asterisk2a + creator   104

"I love making videos more than anything. When you're churning out sheer quantity there's no time to dwell. You just post." @CaseyNeistat
because YT algo demands it to elevate you // "I take it very seriously, I don't mess around. I love every second and my typical edits take 3-6 hours in post production." //&! "I have friends who do daily vlogs that shoot and edit directly from their cell phones. That's amazing!" //&! "I created @bemeapp because I wanted a platform to share video without self-consciousness. It's a way to share honestly." //&! "My office is a sanctuary. It's organized chaos that makes it functional. I'm more productive in my studio than anywhere else" //&! //>> Hollywood and other regular players, off the internet, is no place to take risks.
Casey  Neistat  YouTube  content  discovery  content  distribution  Piracy  bootleg  content  consumption  content  economy  content  creator  content  strategy  Vlog  Vlogging  Entertainment  storytelling  Selbstdarstellung  Selfie  Beme  Farm  creator  creative  constraint  creative  content  creative  craft  creative  destruction  creative  expression  creative  resistance  creative  surplus  Social  Media  Clickbait  Linkbait  Reality  TV  television  Selbstfürsorge  mobile  homescreen  Entertainment  Industry  Escapeism  Escapism  original  content  original  programming  Netflix  Amazon  Prime  Hollywood  HBO  ZDFneo  BBC3  iPlayer  geo  blocking 
april 2016 by asterisk2a
THE DIRTY LITTLE SECRET | DailyVee 029
3:40 - youtube.com/watch?v=in28p1aycts - "attention is the asset" // >> see mariemeimberg [ YouTube - Daily Vlogs sind asozial # DAILY VLOG FEEDBACK No2 # Youtube-Formate-Test ] Daily vlogging ist asozial! & even Casey Neistat's feel repetitive if they are not a ONE OFF CREATION via added value, life insight, lessons learned, personal note, very individual only could do ... creating and adding value for the viewer to their life's. No Time Waster's "Can I have my 10 minutes back, please?" //&! min 5:30 - YouTube land Germany is responding to what Germany YouTube wants; see BeHaind's YouTube Deutschland eine BeSCHANDSaufnahme. ... you have to do what your customers want and do ... youtu.be/VoXwDn8VlSQ - or be yourself the creative and do what you want and fewer want and do and not get the 1 million subs. and still make ~100k a year but not the million. + Patience! ... we live in world of instant gratification, tricking you. [...] how u make ur money is more important than how much!
Vlog  Vlogging  YouTube  added  value  value  creation  Proposition  value  add  content  consumption  content  economy  competitive  competitive  advantage  attention  arbitrage  attention  graph  attention  span  mobile  homescreen  Escapeism  Gaming  Entertainment  Procrastinating  Casey  Neistat  Gary  Vaynerchuk  content  discovery  content  distribution  Social  Media  content  creator  Entrepreneurship  success 
april 2016 by asterisk2a
South Summit 2015 7 Oct.Distribution Rules – Emerging channels & Engaging new audiences - YouTube
- Beme; sharing perspective and ideas without the burden of creation (dealing with technology, process, cognitive load - considerations ... ) // Sharing/Social Media; show off best of ourselves, get clicks, likes, comments (wrong intent, cognitive load - considerations). == all the same, less diversity. // Realization: at large we are living all same life's. // True Perspective: this kind of raw, authenticity is new, never been exposed to, no editing, no editorial, // Live by definition is boring. vs Little Moments that you can package. (vlog, weeklyvlog) //&! "Perfection Erases Humanity" - Casey Neistat - youtu.be/NxU6pBicecM
Casey  Neistat  Beme  content  creator  creativity  Perspective  Ideas  Social  Media  sharing  authenticity  authentic  Vlog  Vlogging  storytelling  ProAm  amateur  The  Wars 
november 2015 by asterisk2a
HOW TO MAKE ANY GIRL SMILE!!! - YouTube
act of creation is hard. period. //&! youtu.be/LUW7VqFmKxQ see endslide - "it's the passive 'filming' that makes the content real ... and equipment issues can ruin stuff, and if your have to pay too much attention to your equipment, it isn't passive filming! //&! follow-up, "there are a million options" to capture video and audio - youtu.be/zsbi6Z1DlDg - "I just want what's easiest. [ to focus on storytelling, to focus on the act of creation, not the technical details. good quality but no pain to use. ] //&! Follow-up - https://youtu.be/MkhYDUTbDPI?t=1m - Canon Rebel (least expensive with decent auto focus? fro 250£, but no fold out display) + Tripod + Rohde Mic - vs - the expensive point and shoots w internal mic you have to put on a dead cat your own. less heavy. but can also put on tripod. //&! mini tripod - - manfrotto.co.uk/products/supports/mini-tripods //&! youtu.be/seUVgc6dJEE - took him <1h to do an intro sequence? youtu.be/ewpLfrflJiY - creative intro sequence ~10-20sec
Vlogging  Vlog  content  creator  The  Wars  creative  destruction  creative  creativity  creator  creating  creation  value  creation  added  value  storytelling  Casey  Neistat 
november 2015 by asterisk2a
Youtube-Deutschland mit David und Christoph #MARIES STAMMTISCH - YouTube
YT 2nd biggest Search Engine. // recommendation engine // keine experimente mehr moeglich! nicht mehr gefoerdert werden koennen. // nur was erfolgreich ist, kannst du sehen. weil durch den algorithmus und recommendation engine, und weil leute die engine und den algorithmus gamen. //&! YouTube Deutschland KACKT AB!!! | MrTrashpack RobBubble | NILZ BOKELBERG´s Herrenrunde - EPISODE 9 - youtu.be/hG5TNG-MDx0 // > Youtube: Verlust der Authentizität durch Professionalisierung?: Eine Analyse der Authentizitätsdebatte bei Youtube22. September 2014 - a Slimani Herr Tutorial Book. //&! UND EINMAL DIE WOCHE VIDEO MINDESTENS! >> weil der algo dich sonst rausschmeisst.
