asterisk2a + closetphile   12

Greenpeace: Deutsche werfen selbst gut erhaltene Kleidung in den Müll - SPIEGEL ONLINE
Um bei Modetrends mithalten zu können, werfen viele Deutsche laut einer Greenpeace-Umfrage auch gut erhaltene Klamotten einfach weg. Etwa 40 Prozent der Sachen im Kleiderschrank werden fast nie getragen. [...] Denn laut einer Umfrage der Umweltschutzorganisation Greenpeace betrachten viele Deutsche Kleidung als Wegwerfware. Demnach hängen 5,2 Milliarden Kleidungsstücke in deutschen Schränken. Davon würden 40 Prozent sehr selten oder nie getragen, teilte Greenpeace mit. Jeder Achte trage seine Schuhe weniger als ein Jahr lang. Kaum jemand lasse Kleidung ausbessern. Für die Analyse wurden im September mehr als tausend Menschen zwischen 16 und 69 Jahren befragt. Mode sei zum Wegwerfartikel wie Einweggeschirr verkommen, fasste Greenpeace-Expertin Kirsten Brodde die Ergebnisse zusammen. Für wichtig werde gehalten, den schnell wechselnden Trends zu folgen.
closetphile  consumerist  consumerism  zombie  consumer  materialism  status  anxiety  Fast  Fashion  Fashion  Industry  status  symbol  socioeconomic  status  capitalism  marketing  advertising  sustainability  sustainable  disposable  income  discretionary  spending  Primark  Zara  H&M  resource  depletion  ecological  disaster  environmental  disaster  Wertegesellschaft  Wegwerfgesellschaft  society  Gesellschaft  consumer  debt  consumer  choice  paradox  of  choice  household  debt 
november 2015 by asterisk2a
Save the World, Turn a Profit - Bloomberg View
Building on these initiatives, Yunus Social Business -- Global Initiatives and the Rockefeller Foundation’s venture-philanthropy Zero Gap project have jointly developed a new tool: the social success note. This innovative financial instrument brings together the interests of commercial investors, social businesses and donors to achieve concrete and measurable social outcomes. In this arrangement, a private investor agrees to make a concessional loan or provide equity to a social business.
mainstreet.org  Wall  Street  shareholder  value  profit  maximisation  closetphile  corporate  values  corporate  culture  vision  mission  social  entrepreneurship  Non-Profit  fiduciary  responsibility  Legacy  Venture  Capital  Kickstarter  B-corporation  Etsy  tax  avoidance  tax  evasion  lobbyist  lobby  Lobbying  conglomerate  Big  Sugar  food  industry  Desert  pharmaceutical  industry  pharma  pharma  banking  crisis  investment  banking  retail  banking  bank  crisis  Tesla  Motors  exploitation  revolving  door 
september 2015 by asterisk2a
Consumed: How We Buy Class in Modern Britain: Amazon.co.uk: Harry Wallop: 9780007457106: Books
[ abuse of human condition, evolution ] he argues that our social standing in today's society is no longer determined by the accent you speak with, the school you attended, or your parents. Rather, it is determined by the food we eat, our choice of holiday destination, the clothes we wear, the size of the TV we sit in front of, and whether you use a plug-in air freshener or a smelly candle. // &! Enough: Breaking Free from the World of Excess Paperback (2009) by John Naish // &! No Logo by Naomi Klein //&! The Tyranny of Choice - Renata Salecl //&! The Paradox of Choice: Why More Is Less - Barry Schwartz //&! The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them - Sheena Iyengar // &! Essentialism: The Disciplined Pursuit of Less (Greg McKeown) // &! September 2015 Wish list // &! essentialism, simplicity, minimalism, minimalismus, and tim ferriss >> decision fatigue
status  anxiety  status  symbol  status  quo  socioeconomic  status  social  status  identity  visual  identity  labels  label  boxes  snap  judgement  Alain  de  Botton  book  materialism  consumer  choice  consumerism  consumerist  consumer  zombie  consumer  closetphile  marketing  reframing  framing  Apple  aspirational  aspirational  product  advertisement  advertising  childhood  development  childhood  prejudice  judgement  society  Gesellschaft  Wegwerfgesellschaft  short-term  substance  abuse  climate  change  global  warming  long-term  view  long-term  thinking  counter  culture  Silicon  Valley  social  entrepreneurship  short-term  thinking  short-term  view  Opportunism  opportunist  crony  capitalism  post-capitalism  capitalism  Share  Economy  marginal  propensity  to  consume  disposable  income  discretionary  spending  finite  resources  ecological  disaster  plastic  nation  plastic  bag  environmental  disaster  Millennials  generationy  Wall  Street  profit  maximisation  shareholder  value  shared  economic  interest  climate  crisis  unintended  consequences  unknown  unkown  Polarisation  manufactured  consent  corporate  media  lobbyist  lobby  Lobbying  Career  Politicians  nanny  state  revolving  door  propaganda  CSR  corporate  social  responsibility  corporate  state  corporate  culture  corporate  values  character  personal  values  PR  spin  doctor  media  social  change  con 
september 2015 by asterisk2a
Flüchtlingskrise: "Die Verteddybärisierung der Flüchtlinge" - Kolumne - SPIEGEL ONLINE
Auf Gefühlen kann man nichts bauen, mit Gefühlen kann man keine Zivilgesellschaft neu denken, durch Gefühle ändert sich nichts. // retweet and facebook like/share does not correlate with personal action! // long-lasting change comes from intrinsic motivation (self education leads to taking action one self). Grows only slowly and Vegan trend is example. Slowly but steadily. One by one. Tribe is growing. // Can't be done entirely w nanny state nor corporate PR. Modern life is about conformity. Easy. Bc life is already hard enough. Thus effort seems unsurmountable obstacle (obstacles put in your way of change, ie going vegan). Turnaround. Admitting one was wrong the whole time and being deceived. Comfortable w status quo, uncomfortable standing out. // &! youtu.be/eEDCC5dHw_Y - ask the right question (framing). // Book: Groundswell.
