asterisk2a + brand   178

“I think it’s to do with fear”: Russell Brand on America’s love of guns - Vox
usa got much more intensive media - driven by profit motive. the click. the outragous. the absurd. the funny. to keep you watching. confirmation bias. division. divisor. fear mongers hate mongers demagogue. protect what you've got bc gov is out to take it from you. - guns false security, consumption false identity, trump false Heilsbringer. and your neighbour is an illegal alien ...
Russell  Brand  Anarchism  mental  health  well-being  wellbeing  trust  fear  Gesellschaft  Zivilgesellschaft  Society  book  Alain  de  Botton  Facebook  bubble  filter  Newsfeed  Media  Social  Dopamine  trustagent  USA  post-racial  bias  prejudice  DonaldTrump  Donald  Trump  inequality  poverty  trap  Precariat  insecurity  America  American  Dream  economic  history  Chomsky 
october 2017 by asterisk2a
Russell Brand: Society is collapsing - BBC News
"Society is collapsing," the comedian tells the BBC, "and people are starting to recognise that the reason they feel like they're mentally ill is that they're living in a system that's not designed to suit the human spirit.
Anarchism  Russell  Brand  mental  health  self-medication  coping  mechanism  maladaptive  chronic  stress  loneliness  social  isolation  Facebook  Selbstdarstellung  Selbstwertgefühl  addiction  book  neoliberal  capitalism  Exploitation  Consumer  Consumerism  consumption  Precariat  Generation  Rent  working  poor  poverty  trap  Materialism  inequality  mobility  income  meritocracy  meritocratic  Competition 
october 2017 by asterisk2a
(200) Noam Chomsky - What We Really Want - YouTube
dignity and self-worth, independence. // primitive wage labour is slavery. // informed consumers making rational choices ... credit cards is the inverse! //
UBI  Grundeinkommen  Consumerism  Materialism  Alain  de  Botton  Chomsky  consumer  consumerist  Retail  Therapy  coping  mechanism  Selbstdarstellung  Selbstfürsorge  Capitalism  Capital  Advertising  TV  creativity  Universal  Basic  Income  creditcard  credit  card  Brand  Status  Anxiety  Social  Media  life  lesson  Minimalism 
april 2017 by asterisk2a
Robert Skidelsky: 'Why don't more people aspire to living a good life?' | From the Observer | The Guardian
What went wrong?

The Thatcher years created a great regression in that belief, I think. We were getting there and then it was reversed. Though it was wicked and unrealisable, the failure of communism had a profound effect. There suddenly seemed no alternative to money as a way of organising society.
economic  history  Consumerism  materialism  status  anxiety  Selbstdarstellung  social  media  Consumer  consumerist  credit  card  capitalism  crony  Exploitation  mental  health  Happiness  rat  race  brand  Branding  aspiration  image  public  PR  Facebook  Instagram  Skidelsky 
january 2017 by asterisk2a
How Narcissists Took Over the World - YouTube
intolerant of others and other thinking. increases entitlement feeling and lowers respect for others. // mobile homescreen is feeding. same w social media. // thus CONCLUSION! POLITICAL COLLECTIVISM WILL HAVE IT AS HARD AS NEVER BEFORE! Generation Me to forgoe self interest in crony capitalism society.
DonaldTrump  Donald  Trump  Selbstdarstellung  Selfie  Social  Media  Newsfeed  Facebook  Psychology  Sociology  Narcissist  Narcissism  Twitter  Instagram  filterbubble  filter  bubble  childhood  parenting  parenthood  development  Wertegesellschaft  Gesellschaft  Zivilcourage  Zivilgesellschaft  Society  soziologie  neoliberal  neoliberalism  crony  capitalism  collectivism  activism  selfish  self-awareness  self-regulation  Self-Employment  individualism  consumerism  consumerist  consumption  Brand  status  anxiety  Politics  Career  Politicians 
november 2016 by asterisk2a
GoPro Isn’t Doomed Yet. But they must become a software company, fast.
GoPro needed to spend heavily in “video editing automation.”
GoPro needs software in spades, far beyond just something to make editing easier. The company that created the first mass-market visceral experience broadcasting device ought to have a hand in every dimension of the current live revolution, not just be one of its few cameras. That requires software. [...] Most consumers already have all the hardware they need to create video; what they need is software to make this infinity of images comprehensible. As the defensibility of hardware declines, GoPro has an advantage few other makers of software have: fans, tens or even hundreds of millions of them.
Software  Is  Eating  The  World  Software  Eats  The  World  commoditization  commodity  business  Brand  Canon  Nikon  Kodak  Instagram  Beme  Vine  Snapchat  Entertainment  Selbstdarstellung  streaming  Twitch  Periscope  Meerkat  virtual  reality  VR  Augmented  Android  iPhone  Apple  premium  aspiration  status  anxiety  consumerism  materialism  mass  market  Pop  Culture  Hardware  Unicorn  DJI  Drone  Consumer  App  Consumer  Software  video  editing  Vlog  Vlogging 
april 2016 by asterisk2a
From a Culture of Connectivity to a Platform Society
transform, change public life and social life. [...] participatory culture (reality is sometimes less than 1% create of the 100% that consume. [,,,] give away your user data, get service for free. it became a economic transaction. user data is currency. [...] harmful for people, but no discussion about harms to society and public life (self-censorship) & rise in vanity, Selbstdarstellung! Also filter bubble. Revenge Porn. Stalking. Cyber bullying and cyber mobbing. Phishing for your data, enabling cyber crime. [...] hidden norms and values [...] not a level playing field [pay to play] [...]
