asterisk2a + freemium   71

Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
Facebook  Instant  Articles  Facebook  filter  bubble  Google  News  algorithm  business  model  pageviews  BuzzFeed  Mashable  TechCrunch  AOL  NYT  NYTimes  Washington  Post  attention  arbitrage  attention  graph  attention  span  YouTube  Snapchat  Millennials  content  discovery  content  distribution  Gawker  Insider  refinery29  Salon  GigaOm  mobile  homescreen  Entertainment  Escapeism  Gaming  winner  take  all  Software  Eats  The  World  Software  Is  Eating  The  World  Patreon  ad  blocking  AdBlock  Platform  TOS  Twitter  Instagram  Television  Radio  Podcast  Google  Search  Live  Video  Vox  paywall  Freemium  Politico  FiveThirtyEight 
april 2016 by asterisk2a
Börsenpläne von Spotify: Der Sound der Zocker
Eine Milliarde Dollar (880 Millionen Euro) leiht sich der Musikdienst laut "Wall Street Journal" bei Finanzinvestoren und der Großbank Goldman Sachs. Spotify verspricht den Geldgebern neben Zinszahlungen auch Anteile am Unternehmen. Wie viel Spotify zahlen muss und in welcher Größenordnung Anteile den Besitzer wechseln, hängt davon ab, wann die Schweden an die Börse gehen. Mit jedem Halbjahr, in dem das Start-up die Erstemission herauszögert, wird es jedenfalls teurer.

Das macht den Deal hochriskant für Spotify: Von Profitabilität ist der Dienst weit entfernt, 2014 fuhr der Dienst einen Verlust von 162 Millionen Euro ein. Die neuen Schulden könnten das Unternehmen in einen ruinösen Strudel von schrumpfenden Geldreserven, drückender Zinslast und immer mieseren Börsenaussichten reißen. [...] [ M&A out of question ] &! bit.ly/1MYHBK4 &! on.recode.net/1oo4GQ1
Spotify  IPO  growth  round  Private  Equity  Goldman  Sachs  liquidation  preferences  termsheet  Box  Aaron  Levie  Apple  Music  Apple  Google  Inc.  Google  Play  Music  Google  Play  Amazon  Prime  Amazon  M&A  Soundcloud  Deezer  Rdio  Pandora  Microsoft  Venture  Capital  Unicorn  business  model  subscription  model  freemium 
april 2016 by asterisk2a
A Long Video About Paid YouTube (YouTube Red) - YouTube
What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl
YouTube  The  Content  Wars  subscription  model  business  model  pageviews  CPM  Clickbait  Linkbait  linkbaiting  click  bait  copywriting  freemium  TOS  advertisement  advertisement  targeting  advertisement  re-targeting  advertising  crowd  funding  Patreon 
october 2015 by asterisk2a
YouTube to launch subscription service - BBC News
"It's great to see YouTube offer an alternative to an ad-only model," said Brian Blau, an analyst with Gartner. "Consumers want choice and options." "But pay walls haven't always done well and uptake depends on how users balance the attractiveness of the exclusive content and the pain of sitting through lots of ads." //&! tcrn.ch/1Kp7f80 also change the TOS/EULA for Partners. Sign-on or get off.
YouTube  paywalls  paywall  freemium  subscription  model  business  model  pageviews  The  Content  Wars 
october 2015 by asterisk2a
Jeremy Rifkin on the Fall of Capitalism and the Internet of Things - YouTube
// good and services - commoditisation - near priceless. // mass market becomes zero marginal cost business - commodity! thus have to differentiate ie through freemium/premium/subscription model! two tier. // attention span - news is free, ppl are satiated quiet often with free news, that they don't pay for premium products (except niche) like analysis&perspective & brand pull. have to add more value to core value prop and intangible value - like community & leadership // every consumer can become a prosumer //
post-capitalism  Collaborative  collaboration  Universal  Basic  Income  book  Paul  Mason  Share  Economy  Open  Source  Open  Data  marginal  cost  economics  of  abundance  economic  history  crony  capitalism  capitalism  Wall  Street  Jeremy  Rifkin  21stcentury  Marketplace  transparency  democracy  productivity  identity  Future  of  Work  Mobile  Creatives  3D  printing  Manufacturing  Industrial  Revolution  2.0  policy  energy  price  renewable  energy  energy  policy  commodity  business  commoditization  Robotics  automation  Software  Is  Eating  The  World  Prosumer  ProAm  publishing  2.0  self-publishing  user  generated  content  Net  Neutrality  Blogging  The  Wars  education  policy  vocational  education  professional  education  MOOC  knowledge  knowledge  worker  freemium  subscription  model  business  model  mass  market  paywalls  paywall  user  behaviour  homescreen  snacking  Entertainment  Escapeism  IoT  added  value  value  creation  Core  Product  Proposition  intangible  value  Proposition  social  change  Open  Platform  Platform  EULA  TOS  proprietary  News  24-hour  cycle  automotive  autonomous  car  self-driving  cars  public  transportation  transportation  communication  output  gap 
august 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
The Math Behind SaaS Startup Valuation | TechCrunch
One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently, haven’t seen a large number of customers through their lifespans with the product. // &! http://techcrunch.com/2015/08/29/the-saas-success-database/
SAAS  CAC  LTCV  business  model  subscription  model  customer  acquisition  user  acquisition  user  churn  customer  retention  metrics  KPI  Start-Up  lesson  Start-Up  advice  accounting  freemium  business  education  MBA  accelerated  learning 
august 2015 by asterisk2a
The Appeal of Membership by Innovation Hub | Free Listening on SoundCloud
Are media giants like Netflix, Amazon, and Spotify the vanguards of a new economy? Authors Robbie Kellman Baxter and John Warrillow explain the rise of the subscription model. // advertising only cuts it at scale, and then you actually sell your users data/privacy to target them and you go down the rabbit hole to improve the ad product to get better rates thus the user is the product you sell to the advertiser - in the first place, not the product itself that is free to use, for the consumer.
subscription  model  business  model  advertising  Principle  consumer  product  Facebook  freemium  pageviews  scale  economies  of  scale  economics  of  abundance  marginal  cost  digital  economy 
august 2015 by asterisk2a
Howard Stern Just Sent Ad Blocking Mainstream. — Verses From The Abstract — Medium
mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!
