Facebook  Newsfeed  Social  Media  Selbstdarstellung  Celebrity  of  You  Beme  community  management  Twitter  Product/Market  Fit  MVP  Minimal  Viable  Product  category  vertical  consumer  management  experience  user  hack  strategy  Snapchat  Vine  YouTube  expression  creative  content  creator  digital  content  user  generated  content  The  Wars  Multimedia  Periscope  Meerkat  barriers  to  entry  cost  of  entry  meritocracy  meritocratic 
august 2015 by asterisk2a
BBC TV chief warns of US threat after big-money Amazon deals | Media | The Guardian
>> iPlayer needs to become an international subscription business. and leverage the BBC brand (sought after and trusted, it's the last public crown jewl that actually can compete in a global market! Channel 4 or ITV can't. ) // “Their model is built on having global rights and we have got to respect that. They are a very smart, impressive bunch of people,” Cohen said. “The key thing we look at more and more is the impact of global competition rather than just in the UK where very big companies can distribute their content around the world. That is a very big challenge.”
distribution  model  BBC  British  Broadcasting  Company  Netflix  HBO  cable  provider  Amazon  Amazon  Prime  on-demand  convenience  friction  frictionless  user  experience  economies  of  scale  scale  globalization  globalisation  digital  economy  digital  content  Television  TV  The  Wars  content  discovery  content  distribution  user  generated  content  competition  competitiveness  IP  intellectual  property  differentiate  differentiation  Branding  brand  awareness 
august 2015 by asterisk2a
How To Get 1 Million Subscribers - YouTube
meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y
Casey  Neistat  freedom  of  expression  expression  creative  destruction  Beme  Vlogging  vlog  YouTube  Vine  Instagram  Periscope  Twitch  justin.tv  Qik  writing  Video  mainstream  filter  bubble  editor  Reddit  4chan  storytelling  Music  Industry  Indie  Music  Hollywood  content  discovery  content  distribution  distribution  model  TV  Reality  TV  scripted-reality  television  painting  digital  economy  digital  content  marginal  cost  economics  of  abundance  critics  Artist  graphic  artists  digital  cognitive  cost  friction  frictionless  Product/Market  Fit  MVP  Start-Up  lesson  Start-Up  advice  consumer  product  UI  UX  user  engagement  user  generated  content  user  experience  user  churn  hook  customer  empowerment  customer  experience  customer  retention  customer  acquisition  Podcast  podcasting  Platform  content  creator  The  Wars  Snapchat  SMS  WhatsApp 
august 2015 by asterisk2a
Vlogger guidelines published by advertising committee - BBC News
New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.
Vlogging  advertorial  content  marketing  vlog  Blogging  YouTube  native  advertising  advertisement  advertising  affiliate  marketing  referral  marketing  transparency  code  of  conduct  community  community  management  community  guidelines  YouTube  Network  Consumer  Protection  branded  content  user  generated  content  paid  content  Vine  Instagram  Twitter  Social  Media  Facebook 
august 2015 by asterisk2a
Networks and the Nature of the Firm — The WTF Economy — Medium
“publish, then filter” - Clay Shirky. >> It is fundamentally an open-ended network in which filtering and curation (otherwise known as “management”) happens largely after the fact. [ Twitter lacks a management/curation feature, has to overcome its once cheered differentiator of no curating nor using algorithms to make sense of the noise one subscribed to. ] [...] [ Replacing knowledgeable workers, sales person, support staff, with software. ] One way to think about the new generation of on-demand companies, such as Uber, Lyft, and Airbnb, is that they are networked platforms for physical world services, which are bringing fragmented industries into the 21st century in the same way that ecommerce has transformed retail. [...] This fragmented industry [Taxi] provides work not just for drivers but for managers, dispatchers, maintenance workers, and bookkeepers.