Platfom  Silo  Open  Platform  EULA  TOS  Social  Media  Facebook  Twitter  Instagram  winner  take  all  Strava  Google  News  Google  Inc.  Uber  Silicon  Valley  mobile  homescreen  Brand  Gesellschaft  society  WhatsApp  Public  Life  AirBnB  book  Web  2.0  Tinder  user  data  Privacy  Internet  Privacy  sharing  economy  Gig  YouTube  self-censorship  Big  advertisement  re-targeting  advertisement  targeting  Selbstdarstellung  Selfie  filter  bubble  Newsfeed  revenge  porn  stalking  cyber  mobbing  cyber  bullying  phishing  cyber  crime  self-regulation  NextDoor  Amazon  4chan  Reddit 
april 2016 by asterisk2a
Jon Jones on Mayweather & Boxing Versus UFC Salaries - YouTube
The Fall of Jon Jones - youtu.be/PW0XnGKA-qI - damage control of UFC. This aggressive type of stance of UFC has to do w it not wanting to be seen as the club of bad boys and or criminals. Allowed to stay despite xyz. //&! Jon Jones Breaks Silence on Accident, Suspension, Return to UFC, and More - youtu.be/dAcfjK6LZaU //&! TOP 10 Jon Jones Controversies (UFC Champion) - youtu.be/eCs6RV3hkhg //&! Biggest Criminals In MMA - youtu.be/XBFpSwtIwdE
UFC  MMA  Brand  PR  Positioning 
march 2016 by asterisk2a
Dana White Explains Jon Fitch Firing: "The Blood Has Not All Been Spilled Yet" - YouTube
[ how can a president of a private league talk like this and expect to be in the consideration of the IOC ] UFC 20 Years: Dana White and Tito Ortiz Feud Escalates Following UFC 84 - youtube.com/watch?v=YIi3ZEvxKww //&! Dana White: Ronda Rousey Smokes You Tito Ortiz at Same Point in Career - youtu.be/qUsnWmbn3bQ //&! Dana White Happy to Never Work with Randy Couture Ever Again (UFC 156 Pre Scrum) - youtu.be/PkS5gEjatk8 //&! Dana White Says Tito Ortiz Ruined Cris Cyborg's Career - youtu.be/SKj32Y22l-4 //&! TIto Ortiz Explains Why He Stopped Cyborg Santos vs. Rhonda Rousey - youtu.be/CADJvXc4ytw //&! Rousey: Cyborg a Steroid-Using Fraud - youtu.be/KblQB4VmqMo //&! An Emotional Tito Ortiz Says Goodbye (UFC 148 Post Fight) (apology to Dana White) - youtu.be/WAeEU1DxU4Y //&! Jon Fitch: UFC Treats Their Fighters Like Animals - youtu.be/DekrJ8UZ03U - entertainment sells! //&! DOCUMENTARY ON UFC PAYROLL ON FIGHTERS - youtu.be/3yKK9EAyXzI
UFC  MMA  Brand 
march 2016 by asterisk2a
Alison Gaylin by HarperAudio Presents
main line is fiction, for gossip outlets, a type of story ... unreliable narrators. // 'WHAT REMAINS OF ME' // Hollywood [...] the horror crawling under the carpet [...] the ugliness
Hollywood  Entertainment  Industry  Music  Industry  Celebrity  of  You  Selbstdarstellung  gossip  culture  gossip  Selfie  Social  Media  Newsfeed  filter  bubble  Entertainment  distraction  mobile  homescreen  Tabloid  Daily  Mail  business  model  pageviews  TMZ  Escapeism  Personal  Brand  Kim  Kardashian  self-publishing  public  image  public  perception  public  opinion  public  awareness 
february 2016 by asterisk2a
Episode 064 — Disrupting Trump by ExponentFM
37:00 - people go to amazon. pipe of stuff // same w Netflix - pipe of entertainment / front door of entertainment // cost free, marginally no cost to expand // key is now discovery! // but suppliers have no choice. cost pressure. // aggregation theory // differentiation only from being irreplaceable. unique. focused. narrow. avoid go out of way of commoditization. price is dead. newspaper itself has been fractured, broken up. // amazon is default for consumers. // how would you build a business that fit into amazon? that still makes you successful? differentiate to the point where you get a direct connection to the consumer! << custom to order quote paintings and other!? Want to compete in a completely new arena! where things are not scalable. where people can't compete on price with you. no "low-end focus" // winner take all effects - monopsony - size leverage to command conditions. // 1:12:00 find a niche
Amazon  Prime  e-commerce  Netflix  economics  of  abundance  abundance  marginal  cost  long-tail  subscription  model  subscription  publishing  2.0  digital  publishing  self-publishing  newspaper  Print  is  Dead  Etsy  Marketplace  commodity  business  commoditization  differentiate  differentiation  Gary  Vaynerchuk  Start-up  of  You  lesson  advice  Retail  pure  play  oligopoly  oligopol  competitive  competitive  advantage  competitiveness  monopsony  Brand 
february 2016 by asterisk2a
Nasty Gal Layoffs Hit 10 Percent of Staff | Re/code
Online fashion retailer Nasty Gal has laid off 10 percent of its staff, as the purveyor of edgy women’s clothing cuts costs amid an uncertain financing and retail environment. CEO Sheree Waterson told the company in an email that the cuts were necessary as the “market in which we operate is changing, both in retail broadly and apparel specifically.” Nineteen employees across several departments were let go. Nasty Gal also laid off some staff in 2014. The layoffs underscore the difficulty mature e-commerce startups can encounter as they transition from being a hot new brand to the long slog of building a more traditional retail business. In short, building a retail brand is really hard and technology can only afford you so many shortcuts along the way. Online beauty brand BirchBox announced layoffs of 15 percent of its staff last week, as startups in e-commerce tighten belts as investors become more wary of unprofitable growth.
Nasty  Gal  Branding  Brand  e-commerce  Retail  pure  play  Amazon  brick  and  mortar  business  squeezed  middle  class  discretionary  spending  disposable  income  USA  consumption  consumer  debt  household  debt  credit  card  debt  car  loan  student  loan  debt  student  loan  Bubble  low  pay  low  income  Precariat  precarious  work  eBay  zombie  consumer  Primark  status  symbol  status  anxiety  consumerist  consumerism  secular  stagnation  debt  servitude  retirement  pension  scheme  401k  fiscal  policy  austerity  monetary  policy  reflate  reflation  economic  history  recovery  job  creation  Service  Sector  Jobs  emerging  middle  class  western  world  credit  BRIC  emerging  market  Frontier  Markets 
february 2016 by asterisk2a
Every Day I Want To Quit Social Media
[ no more time to reflect and think for yourself ... we are all and feel Alon Together. ] I am drowning in a sea of anxiety created by Twitter and Facebook. [...] We all want to be recognized as clever or witty. [ your best side, public ] [...] I ended up on social media for a reason, and though the reason escapes me during moments of sheer panic and anxiety, I take part, no matter what — the pursuit of relevancy, or, in the strictest sense of the term, validation, is an imperative that exists as a key part of humankind’s quest for meaning. Self-definition has become intertwined with social media. We are all here for each other. I wake up staring at my phone. I fall asleep to the glow of the very same screen.