AdBlock  The  Content  Wars  business  model  pageviews  subscription  model  freemium  native  advertising  branded  advertorial  digital  economy  digital  digital  artist  creator  commodity  business  commoditization  News  24-hour  cycle  journalismus  investigative  journalism  journalism  paywalls  paywall  critical  mass  mass  market  marginal  cost  economics  of  abundance  user  behaviour  mobile  homescreen  Appification  Platform  Silo  snacking  utility  Entertainment  Escapeism  friction  frictionless  value  creation  added  value  shared  economic  interest 
august 2015 by asterisk2a
Spotify says sorry after privacy policy anger - BBC News
The new terms included access to pictures, contact phone numbers and sensor data stored on the user's smartphone. Mr Ek apologised in a blogpost for the "confusion" the changes had created. He promised an "update" to the new policy in order to clarify it but did not suggest that the terms themselves would be changed. "We should have done a better job in communicating what these policies mean and how any information you choose to share will - and will not - be used," Mr Ek wrote. He said Spotify would not access or import people's photos, contacts, sensor or GPS data without their permission. [ but you agree that they can, by accepting the TOS. what they should have included was clear why. even if it would reveal future products and product features/changes ] // &! bit.ly/1TXXhFN // &! on.recode.net/1NDtOMh // &! bit.ly/1K9Wxr1 - its about collecting data, and selling this data, and showing you more targeted ads based on this data. Joining the ranks of everyone else.
Spotify  TOS  Privacy  Internet  Privacy  community  communication  trust  trustagent  EULA  Microsoft  Start-Up  advice  Start-Up  lesson  Big  Data  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  subscription  model  freemium  business  model  pageviews  user  metadata  Meta  Data 
august 2015 by asterisk2a
Why Microsoft is giving away Windows 10 for free | The Verge
The decision to forgo that traditional revenue stream and attempt to broaden the install base of Windows 10 highlights the tough choices Microsoft must make as it tries to claw its way back into the competition for mobile. It also needs to marry the strength of the slowly waning desktop world to its offerings on phone, tablets, consoles, and the cloud. The goal is to create "universal" apps that work on Windows 10 and across Windows mobile, as well as on computing platforms like Xbox and the forthcoming HoloLens. Along with growing its user base to woo developers, Microsoft hopes it can use a freemium model, giving away more of its core software but monetizing in other ways. The margins will never again be as fat as they were in the glory days of Windows 95, but the number of people who own a personal computing device is now far larger. If Microsoft could capture a significant portion of the smartphone market, the revenue opportunity could be far greater. [ & up-sell services ]
Windows  10  Microsoft  Platform  TOS  business  model  freemium  Internet  Privacy  Privacy  Silo  lock-in 
august 2015 by asterisk2a
Pando: 1500!
[P]aying for our journalism directly [...] less dependent on pageviews[.] Weve long understood that there were two types of article on Pando: The ones you absolutely couldnt find anywhere else, and the ones you possibly could. It’s the first kind that, for good or ill, have built Pando’s reputation. These are the articles in which, to quote John Gruber, we “Pando the hell out of a story.” Uber, Secret, the Techtopus -- regular readers know the hall of fame. Likewise our long-form profiles of inspiring entrepreneurs, PandoMonthly event series, and curve-ball regulars like The War Nerd and Brad Jonas’ brilliant illustrations. [...] By contrast, although we always try to avoid publishing linkbait and pure opinion, some of the posts which on the previous model might have been great for search traffic or guilty clicks have fallen off a cliff under the new model. Further proof that the high-traffic snackable content that’s good for advertisers isn’t necessarily valued by readers.
Pando.com  PandoDaily  Sarah  Lacy  business  model  paywalls  paywall  journalismus  investigative  journalism  journalism  niche  pageviews  The  Content  Wars  value  creation  TechCrunch  Re/Code  The  Verge  Silicon  Valley  disposable  income  discretionary  spending  convenience  consumer  product  mass  market  product  management  Product/Market  Fit  freemium  Clickbait  Linkbait  linkbaiting  copywriting  click  bait  The  Information  noise  noise  pollution  Signal  vs.  attention  span  productivity  zombie  consumer  quality  long-form 
july 2015 by asterisk2a
Homejoy Is Shutting Down At The End Of The Month | TechCrunch
tcrn.ch/1CO0OOU / 7:10 $VC subsidized early business. Could not get 2 cash flow even. Lets not speak of cash flow positive. // If u dont have a cash flow even/positive business, u are dependent on $VC 2 keeping it afloat. If u dont have massive growth, VCs like 2 see & not hitting ur milestones & ur still not able 2 turn the business arnd towards cash flow even. Ur dead in the pan. AND 4 digital only consumer & entertainment products, scale is important +10m users. Because then only advertisers might ... might consider placing an add/natively if the conversion & engagement metrics are attractive. Advertisers & brands cant spread resources thin across 1000 apps. Its overhead & waste in ops. That is why BIG like TV (still), Daily Paper/Magazine (still) and FB (owning +70% of Social) are the MAIN HUBS. >> THUS [Freemium] the Free On Phone Version 4 closetphile (wont cost u much except dev) & the Customer paying 4 Cloud Convenience,Security, more features (ie analytics). &! bit.ly/1CSygUA
Start-Up  lesson  Start-Up  advice  on-demand  convenience  scale  economies  of  scale  Venture  Capital  burn  rate  runway  business  model  closetphile  wardrobemalfunction  freemium  Homejoy  added  value  value  creation  Perception  Silicon  Valley  Unicorn  speculative  bubbles  speculative  speculation  Appification  mobile  homescreen  mobile  first  mobile  phone  irrational  exuberance  Rocket  Internet  Uber  Lyft  customer  acquisition  customer  acquisition  cost  customer  retention  customer  lifetime  value  SAAS  Postmates  Service  Sector  Jobs  1099  Economy  uncertainty  self-employment  Niedriglohnsektor  Niedriglohn  marketplace  efficiencies  marketplace  commodity  business  commoditization  price  sensitive  price  insensitive  price  sensitivity  behavioral  economics  behavioral  finance  status  symbol  status  anxiety  socioeconomic  status  social  status  craigslist  sustainable  sustainability  metrics  KPI  Circa  Share  Economy  marketshare  unit  economics 
july 2015 by asterisk2a
Apple aims for bigger bite of music market - BBC News
Spotify can be a "very comfortable number two" after Apple. Some investors appear to agree. Despite the imminent arrival of Apple Music, Spotify said in June that it had raised $526m (£334m) in new funding and was now valued at $8.5bn (£5.4bn). That's more than household names such as Sainsbury and Royal Mail are worth. Unsurprisingly, Spotify also thinks it can survive the Apple onslaught. Mark Williamson, its head of artist services, says the company has only just "scratched the surface" after getting people to pay for music again. (To be fair, Apple probably deserves some of that credit for its iTunes store.) [...] The big challenge for Spotify is continuing to grow if it has any hope of becoming profitable. The company reported a net loss of €162m (£117m) last year - largely because its agreement with record companies and publishers requires it to pay 70% of revenues to performers and writers. [...] Live music is worth more than sales of recorded music in the UK.