Social  Media  activism  activists  Greenpeace  closetphile  entrepreneurship  change  zombie  consumer  consumerist  consumerism  Fashion  Industry  materialism  status  anxiety  Vegan  carnism  animal  rights  omnivore  status  symbol  minimalism  minimalismus  intrinsic  motivation  habit  forming  hook  Gamification  quantified  self  sustainability  sustainable  Tribe  Purple  Cow  1000  True  Fans  Seth  Godin  alternative  society  culture  Gesellschaft  Zivilgesellschaft  civic  society  civic  life  community  community  management  Millennials  generationy  PR  spin  doctor  reframing  framing  multiculturalism  refugee  crisis  Sharia  Law  Quran  Islamic  Law 
september 2015 by asterisk2a
Millennials Can't Afford Cars, and Are Fine With That - Bloomberg View
As somebody who wondered in a column last week whether people in developed countries were perhaps learning that they no longer needed as much stuff as they used to, and whether this might lead to big shifts in the global economy, I read on with great interest. [...] The changes in young adults' consumption habits have clearly been influenced by economic forces. But economic forces shape societal attitudes, too. I also don't see much sign that these economic forces are about to reverse. Both these things can be true: The median 25-to-34-year-old has less to spend, and is less interested in spending it on a car.
wage  growth  income  growth  squeezed  middle  class  economic  growth  disposable  income  discretionary  spending  economic  history  globalization  globalisation  western  world  developed  world  UK  USA  Europe  Millennials  Generationengerechtigkeit  fairness  inequality  Gini  coefficient  social  mobility  income  mobility  marginal  propensity  to  consume  trickle-down  economics  neoliberalism  neoliberal  income  inequality  Super  Rich  1%  tax  code  capital  gains  tax  income  tax  Share  Economy  digital  academia  academics  microeconomic  policy  student  loan  debt  student  loan  student  debt  Bubble  wage  stagnation  secular  stagnation  household  debt  consumer  debt  private  debt  2015  recovery  Robert  Reich  Joseph  Stiglitz  Paul  Krugman  Thomas  Piketty  plutocracy  Wall  Street  profit  maximisation  shareholder  value  emerging  middle  class  affordable  housing  social  housing  cost  of  living  cost  of  ownership  closetphile  status  anxiety  status  symbol  Media  materialism  zombie  consumer  consumerist  consumerism  Workers  Union  precarious  work  working  poor  living  standard  standard  of  living  Zeitarbeit  Leiharbeit  self-employment  Zero  Hour  Contract  Contractor  competitive  competition  differentiate  differentiation  Mobile  Creatives  Future  of  Universal  Basic  Germany  babyboomers  generation  rent  Richard 
september 2015 by asterisk2a
Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
Amazon's No Outlier: The Science Behind Broken Work Cultures | Fast Company | Business Innovation
via bit.ly/1LGvMtb // RESEARCH SHOWS THAT THE BETTER OUR REASONS FOR WORKING, THE BETTER WE WORK. AND IT ISN'T JUST AMAZON THAT SHOULD TAKE NOTE. // >> 4-day work week hustle and busting ass, 3 day weekend!? - via ycombinator commenter - I think that I did better work always having 3 day weekends, and opened up time for other activities like writing books and getting more exercise. - see descape.de/about/ - // work has meaning, u have identity, and get time to recover and explore else, not just identify yourself w work. // see teamtreehouse ryan carson. // http://thehustle.co/why-millennials-are-unhappy
4-day  work  week  descape  closetphile  Start-Up  advice  Start-Up  lesson  of  You  passion  vision  mission  social  entrepreneurship  identity  status  anxiety  sociology  Maslow  self-actualization  self-awareness  Amazon  corporate  culture  corporate  values  work  environment  environment  workplace  beyond  workplace  drama  chronic  stress  Millennials  generationy 
september 2015 by asterisk2a
Ambition | The Best VC Blogs for SaaS Sales
If SaaS Products Sell Themselves, Why Do We Need Sales? - bit.ly/1iEDXFR - The true purpose of sales is to create new value for customers. Especially for a startup or growth company that’s addressing a new market or trying to solve a complex problem. That’s why enterprise/SaaS sales requires a well-developed process and guidelines. [ << blog, communication, evangelists, referral codes, feedback, content marketing, building a Tribe/1000 True Fans one by one >> ] Our job was to go out there and show customers a different but better way of doing business. // The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be. - bit.ly/1N55FgU - //Understanding Your Customer's Desired Outcome.