YouTube  Linkbait  linkbaiting  Clickbait  click  bait  algorithm  Google  Search  Social  Media  curation  content  curation  curator  editor  editorial  The  Wars  visibility  Facebook  Newsfeed  noise  pollution  creativity  content  creator  creative  creative  destruction  content  discovery  content  distribution 
november 2015 by asterisk2a
Casey Neistat's Guide to Filmmaking - YouTube
learning by doing. practical skills. semi-instant feedback. // tim ferriss and other writers; its about bleeding. putting yourself out ther naked and raw. // storytelling, relating! RELATING! Interestingness. And share it in a way that is interesting (time limit <10min, cut/edit, graphics, mobile friendly (lenght 10min, no fluff, red line from start to finish, IMMER AUF DEM ROTEN FADEN.) // &! here comes everybody // Story is Golden. << The King. Everything else serves the king. //&! EXPERIMENT, TRY, TINKER AROUND WITH THE EDIT. MARGINAL GAINS - youtu.be/nq9yz77r3zA - 5:40 - experience and good judgement does come with practice, practice and practice. And being open to mistakes and failure. They are part of practicing a craft. &! << WALK YOUR OWN PATH TO DISCOVER AND YIELD >YOUR OWN< STYLE *casey neistat - youtu.be/8hr2Isqsxxs - thus become unique. average comes from taking a given path others plotted to teach; 'The Dummies Guide' to editing. storytelling. lighting. cinematography.
storytelling  Casey  Neistat  Vlogging  Vlog  cinematography  editing  YouTube  content  creator  digital  artist  digital  economy  digital  content  meritocracy  meritocratic  The  Wars  noise  noise  pollution  barriers  to  entry  cost  of  entry  digital  natives  content  discovery  content  distribution  Moore's  Law  Age  Tumblr  Blogging  Blogger  writers  writer  Tim  Ferriss  radical  honesty  bullshit  detector  Instagram  Selbstdarstellung  Celebrity  of  You  Selbstfürsorge  culture  status  symbol  status  anxiety  social  status  Patriarchy  Hollywood  Entertainment  Industry  ProAm  amateur  Vine  Beme  Periscope  Meerkat  Multimedia  writing  publishing  2.0  self-publishing  digital  publishing  narrative  career  advice  creating  creative  destruction  life  lesson  life  hacker  career  ladder  Failure 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
YouTube as you know it is about to change dramatically | The Verge
https://news.ycombinator.com/item?id=10139266 // Would you pay to avoid ads on YouTube? [...] According to multiple sources, the world’s largest video-sharing site is preparing to launch its two separate subscription services before the end of 2015 — Music Key, which has been in beta since last November, and another unnamed service targeting YouTube’s premium content creators, which will come with a paywall. Taken together, YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall.
YouTube  AdBlock  paywalls  paywall  subscription  model  Music  Streaming  friction  frictionless  user  behaviour  content  creator  digital  economy  digital  content  Facebook  Video  Newsfeed  Facebook  Tumblr  Video  Yahoo!  Patreon 
august 2015 by asterisk2a
Paul Mason: what they aren't telling you about work - YouTube
hollowing out // automation - vs - skill & problem solving (figuring out how to automate/put something together/create new) - vs - end of the chain work (low end, manual, repetitive, service...) // within the next 20 years, 47% of jobs in developed world could be replaced by robots/automation/machines // Future of Work is about problem solving, not putting (end of the chain) things together. figuring out the new, making the new, making something better, more efficient, faster, better quality, ... // and as it stands now, those who reap the rewards will be few. and gov policy, ie tax evasion, tax avoidance, tax code, fairness, --- gains have to be shared.
squeezed  middle  class  White-collar  Worker  Blue-collar  Worker  manual  labour  labour  market  job  creation  skill-biased  technological  change  practical  skill  set  practical  skills  skill  gap  capital  skills  skills  gap  automation  Robotics  working  poor  Software  Is  Eating  The  World  3D  printing  Manufacturing  industrial  policy  UK  USA  Europe  developed  western  Future  of  Work  knowledge  economy  Problem  Solving  Mobile  Creatives  Mobile  Creative  domain  knowledge  knowledge  algorithm  precarious  Zero  Hour  Contract  Contractor  self-employment  insecurity  job  security  technological  progress  STEM  Makers  protectionism  Research  Revolution  2.0  Revolution  Universal  Basic  Income  tax  credit  tax  free  economics  of  abundance  marginal  cost  renewable  energy  Marketplace  destruction  creator  innovator  innovation  entrepreneurial  entrepreneurship  entrepreneur  Precariat  Share  post-capitalism  Super  Rich  1%  inequality  mobility  social  mobility  rapid  change  generational  change  tax  code  capital  gains  tax  growth  wage  stagnation  secular  stagnation  productivity  output  gap  shared  economic  interest  Wall  Street  exploitation  shareholder  value  profit  maximisation  fairness  Generationengerechtigkeit  Gesellschaft  identity  status  status  social  status  social  an 
august 2015 by asterisk2a
The Vergecast 168: Really good codeine - YouTube
min 46 // Instagram increased res for square format, now allowing all photo formats (vertical and landscape, after user hacked the square format - putting in landscape or portrait photos with borders - to make it square) vs what it was and was not and what it only offered on release day. "the great equaliser." all had the same tool, limitations, options, ways to express, make photos more interesting. thus it showed off some specific creative you (how to use your phone camera), not your skill and experience with Photoshop, lighting, photo school rules - that can set you apart. Instagram was a small, limited, enhanced window you your world, to that moment - captured. And now like Social Media. It is being gamed. Exploited. Abused. For specific commercial and or personal purpose. // Instagram was sort of, lucked out, with not being something for everyone. No it has become that thing that can be used by everyone - for their purpose. Follows it being primed for advertisers ...