Apple  Music  Spotify  Music  Industry  freemium  subscription  model  business  model  Android  iOS  Platform  TOS  iTunes  Indie  Music  360-music-contract  offline  experience  shared  experience 
june 2015 by asterisk2a
Taylor Swift pulls 1989 album from Apple Music - BBC News
Last week, UK-based independent record label Beggars echoed Swift's comments, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs". // http://www.reddit.com/r/Music/comments/3alou7/taylor_swift_calls_apple_music_free_trial/ -- 24hrs later -- Apple will pay artists for streamed music titles during users free trial usage. http://www.bbc.co.uk/news/entertainment-arts-33220189 // &! http://www.bbc.co.uk/news/entertainment-arts-33222489
Taylor  Swift  Spotify  freemium  business  model  Music  Industry  360-music-contract  Apple  Music  subscription  model  The  Content  Wars  user  acquisition 
june 2015 by asterisk2a
Is Spotify doomed because of Apple Music? No — Spotify’s been doomed from the start | PandoDaily
Spotify is really the only legitimate competitor left. But its fate, like that of every streaming music service, is also subject to forces outside of its control — forces that are guided by the three-headed hydra of Warner, Universal, and Sony. [...] Although Apple Music and Spotify’s paid tier offer perks that free subscriptions do not — namely, full mobile access and no ads between songs — the majority of users will not pay for something they can basically get for free, even if they miss out on a handful of features. The percentage of Spotify users who pay for the service bears this out, having held steady for years at only 25%. And this trend shows no sign of abating — according to the most recent figures, paid users as a percentage of the whole crept up a hair but still sits at only 26.7%. [rather spend limited disposable income (and time) on weed and other offline experiences (leisure activities) with friends. -VS- The time of u and ur buddy(s) listening 2 new vinyl release]
Apple  Music  iTunes  Spotify  Soundcloud  subscription  model  business  model  Music  Industry  360-music-contract  Indie  Music  self-publishing  The  Content  Wars  attention  span  user  behaviour  snacking  Pandora  Deezer  Radio  8tracks  Tidal  YouTube  marginal  cost  economics  of  abundance  abundance  friction  frictionless  convenience  Netflix  disposable  income  offline  experience  shared  experience  Millennials  generationy  aspirational  product  Apple  status  anxiety  status  symbol  socioeconomic  status  social  status  commodity  business  commoditization  commodities  Media  mass  market  consumerist  consumer  product  antitrust  freemium  Venture  Capital  value  creation  Core  Proposition  Proposition  intangible  value  added  value  Start-Up  lesson  Start-Up  advice  Silicon  Valley  corporate  strategy  exit  strategy  business  strategy 
june 2015 by asterisk2a
Apple Music: Neuer Streamingdienst verschlägt der Konkurrenz die Sprache - SPIEGEL ONLINE
Es kommt wie erwartet, und doch ist die Branche in Aufruhr: Bei der Entwicklerkonferenz WWDC hat Apple seinen neuen Streamingdienst Apple Music angekündigt. Umfang und Art des Angebots dürften der Konkurrenz das Leben schwer machen. [...] Apple muss damit nicht reich werden Allerdings sind die Ausgangspunkte sehr unterschiedlich. Bei einem Umsatz von 1,3 Milliarden Dollar machte Spotify im vergangenen Jahr 197 Millionen Euro Verlust. Mit dem Geldverdienen klappt es also nicht einmal beim Marktführer so richtig. Und trotzdem wird das schwedische Unternehmen mit acht Milliarden Dollar bewertet. Für Apple aber ist es viel einfacher: Der kalifornische Konzern muss mit seinem Angebot gar kein Geld verdienen. Der iTunes Store und der App Store dienen in erster Linie dazu, Kunden an Apples Plattformen zu binden und damit den Verkauf der viel profitableren Apple-Hardware anzukurbeln. Genauso ist es auch mit Apple Music.
Apple  Music  Apple  Spotify  Tidal  Pandora  Rdio  Deezer  Platdorm  Silo  aspirational  product  Branding  Brand  iTunes  Apple  App  Store  ecosystem  marginal  cost  margin  cash  cow  business  model  multi-product  company  freemium  subscription  model  commodity  business  commoditization  Software  Is  Eating  The  World  Google  Play  Amazon  Netflix  differentiate  differentiation 
june 2015 by asterisk2a
Apple reveals new Music app to rival Spotify - BBC News
Apple has announced a new app that combines a streaming song and music video library, an internet radio station and a way for artists to share unreleased tracks and other material. It includes a recommendation system that uses both human curators and computer algorithms to suggest songs. [...] "Apple is arriving late to the music streaming business, due in part to Steve Jobs' refusal to believe that music subscription services would ever work," said James McQuivey from the Forrester consultancy. But, he added, that he believed it would catch up with market leader Spotify's 15 million paying subscribers in less than a year. Another analyst suggested Apple might face a challenge explaining all the features on offer. "Apple Music is a complex mix of services including music streaming, live radio, music discovery and social interaction with artists, [...] three month free subscription [ $9.99 (£6.50)] and family bundle [14.99 up to 6 ppl] [...] Beats 1 [is free] // apple.co/1IrFWfp
Apple  Spotify  curation  content  curation  Signal  vs.  Noise  pollution  The  Wars  Entertainment  Entertainment  Industry  Music  Industry  Apple  Music  Tidal  Pandora  Rdio  subscription  model  business  model  freemium  Apple  Pay 
june 2015 by asterisk2a
Thoughts on Microsoft acquiring Berlin's 6Wunderkinder
[5x] Second of all, the purchase price range reported by the WSJ is very broad. There’s a world of difference between selling a company that has raised around $25 million in capital for $100 million or for $200 million – for the founders and its financial backers, no matter what stage they’ve invested in. [...] I agree with people who said this is a great deal for the early investors, the company’s founders, and the Berlin startup ecosystem in general. There’s absolutely no question that it is. At the same time, I can’t help but think 6Wunderkinder could (should?) have been bigger and bolder. [It is and will not be a unicorn, duh, if it were it would have shown. probably traction, m/m growth (incl churn) did taper off below double digit space while everything else stayed the same.] // My Q. from the posted cap table; It seems employees do not get a piece of the cake. Didnt get equity when they joined? Same 4 Rocket Internet, ppl got offered 2buy before IPO, everyone said no thanku.