Selbstfürsorge  Selbstdarstellung  Social  Media  status  symbol  status  anxiety  Celebrity  of  You  public  relations  Personal  Brand  Positioning  self-censorship  focus  distraction  Digital  Detox  Newsfeed  envy  Alain  de  Botton  sociology  gossip  culture  gossip  culture  psychology  society  western  society  western  lifestyle  zombie  consumer  materialism  consumerist  consumerism  Wertegesellschaft  Gesellschaft  Wegwerfgesellschaft  civil  courage  Zivilcourage  courage  TV  Reality  TV  scripted-reality  television  Escapeism  Entertainment  Entertainment  Industry  Tabloid  Daily  Mail  empathy  compassion  human  being  human  decency  dignity  community  anxiety  anxiety  Millennials  generationy  prejudice  judgement  label  bias  filter  bubble 
october 2015 by asterisk2a
What the VW scandal means for diesel cars - Newsnight - YouTube
"we will find other manufactures that installed defeat devices." // lax regulation and regulators, conflict of interest (partially financed by car manufacturers) with European Regulator/Test Center. // EU manufacturers focused R&D on Diesel. Japan and USA focused their R&D on Hybird and Electic technology. Could be long-term bet gone horribly wrong for EU manufacturers, especially for VW. Costing (long-term) shareholders and jobs (local, german economy). This saga will not end in 2-3 years. This has long-term implications, future sale, future models, outdated technology ie range of hybrid and electric cars. Competitiveness undermined long-term on many vecotrs. //&! youtu.be/3Pgdl9gsGeQ &! youtu.be/7DIGh7lNUoE &! youtu.be/hOTKIZgppbs - Volkswagen Cheating Scandal: How It Was Exposed &!
air  pollution  Abgas-Affäre  VW  Volkswagen  corporate  fraud  corporate  culture  corporate  governance  corporate  values  self-regulation  regulation  regulators  lobbyist  lobby  Lobbying  emissions  carbonemission  carbonfootprint  public  health  white-collar  crime  revolving  door  Career  Politicians  No  Representation  Wall  Street  shareholder  value  profit  maximisation  conglomerate  libor  rigging  scandal  CEO  Leadership  accountability  Brand  Petrol  Petroleum  Industry  Diesel  climate  change  global  warming 
october 2015 by asterisk2a
Jürgen Klopp is a modernising force in the mould of Arsène Wenger | Barney Ronay | Football | The Guardian
Welcome, Jürgen! Just don’t bother talking to the natives. Because the fact is for all its commercial triumphs the Premier League remains robustly anti-intellectual, a product with plenty of sound and fury but little in the way of innovation. No significant tactical model has ever emerged here, no way of playing beyond the successfully reeled-in power football of the years 2005-2011. Not that Klopp comes across as a notable pointy-head. An article by James Corbett in the Blizzard magazine recently identified him as part of a group of coaches from the south-west of Germany with “a highly innovative philosophy” based on the ideas of one Helmut Gross, a man who once spent so long holed up with Ralf Rangnick watching Sacchi videos the VCR machine wore out. [...] Either way somebody take some notes. Give him time. Let’s not blow this one, eh? &! bit.ly/1L3QO4U "Soccer is about the fans. We have to entertain them." &! bit.ly/1R2aGa7 missed in translation "Ordinary one." &! bit.ly/1jTFgYY
Jürgen  Klopp  elite  sports  Soccer  World  Cup  business  of  sport  Premier  League  elite  athlete  DFB  Sponsoring  merchandise  brand  awareness  Branding 
october 2015 by asterisk2a
American Apparel: a trip from the height of cool to lows of bankruptcy | Business | The Guardian
[ your edgy and PR storm/press differentiation can become a liability to future growth especially if you use that kind of marketing to grow, clickbait is not sustainable. stupid. should have stayed private and nimble! wall street and the numbers call it a bluff of the founder, cant be bigger & more than it was pre-ipo. no growing endlessly as edgy brand ] American Apparel has faced growing competition in the US from cut-price overseas competitors such as H&M, who have effectively replicated the brand’s fashion for a lower price. [...] recorded a loss for ten consecutive quarters, which was unsustainable given its debts. [...] American Apparel is the country’s biggest manufacturer of clothing and it is based in downtown Los Angeles. The company claims to pay experienced factory works more than $30,000 a year, compared with $600 a year for workers in Bangladesh factories. [...] we are taking this step to keep jobs in the US, and preserve the ideals for which the company stands.”
American  Apparel  Fashion  Industry  Manufacturing  Branding  brand  awareness  differentiate  differentiation  USA  Fast  Fashion  commodity  business  commoditization  Retail  pure  play  e-commerce  Wall  Street  IPO  shareholder  value  profit  maximisation  mainstreet.org  fiduciary  responsibility  Venture  Capital  entrepreneur  entrepreneurship  Start-Up  lesson  Start-Up  advice  marketing  PR  advertising  advertisement 
october 2015 by asterisk2a
Hysterical consumerism ruins food. And holidays. And books | Emma Brockes | Comment is free | The Guardian
[ Brand dilution (because there is a queue of brands waitng to be exploited and sold out, although millenials don't see sell-outs as bad anymore ...) vs ] Brand extension, the capitalist form of mission creep, has been around for a long time and, although it’s hit or miss – Richard Branson’s Virgin Brides springs to mind – it makes a certain amount of commercial sense. More depressing is what it says about consumer appetites, a sugar-in-everything infantilization of tastes that suggests if you love something, you must have it infused in your tea or printed on a blanket so you can drag it around with you everywhere. [...] This transference of one good thing to another, unrelated good thing is part of the peculiarly American urge to satisfy all appetites at once and it’s eroding the idea of pleasure as context-specific.
consumerist  consumerism  identity  identification  materialism  status  symbol  status  anxiety  social  status  Positioning  aspirational  America  USA  marketing  PR  advertising  advertisement  capitalism  Wall  Street  profit  maximisation  Branding  brand  awareness  shareholder  value  Millennials  generationy  discretionary  spending  sustainability  sustainable  trust  conglomerate 
september 2015 by asterisk2a
VW lost the plot. But that’s the danger when business lacks social moorings | Will Hutton | Comment is free | The Guardian
VW’s existential crisis has revealed the weaknesses inherent in western economies. Change must now happen [...] Despite a vast R and D budget, VW is far from a leader in the electrical car or hybrid market. Mr Winterkorn’s bonuses were based on his capacity to deliver production, jobs and profits: environmental sustainability or engaging with wider stakeholders did not get a look-in. [...] Capitalism, in short, may have boundless creative and innovative energy – but it also has boundless ways to go wrong. Intriguingly, recent work by a group of researchers at Harvard and the London Business School compared 90 American companies that took sustainability seriously with 90 who did not. Over 18 years the 90 committed to sustainability delivered annual financial returns 4.8% higher than the other 90.