Clay  Shirky  Marketplace  efficiencies  plurality  Platform  user  generated  content  Open  Platform  noise  pollution  Signal  vs.  noise  curation  curator  content  curation  Newsfeed  algorithm  Google  Search  Page  Rank  Twitter  Software  Is  Eating  The  World  on-demand  convenience  Service  Sector  Jobs  commodity  business  commoditization  Amazon  Google  Uber  AirBnB  Lyft  e-commerce  YouTube  fragmented  Silicon  Valley  franchising  model  franchise 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network | TechCrunch
[ it doesn't disrupt (well, less) the experience, flow, ... like a washing powder ad on TV during GoT episode, after somebodies head was cut off ] Facebook’s making a killing with its native, in-feed, auto-play video ads, and now it’s going to let other developers earn money off them too. Today Facebook announced that it’s opening up its own best-performing ad units to publishers that show Facebook’s Audience Network ads to monetize their apps. Facebook says Audience Network publishers using its native ad units get 7X better performance than on their traditional banner ads.
Facebook  Messenger  Facebook  Newsfeed  native  advertising  native  content  content  marketing  advertising  advertisement  marketing  user  experience  user  engagement  customer  experience  user  churn  user  generated  content  user 
august 2015 by asterisk2a
The Traction Book: 5 Steps To Traction & Business Growth
product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - youtu.be/R3OxmLBIsRg &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding - youtu.be/9HzNxCkHias
book  Start-Up  lesson  Start-Up  advice  traction  growth  hacking  growth  hacker  viral  coefficient  Net  Promoter  Score  Product/Market  Fit  MVP  Core  Product  Value  Proposition  Value  Proposition  Minimal  Viable  Product  marketing  advertisement  affiliate  marketing  content  marketing  Lean  Start-Up  A/B  Testing  marketing  channel  distribution  strategy  conversion  user  acquisition  PR  public  relations  brand  awareness  user  engagement  user  generated  content  user  churn  customer  retention  customer  acquisition 
july 2015 by asterisk2a
Imgur finally cracks down on NSFW content -- and its users are fucking pissed
Making thinks more Family Friendly! To attract (more) actual advertisers (to get even to a 'maybe'). To fund the sites ops and with an aim to actually make a profit. Think about if Nike and co co-host their pictures on Imgur. And or post branded / native style content on imgur along the strings imgur plays. Telling a story with picture series. ie about how a product came to be/evolved (a shoe). // https://www.crunchbase.com/organization/imgur - Reddit and Imgur got funding from a17z
Reddit  Imgur  community  community  management  communication  TOS  Platform  business  model  Venture  Capital  Start-Up  lesson  free  speech  Start-Up  advice  user  generated  content  advertisement  banner  ads  native  advertising  branded  content  click  farm  brand  awareness  advertising  pageviews  Programmatic  advertisement  re-targeting  advertisement  targeting  4chan  YouTube 
july 2015 by asterisk2a
Reddit CEO Steve Huffman Changes Content Policy, Lists Bannable Offenses | Re/code
http://redd.it/3djjxw // Reddit becomes a little bit more Family Friendly. Like Facebook (so very much) and Twitter (does its best, see its attempts with AI to detect nudity, bc porners like Twitter posting their nudes and DVD covers ... you know.). // &! tcrn.ch/1HDd2ZP &! bbc.in/1e3M8zq &! bit.ly/1HwWqmq &! http://redd.it/3daxz1 &! http://redd.it/3dcco6 - Former Reddit CEO Yishan Wong's latest big reveal: Reddit’s board has been itching to purge hate-based subreddits since the beginning. And recently, the only thing stopping them had been... Ellen Pao. Whoops. &! bzfd.it/1RI0O9Y - Reddit needed Leadership, it got ideology.
Reddit  user  generated  content 
july 2015 by asterisk2a
The Reddit Problem — Medium
By the 90–9–1 rule (https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)), most users are lazy. They just want to see interesting content, they don’t want to have to work to find it. As Reddit grows, it has to find a way to organize its massive amount of information.
Reddit  user  generated  content 
july 2015 by asterisk2a
Are Facebook’s algorithms killing YouTube?