6Wunderkinder  Wunderlist  Microsoft  Berlin  Start-Up  Scene  ecosystem  SAAS  subscription  model  freemium  termsheet  dilution  liquidation  preferences  Rocket  Internet  IPO 
june 2015 by asterisk2a
Cloud HR Startup Zenefits Is Looking To Raise A Giant New Round Of Funding | TechCrunch
Aims 2 raise up2 $500M at $3B+ valuation; Zenefits prev said it expected $100M ARR by '15; expects GAAP rev of $50M+ this yr; prev raised $83.6M // Free SAAS, makes money by receiving commissions from insurers. [NEEDS SALES & MARKETING hires to sustain growth trajectory and justification of valuation multiple.] By the end of 2014, Zenefits had around 500 employees, according to sources, but that number is expected to quadruple by the end of 2015. Last year, the company said it wanted to hire around 1,300 employees over the next 3 years. [Capturing Marketshare USA/Canada - hitting it with the baseball bat.] // youtu.be/KporpXG0XK8 min6 direct marketing/e-mail/hustle/hands on sales pitch > COO/Accounting/HR // youtu.be/7KmjzfK3f38 min 11 Start-up struggle, figuring it out along the way but having a sense // (2015) youtu.be/8DwlS_6jLAo "Hyperscaling Inside Sales" &! YC W2013 application video - youtu.be/-S83fysRwn4
valuation  Silicon  Valley  Zenefits  HR  Unicorn  growth  round  enterprise  2.0  SAAS  SPV  business  model  customer  acquisition  user  churn  customer  churn  user  acquisition  marketing  Box  DropBox  Salesforce  ZenDesk  user  experience  Software  Is  Eating  The  World  operations  freemium  scaling  LTV  scale  human  resources  hiring  Core  Product  Value  Proposition  sales 
april 2015 by asterisk2a
3 biggest misconceptions about the music industry and Jay-Z’s Tidal (which is doomed anyway) | PandoDaily
But the reason most artists are not compensated properly for their work has been the same since the advent of recorded music: Record labels. According to a report from the audit firm Ernst & Young, record labels net 45.6 percent of the revenue created by streaming music. The supposedly evil, greedy platform itself — which in this particular study was limited to Spotify and Deezer — only takes home 20.8 percent. After 16.7 percent is taken out for taxes, that leaves 10 percent for songwriters and publishers, and 6.8 percent for artists. And even if Tidal makes users pay (upwards of $20 for the highest sound quality!) artists will still have the same shitty record deals and see the same shitty ratios they’ve had for decades. [...] Even as Spotify has grown its total user base, the number of paid subscribers has held steady at only 25 percent. [ future is to divorce content discovery & distribution from revenue/income streams, bc digital is commodity! ] &! TC Rant Video tcrn.ch/1BYSfL2
Music  Industry  360-music-contract  Indie  Music  content  creator  Pandora  Tidal  Spotify  Deezer  Rdio  iTunes  Apple  Beats  freemium  business  model  content  discovery  content  distribution  digital  artist  digital  content  digital  economy  convenience  frictionless  friction  commoditization  commodity  business  economics  of  abundance  abundance  marginal  cost  Age 
april 2015 by asterisk2a
A Rant About The Smartest Thing Yahoo’s Done In Years | TechCrunch
app install ads, and free ad unit, ... free tools to lure in user and hope they spend money on other things within their Platform offering (freemium) --- "Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform."
Yahoo!  Platform  Facebook  Twitter  advertisement  advertising  app  development  Start-Up  lesson  Start-Up  advice  Marissa  Mayer  freemium  Parse  Xamarin  Google  AdMob  AdSense  Microsoft  mobile  first  mobilephone  mobile  phone  mobile  homescreen  frictionless  Silo  HTTP  WWW  Apple  user  behaviour  discovery  marketing 
february 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. | PandoDaily
[ Platform - everyone (middlemen, plural) is taking a cut. ] A new report from audit firm Ernst & Young and the French record label trade group SNEP reveals better estimates than we’ve ever seen on the payout distribution of music streaming services. And who do you suppose takes the biggest cut? You guessed it, labels. According to the report, labels net 45.6 percent of the streaming revenue created by Spotify and Deezer, the two platforms included in the study. The streaming platforms themselves — most of which have yet to achieve profitability despite fielding frequent attacks for their supposed greed — take home 20.8 percent. An additional 16.7 percent is paid in taxes before songwriters and performing artists finally see their shares — which amount to 10 percent and 6.8 percent, respectively.
middleman  Music  Industry  digital  artist  Entertainment  Industry  Entertainment  Spotify  iTune  Deezer  Rdio  Pandora  YouTube  Platform  TOS  freemium  business  model  free  digital  content  digital  economy  digital  natives  Millennials  Trend  Generationy  user  behaviour  user  experience  360-music-contract  Indie  Music  Music  1000  True  Fans  Multimedia  Social  Media  marketing  advertisement  added  value  Proposition  exploitation  fairness  Silicon  Valley  Signal  vs.  Noise 
february 2015 by asterisk2a
Uber Continues To Bleed Cash In India To Pick Up Market Share | TechCrunch
The U.S. company was a relatively late arrival in India, but it has quickly scaled to cover 11 cities and make India its second largest market. Initially lagging behind a handful of local firms, Uber is making its large pile of funding count with a series of eye-catching (and cash-burning) promotions, the latest of which is free rides for anyone in the country between Wednesday and Sunday. &! - techcrunch.com/2014/11/23/sf-has-an-sm-problem/ >> "Our Sales and Marketing costs are killing us. [...] Hortonworks [...] $33.4 million in total revenue in the first three quarters of 2014, but its S&M costs were $44.6 million in the same period. New Relic, [...] revenues of $63 million in the year before March 31, with $58 million in sales. [...] Box, $124 million in revenue in the year ending January 31, but $171 million in S&M costs. [...] [ Same with FireEye & SalesForce ] [ Other case; Slack w high Net Promoter Score (Product) & mix of B2B and B2C case. &! bit.ly/SXRliN from a16z
Uber  burn  rate  freemium  business  model  subscription  model  user  acquisition  user  churn  Box.com  Square  profit  margin  Start-Up  lesson  Start-Up  advice  Venture  Capital  growth  round  Net  Promoter  Score  gross  margins  SaaS  B2B  growth  hacker  growth  hacking  lifetime  value  cost  of  aquisition 
november 2014 by asterisk2a
WhatsApp’s First Half Of 2014 Revenue Was $15M, Net Loss Of $232.5M Was Mostly Issuing Stock | TechCrunch
Overall, Facebook broke down the money it spent on WhatsApp as $2.026 billion for the user base, $448 million for the brand, $288 million for technology, and $21 million for other. That left it to chalk up the $15.314 billion difference as “good will” aka the value “from future growth, from potential monetization opportunities, from strategic advantages provided in the mobile ecosystem from expansion of our mobile messaging offerings.” WhatsApp’s goal is still growth, rather than monetization. Mark Zuckerberg and WhatsApp CEO Jan Koum said when the acquisition was made in February that ads aren’t the right way to earn money on messaging, yet the app wouldn’t be aggressively pushing the $1 a year subscription fees it sometimes charges. Instead, together the CEOs hope to make WhatsApp the top international messaging app first, box out competitors, and then earn money once it’s solidified its position. &[freemium, virtual goods, customisation, virtual gesture store] & see bit.ly/1u5xXkp
WhatsApp  monetization  monetisation  turfwar  Facebook  freemium  virtual  goods  messaging 
october 2014 by asterisk2a
Susan Wojcicki Wants to Sell You YouTube Video Subscriptions | Re/code
@YouTube considers new subscription services, incl an ad-free premium plan; CEO @SusanWojcicki told @Recode the site is early in the process of establishing the model; YouTube now sees 1B visitors/mo & 50% of views are mobile & http://www.spiegel.de/netzwelt/web/youtube-erwaegt-werbefreie-bezahl-abos-und-musikdienst-a-999636.html
YouTube  mobile  first  business  model  content  freemium  subscription 
october 2014 by asterisk2a
Google demonstrates its power over the press by cowing German publishers | PandoDaily
[Google Traffic for all content publishers still huge despite rise of Social Media/Newsfeed, Twitter ] The publishers never really had a chance. Google doesn’t display advertisements on its News product, and no one forced them to allow the company to excerpt their stories. Indeed, Google pulled the excerpts from several large German newspapers in the beginning of October, making it clear that the company thinks publishers need the traffic driven by Google News more than Google needs the article snippets for which publishers are so desperate to be paid. Now those same publications have pulled their lawsuit because of Google’s “overwhelming market power.”