corporate  state  corporate  media  crony  capitalism  capitalism  post-capitalism  B-Corp  corporate  strategy  corporate  values  corporate  social  responsibility  corporate  culture  corporate  governance  corporate  tax  rate  VW  conglomerate  Volkswagen  Wall  Street  shareholder  value  profit  maximisation  short-term  automotive  autoindustry  mainstreet.org  bank  bailout  big  pharma  pharmaceutical  industry  pharma  subsidies  subsidizing  lobbyist  lobby  Lobbying  revolving  door  Career  Politicians  No  Representation  oversight  transparency  accountability  CEO  pay  Leadership  mission  vision  mercenary  PR  spin  doctor  marketing  Positioning  brand  awareness  Branding  carbonfootprint  carbonemission  emissions  climate  change  global  warming  bottom  up  self-regulation  regulation  regulators 
september 2015 by asterisk2a
Volkswagen: The scandal explained - BBC News
&! The city of Wolfsburg in Lower Saxony is not merely the hometown of Volkswagen. Wolfsburg is Volkswagen, Germany's answer to Detroit - but rather more prosperous. [...] Financially the consequences are unlikely to be very pretty. VW has already set aside €6.5bn (£4.7bn) to cover the costs of recalls, and pay for efforts to rebuild the brand. For a company which made a net profit of €10.8bn last year, that is not an insurmountable figure. However, the real total may end up being considerably higher. Even so, the biggest cost may be to Volkswagen's reputation. The company has been caught deceiving not only regulators, but consumers as well. The "clean diesels" it sold in the US have been publicly exposed as nothing of the sort. So its reputation will have to be rebuilt.- bbc.in/1LACT8f &! bit.ly/1Fx5YjQ - nationale haeme &! bit.ly/1OW4cLp - Made in Germany not in danger! //&! new lobby details in Brussels - bit.ly/1MLPyGX
Volkswagen  VW  trust  distrust  conglomerate  Consumer  Protection  self-regulation  regulation  regulators  oversight  transparency  Branding  Brand  awareness  automotive 
september 2015 by asterisk2a
Worker confronts M&S chief over 'poverty wages' | Society | The Guardian
Gewinnbeteiligung & workers rep on board of directors!? Like in Germany. Especially in customer facing ops! It's not just about price, its also customer service! customer experience. acquisition (word of mouth, net promoter score - vs - getting foot-fall up through sales and deals) customer engagement. customer retention and empowerment - to make the better choice to shop where people are treated well, paid well, and shared economic interest (environment, ecology, sustainability, local economy and jobs (multiplier effects)). Compelling people to make a mindful and conscious choice, day to day and for the long-term! Differentiate, don't fight with Amazon and big grocery retailers for price, sales, deals. That war you lost already because you can't win that way (bc of them having deeper pockets, shareholders which look away since ever in case of Amazon, and it is their identity; why ppl shop there), new business, away from Amazon, Tesco & ASDA. And especially Lidl and Aldi.
CEO  pay  living  wage  minimum  wage  Service  Sector  Jobs  Niedriglohnsektor  Zero  Hour  Contract  Contractor  Workers  Union  Trade  Union  John  Lewis  Gewinnbeteiligung  Soziale  Marktwirtschaft  HR  human  resources  recruiting  recruitment  people  management  team  management  neoliberalism  neoliberal  Wall  Street  shareholder  value  profit  maximisation  customer  experience  customer  empowerment  customer  retention  Retail  brick  and  mortar  business  e-commerce  Amazon  Branding  brand  awareness  customer  acquisition  Blue  Ocean  differentiate  differentiation  PR  spin  doctor  reframing  framing  marketing  Positioning  Proposition  Core  Product  Proposition  ecommerce  pure  play 
september 2015 by asterisk2a
Former Big Food insiders are very valuable... - Dietitians for Professional Integrity
"Next time you hear of a big food or beverage company sponsoring an after-school physical activity program in your community, you can be sure they’ll say it’s to show “our company’s concern for our kids’ health.” But the real intent is to look angelic while making consumers feel good about the brand and drawing attention away from the unhealthful nature of the company’s products. “Posing for holy cards,” as one of my colleagues used to put it."
food  industry  Big  Sugar  processed  food  junk  food  fast  food  spin  doctor  reframing  brand  awareness  Branding  PR  framing  carnism  Psychology  sociology  manufactured  consent  corporate  media  corporate  state  Polarisation  populism 
september 2015 by asterisk2a
Inside Bayern Munich: Business of Sport Special - YouTube
brand awareness advertising/marketing (mass eyeballs.pageviews) - vs - user experience, engagement, empowerment, remix use, word of mouth, shared experience, sharing, social media, customer acquisition, net promoter score, )
business  of  sport  soccer  World  Cup  FIFA  UEFA  Premier  League  DFB  elite  sports  elite  athlete  IOC  doping  capitalism  brand  awareness  marketing  advertisement  advertising  TV  pageviews  eyeballs  user  engagement  customer  empowerment  customer  experience  customer  acquisition  user  experience  user  acquisition  user  churn  Gary  Vaynerchuk 
september 2015 by asterisk2a
What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
Apple  iOS  Hardware  commodity  business  commoditization  Android  Software  Is  Eating  The  World  Software  Google  Inc.  Samsung  HTC  Lenovo  LG  Apple  TV  iPhone  Apple  Watch  Steve  Jobs  Tim  Cook  aspirational  product  PR  spin  doctor  public  relations  Positioning  marketing  public  image  status  symbol  status  anxiety  materialism  consumerist  consumerism  zombie  consumer  socioeconomic  status  social  status  emerging  middle  class  Platform  Silo  Apple  App  Store  Google  Play  R&D  Research  STEM  Microsoft  Nokia  Motorola  Adobe  Satya  Nadella  Leadership  vision  mission  differentiate  differentiation  Selbstdarstellung  Luxury  crony  capitalism  capitalism  post-capitalism  Wall  Street  profit  maximisation  shareholder  value  counter  culture  Silicon  Valley  Internet  Privacy  Privacy  iAd  Siri  AdBlock  personal  assistant  competitive  advantage  corporate  strategy  long-term  view  Tribe  Cult  1000  True  Fans  brand  awareness  Branding  Start-Up  advice  Start-Up  lesson  monopsony  duopoly  antitrust 
september 2015 by asterisk2a
Robert Greene: How to Master Anything and Achieve Greatness by Lewis Howes | Free Listening on SoundCloud
craft a career path that suits ur interest. what are u getting excited abt every day. helps with learning, deep learning! the more passion. the more knee deep u are in. increases ability to learn. // go through apprenticeship, and tour of duty. its skills skills skills. 3, 4, 5, 6, ... live in hyper competitive world (globalisation) // information has to become accumulated, stored, put into action again and again (retrieval). // social intelligence, EQ, forging your own path, // let your work speak for itself, for you. // social intelligence // 10000 hours // you become the product of your education (environment). // Napoleon // we life in a complex world, master your complex field, ideas come to you. philosophers stone. // its about problem solving. its not sexy and glamorous // entrepreneurship is about character, worth more than an ivy league degree // go where you learn most, start-up // u dont want people 2 love u, u have no control over it, it is not needed. its abt skills.