YouTube may be learning what publishers have known for some time now: That Facebook’s algorithms are enormously powerful and that Zuckerberg isn’t content to dominate social media [...] Two of the biggest tech stories in 2015 are the increasing power of Facebook's algorithms and YouTube's uncertain future. [...] And now these two trends have collided in epic fashion as Facebook may be leveraging its algorithms to help kill YouTube – or at least steal an enormous portion of its audience. // slate.me/1NP1fZU - Last year on his podcast Hello Internet, the Australian filmmaker Brady Haran coined the term freebooting to describe the act of taking someone’s YouTube video and re-uploading it on a different platform for your own benefit. “I had long said I found the word ‘copyright infringement’ somehow inadequate,”
Facebook  Newsfeed  YouTube  algorithm  Social  Media  Freebooting  Piracy  Content  Piracy  discovery  distribution  creator  digital  user  generated 
july 2015 by asterisk2a
Reddit's fate hangs in the balance as revolt against CEO makes waves | Technology | The Guardian
While more than 200,000 Redditors want Ellen Pao to resign, readers are jumping ship to budding competitor sites as top brass pushes to go mainstream [...] Redditors – as users are called – have accused the site of increasingly trying to monetize its popularity, and it appears their sentiments came to a head last Thursday, when Reddit’s popular director of talent, Victoria Taylor, was let go from her post. [...] a company torn between catering to commercial interests, and an obsession with giving voice to every possible perspective. [...] But some have suggested that the latest revolt is a flashpoint in a wider clash of cultures. The web’s largest agglomeration of niche enthusiasts provides a portal for people to make friends and enemies in a wide range of different communities, including some less reputable forums that have come under increasing scrutiny. &! bit.ly/1NMqxYG - Memo to VCs: Not every site with gargantuan traffic is destined to be a billion dollar public company
Reddit  business  model  Ellen  Pao  user  generated  content  Venture  Capital  Alexis  Ohanian  Digg  4chan  The  Wars  Start-Up  lesson  Start-Up  advice  community  community  management  communication  Twitter  Dick  Costolo  mainstream  mass  market  critical  mass  mass  culture  Facebook  Pinterest  foursquare  Dennis  Crowley  Tumblr  Flickr  Instagram  Snapchat  Vine  Periscope  Meerkat  MySpace  AOL  Yahoo!  Y!  Yahoo 
july 2015 by asterisk2a
George Osborne forces BBC to pay for over-75s' TV licences | Media | The Guardian
+ the short-fall from people not paying TV licence because they don't watch live TV, only catch-up on the iPlayer (loophole) // bit.ly/1KLEiJo - BBC supporters say funding deal will cause cuts to jobs and services [...] “So sad to see the government’s demonising of the BBC. Best in the world at what it does, the BBC is a British success story.” [...] [estimates of cut up to 12%] [...] “awful” and “quick and dirty deal” [...] “It feels as if the BBC had a gun to their head and chose to get shot in the leg instead. It is bound to lead to cuts in jobs, services and quality. It could well mean the end of free TV licences for the elderly.” [...] a bullying backroom deal over a couple of days. //&! bit.ly/1CmmWzM - It’s hard fighting in the digital age, but picking up the tab for free pensioner TV licences is a perilous choice &! bit.ly/1LR9nuv
BBC  British  Broadcasting  Corporation  TV  licence  iPlayer  digital  natives  digital  economy  digital  content  Age  digital  divide  Television  Netflix  Phablet  user  behaviour  snacking  neoliberal  neoliberalism  liberal  economic  reform  George  Osborne  David  Cameron  Toff  Privileged  Establishment  austerity  Public  Services  ideology  Rupert  Murdoch  News  Corporation  News  Corp.  dogma  propaganda  populism  BBC  Trust  mobile  homescreen  mobile  first  user  generated  content 
july 2015 by asterisk2a
Reddit Alternatives: Where Will Ellen Pao’s Detractors File Out?