Google  business  model  journalism  journalismus  content  pageviews  Platform  YouTube  TOS  Twitter  Facebook  Google  Search  discovery  content  discovery  content  distribution  distribution  content  curation  paid  content  freemium  algorithm  algo  algorithms 
october 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Jaron Lanier mit Friedenspreis des Deutschen Buchhandels ausgezeichnet - SPIEGEL ONLINE
"Die Umsonstkultur ist eine Täuschung, irgendjemand zahlt immer" [...] Lanier weise eindringlich "auf die Gefahren hin, die unserer offenen Gesellschaft drohen, wenn ihr die Macht der Gestaltung entzogen wird", heißt es in der Begründung des Stiftungsrats. Sein jüngstes Buch "Wem gehört die Zukunft" werde zu einem Appell, wachsam gegenüber Unfreiheit, Missbrauch und Überwachung zu sein. [...] Lanier kritisiert das Geschäftsmodell von Internetunternehmen wie Google und Facebook, die massenhaft persönliche Daten von Internetnutzern sammeln und die damit verbundene Reichweite für Werbung nutzen. Der Reichtum werde so in den Händen einiger weniger Unternehmer konzentriert, fürchtet Lanier, während die breite Mitte der Gesellschaft leer ausgeht. "Wir brauchen eine neue Art von Balance", sagte Lanier in Frankfurt.
Silicon  Valley  consumer  confidence  trust  freemium  advertising  native  advertising  advertorial  business  model  Venture  Capital  Millennials  generationy  book  surveillance  state  Orwellian  No  Representation  Career  Politicians  democracy  Democratic  Process  transparency  lobby  Lobbying  lobbyist  Super  Rich  1%  Elite  Toff  Establishment  Privileged  revolving  door  Start-Up  lesson  Start-Up  advice  personal  values  corporate  values  crony  capitalism  corporatism  education  policy  Public  awareness  Bailout  toobigtofail  too  big  to  jail  corruption  bribery  Unrechtsstaat  fairness  Gerechtigkeit  income  distribution  Wall  Street  shareholder  shareholder  value 
october 2014 by asterisk2a
The three lives of Blizzard Entertainment | Polygon
"The idea was to take all of the lessons that we learned from World of Warcraft [and start over] ... It turns out it’s still really complicated." [ ... ] One thing regarding Titan became clear: It wasn’t shaping up. [... Hearthstone ...] "Honestly, selling the game internally was one of our biggest challenges," Chayes says. "It felt very different to a lot of the people here. And rightly so! It just feels different. That evangelizing effort was always a big challenge for us." [...] "It’s the era we’re in," Metzen says. "In my house, most of the gaming is all tablets now. I can barely get the tablets out of my kids’ hands. We’re very confident PC developers. But I think given the way the world has changed, we need to be receptive to the idea that we need to follow what’s right for the products." [...] [>>!] steady stream of new content[.] [...] "unbounded creativity"[.]
Blizzard  Entertainment  Diablo  Starcraft  World  of  Warcraft  complexity  game-mechanics  gamedesign  gamedev  game  design  gaming  industry  competitive  gaming  Free  to  Play  F2P  Hearthstone  microtransaction  freemium  Tablet  mobile  first  Heroes  of  the  Storm 
october 2014 by asterisk2a
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now » Nieman Journalism Lab
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
NYTimes  NYT  investigative  journalism  journalism  journalismus  pageviews  added  value  business  model  content  mobile  first  mobile  homescreen  user  experience  virality  Viral  BuzzFeed  Upworthy  copywriting  Clickbait  attention  span  attention  generationy  Millennials  freemium 
october 2014 by asterisk2a
dctp.tv | Jennifer Schenker // Informilo.com
- media buzz, - role models (showing to aim big & meaningful, not incremental), - education (creative, self-confidence, business skills+STEM << Future is Multi-Disciplinary [ Europe does not have the set-up in colleges and universities to combine STEM and business skill to get to a degree]), - culture and society got to be more open for the future, - diversity (Female Founders) in Europe is lacking as much in Silicon Valley, - "I've lost confidence in traditional model to turn the ship around and point to a sustainable business model for the future." :: business model ie. conferences and detailed research, journalism is free; Freemium, - change of thinking needs to take hold within the media conglomerates and publishing houses :: beyond paywalls, - the core product is free - and added value product got to be high margin product,
Europe  Start-Up  Scene  Berlin  Start-Up  Scene  London  Scene  Silicon  Valley  economies  of  agglomeration  Female  Founders  STEM  education  policy  Public  culture  society  journalism  journalismus  content  business  model  freemium  Social  Media  conglomerate  paywalls  paywall  publishing  2.0  VICE 
september 2014 by asterisk2a
Amazon Pounces On Twitch After Google Balks Due To Antitrust Concerns
Google was unable to close the deal, because it was concerned about potential antitrust issues that could have come with the acquisition. The Mountain View, Calif. company already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions. One source noted that because of the concerns, Google and Twitch could not come to an agreement on the size of a potential breakup fee in case the deal did not go through. Representatives at Twitch could not be immediately reached for comment while representatives at  Google declined to comment. +++ http://www.businessinsider.com/what-happened-to-the-google-twitch-acquisition-2014-8?op=1 +++ !!Start-Up lesson >> http://pando.com/2014/08/25/twitch-ceo-on-jilting-goolge-amazon-shares-our-long-term-values-but-does-it-really/ !! // Google failed @social & human aspect again. Twitch better than YouTube. + tcrn.ch/1tyKLNv + HN - http://bit.ly/1tDvj2T
Twitch  Google  Amazon  YouTube  Platform  antitrust  Yahoo!  M&A  Jeff  Bezos  acquisition  advertising  engagement  Video  streaming  attention  attention  span  advertisement  marketing  audience  user  acquisition  customer  acquisition  corporate  culture  corporate  values  personal  values  Start-Up  lesson  Start-Up  advice  community  freemium  Entertainment  eSport  gaming  competitive  gaming  network  effect  branding  Brand  Brand  Social  Media  beings  creativity  Google+ 
august 2014 by asterisk2a
Plötzlicher Chefwechsel: quo vadis "Stern"? | ZAPP | NDR - YouTube
print is not dead, print should turn itself into a aspirational high end ish product with better quality concerning every detail and asking for it a sales price and margin while # of sales are lower overall, but with the higher margin - you are making +/- 0 at the year end. plus the digital version is a goody on all digital platforms. and the year end edition is for free, for subs only.