Instagram  differentiate  differentiation  photo  app  constraint  artificial  constraint  community  philosophy  Facebook  Newsfeed  Social  Media  Selbstdarstellung  Celebrity  of  You  Beme  community  management  Twitter  Product/Market  Fit  MVP  Minimal  Viable  Product  category  vertical  consumer  management  experience  user  hack  strategy  Snapchat  Vine  YouTube  expression  creative  content  creator  digital  content  user  generated  content  The  Wars  Multimedia  Periscope  Meerkat  barriers  to  entry  cost  of  entry  meritocracy  meritocratic 
august 2015 by asterisk2a
Howard Stern Just Sent Ad Blocking Mainstream. — Verses From The Abstract — Medium
mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!
AdBlock  The  Content  Wars  business  model  pageviews  subscription  model  freemium  native  advertising  branded  advertorial  digital  economy  digital  digital  artist  creator  commodity  business  commoditization  News  24-hour  cycle  journalismus  investigative  journalism  journalism  paywalls  paywall  critical  mass  mass  market  marginal  cost  economics  of  abundance  user  behaviour  mobile  homescreen  Appification  Platform  Silo  snacking  utility  Entertainment  Escapeism  friction  frictionless  value  creation  added  value  shared  economic  interest 
august 2015 by asterisk2a
How To Get 1 Million Subscribers - YouTube
meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y
Casey  Neistat  freedom  of  expression  expression  creative  destruction  Beme  Vlogging  vlog  YouTube  Vine  Instagram  Periscope  Twitch  justin.tv  Qik  writing  Video  mainstream  filter  bubble  editor  Reddit  4chan  storytelling  Music  Industry  Indie  Music  Hollywood  content  discovery  content  distribution  distribution  model  TV  Reality  TV  scripted-reality  television  painting  digital  economy  digital  content  marginal  cost  economics  of  abundance  critics  Artist  graphic  artists  digital  cognitive  cost  friction  frictionless  Product/Market  Fit  MVP  Start-Up  lesson  Start-Up  advice  consumer  product  UI  UX  user  engagement  user  generated  content  user  experience  user  churn  hook  customer  empowerment  customer  experience  customer  retention  customer  acquisition  Podcast  podcasting  Platform  content  creator  The  Wars  Snapchat  SMS  WhatsApp 
august 2015 by asterisk2a
Online Stars Feel Cheated As YouTube, Facebook Battle Over Videos : All Tech Considered : NPR
The video got 1 million views in one day on Douglass' YouTube channel. And then, he says, "a very popular Facebook group also downloaded this video from my YouTube site and re-uploaded it on their Facebook page where they have millions of followers and in the first 24 hours that video on Facebook got 20 million views." Douglass says those 20 million views would have meant about $20,000 on YouTube. Instead, he made nothing. [...] There is a safe harbor protecting websites under copyright law. "An intermediary that accepts content from users is not responsible for copyright infringement that they commit,"
YouTube  Facebook  bootleg  IP  intellectual  property  content  creator 
august 2015 by asterisk2a
Are Facebook’s algorithms killing YouTube?
YouTube may be learning what publishers have known for some time now: That Facebook’s algorithms are enormously powerful and that Zuckerberg isn’t content to dominate social media [...] Two of the biggest tech stories in 2015 are the increasing power of Facebook's algorithms and YouTube's uncertain future. [...] And now these two trends have collided in epic fashion as Facebook may be leveraging its algorithms to help kill YouTube – or at least steal an enormous portion of its audience. // slate.me/1NP1fZU - Last year on his podcast Hello Internet, the Australian filmmaker Brady Haran coined the term freebooting to describe the act of taking someone’s YouTube video and re-uploading it on a different platform for your own benefit. “I had long said I found the word ‘copyright infringement’ somehow inadequate,”
Facebook  Newsfeed  YouTube  algorithm  Social  Media  Freebooting  Piracy  Content  Piracy  discovery  distribution  creator  digital  user  generated 
july 2015 by asterisk2a
The Surveillance Economy and Extreme Income Inequality: You Can't Have One Without the Other - YouTube
Uber and Airbnb is equal to informal economy (uncertainty) = staying power only for owner of marketplace (wealth accumulation & ultimate bargain power as owner of (monopoly/oligopoly form of marketplace). Silicon Valley made the informal economy cool again bc its on your smartpone (homescreen). Uber & Co are becoming, as owners of said marketplace, the new super elite (with no shared economic interest & no stakeholder in local economy). Disenfranchised & Price war. // The perfect, crazy, too good to be true, idea - will crash eventually (accumulating wealth with little to no input [see stakeholder theory/shared economic interest/long-term views and interest!]). // Start-up Lesson/Advice: "cost of choice" & paying computation with advertising = corruption (Google, Facebook &Co) paying (Wall Street, short-termism [Fast Food]) for micro-management of your life, of your choice. = U loosing free will. // youtu.be/kZO8mgarU0k youtu.be/XdEuII9cv-U youtu.be/cCvf2DZzKX0 youtu.be/5puB_7Q2n74
abuse  of  power  income  inequality  inequality  surveillance  state  Orwellian  democracy  Net  Neutrality  censorship  self-censorship  Gini  coefficient  Career  Politicians  USA  Five  Eyes  World  Police  World  Ian  Bremmer  book  Jaron  Lanier  21stcentury  Privacy  Internet  Privacy  Vorratsdatenspeicherung  Cryptopocalypse  history  Open  Source  transparency  accountability  lobbyist  lobby  Lobbying  stakeholder  Wall  Street  crony  capitalism  tax  evasion  tax  avoidance  profit  maximisation  bribery  corruption  shareholder  value  occupywallstreet  Indignados  Indignants  short-term  thinking  short-term  view  Share  Economy  1099  Economy  marketplace  marketplace  efficiencies  commodity  business  commoditization  Service  Sector  Jobs  Niedriglohn  Niedriglohnsektor  Universal  Basic  Silicon  Valley  tax  free  income  capital  gains  informal  Super  Rich  1%  Uber  AirBnB  self-employment  contractor  Zero  Hour  Contract  Big  Data  analytics  Software  Is  Eating  The  World  augmented  intelligence  Failure  bailout  GFC  Google  oligopoly  oligopol  monopoly  business  model  Start-Up  lesson  Start-Up  advice  cost  of  choice  advertising  economics  of  abundance  marginal  cost  business  plan  long-term  view  long-term  thinking  Zeitarbeit  The  Leih 
june 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs | TechCrunch
John Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” [...] And sure, distraction is fine, but Green doesn’t see himself and other “passionate YouTubers” as being in “the distraction business.” Instead, the best shows are in “the community business,” and he watches them because they help him “grapple with and consider the problems and questions way down deep there in the darkness. [...] focusing on eyeballs is a crummy way to measure the success and value [...] eyeball biz shrinking!