“Everytime I’ve been with a community, whether it be a Usenet group, or forum, or Digg, or Reddit, once it becomes popular, it attracts new people that don’t absorb the culture or share the same attitudes as the founding members. After a time, it gets worse and worse until, well, this happens. Hopefully it won’t befall this community or Voat or whatever new site takes the mantle of Reddit, but it almost always does in the end, people, sorry to say, just aren’t very nice in large groups, you add money/politics/special interest into the equation as well, and it just makes it doubly terrible.” // &! http://www.wds.co/3-contact-center-lessons-reddits-revolt/ - 1. Don’t underestimate how invested your agents are in what’s going on / 2. Ensure that everyone’s following the North Star / 3. Prepare for tomorrow’s CSR / [...] The lesson: your agents will increasingly become your brand advocates, [...] Ensure you#re always following the same north star, or risk a very public meltdown.
Reddit  community  community  management  Leadership  business  model  communication  management  user  generated  content  YouTube  Twitter  Pinterest  Start-Up  lesson  Start-Up  advice  scaling  scale  Ellen  Pao  Alexis  Ohanian 
july 2015 by asterisk2a
Reddit Moderators Are Locking Up The Site’s Most Popular Pages In Protest | TechCrunch
Reddit [...] is going through a serious revolt right now. The moderators behind a number of the most popular subreddit pages on the site — which are crucial to Reddit’s traffic and appeal — have made their communities private, thus shutting them off from the wider internet and new users, in protest at the departure of a key Reddit staffer and ongoing poor communications. // [...] [ One deleted Quora answer cited differences between Victoria Taylor & management to push more commercial AMA's (branded native content/advertising) and video (as revenue pillar), especially the latter running contrary to nature of Reddit. It being text). To sack Taylor without notice or transition period, shows how NOT deep involved upper management are in Reddit Mod Community. Especially the lack of tools, support & communication both ways - claims. & then the high horse type response from Ohanian is the kicker. Its like theyve asked for it. 'The straw that broke the camels back.' ] &! redd.it/3c0idl
Reddit  management  branded  content  native  advertising  community  community  management  HR  human  resources  business  model  Alexis  Ohanian  Ellen  Pao  Leadership  communication  user  generated  content  YouTube  Twitter  Pinterest  Start-Up  lesson  Start-Up  advice  scaling  scale 
july 2015 by asterisk2a
Reddit Is Tearing Itself Apart
via - redd.it/3bxua2 // &! bit.ly/1LMuYFb Reading some of the mods complaints and history, it seems Reddit management has a problem ... with management, internal communication and HR. plus a lack of leadership, vision, roadmap, plus lack of qualified engineers that help mods do their work, even thinks like approving pull requests for reddit opensource "Reddit Companion." All compounded by not making lots of money, instead using the round they've raised from A16Z to move to a more expensive office (see CEO yishan resigning over this move, and the stress of being the CEO of Reddit [meaning there is little deeper management structure and experience to fan out the work, responsibilities and stress.)!? << onforb.es/1IyJ5Mm // I think it is true if you describe internal reddit as still yet to grow out of chaos and daily little mistakes along the way that have start-ups with hockey stick growth!? Reddit is not ur usual Silicon Valley Start-Up. I has a very different story, thus problems.
Reddit  community  management  management  HR  human  resources  community  operations  Alexis  Ohanian  Ellen  Pao  Start-Up  lesson  Start-Up  advice  Leadership  team  management  product  management  people  management  business  management  project  management  business  model  communication  user  generated  content  YouTube  Twitter  Pinterest  scaling  scale 
july 2015 by asterisk2a
Instagram will Nachrichtenmedium werden - SPIEGEL ONLINE
Instagram will Smartphonefotos zur Nachrichtenquelle machen. Neue Funktionen sollen es Nutzern ermöglichen, gezielt nach Bildern aktueller Ereignisse zu suchen. Die Idee ähnelt einem Projekt von Twitter.