journalismus  Journalism  advertorial  native  advertising  advertisement  advertising  marketing  Germany  Stern  (Magazine)  Der  Spiegel  integrity  Principle  ethical  machine  corporate  values  corporate  culture  Gruner  +  Jahr  G+J  publishing  2.0  publishing  print  magazine  print-is-dead  print  is  dead  business  model  freemium  premium  branding 
august 2014 by asterisk2a
Henrik Müller über Wirtschaftswachstum 2014: Die Pessimisten sind los - SPIEGEL ONLINE
GDP  Why  Software  Is  Eating  the  World  Software  Is  Eating  World  2014  economic  history  digital  economy  happiness  index  Mobile  Creative  Mobile  Creatives  knowledge  worker  knowledge  economy  Age  digital  artist  digital  content  content  creator  New  academia  academics  Wikipedia  freemium  balance  sheet  recession  liquidity  trap  hunt  for  yield  ZIRP  QE  NIRP  deflation  deflationary  lost  generation  lost  decade  Year  of  Code  White-collar  Blue-collar  hybrid  work  workless  6-hour  work  day  workforce  working  poor  squeezed  middle  class  productivity  output  gap  Silicon  Valley  education  policy  practical  skills  practical  skill  set  disposable  income  leisure  time  Robert  Skidelsky  volunteering  volunteer  maximisation  of  happiness  Jack  of  All  Trades  Future  Future  of  book  Tim  Ferriss  work  life  balance  worklife  underemployed  self-employment  freelance  freelancing  complexity  unknown  unknowns  GFC  greatdepression  greatrecession  Europe  UK  USA  PIGS  debtoverhang  sovereign  debt  crisis  Richard  Koo  Super  Cycle  debt  monetization  debt  monetisation  debt  bubble  debt  jubilee  Japan  BOE  Fed  ECB  Open  Source  Linux  GitHub  BOJ  sharing  economy  less  more  zeitgeist  generational  change  Millennials  generationy  Consumerism  digital  digital  consume 
july 2014 by asterisk2a
Drowning in venture capital, mobile startups are waging unsustainable price wars | PandoDaily
upside of this up-cycle/up-business cycle? everyone with a little bit of chops and a MVP with little bit of traction can get capital. Downside? Everyone spends their capital. Would never happen in a down cycle. Down cycles are great, you've got more time to build a great team, product and brand. .... "[L]ook at ecommerce 2.0 companies like Fab and EcoMom who blew millions in capital acquiring customers at unsustainable rates, hoping for some magic lifetime customer value to justify the spending. (It didn’t.) “There’s a tension between growing fast enough and having a disastrous bottom line,” Jeff Clavier, Founder of SoftTech VC, says. Clavier was an early investor in Fab, among others playing this game. “If you don’t have growth you’re stuck, but if you have growth with economics not viable in the long term, [you’re making] a real bet that you’ll be funded nevertheless.” [...] companies aren’t developing a sustainable business model. [Freemium works better with Software Product.]
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  VC  Venture  Capital  hunt  for  yield  growth  round  Uber  Lyft  Fab.com  sustainable  sustainability  customer  acquisition  customer  retention  2014  asset  bubble  bubble  Silicon  Valley  Palo  Alto  San  Francisco  business  model  business  plan  user  experience  user  expectations  Amazon  Zappos  free  freemium  SAAS  on-demand  mobile  services  Industry  mobile  first  Uber  for  X  Groupon  Berlin  Start-Up  Scene  Europe  Start-Up  Scene  London  Start-Up  Scene  me  too  price  war  commoditization  commodity  business  differentiation  differentiate  brand  brands  branding  indefensible  values  defensible  values  business  management  management  economics  frictionless  friction  rackspace  training  your  customer  growth  crutch  growth  hacker  traction  Value  Proposition  long-term  thinking  long-term  view 
july 2014 by asterisk2a
Aaron Levie of Box - TWiST #224 - YouTube
min 35:40 - Freemium in the business space is even cooler than in the consumer space. min 39 - Marc Andreessen "how much do you need to win in this space? how fast do you need to grow, to win." [cost of customer acquisition (freemium, and or Bounty Model from Paypal) and retention]. and define what is winning, what scenario? what measure? ... key accounts long-term commitment? ad spend from key accounts? customer happiness - retention? resellers, dominating sales channels to a vertical of business type and SME/SMB's? min 53 - new playbook is now Get Big, then turn on revenue. disrupt the ecosystem/existing business model, winner takes all. min 54 - how you go from a small shop with profit to raising $+100m round telling than that they get multiples back in their investment, that comes when you live a time here in Palo Alto/Silicon Valley. (crunchbase.com/organization/box) + follow-up "having a playbook." + war for talent: 1 disenfranchised 2 ppl wnt 2 create value, 3 business model
freemium  business  model  Box.net  Dropbox  Google  Docs  Google  Drive  Microsoft  Enterprise  Consumer  friction  frictionless  Evernote  Slack  Gmail  Marc  Andreessen  Venture  Capital  Flickr  Yammer  enterprise2.0  Enterprise  2.0  Bounty  Paypal  SAAS  Why  Software  Is  Eating  the  World  Software  Is  Eating  World  Silicon  Valley  Salesforce  value  creation  added  value  war  for  talent  Top  war-for-talent  Cloudstorage  paradgimshift  paradgim  paradigm  shift  Google  Jive  Software  Jive  Netflix  cloudcomputing  Zappos 
may 2014 by asterisk2a
Why Twitter, AT&T and GoPro all want to be media companies and Bing Launch of the Week - YouTube
Run of the mill companies which found traction and executed well(ish) to a certain degree (which is debatable) = Technology (which removes friction and enables discovery and builds graph of x [ friends, work, hobby, interests ] & user data [Big Data] ) +++ Media, Content. ... ie. Yahoo! - Tumblr, Twitter, Fb, Pinterest, Soundcloud. There is no free lunch. Period. Soundcloud monetization options: pro accounts, ads, + pre-roll in audio - targeted at same music taste. But intent - to buy - is much lesser degree.