YouTube  content  creator  creator  digital  economy  digital  content  business  model  AdSense  Google  The  Wars  community  management  community  CrowdFunding  merchandise  Signal  vs.  Noise  distraction  Reality  TV  television  scripted-reality  TV  TV  Series  Clickbait  Linkbait  linkbaiting  pageviews  Page  Views  viral  coefficient  virality  Video  filter  bubble  content  curation  curation  Newsfeed  algorithm 
april 2015 by asterisk2a
Schule in Finnland: Reform für weniger Fächer - SPIEGEL ONLINE
Finnland gilt seit den Pisa-Tests als Schullabor der Welt. Jetzt probieren die Reformer etwas Neues aus: weniger Fachunterricht, mehr Kompetenzvermittlung. Sogar bei den Noten sollen Schüler mitreden dürfen. // seth godin - being remarkable.
education  policy  PISA  practical  skills  skills  softskills  practical  skill  set  skill-biased  technological  change  e-learning  Mobile  Creatives  Mobile  Creative  Future  of  Work  entrepreneur  Artist  creator 
april 2015 by asterisk2a
YouTube turns ten today. But will it survive the next ten years without losing its soul? | PandoDaily
None of these competitors have the same online video cachet and entrenched community of viewers that YouTube has. But when consumer adoption and ad spending is on such a steep uptick in a particular space, it’s shocking how quickly a market lead can erode. Just ask Myspace. [...] “I don’t think they’re going to necessarily lose their partners because of that, but it brought into question the type of partner Youtube is. Initially, to a lot of creators, they felt they could live an entirely independent life through creative ambitions. they felt like YouTube was there to support [them], and now it seems like this is a real business thing, and now YouTube is getting a little greedier.” [...] it will remain an indispensable marketing tool.
YouTube  online  video  Google  content  discovery  content  distribution  content  creator  digital  artist  Vessel  Tumblr  Facebook  Snapchat 
april 2015 by asterisk2a
How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising | TechCrunch
FB accounts for >70% of all Social Media Ad spending! The rest is spend on Twitter and elsewhere. Programmatic Advertising is a crutch for native Web advertising to compete with FBs ability to slice and dice and analyse every nook and cranny. FB likes to be the web equivalent; Internet.org and asking/offering content creators/news papers to host content inside their Walls. And remember, Google missed this Social train badly, tried w Google+ after failing with Buzz. Was also late with (native) Mobile Search & just got going. And their last quarter(s) hinted at a stall of their advertising business and Wall Street doesn't like seeing this behemoth relying on just one business model while Nest Labs was a defensive acquisition (competing w Apple) and they lost out to FB to acquire WhatsApp. And if any Google X project will be able to live up to AdSense(Google Search) is questionable. Google might begin slowly dying soon in next 5 years by thousand cuts, like MSFT late 90's. Time is ripe.
Facebook  Social  Media  advertisement  targeting  marketing  advertisement  Programmatic  Advertising  oligopoly  oligopol  Internet.org  content  creator  content  discovery  content  distribution  native  content  Newsfeed  filter  bubble  Twitter  Instagram  YouTube  Pinterest  direct-response  Google+  Google  Search  AdSense  Google  X  Apple  WhatsApp  Nest  Labs  Wall  Street  Microsoft  Fortune  500  economic  history  creative  destruction  mobile  homescreen  mobile  first  mobile  phone 
april 2015 by asterisk2a
Polished is Not Good for Education - Alan Mycroft, Raspberry Pi | You Tube - YouTube
[to truly understand something, you should build it, create it instead of absorbing literature about it.] // Devices are getting sleeker with their technologies more 'hidden'. This is bad for education, says co-founder of the Raspberry Pi Foundation and Cambridge University professor Alan Mycroft. He tells us the 35-dollar computer's mission to make computing 'visible' and fun again.