Robert  Greene  book  Start-up  of  You  Success  Failure  self-actualization  self-awareness  passion  long-term  view  differentiate  differentiation  capital  skills  skill-biased  technological  change  practical  skill  set  skills  gap  career  advice  career  ladder  competitiveness  competitive  Future  of  Work  Mobile  Creatives  mentoring  mentor  life  hacker  life  lesson  Problem  Solving  Personal  Brand  practical  skills  softskills  skills  discipline 
september 2015 by asterisk2a
Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Four Questions for Xiaomi — The Information
Outside of China, Xiaomi will have a harder time differentiating itself from other smartphone makers. // Xiaomi seen as Chinas homegrown/made Apple. Outside China/Asia at large its just Xiaomi and competes with other high-end Android hw manufacturers.
Xiaomi  Apple  Android  Samsung  HTC  Branding  brand  awareness 
august 2015 by asterisk2a
BBC TV chief warns of US threat after big-money Amazon deals | Media | The Guardian
>> iPlayer needs to become an international subscription business. and leverage the BBC brand (sought after and trusted, it's the last public crown jewl that actually can compete in a global market! Channel 4 or ITV can't. ) // “Their model is built on having global rights and we have got to respect that. They are a very smart, impressive bunch of people,” Cohen said. “The key thing we look at more and more is the impact of global competition rather than just in the UK where very big companies can distribute their content around the world. That is a very big challenge.”
distribution  model  BBC  British  Broadcasting  Company  Netflix  HBO  cable  provider  Amazon  Amazon  Prime  on-demand  convenience  friction  frictionless  user  experience  economies  of  scale  scale  globalization  globalisation  digital  economy  digital  content  Television  TV  The  Wars  content  discovery  content  distribution  user  generated  content  competition  competitiveness  IP  intellectual  property  differentiate  differentiation  Branding  brand  awareness 
august 2015 by asterisk2a
Timothy Caulfield: Cult of Celebrity - YouTube
Timothy Caulfield: Are Celebrities Bad for Your Health? - youtu.be/2dJRhxypCak (Part 1), Author of "Is Gwyneth Paltrow Wrong About Everything? When Celebrity Culture and Science Clash" // value of celebrity has increased. vs scientists/white-worker. easiest (illusion) of social mobility/income mobility & illusion of it being a job, that there is a market, demand. social media helps people project themselves! u can become famous. Famous 4 almost doing nothing! << seems easily attainable. trophy kids (just showing up) aka millennials. &! Scams emerge taking peoples money, exploiting their desperation! Lowest social mobility/gini coefficient = USA&UK = highest interest in celebrity! Other OECD countries like Scandinavian countries is remarkably lower! // vs. Talent Code. Its work. Putting in the hours. And not binge watching House of Cards. << Gary Vaynerchuk. Eat the dirt. Fill white spaces. Hustle. Self-awareness (strength-weaknesses). & Exploit ur luck. No Plan-B.
status  symbol  status  anxiety  social  status  socioeconomic  status  celeb  celebrity  celebrity  culture  of  You  Media  materialism  faux  fake  Selbstdarstellung  Selbstfürsorge  gossip  culture  gossip  Tabloid  western  society  social  society  sociology  Television  reality  scripted-reality  Psychology  Famous  dehumanisation  human  progress  Kim  Kardashian  humanity  Personal  Brand  Millennials  American  Dream  social  mobility  income  mobility  Gini  coefficient  aspirational  aspirational  product  Fashion  Industry  beauty  standard  beauty  beauty  sickness  Selfie  exploitation  book  Gary  Vaynerchuk  Success  Middle  Class  White-collar  Worker  Blue-collar  Worker  inequality  income  inequality  talent  Start-up  of  You  Hollywood  Music  Industry  Entertainment  Industry  Seth  Godin  generationy  education  policy  gender  inequality  social  comparison  social  study 
august 2015 by asterisk2a
Michelle Mone: tsar quality? - BBC News
[ gov role for No Campaign support, and possible Lord's appointment ] It's a message that speaks of defiance and determination, but also perhaps a thin skin and insecurity. So what is it that drives Michelle Mone? One guide is to follow her on Twitter. [...] What I've learned is not about business, but about image. [...] The image she projects is of someone constantly on the go from top hotel to yacht, to a glamorous photo shoot, to her evening gown laid out on her hotel bed, to a peek inside her wardrobe at the choices she's got that morning. There are pre-speech nerves when facing a glitzy, powerful audience, a menu from a swish restaurant, stroking some very expensive cars, and short messages of encouragement to her admirers. This is Michelle Mone: the brand. [...] [ it's sponsored by the DWP, aiming at those on benefits ] &! bbc.in/1JiCR3p &! bbc.in/1KvZPRf off Ultimo board. &! bit.ly/1Jr4rxi
Michelle  Mone  entrepreneurship  entrepreneur  Personal  Brand  SNP  Scottish  independence  referendum  Tories  Conservative  Party  nepotism  tax  evasion  tax  avoidance  industrial  policy  UK  George  Osborne  David  Cameron  Toff  Privileged  Establishment  budget2015  recovery  Manufacturing  STEM  education  policy  vocational  education  professional  education  apprenticeships  DWP  Iain  Duncan  Smith  Celebrity  of  You  Selbstdarstellung 
august 2015 by asterisk2a
Why podcasts are suddenly “back” – Marco.org
>> listening to podcast eats time away from the existing pie pieces of other forms of entertainment, escapism, and snacking. But it shares similarities with Music, TV, Movie, ... you can let it run in the background and do something different and listening in.
Podcast  podcasting  Multimedia  Entertainment  Escapeism  snacking  user  behaviour  commuting  TV  Television  Radio  Social  Media  Music  Movie  content  discovery  content  distribution  vertical  category  community  Personal  Brand  Branding  YouTube  Tumblr  Facebook  Twitter  mobile  homescreen  mobile  first  mobile  phone  iPod  Apple  Android  distribution  model  iTunes  Soundcloud 
august 2015 by asterisk2a
Why Has Apple Been Poaching Fashion Execs? | Fashion-Tech | BoF
Apple does not fight on Windows nor Google (Android) turf. It created (fact) a new category. Redefined the category of the Gadget, of the Phone. Of the Laptop. Of the Workstation. This (newest phone/better technology) is not just for the Geeks or Nerds. This is a status symbol you are seen with every day (Apple Watch, iPhone, MacBook (2015 version) at the Coffee shop and elsewhere). That person made a deliberate concious or not decision to buy the Apple product at that price. -vs- GNU/Linux or Windows or Android whatever for the same basic utility at a much affordable price. Who ever came up with that should be highlighted in the next Apple Book about Apples chapter post-Jobs.