Twitter  Soundcloud  monetization  monetisation  freemium  advertising  ad  advertisement  advertisement  targeting  Facebook  GoPro  Pinterest  interest  graph  intent  YouTube  Twitch  Google  Tumblr  Yahoo!  business  model  Big  Data  Platform 
may 2014 by asterisk2a
Dropbox Buys Bubbli, Will Integrate The 3D Photo Tech Into Its Photo Service | TechCrunch
DropBox turining itself into a data platform with all the imaginary auxillary apps and services you can think of. Being your storage place for everything and the gateways are apps, services and software. .... SMART. Very SMART. Documents. Pictures. ... Video and Audio Files next. Blogging Style Public documents w comments ... would be quiet a stretch but not impossible. ... >> Dropbox acquires Bubbli (iOS), a startup that built tech for people to capture 360° views w/ their phones; will integrate tech w/ @dropbox; raised $2M from August Capital - Link
friction  Platform  Open  Platform  Dropbox  Cloudstorage  googledocs  googledrive  Google  Drive  Microsoft  Google  Flickr  Picasa  Facebook  Instagram  Twitter  Vine  YouTube  Soundcloud  acquisitions  acquisition  acquihire  acqui-hire  customer  acquisition  freemium  business  model  publishing  2.0  publishing  Wordpress 
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
Why I’m Bullish on the News - POLITICO Magazine
Go maximum mass or maximum specific. [...] News organizations are also going to have to mix and match revenue models. I see eight obvious ones: advertising, subscriptions, premium content, events, cross-media promotion, crowdfunding, micropayments and philanthropy. [...] Today, this same science culture, this civilization of engineers and math, is again on the rise. And to many, it feels like it’s running away with the future. [...] The point is that, for people who aren’t deep into math and science and technology, it is going to get far harder to understand the world going forward. || + http://www.politico.com/magazine/story/2014/05/1-destroy-the-village-2-save-it-105923.html + http://www.politico.com/magazine/story/2014/05/lords-of-the-viral-internet-105905.html + http://www.politico.com/magazine/story/2014/04/brauchli-keller-interview-the-new-york-times-is-not-going-to-turn-into-buzzfeed-105900.html
investigative  journalism  journalism  journalismus  citizenjournalism  Marc  Andreessen  news  industry  news  paper  nytimes  Silicon  Valley  Niche  Content  Technology  advertising  advertisement  craigslist  job  board  revenue  model  business  plan  business  model  freemium  marketplace  technological  history  internet  culture  culture  shock  mass  culture  subculture  Pop  Popular  BuzzFeed  Twitter  Social  Media  Facebook  Reddit  history  science  culture  science  Moore's  Law  unintended  consequences  unknown  unknowns  complexity  disrupting  markets  disruption  publishing  publishing2.0  self-publishing  publishing  2.0  singularity  BitCoin  communication  public  relations  PR  Nate  Silver  monopoly  oligopol  oligopoly  barriers  to  entry  print  magazine  print-is-dead  Jeff  Jarvis  marketplace  of  ideas  Viral  Viral  Video  entrepreneurial  entrepreneurship  Gary  Vaynerchuk  Huffington  Post  Gawker  Washington  Post  NPR 
may 2014 by asterisk2a
Yahoo’s Sales Head Brody Takes His First Tumblr by “Living the Dream” | Re/code
It is all very adorkable, although now I assume he will be getting with the selling of the ads on said site now that he gets how it is used. >> ie paid content, partnerships, ads, banner ads, ... the most stupid, quick buck.
yahoo!  Yahoo  Tumblr  business  model  businessmodel  businessplan  business  plan  advertisement  advertising  banner  ads  Adsense  ads  entrepreneurship  entrepreneur  Start-Up  exitstrategy  exit  strategy  freemium 
march 2014 by asterisk2a
Don’t Expect Facebook’s WhatsApp to Make Any Real Money for Years | Re/code
“By being a part of Facebook, it makes it so that [WhatsApp] can focus for the next five years or so purely on connecting more people,” Zuckerberg said. Were Facebook not to have acquired WhatsApp, he continued, the pressure would have increased on WhatsApp CEO Jan Koum to eventually “focus more on revenue models” and monetization over the near term, rather than on the company’s continued growth. [...] “I think by itself, WhatsApp is worth more than $19 billion. It’s hard to make that case today because they have so little revenue, but look at the messaging apps already out there,” Zuckerberg said, pointing to existing competitors like KakaoTalk, WeChat and Line, which are already monetizing (in some cases, quite successfully). [...] 70 percent of those returning to the app on a daily basis. Those levels of engagement are unheard of in Internet circles, and it’s why Zuckerberg and company were so taken by the fast-growing mobile app.
Facebook  WhatsApp  exitstrategy  exit  strategy  monetization  virtual  goods  virtualgoods  freemium  Start-Up  entrepeneurship  entrepreneurial  Social  Network  socialnetwork  Platform  KakaoTalk  WeChat  Line  Viber  Skype  Rakuten  ICQ  Messaging  Platform  Communication  Platform  Twitter  Instagram  Silicon  Valley  engagement  interaction  returning  user  KPI  message  app  message  application 
february 2014 by asterisk2a
Reddit Is Big, Growing, and (Maybe) Turning Ever-More Inward - Robinson Meyer - The Atlantic
via http://www.reddit.com/r/TheoryOfReddit/comments/1v4vik/reddit_is_big_growing_and_maybe_turning_evermore/ [...] This is an interesting article I found, and implies that reddit may be, rather than a "sharing site," more of "a kind of earnest Internet town hall." I personally like the idea, really. Whereas facebook is mindless "look at this!" reddit, for all of its flaws and circlejerks, does occasionally have really good discussion and debate that facebook and social media sites just, well, lack. I just thought that was interesting, I've never posted here before so hopefully this is enough elaboration and you find the article interesting. [....] Shareaholic’s statistics indicate a changing role for Reddit: The site is perhaps becoming more of an object of sustained attention, and less of a interesting-link clearinghouse. (Reddit darlings like image-sharing site Imgur, meanwhile, now boast their own communities—Imgur’s is now larger than Reddit.)