education  policy  STEM  computer  science  workshop  DIY  tinkering  reverse  engineering  creator 
april 2015 by asterisk2a
3 biggest misconceptions about the music industry and Jay-Z’s Tidal (which is doomed anyway) | PandoDaily
But the reason most artists are not compensated properly for their work has been the same since the advent of recorded music: Record labels. According to a report from the audit firm Ernst & Young, record labels net 45.6 percent of the revenue created by streaming music. The supposedly evil, greedy platform itself — which in this particular study was limited to Spotify and Deezer — only takes home 20.8 percent. After 16.7 percent is taken out for taxes, that leaves 10 percent for songwriters and publishers, and 6.8 percent for artists. And even if Tidal makes users pay (upwards of $20 for the highest sound quality!) artists will still have the same shitty record deals and see the same shitty ratios they’ve had for decades. [...] Even as Spotify has grown its total user base, the number of paid subscribers has held steady at only 25 percent. [ future is to divorce content discovery & distribution from revenue/income streams, bc digital is commodity! ] &! TC Rant Video tcrn.ch/1BYSfL2
Music  Industry  360-music-contract  Indie  Music  content  creator  Pandora  Tidal  Spotify  Deezer  Rdio  iTunes  Apple  Beats  freemium  business  model  content  discovery  content  distribution  digital  artist  digital  content  digital  economy  convenience  frictionless  friction  commoditization  commodity  business  economics  of  abundance  abundance  marginal  cost  Age 
april 2015 by asterisk2a
YouTube Tightens Rules For Brand-Sponsored Videos
"This is a money grab. Because they can!" http://youtu.be/bIpNXh9Nh9k?t=24m28s // &! // Sponsors' brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. // &! https://digiday.com/platforms/youtube-moves-outside-overlay-ads/ &! http://www.thesempost.com/youtube-bans-video-creators-including-large-sponsorship-logos-pre-rolls-videos/ &! https://support.google.com/displayspecs/answer/187096?hl=en &! https://support.google.com/youtube/answer/3364658 // - takes 45% of this type of income. >> Cementing the future of YT of only being a content distribution and discovery platform only. Nothing else. Not for community communication (comments), not for monetization, etc etc. Google also proves again, it is inept maintaining let alone build community platforms and Social Media platforms and is bad in communicating and discussing/debating with all parties involved.
YouTube  Platform  TOS  advertisement  marketing  content  distribution  content  discovery  Google  community  content  creator  Artist  digital  digital  content  digital  economy 
february 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
My Advice To Young People - The Awl
(( via http://pando.com/2015/02/12/how-silicon-valleys-counterculture-went-corporate-and-ruined-everything/ )) >> "And the new language that is so much about the money is attracting a certain different kind of personality types.” We’re seeing the same thing play out now in blogging — or to use its unfortunate modern moniker, “Internet content creation” — which has suddenly become massively lucrative. This week, the Awl’s Alex Balk, one of the earliest adopters of Writing Stuff On The Internet, immortalized this evolutionary cycle in a post called “My Advice To Young People.” He recommends that youngsters find a field (like blogging in the early 21st century) that nobody respects or cares about — that way, you can invent the rules and rituals to your liking. Just don’t be surprised when the same people who ridiculed you a decade earlier come in and ruin everything you helped build because they finally figured out how to make money off it."
Start-Up  lesson  Start-Up  advice  career  advice  bloggers  Blogger  Blogging  content  creator  digital  artist  business  plan  business  model  economies  of  scale  scale  unemployable  Balks  Law 
february 2015 by asterisk2a
Indie Games & the Fourth Dimension - Computerphile - YouTube
>> scratching your own itch & adding/removing/containing variables (focus, not too much clutter, immersive vs casual) &! full 30min interview - https://www.youtube.com/watch?v=7AF8CV1zDrc
gamedesign  game  design  innovation  innovator  Indie  Music  Indie  Games  content  creator  Artist  digital  creative  destruction  creativity 
february 2015 by asterisk2a
Epoxy partners with top MCNs to makes multi-platform content management less of a pain | PandoDaily
The emergence of tools like Epoxy couldn’t have come at a better time for MCNs and the creators they represent. While YouTube has continued to grow in reach, the video giant’s relationship with its stars has deteriorated rapidly. Many prominent voices in the community have questioned the fairness of the revenue splits available on the platform, as well as the lack of sales support and sophisticated content management tools. The result of this discontent has been a general belief that it’s no longer enough to build a “YouTube business,” but rather that it’s crucial to build a multi-platform video business with YouTube as just one aspect – typically the top-of-funnel audience acquisition component.
MCN  YouTube  Network  Social  Media  Multimedia  Platform  TOS  content  distribution  content  creator  Instagram  Vine  Twitter  Facebook  Snapchat  Sales  Funnel  marketing  advertising  native  advertising  content  marketing  SaaS  operations  influencer 
january 2015 by asterisk2a
Keep YouTube Weird: How YouTube lost its soul — and may lose the creators that built it | PandoDaily
[ Another lesson not to build your business (model/revenue) on other peoples platforms and silos. It's ok for content distribution and discovery. But nothing else. You will worry every day what the owner will do next to increase shareholder value and market position. Entrepreneurs/Businesses need to mitigate risk (<< Objective No. 2 at least), this includes not to rely on other peoples Platform/TOS/backs. As if FB and Twitter wasn't a lesson.] The terms of the new agreement, while logical from YouTube’s perspective, place huge restrictions on where and how a musician can host their music on both YouTube and other platforms. And the bullying hasn’t stopped. Keating wrote that, if she refused to sign the new YouTube music services agreement, her channel, which has over a half a million views and close to 5,000 followers, would be blocked from the monetization portions of the platform. [... Conclusion ...] Think of [YouTube] as that promotional tool but nothing else. &! bit.ly/1D8wTMI
TOS  Platform  YouTube  Google  content  creator  Artist  digital  360-music-contract  Music  Industry  silo  ID 
january 2015 by asterisk2a
LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
Warum auf Youtube Ideenlosigkeit Siegt - YouTube
... irrelevant content, vs relevant. &! search here for hyperreality .... Umberto Eco book &! youtube.com/watch?v=uiAC34mtPYM << YT now to make it big = lottery. not meritocracy bc of algos, noise, attention span, ingrained trickery and mechanics, Newsfeed, user behaviour ie trained by using phone 60% of time.