Apple  aspirational  product  status  symbol  war  for  talent  commodity  business  commoditization  technological  progress  Branding  brand  awareness  communication  PR  public  relations  status  anxiety  zombie  consumer  marketing  Apple  Watch  iPhone  China  advertisement  advertising  Android  Microsoft  Windows  10  iOS  capitalism  socioeconomic  status  social  status  Steve  jobs  stevejobs  Middle  Class  squeezed  Sozialer  Abstieg  soziologie  sociology  Psychology  differentiate  differentiation  Blue  Ocean  category  Start-Up  advice  Start-Up  lesson  of  You  career  ladder  career  advice  Google  GNU/Linux  Linux 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology
>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."
AdBlock  advertising  business  model  friction  frictionless  pageviews  CPM  content  marketing  native  advertising  value  creation  Core  Product  Proposition  Proposition  added  value  user  experience  user  behaviour  attention  span  user  engagement  user  churn  customer  experience  customer  retention  customer  acquisition  brand  awareness  communication  PR  public  relations  marketing  advertisement 
august 2015 by asterisk2a
Celebrity lifestyles for sale | Life and style | The Guardian
It started with Gwyneth Paltrow’s Goop – now everyone from Zooey Deschanel and Reese Witherspoon to Lena Dunham is selling you their way of life [...] Did this have a bearing on how they then responded to the way the story unfolded across the media? This is the less quantifiable benefit of the celebrity lifestyle brand: the emotional yank of feeling as if you’re part of a community, albeit one trying hard to sell you sunglasses. To be a fan today is to constantly be sold to, but also to constantly be questioning and scrutinising the celebrity’s choices. Fans are “polytheistic”, says Auerbach. “They have more choice and want to ‘follow’ a range of celebs who appeal to different parts of their personalities.” The aspirational foodie on Instagram, the interiors on Pinterest, the “sassy” motherhood blogger, the feminist tweeter. “It’s less about individual stars,” Auerbach adds, “and more about constellations.”
celebrity  culture  celeb  celebrity  of  You  Selbstdarstellung  gossip  culture  gossip  Tabloid  Glossy  Magazine  self-publishing  Social  Media  Personal  Brand  business  model  diversification  differentiate  differentiation  e-commerce  Start-up  of  You  identification  aspirational  aspirational  product  identity  sociology  status  anxiety  status  symbol  socioeconomic  status  status  capitalism  exploitation  philosophy 
august 2015 by asterisk2a
The Traction Book: 5 Steps To Traction & Business Growth
product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - youtu.be/R3OxmLBIsRg &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding - youtu.be/9HzNxCkHias
book  Start-Up  lesson  Start-Up  advice  traction  growth  hacking  growth  hacker  viral  coefficient  Net  Promoter  Score  Product/Market  Fit  MVP  Core  Product  Value  Proposition  Value  Proposition  Minimal  Viable  Product  marketing  advertisement  affiliate  marketing  content  marketing  Lean  Start-Up  A/B  Testing  marketing  channel  distribution  strategy  conversion  user  acquisition  PR  public  relations  brand  awareness  user  engagement  user  generated  content  user  churn  customer  retention  customer  acquisition 
july 2015 by asterisk2a
Imgur finally cracks down on NSFW content -- and its users are fucking pissed
Making thinks more Family Friendly! To attract (more) actual advertisers (to get even to a 'maybe'). To fund the sites ops and with an aim to actually make a profit. Think about if Nike and co co-host their pictures on Imgur. And or post branded / native style content on imgur along the strings imgur plays. Telling a story with picture series. ie about how a product came to be/evolved (a shoe). // https://www.crunchbase.com/organization/imgur - Reddit and Imgur got funding from a17z
Reddit  Imgur  community  community  management  communication  TOS  Platform  business  model  Venture  Capital  Start-Up  lesson  free  speech  Start-Up  advice  user  generated  content  advertisement  banner  ads  native  advertising  branded  content  click  farm  brand  awareness  advertising  pageviews  Programmatic  advertisement  re-targeting  advertisement  targeting  4chan  YouTube 
july 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Apple Music: Neuer Streamingdienst verschlägt der Konkurrenz die Sprache - SPIEGEL ONLINE
Es kommt wie erwartet, und doch ist die Branche in Aufruhr: Bei der Entwicklerkonferenz WWDC hat Apple seinen neuen Streamingdienst Apple Music angekündigt. Umfang und Art des Angebots dürften der Konkurrenz das Leben schwer machen. [...] Apple muss damit nicht reich werden Allerdings sind die Ausgangspunkte sehr unterschiedlich. Bei einem Umsatz von 1,3 Milliarden Dollar machte Spotify im vergangenen Jahr 197 Millionen Euro Verlust. Mit dem Geldverdienen klappt es also nicht einmal beim Marktführer so richtig. Und trotzdem wird das schwedische Unternehmen mit acht Milliarden Dollar bewertet. Für Apple aber ist es viel einfacher: Der kalifornische Konzern muss mit seinem Angebot gar kein Geld verdienen. Der iTunes Store und der App Store dienen in erster Linie dazu, Kunden an Apples Plattformen zu binden und damit den Verkauf der viel profitableren Apple-Hardware anzukurbeln. Genauso ist es auch mit Apple Music.
Apple  Music  Apple  Spotify  Tidal  Pandora  Rdio  Deezer  Platdorm  Silo  aspirational  product  Branding  Brand  iTunes  Apple  App  Store  ecosystem  marginal  cost  margin  cash  cow  business  model  multi-product  company  freemium  subscription  model  commodity  business  commoditization  Software  Is  Eating  The  World  Google  Play  Amazon  Netflix  differentiate  differentiation 
june 2015 by asterisk2a
Marketing Is Not a Department
[ seth godin; being remarkable ] [ fix product first, make it remarkable first, otherwise (1) it is an uphill battle and (2) the other third falls through the cracks. ] "Every time someone uses your product, it's marketing. [...] No amount of marketing will save poor products. As I learned working in the music industry, "you can't polish a turd. [...] vanity metrics. You're only as good as the next time a customer uses your product and tells their circle of friends about it. No amount of brand marketing will help in this area. Brand marketing is a linear practice that made sense when communications were one-way. Emerging mobile media and social networks destroyed that outdated model over 8 years ago with the rise of Facebook and Twitter."