Instagram  content  discovery  discovery  curation  content  curation  Search  Image  Search  context  Big  Data  metadata  noise  Signal  vs.  noise  pollution  The  Wars  Newsfeed  user  engagement  Snapchat  Facebook  user  generated  content 
june 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
#BBCtrending: How supermodels went social - BBC News
But how close to reality is the lifestyle projected online? // Its keeping up with the Johns's on steroids. http://www.newyorker.com/tech/elements/how-facebook-makes-us-unhappy // &! Cyberbullying and "sexting" by young people can lead to depression in later life, warns a psychiatrist. [...] Dr Bijlani draws on research that suggests depression and anxiety affect more children than ever before. According to data from the Health and Social Care Information Centre (HSCIC), emergency admissions for psychiatric conditions rose to 17,278 in 2014, double the number four years previously. - http://www.bbc.co.uk/news/education-32689549
Selbstdarstellung  Selbstfürsorge  Social  Media  status  anxiety  status  symbol  socioeconomic  status  status  Facebook  Instagram  Twitter  YouTube  celebrity  culture  of  You  gossip  culture  gossip  Tabloid  psychology  sociology  The  Content  Wars  user  generated  noise  pollution  snacking  user  behaviour  mobile  homescreen  mental  health  Photoshop  Fashion  Industry  beauty  sickness  abuse  troll  trolls  haters  hater  Sexting  chronic  stress  anxiety  depression 
june 2015 by asterisk2a
The 'Blue Dress' And The Incredible Scalability Of Content -SVW
The traditional media industry is a people-based business and it usually requires additional people to produce additional media. It's not scalable in the same way as a software-based business, by adding more machines. However, there is a very important distinction about a media business that is usually missed:  Content is near infinitely scalable on the Internet. The Internet was built to scale content in seconds. Other people's servers will gladly carry your content to wherever the Internet ends -- for free! With one story you can potentially imprint the entire Internet! Try matching that performance with a servers and software business, for example, offering a web service.  Back in 2006 I cheekily dubbed this effect: Foremski's First Law of New Media -- Content is infinitely scalable.  I'll tell you the Second Law in a future post!
The  Content  Wars  user  generated  Signal  vs.  Noise  filter  bubble  Newsfeed  Google  Search  Google  News 
may 2015 by asterisk2a
Drowning In The Livestreams | TechCrunch
everyone is shouting .... The problem is the incentives are aligned all wrong. Livestreaming apps want content and engagement, so they’re built to make starting a stream as quick and frictionless as possible. Livestreaming apps are not designed to make you take a deep breath and consider whether anyone gives a shit about what you’re going to broadcast. // vs. measurement of quality metrics like Medium measures reading time. // vs ephemeral nature of Snapchat - guaranteed attention. - // and FOMO,
attention  span  attention  Signal  vs.  Noise  content  curation  filter  bubble  Newsfeed  recommendation  Internet  user  generated  content  pollution  Twitter  Tumblr  Periscope  Meerkat  Facebook  Linkbait  linkbaiting  Clickbait  YouTube  user  experience  frictionless  Instagram  status  anxiety  Celebrity  of  You  Vine  engagement  KPI  Snapchat  FOMO  Notification  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  ustream  Qik 
march 2015 by asterisk2a
Snapchat Murders Facebook - YouTube
'nobody has figured out a video on phone/mobile' / Snapchat / Snapchat Stories (user generated content) / Discover (content from multimedia companies/newspapers)
storytelling  Snapchat  Vine  Twitter  Facebook  Video  YouTube  Instagram  trends  trend  Celebrity  of  You  Selbstdarstellung  narcissism  social  status  status  anxiety  status  symbol  socioeconomic  status  culture  Gossip  culture  gaffen  Gawker  Tabloid  Millennials  Silicon  Alley  ugc  user  generated  content  content  discovery  consumption  user  behaviour  mobile  first  mobile  homescreen  mobile  phone  attention  span  snacking  Entertainment  user  hack  Signal  vs.  Noise  filter  bubble  crowd  long-tail 
february 2015 by asterisk2a

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