YouTube  Personal  Brand  MCN  community  Celebrity  of  You  sociology  psychology  exploitation  content  creator 
december 2014 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
How a fake Star Wars trailer reveals everything wrong with “content journalism” | PandoDaily
But one outlet, eager to compete in what the Awl’s John Herrman calls “The Content Wars,” ( http://www.theawl.com/slug/the-content-wars ie http://www.theawl.com/2014/11/the-john-oliver-video-sweepstakes-finale ) made a huge error in its play for Star Wars trailer traffic: It posted a fake trailer. [...] How many hours a year do bloggers, interns, and homepage editors of news sites spend writing the same article and embedding the same video as their competitors? Couldn’t this time be better devoted to finding new stories or new avenues for analysis? [...] It’s hard to blame publishers. They need clicks to placate advertisers who, after all, are the ones paying most of our salaries. But if this Rolling Stone mess-up teaches us anything it’s that, while competitive click-chasing can be a dangerous game, it’s always easy to cover up your mistakes.
The  Content  Wars  throwaway  short-form  digital  creator  Signal  vs.  Noise  pollution  contextual  curation  paid  distribution  branded  BuzzFeed  NYTimes  discovery  Niche  Content  micro  algorithm  Newsfeed  Facebook  Twitter  YouTube  Platform  Upworthy  Huffington  Post  business  model  pageviews 
november 2014 by asterisk2a
Perfekt ins Knie geschossen - YouTube
Die Regierung, die uns demnächst TTIP bringt, hat uns auch das Leistungsschutzrecht gebracht, dass kam um die Wirtschaft zu retten. & https://netzpolitik.org/2014/guenther-oettinger-schlaegt-leistungsschutzrecht-auf-eu-ebene-vor/ & Content Creators/Owners/Platforms Abhaengigkeit von Google Search traffic.
TTIP  CETA  Leistungsschutzrecht  Günther  Oettinger  Google  copyright  copyright  infringement  DMCA  RIAA  MPAA  Music  Industry  business  model  Google  News  Google  Search  crony  capitalism  accountability  Wall  Street  transparency  oversight  Political  Governance  Democratic  Process  democracy  Europe  Germany  No  Representation  UK  journalism  content  A/B  Testing  content  creator  content  discovery  Lobbying  lobbyist  lobby  revolving  door  Career  Politicians  monopoly  oligopoly  oligopol 
november 2014 by asterisk2a
In an attempt to increase its influence over the media, Facebook makes publishers an offer they should refuse | PandoDaily
That kind of wholesale transfer of content sends a cold, dark chill down the collective spine of publishers, both traditional and digital insurgents alike. If Facebook’s mobile app hosted publishers’ pages, the relationship with customers, most of the data about what they did and the reading experience would all belong to the platform. Media companies would essentially be serfs in a kingdom that Facebook owns. [...] & Facebook might be bad, but Google is even worse. [...] & Facebook as it exists now has a notable effect on the way news is discovered, read, and shared, but it pales in comparison to Google’s control over how so much information is found online.
Facebook  Twitter  Google  Google+  Google  News  Google  Search  linkedin  content  discovery  business  model  Platform  TOS  YouTube  Tumblr  content  journalism  journalismus  digital  content  Information  wants  to  be  free  content  creator  content  distribution  discovery  pageviews  Social  Media 
october 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
The Kesha Rape Allegations Reveal One Big Problem We Aren't Talking About - Mic
The statement does not say why Kesha allegedly wants out of her contract.  But one thing is clear: Kesha doesn't want to work with Dr. Luke any more. But she can't stop their partnership, because pop music is a business founded on the commodification of people. Whether or not Dr. Luke is guilty, this sort of exploitative dynamic is all too common.