marketing  content  marketing  native  advertising  communication  Start-Up  lesson  Start-Up  advice  community  community  management  Seth  Godin  product  experience  viral  coefficient  Net  Promoter  Score  landingpage  user  churn  Brand  Branding  metrics 
june 2015 by asterisk2a
Die Lüge vom Wirtschaftswunder - Marshall Plan, D Mark, die Korruption des Ludwig Erhard - YouTube
Brain drain from east to west Germany! most important in Germany's post-war economic history! human capital and intellectual property. // 2nd - 50% debt jubilee for Germany & other European countries did forgoe war reparations bc USA pressured them and promised them Germany will produce machinery and material (enabled by war time industrial parks) that will rebuild Europe. // https://youtu.be/g9PLXtIHG0E - Mythos Trümmerfrauen - Mehr Wunsch als Wirklichkeit
Troika  IMF  World  Bank  Wirtschaftswunder  Marshall  Plan  Germany  economic  history  Europe  European  Soziale  Marktwirtschaft  PIGS  bailout  propaganda  Made  in  Germany  Brand  stereotype  productivity  WW2  WWII  brain  drain  human  capital  intellectual  property  Exportweltmeister 
may 2015 by asterisk2a
San Francisco’s independent retailers disrupt themselves to survive | PandoDaily
[ Don't compete directly with Amazon, price is not a long-term, sustainable business model ] “I was sitting next to a woman that I know, but who isn’t all that into comics. She told me that she didn’t really know where to begin, but if I would pick out a comic every month and send it to her, she would buy it. And a lightbulb just went off,” Hibbs said. Since then, he has purchased the domain graphicnovelclub.com and set out to do just that. For $20 a month, anyone in the world can sign up to receive the comic that Hibbs and his staff deem to be the best release that month. He’s also just set up a $15 a month graphic novel of the month club for kids. In addition to the book shipment, club members can attend or watch monthly book-club meetings, often featuring call-ins from the books’ artists and authors. [...] Each of these three businesses has built a devoted followings over many years, and occupies a cultural niche that comes preloaded with die-hard fandom.
pure  play  brick  and  mortar  business  eTailer  Retail  niche  Amazon  differentiate  differentiation  curation  content  curation  subscription  model  e-commerce  Brand  1000  True  Fans  offline  experience  shared  experience  urbanisation  tourism 
may 2015 by asterisk2a
Apple won’t release a television set, and that’s okay | PandoDaily
[F]or now it seems to have renewed its focus on its set-top box, which will reportedly receive a pretty substantial upgrade at Apple’s WWDC in June. It makes more sense for Apple to create something that plugs into consumers’ existing television sets than it does for the company to release a television set that will have to compete with “good enough” and premium products alike. Apple doesn’t enter commoditized markets. It allows other companies to fumble with new product categories — smartphones, tablets, smartwatches — and then releases a product of its own when it believes the timing is right. Are those categories eventually commoditized? Yep. There are good phones that cost less than $300 without a contract. Tablets are getting cheaper and cheaper. Smartwatches will eventually fall in price, too, assuming anybody buys them. // the champagne gold iPhone was a start ( youtu.be/Saf1b9KNt ), then came the apple watch in gold and the new MacBook in champagne gold at the same time.
Apple  Apple  TV  commodity  business  commoditization  aspirational  product  Luxury  differentiate  differentiation  Branding  Brand  status  symbol  status  anxiety  socioeconomic  status  Selbstdarstellung 
may 2015 by asterisk2a
How Sportswear Brands Build Loyalty - YouTube
advertising and marketing led growth in this segment is short sighted, inflating the numbers bc >> LTV of organic growth customers > than acquired customers through advertising, also in advertising (without a high Net Promoter Score/Viral Co-efficient/Product/Market-fit) there is no multiple for each dollar spend on advertising/marketing). The best would be native advertising/content marketing EDUCATING the people about health, fitness, and the added value and value creation your product brings in this "Project Me" that millions of people start on January 1st, every time again, ... // social status - of being fit, healthy, eating organic, etc << disposable income and time! //
Fitbit  Brand  quantified  self  added  value  value  creation  Under  Armour  Nike  adidas  community  community  management  mission  communication  Start-Up  lesson  Start-Up  advice  Net  Promoter  Score  Product/Market  Fit  viral  coefficient  content  marketing  consumerist  consumerism  zombie  consumer  status  anxiety  social  status  socioeconomic  status  convenience  disposable  income 
may 2015 by asterisk2a
Where Next for the UK Economy? | 24.02.2015 - YouTube
min 37 BOE owns over 1/3 of outstanding gilts // pattern of global demand ([luxury, vanity, status, brand], [convenience, on-demand,] [software, automation, robots, driving down manual labour cost - corporate/wall street] [connection with your customer] [Data] // GDP growth (national income, profits from corp) outpaced income growth (income from labour). is double // austerity, fiscal policy: to force a surplus of the budget (and current account/balance of payments) over 10 year time frame (2x conservative parliament) without thinking where the demand comes from (income growth thus more disposable income thus consumer &* business demand (more employment), thus higher tax revenue). And only thinking about cutting, is a Career Politician move, sticking 2 his talking points of Plan A. // dont compete w BRIC/Developing/Frontier Market on price (exporting). It's a race to the bottom, it can not work. Thus it has to be Industrial Revolution 2.0 !!! Differentiate. Brand. Being Remarkable.
BOE  QE  ZIRP  NIRP  productivity  income  growth  GDP  distortion  trade  deficit  balance  of  payments  current  account  deficit  economic  history  IMF  Career  Politicians  Industrial  Revolution  2.0  Conservative  Party  David  Cameron  Liberal  Democrats  Nick  Clegg  George  Osborne  globalisation  globalization  borderless  flat  world  Brand  differentiate  differentiation  Software  Is  Eating  The  Mobile  Creatives  Mobile  Creative  Start-Up  lesson  Start-Up  advice  UK  Europe  Germany  USA  China  BRIC  monetary  policy  fiscal  policy  macroeconomic  policy  microeconomic  policy 
may 2015 by asterisk2a
Porträt ǀ Unten durch — der Freitag
Vor kurzem hat er ein Buch veröffentlicht, das als „Unterschichtenroman“ Aufsehen erregt hat. In einer klaren, nüchternen Sprache schildert er darin seine Erfahrungen als Leiharbeiter, mit prekären Jobs und Beziehungen. Mittlerweile lebt Wall in Berlin-Wedding, nahe der Uferhallen, wo wir uns treffen. Der Ort vereint zwei Welten, das Raue und das Kreative. Passt also. [...] Es geht oft um Fingernägel, Kleidung, Schönheit. Äußerlichkeiten sind wichtig, wenn alles um dich herum hässlich ist. [ Selbstdarstellung A und O in heutiger welt! - The Vanity Economy Explosion - https://youtu.be/e6g7EczEA2U?t=2m see Economy of Fakes out of China & Co. & youtu.be/IZyEkwqy3xY Investing in Vanity, Leisure and Luxury Products ] // [...] [Uni Abschluss] so besonders ist das gar nicht. [ personal differentiation needed because abundance of workers/competition businesses can choose from - that work for the lowest wage possible. creativity is not in abundance. risk takers neither. ] // Jeder fuer sich.