SAAS  Start-Up  lesson  Start-Up  advice  metrics  KPI  closetphile  sales  marketing  content  marketing  Tribe  1000  True  Fans  Purple  Cow  Seth  Godin  mission  vision  community  community  management  pricing 
august 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
E-Commerce is a Bear — Medium
Only two start-ups have properly challenged Amazon over the past decade: Zappos and Diapers. [...] Having spent time with Tony Hsieh and Alfred Lin, the leadership duo who built Zappos, and Marc Lore and Vinit Bharara, the founders of Diapers, I can tell you: these are intense competitors who recognized the best outcome was to join forces with the industry leader. So if Amazon is the low cost winner of selling brands online, if they are acquiring their best competitors, and if their everyday low prices are available to the entire country via a mechanical turk algorithm which is guaranteed to beat you, how do you compete? [...] [ eBay pure p2p marketplace ] [...] This next generation of e-commerce companies is as much about what you exclude as what you include. // &! only up for grabs (Amazon model) is in the developing world & emerging market - for entrepreneurs - & only possible double digit returns for investors. and the battle has already begun ... since like 05/09 China/India ...
e-commerce  Amazon  eBay  commodity  business  commoditization  differentiate  differentiation  vertical  category  Jet.com  business  model  subscription  model  distribution  model  discovery  Google  Shopping  commerce  Retail  Walmart  brick  and  mortar  business  Online  Shopping  mall  USA  Europe  Zalando  emerging  market  Developing  World  emerging  middle  class  consumer  choice  consumerist  materialism  consumerism  zombie  consumer  Etsy  Marketplace  Platform  Honest  Co.  Bonobos  Warby  Parker  Nasty  Gal  Branding  Zulily  flash  sale  Gilt  Groupe  ModCloth  Birchbox  corporate  strategy  business  strategy  closetphile  Rent  the  Runway  Zappos  tradesy  pure  play  Nordstrom  Macy's  H&M  Primark  Zara  Fast  Fashion  Fashion  Industry  ASOS  John  Lewis  Marks  &  Spencer 
august 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Homejoy Is Shutting Down At The End Of The Month | TechCrunch
tcrn.ch/1CO0OOU / 7:10 $VC subsidized early business. Could not get 2 cash flow even. Lets not speak of cash flow positive. // If u dont have a cash flow even/positive business, u are dependent on $VC 2 keeping it afloat. If u dont have massive growth, VCs like 2 see & not hitting ur milestones & ur still not able 2 turn the business arnd towards cash flow even. Ur dead in the pan. AND 4 digital only consumer & entertainment products, scale is important +10m users. Because then only advertisers might ... might consider placing an add/natively if the conversion & engagement metrics are attractive. Advertisers & brands cant spread resources thin across 1000 apps. Its overhead & waste in ops. That is why BIG like TV (still), Daily Paper/Magazine (still) and FB (owning +70% of Social) are the MAIN HUBS. >> THUS [Freemium] the Free On Phone Version 4 closetphile (wont cost u much except dev) & the Customer paying 4 Cloud Convenience,Security, more features (ie analytics). &! bit.ly/1CSygUA
Start-Up  lesson  Start-Up  advice  on-demand  convenience  scale  economies  of  scale  Venture  Capital  burn  rate  runway  business  model  closetphile  wardrobemalfunction  freemium  Homejoy  added  value  value  creation  Perception  Silicon  Valley  Unicorn  speculative  bubbles  speculative  speculation  Appification  mobile  homescreen  mobile  first  mobile  phone  irrational  exuberance  Rocket  Internet  Uber  Lyft  customer  acquisition  customer  acquisition  cost  customer  retention  customer  lifetime  value  SAAS  Postmates  Service  Sector  Jobs  1099  Economy  uncertainty  self-employment  Niedriglohnsektor  Niedriglohn  marketplace  efficiencies  marketplace  commodity  business  commoditization  price  sensitive  price  insensitive  price  sensitivity  behavioral  economics  behavioral  finance  status  symbol  status  anxiety  socioeconomic  status  social  status  craigslist  sustainable  sustainability  metrics  KPI  Circa  Share  Economy  marketshare  unit  economics 
july 2015 by asterisk2a

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