Entertainment  Industry  Music  Industry  Hollywood  exploitation  gender-based  harassment  gender-based  discrimination  commoditization  commodity  business  celebrity  culture  celebrity  Gossip  culture  Tabloid  pageviews  ethical  machine  morality  business  model  YouTube  content  digital  content  content  creator 
october 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Investors have to stop trying to justify the lies and libel of Secret | PandoDaily
Secret  Whisper  ask.fm  anonym  anonymity  anonymous  Venture  Capital  Consumer  Protection  Consumerism  consumerist  product  zombie  content  creator  content  distribution  content  discovery  copywriting  viral  virality  Social  Media  clicks  clickbait  journalismus  Journalism  investigative  storytelling  Listicle  content  BuzzFeed  Newsfeed  Twitter  Facebook  Daily  Mail  society  gossip  culture  gossip  celebrity  culture  celebrity  celeb  Public  Life  Libel  defamation  Formspring  Troll  Trolls  Hater  Haters  Tabloid  personal  values  corporate  values  corporate  governance  corporate  culture  cyber  bullying  cyber  mobbing  Silicon  Valley  western  society  civic  society  civil  society  Zivilcourage  Zivilgesellschaft  science  instant  gratification  moral  beliefs  ethical  beliefs  ethical  machine  values  PR  relations 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
The Long Game Part 1: Why Leonardo DaVinci was no genius on Vimeo
honing your craft, put the work in, grind it out, ... sort of the 10k hour rule by gladwell - sort of. // Part 2: http://vimeo.com/87448006 // ++ THE GAP by Ira Glass - http://vimeo.com/85040589 - hone your skill your craft by putting stuff out. period. // ++ “The most important possible thing you can do is do a lot of work.” [...] The question of what makes someone successful has occupied some of history’s greatest minds. For Alexander Graham Bell, success was bound to befall the person “who carefully advances step by step, with his mind becoming wider and wider.” [... prolonged exposure ... grit ... personal growth and professional growth mindset ... there is no overnight success. ] http://www.brainpickings.org/index.php/2014/01/29/ira-glass-success-daniel-sax/
creativity  patience  long-term  thinking  long-term  view  craft  skill  practical  skills  practical  skill  set  skills  history  innovator  innovation  incremental  incrementalism  peak  creator  influencer  influence  Remix  Culture  digital  economy  Age  life  lesson  life  hacker  western  lifestyle  lifelessons  lifelesson  Millennials  generationy  entrepreneurship  entrepreneurial  entrepreneur  beginner  Start-Up  lesson  Start-Up  advice  Ira  Glass  exposure  literature  liberal  arts  ambition  self-belief  self-improvement  self-awareness  self-publishing  self-employment  publishing  2.0  writing  digital  content  content  creator  Mobile  Creative  Mobile  Creatives  value  creation  creating  creation  Creative  Commons  collaboration  Collaborative  mentoring  mentor  internship  on  job  training  Trainee  education  education  policy  critic  critiques  critics  graphic  artist  digital  artist  artists  Signal  vs.  Noise  filter  bubble  content  curation  content  distribution  Personal  Brand  expertise  progress  human  progress  Success  grit  psychology  Personal  Management  growth  professional  growth  profession  professional  growth  mindset  HR  human  resources  overnight  corporate  people  intellectual 
july 2014 by asterisk2a
Henrik Müller über Wirtschaftswachstum 2014: Die Pessimisten sind los - SPIEGEL ONLINE
GDP  Why  Software  Is  Eating  the  World  Software  Is  Eating  World  2014  economic  history  digital  economy  happiness  index  Mobile  Creative  Mobile  Creatives  knowledge  worker  knowledge  economy  Age  digital  artist  digital  content  content  creator  New  academia  academics  Wikipedia  freemium  balance  sheet  recession  liquidity  trap  hunt  for  yield  ZIRP  QE  NIRP  deflation  deflationary  lost  generation  lost  decade  Year  of  Code  White-collar  Blue-collar  hybrid  work  workless  6-hour  work  day  workforce  working  poor  squeezed  middle  class  productivity  output  gap  Silicon  Valley  education  policy  practical  skills  practical  skill  set  disposable  income  leisure  time  Robert  Skidelsky  volunteering  volunteer  maximisation  of  happiness  Jack  of  All  Trades  Future  Future  of  book  Tim  Ferriss  work  life  balance  worklife  underemployed  self-employment  freelance  freelancing  complexity  unknown  unknowns  GFC  greatdepression  greatrecession  Europe  UK  USA  PIGS  debtoverhang  sovereign  debt  crisis  Richard  Koo  Super  Cycle  debt  monetization  debt  monetisation  debt  bubble  debt  jubilee  Japan  BOE  Fed  ECB  Open  Source  Linux  GitHub  BOJ  sharing  economy  less  more  zeitgeist  generational  change  Millennials  generationy  Consumerism  digital  digital  consume 
july 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
Gillmor Gang: Pass the Buck - Gillmor Gang | TechCrunch TV (July 3rd, 2014)
Facebook feed a/b test - psychology/sociology study. Twitter product vision and leadership ... revenue/user ... history repeats itself; see Yahoo! - Wall Street fetish with GROWTH $$$: 'Either u get more users or more money per users. But we want to see the money!!!' << Unsustainable long-term, no long-term view. +++ where to post your content, types of content - intentions, where is the most and best engagement - ROI. +++ Linkedin's vertical content strategy to remain relevant (in an age where you are a media company and then X) and thus increase engagement and uniques and distribution. << adding value with this type of product - a product/feature adjacent to core product value proposition !!! Adding value to consumer - 99% free [do they have promoted content feature - paid content promotion?]
Facebook  Twitter  Yahoo!  WallStreet  Wall  Street  long-term  thinking  long-term  view  leadership  product  management  consumer  product  multi-product  company  Vision  Officer  product  experience  Design  New  Media  Social  Media  Google+  Google  filter  bubble  linkedin  content  distribution  short-form  content  noise  throwaway  content  digital  content  content  creator  content  curation  micro  content  Niche  vertical  content  lists  core  product  value  proposition  Product/Market  Fit 
july 2014 by asterisk2a
Why AOL Should Not Have Bought Huffington Post And Patch - Forbes
AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||
AOL  Tim  Armstrong  HuffingtonPost  Patch  Huffington  Post  journalismus  Journalism  content  network  short-form  content  throwaway  content  paid  content  content  creator  digital  content  content  curation  content  content  distribution  micro  content  Niche  microcontent  paidcontent  TechCrunch  Crunchbase  BuzzFeed  UpWorthy  Gawker  BusinessInsider  Washington  Post  Jeff  Bezos  business  model  business  plan  overhead  Lean  Start-Up  Start-Up  lesson  Start-Up  advice  engagement  marketing  advertisement  advertising  direct  response  marketing  Yahoo!  web  publishing  publishing  2.0  blog  blogosphere 
june 2014 by asterisk2a
LadyBits’ First and Last Year on Medium — LadyBits on Medium — Medium
https://medium.com/ladybits-on-medium || Ev & Biz bankrolling writers. ""A rare insight into Medium-the-terribly-run-magazine as opposed to Medium-the-impressive-publishing-platform + ""The most surprising part of the Ladybits story about working with Medium is that Medium offered terrible analytics + """Nobody knew where the money was coming from to pay writers." On working as an editor at Medium. + ""If you're wondering about the @Medium biz model, LadyBits' @arikia explains — just as she's walking out the door. + ""The best sign Medium is YouTube for text: contributors quitting over discovery and rev share! || +++ ppl talk about going so fast that you think you have nearly no control. otherwise you are not moving fast enough.