Reddit  Social  Media  Twitter  Facebook  Tumblr  Gary  Vaynerchuk  Imgur  Community  content  network  content  distribution  digital  content  content  creator  microcontent  freemium  digital  natives  digital  artist  digital  economy  Music  Industry  Hollywood  Entertainment  Industry  affiliate  marketing  referral  marketing  Google  Google+ 
january 2014 by asterisk2a
A Note To Everyone Who Says YouTubers Should 'Get A Real Job'
putting out thimbles ... little buckets to catch the rain. till you have the size of a tub, a swimming pool. >> need nowadays diversity of income streams, income sources. not just one who you rely on, ie google adsens, YouTube, ... + http://kotaku.com/the-bittersweet-story-of-francis-youtubes-biggest-vid-1472713524
YouTube  Content  ID  Vlog  digital  digital  artist  digital  economy  digital  natives  creator  distribution  freemium  paid  Gary  Vaynerchuk  Marc  Ecko  artist  Entertainment  Industry  Entertainment 
january 2014 by asterisk2a
▶ How to Sell Yourself Without Selling Out with Marc Ecko | Chase Jarvis LIVE | ChaseJarvis - YouTube
+ v=L6md-7K3uSE Kanye West gon 2 Gatekeepers. Also talks abt journey and the journey is not a straight line. It's a zig zag. You cant see u destination/future. Its only in ur head/pipe dream. There's no Final Destination. [thus LEGACY over Money *Gary Vaynerchuk.] T-Shirt Design is a Garage thing. ... Its about the Buyer, the Fans, the Following - the one's vote and buy/transact. "Don't be that guy that is loved by the Gatekeepers but your business sucks." + v=IpCPJm7K07s "Fashion Industry is very different than Music Industruy." + v=ZePy-MXRDBU "Create Wealth that Matters. [...] Success is the Path, the Game, the Journey, [not the Final Destination]" [...] "Put in the Work and need to Execute and Hustle beyond your Talent." "Industrious Times!!! [...] Ur not the only game in town!" + Book - Shirt Kings Pioneers Hip Fashion // +Airbrush T-Shirt v=L9zxio7Wz90 YouTube "how to Airbrush T-Shirt" // http://www.redbullmusicacademy.com/magazine/phade-interview + v=tcdlhylX8g4
Marc  Ecko  book  brand  branding  brands  personal  brand  Gary  Vaynerchuk  Fashion  Industry  Kanye  West  Music  Industry  Luxury  artist  freemium  youthification  Social  Media  T-Shirt  Design  entrepreneurship  entrepeneurship  entrepreneurial  entrepreneur  conglomerate  conglomerate  life  lesson  lifehacks  lifehacker  collaboration  Collaborative  Street  Smart  perspective  Legacy  personal  values  validation  self-belief  self-awareness  self-respect  Self-esteem 
january 2014 by asterisk2a
▶ Iggy Azalea dodges questions about Rocky and Nas? - YouTube
"If you think twice about something whether or not to say it (public tweet, status update) ... better not say it." << Controversial stuff, Religion Stuff, ... + v=nA4x7zIB8zo ... minute 3:00 - YouTube Content ID system doesn't even work for artists/Vevo. Random People/Companies/Scammers claim others original content and bagging Advertising dollars till shit got resolved ( http://www.wired.co.uk/news/archive/2013-12/20/youtube-content-id ). So even Original Content gets illegitimately claimed by scammers. ... Very well thought trough, YouTube. ... Her Music Videos are inspired by Movies. ... !!! Published Ignorant Art (Mixtape) early 2012 [worked on it I guess 2011] and Glory (EP) [released mid 2012] for free. ... Work. Talent. Effort. Hustle. Patience. + http://en.wikipedia.org/wiki/Iggy_Azalea
Iggy  Azalea  freemium  brand  branding  brands  YouTube  Content  ID  Social  Media  digital  artist  digital  digital  economy  digital  natives  Music  Industry  Pop  Culture  internet  Hip  Hop  Hip  Hop  Culture  celebrity  Remix  Culture  360-music-contract  RIAA  MPIAA  Entertainment  Industry  Hollywood  Twitter  Facebook  instagram  Pinterest  Gary  Vaynerchuk  Fame  Fan  Following  Success 
january 2014 by asterisk2a
Musik-Downloads in den USA erstmals seit zehn Jahren rückläufig - SPIEGEL ONLINE
Der Musikindustrie bieten Streaming Dienste wie Rdio, Deezer oder Spotify neue Absatzmöglichkeiten, auch Internetgiganten wie Google wollen den Boom nutzen. Einzelne Musiker und Bands sehen den Streaming-Trend jedoch mit Sorge. Unter anderem beklagten "Radiohead"-Sänger Thom Yorke und der einstige "Talking Heads"-Frontmann David Byrne, dass diese Dienste mit ihren geringeren Auszahlungen Künstlern auf Dauer kein ausreichendes Einkommen bieten könnten. + http://www.digitaltrends.com/mobile/how-to-improve-music-streaming/ + http://www.spin.com/articles/music-documentaries-netflix-best-streaming-movies/ + Internet Radio Stations (Amazingradio, Capitalxtra).
RIAA  MPAA  Music  Industry  streaming  Spotify  Apple  iTunes  Rdio  Deezer  Google  Google  Play  Music  freemium  digital  content  digital  artist  digital  natives  digital  economy  Gary  Vaynerchuk  YouTube  distribution  content  distribution  Simfy  Smartphone  Tablet  attention  attention  span  youthification  Napster  Juke  Grooveshark  Soundcloud  Facebook  Xbox  Playstation  Pandora  streaming  service  internet  culture  Radio 
january 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a
Announcing an audacious proposal | Dalton Caldwell
The advertising-supported monoculture

“The best minds of my generation are thinking about how to make people click ads. That sucks.” - Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera

[...]

I want a real alternative to advertising hell… I would gladly pay for a service that treats me better.

The disappointment of Web 2.0
Internet  leanstartup  Pivot  web20  Web  web2.0  Web  2.0  Platform  Digg  reddit  freemium  Wordpress  advertising  advertisement  businessmodels  businessmodel  Google  Facebook  Twitter 
december 2012 by asterisk2a
Why Evernote Really Could Last 100 Years
Libin told Josh Constine before this deal that Evernote has 1 million paying customers, and that the conversion rate goes up the longer people use it. Once you start putting things in the Evernote desk, it becomes more valuable over time. If that's how its customers feel, its investors should feel the same way. Evernote's icon says it all. "An elephant never forgets."
freemium 
may 2012 by asterisk2a
Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp
Don’t spend money on marketing, do offer flexibility and data exporting to eliminate buyers’ regret, make sure to capitalize on and value goodwill, and only charge for things that are hard to do. That’s what some startups say is the key to success in the freemium business. But the biggest reason the five presenters this morning at the Freemium Summit in San Francisco — Pandora, Dropbox, Evernote, Automattic (see disclosure at the bottom) and MailChimp — are doing well is because they have great products that people want. They’ve been able to get those products to a broad audience by using the freemium model — that is, offering a free service with the option to upgrade.

The fact was that Dropbox was offering a product that people didn’t know they needed until they tried, and “search is great for harvesting demand, not creating it,” Houston said.
freemium  Pandora  dropbox  evernote  entrepreneurship  businessmodel  monetization  startups  marketing  business  advertising  product  design 
march 2010 by asterisk2a
Spotify heads towards TVs, gaming consoles and China
He says the number one online activity there is music and guess what, “no-one buys music in China”.
music  musicindustry  spotify  freemium  china  future  radio  streaming  payments  micropayment 
december 2009 by asterisk2a
Imeem Acquires Snocap
(since people don’t really pay for music any more).
music  myspace  snocap  businessmodel  revenue  model  imeem  freemium 
november 2009 by asterisk2a
Free Streaming May Soon Be History: Spotify Delays U.S. Launch, MySpace May Move To Pay Model
And that isn’t the only bad news. MySpace Music is “almost certainly” going to severely restrict free streaming to users, say multiple sources, and move to a paid model. “They are spending $20 million/month on streaming royalties, and that just isn’t sustainable,” said one source with knowledge of MySpace’s relationships with the labels. Other sources have said that MySpace’s royalty payments are much lower, but don’t deny that the service is a cash hole.
spotify  myspace  streaming  radio  advertising  music  freemium  revenue  model  businessmodel 
november 2009 by asterisk2a
Daniel Ek: Spotify will kill file-sharing, be a European home-run
sustainable business
http://twitter.com/michaeljung/status/4084581521
Like id did with the comment about Mint.com acquired by Intuit. Selling to a big house / competitor.

I fav the mindset of @Eldsjal (Daniel Ek) CEO of @Spotify bc he thinks about sustainable business/growth/meaning http://bit.ly/YwocV
spotify  music  europe  freemium  start-ups  entrepreneurship  entrepreneurial  business  sustainability  growth  future  trend  trends 
september 2009 by asterisk2a

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