medium.com  Ev  Williams  Biz  Stone  Wordpress  publishing  2.0  self-publishing  qz.com  business  model  execution  project  management  YouTube  Revenue  Share  content  creator  digital  content  digital  artist  digital  economy  digital  natives  Women  in  Tech  communication  management  Start-Up  Playbook 
june 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
oftwominds-Charles Hugh Smith: The Changing Nature of Middle Class Work
The economy is changing in structural ways that affect not just the job market but the nature of work itself. If we ask, what is work?, the conventional answer is tasks that somebody will pay us to do. This is true, but it doesn't address why someone is willing to pay us. The answer is to create value. ... [ Skills, not Expertise. ] ...... As technology's ability to replace costly human labor moves from the factory floor to the service sector, the nature of middle class work is changing. [ IBM's company wide Pivot over +10 years from HW to Services and Software Company. With the accompanying downsizing. ] ... Jobs that can be learned in a few hours are prone to being replaced by machines. [...] The protected sectors beset by soaring costs (healthcare, higher education, major weaponry programs, finance, etc.) will undergo the creative destruction of technology-based productivity gains for the reason that they are already unaffordable, not just to households but to the nation.
skill-biased  technological  change  knowledge  worker  White-collar  Blue-collar  working  poor  value  creation  digital  economy  New  21st  Century  squeezed  middle  class  inequality  tax  code  tax  free  income  Gini  coefficient  elizabethwarren  globalization  globalisation  Robots  Robotics  technological  history  disrupting  markets  disruption  Innovation  productivity  Mobile  Creatives  creative  destruction  Book  Structural  Impediments  deficit  unemployment  imbalance  economics  workless  6-hour  work  day  working  class  work  life  balance  workplace  chaning  face  of  work  Future  Charles  Hugh  Smith  education  bubble  formal  education  coding  Higher  MOOC  education  USA  Europe  Asia  BRIC  UK  2014  Year  of  commodity  business  commoditization  lifestyle  purchasing  power  wage  stagnation  middle  class  automation  open  source  innovator  collaboration  global  economy  global  supply  chain  supply  chain  content  creator  digital  artist  Networking  social  capital  hybrid  work  flexible  work  Problem  Solving  Problemsolvers  work  experience  global  in  nature  free  trade  global  trade  Sweat  Equity  Gary  Vaynerchuk  accountable  lifestyle  businesses  lifestyle  business  workplace  security  human  capital  reputation  capital  skills  underemployed  Employability  part-time  employment  youth  unemployment  employment  of  lifehacker  life  life  of  life  l 
may 2014 by asterisk2a
Bob Iger Explains Why Disney Bought Maker Studios | Re/code
“We look at it, first and foremost, as a successful distribution platform,” Iger said. “One that can command more eyeballs, more consumption and more advertising revenue.” + Beyond that, Iger said, the Maker team has a depth of expertise in creating short-form video that Disney lacked internally. +++ Big Data ( each channel has an audience (interest, location, age) = better targeting of advertising campaigns. >> “We think there’s a huge marketing opportunity for this company,” Iger said.
Maker  Studios  YouTube  content  distribution  advertisement  advertising  content  network  Sales  Funnel  PR  communication  waltdisney  Disney  acqui-hire  acquisition  customer  acquisition  acquihire  war  for  talent  Top  war-for-talent  skill-biased  technological  change  skills  short-form  content  content  creator  micro  content  audience  Big  Data  attention  span  marketing  Millennials  generationy  digital  natives  analytics 
may 2014 by asterisk2a
Binge Media Culture Finds a Receptive Audience in Americans - NYTimes.com
“With the things that get us to really crave the news, the tenor of the story tends to have a negative impact on the way we see the world more generally,” he said, referring to the controversial and scandalous subjects that draw in chronic readers and viewers. “We become more cynical.” Does he regard his own bingeing on these topics as escapist? + https://www.youtube.com/watch?v=A4aAJrJB6h0 + http://alaindebotton.com/news-users-manual/ “Absolutely,” he said. “You forget about your life for 30 minutes while you read about Chris Christie’s implosion.” Joshua Ferris’s forthcoming novel, “To Rise Again at a Decent Hour,” is about “the obsessive-compulsive nature of your own personality emerging through these platforms, and disliking the person who is taking advantage of them,” he said. Mr. Ferris, 39, confessed to bingeing on news, TV and YouTube videos, though he recently took a six-month purgative sabbatical.
binge  drinking  binge  consumption  binge  watching  binge  reading  gossip  celebrity  culture  Popular  Pop  BuzzFeed  Listicle  digital  natives  digital  content  short-form  content  throwaway  content  content  distribution  micro  content  attention  span  attention  technological  history  Technology  consumer  turned  creator  self-publishing  publishing  2.0  Twitter  microblogging  blogosphere  Blogging  Instagram  Vine  Facebook  Social  Media  sharing  is  caring  sharing  economy  mainstream  conglomerate  corporate  binge  consumption  barrier  of  consumption  mobilephone  Smartphone  Snapchat  communication  cynicism  Book  Alain  de  Botton  productivity  Millennials  living  environment  western  lifestyle  western  society  quality  of  life  life  lesson  life  hacker 
may 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
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