precarious  work  Precariat  Werkvertrag  Leiharbeit  Zeitarbeit  working  poor  social  cohesion  poverty  poverty  in  old  age  child  poverty  food  poverty  hartz-iv  ALG2  Aufstocker  Germany  labour  market  labour  economics  book  status  symbol  status  anxiety  socioeconomic  status  social  status  Vanity  Selbstdarstellung  Selbstfürsorge  society  celebrity  culture  of  You  Gini  coefficient  globalisation  globalization  Western  World  public  image  Mobile  Creatives  Mobile  Creative  economics  of  abundance  marginal  cost  Industrial  Revolution  2.0  Future  of  vocational  education  education  policy  practical  skills  practical  skill  set  differentiate  differentiation  Brand  Branding  competitiveness  competitive  competition  economic  history  social  mobility  downward  mobility  income  mobility  University  College  un-college  policy  folly  policy  error  Career  Politicians  flat  borderless  BRIC  Developing  World  Frontier  Markets  destruction  value  creation  gesellschaft  culture  Universal  Basic  Dimitrij  Wall  Europe  Proletariat  democracy  No  Representation  Luxury  aspirational  aspirational  product  projection  consumerist  consumerism  zombie  consumer  consumer  choice  visual  identity  identity  individuality  Capitalism 
may 2015 by asterisk2a
How the Sharing Economy Is Impacting Travel - YouTube
w great app - word of mouth and net promoter score and marketing and advertisement you can, in an age of appification and single-use apps, create a deep trench away from Google Search (customers using desktop search from booking travel, hotel, flight, leisure experience). Lastminute.com can only react to Hotel Tonight and Hipmunk being first on the homescreen of phones with a great product/market fit. // min 6:30 - post-Search world (desktop) with limited screen size etc on homescreen we have come back to the portal. Yahoo! was a portal. No we have a new one in our hands in form of Apple iOS iPhone and Google's Android
Google  Search  Appification  single-use  app  Brand  Branding  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  MVP  Product/Market  Fit  Expedia  lastminute.com  mobile  homescreen  mobile  first  mobile  phone  UI  UX  user  experience  Hotel  Tonight  vertical  niche  Portal  Yahoo!  Yahoo  Y!  Android  iOS  Apple  Google 
may 2015 by asterisk2a
Eyeglass Retailer Warby Parker Valued at $1.2 Billion - Digits - WSJ
[ vertical/niche + brand + no pure play e-commerce but being an eTailer with 'experience stores'/'flag ship stores' + value add customer service that is part of the Brand too. ]. // >> Warby Parker is the newest unicorn - Warby Parker, the online retailer that allows people to try on hipster-framed glasses in their homes, has raised $100 million in funding at a $1.2 billion valuation. The round was led by T. Rowe Price and will be used to keep the company, which is not profitable, running. << // --- &! A fireside chat with Warby Parker's Neil Blumenthal - youtube.com/watch?v=embMMXMJEHk // &! Why Birchbox Co-CEO Katia Beauchamp envies Warby Parker - youtu.be/CHPWr7xjODw // &! Why Warby Parker s CEO dreams to head Ralph Lauren - youtu.be/h231oYa_zXI // &! Warby Parker's CEO on Disruption and Consumer Experience - youtu.be/7BFLO6RTr9o // &! tcrn.ch/1bizc7v
Warby  Parker  e-commerce  eTailer  Retail  brick  and  mortar  business  pure  play  Silicon  Valley  niche  Brand 
april 2015 by asterisk2a
Apple Stores Will Implement Jewelry Store Practices To Help Sell The Apple Watch | TechCrunch
9to5Mac reports on a number of concrete changes that will be coming to Apple’s physical retail locations to help securely sell even the highest-priced Apple Watch, and to make sure potential customers get plenty of in-store exposure to the device and its many options. The Apple Watch will be stored in custom-made safes overnight, and while waiting for sale, complete with built-in MagSafe chargers (the new disc-shaped version introduced specifically for Apple Watch compatibility), and new display tables will be installed to allow users to get a close look at the wearable. Additional sales practices will be introduced to let store visitors try on various Apple Watch models, material and color options, and to wear them around the store to get a better idea of what it might be like to wear one full-time.
Apple  Retail  Luxury  status  symbol  socioeconomic  status  social  status  status  anxiety  branding  Brand 
february 2015 by asterisk2a
Forget Netflix’s stock volatility, the real news is its long-term plan is taking shape | PandoDaily
In other words, now that Netflix is in a third of US homes, it’s already showing signs of market saturation blunting its potential for future growth. There are two reasons why investors would shrug off this bad news: because they’re too busy covering short positions, or because they are actually beginning to buy into the long-term case for Netflix that Hastings has been making for years. As if telling a child for the hundredth time that vegetables are good for him, Hastings spelled out, sometimes in bold text, the Netflix game plan: “It is increasingly clear that virtually all entertainment video will be Internet video in the future. We’ll continue to improve our content, our marketing and our service, to eventually achieve ‘must have’ status in most households.”
Netflix  Wall  Street  short-term  thinking  short-term  view  long-term  thinking  long-term  view  mainstreet.org  Brand  branding  utility  status  symbol  household  item  Vision 
january 2015 by asterisk2a
Doku Die Marketing Könige [Dokumentatin Deutsch 2014] - YouTube
Neopets, Zynga Farm game, Tamagotchi, << game design. +++ habit forming product design, ... +>> then comes the native advertisement because of increased attention span of the user, because marketers like that, in a throwaway world with zero attention span. min 27 -- habit forming product -- user goes back to do something, check of something, get rewards, ... Belohnungssystem (dopamin). << Gamification >> The House always wins. // pinterest; wardrobemalfunction >> vertical, focus, physical, social, advice, recommendation engine, search/find engine, improvement and quantifiable ... // behavioural finance/economic study showed we spend up to 100% more when we use/consider the option to pay with credit card. and decisions are quicker. there is a different feeling of loss of money when you pay cash out of your pocket. the actual physical immediate loss. credit cards allows to live in the now, not to defer pleasure or having to earn it or feel loss by paying cash. adults are infantilized.
marketing  Retail  e-commerce  advertisement  advertising  Consumerism  consumption  consumer  choice  Protection  consumerist  consumer  debt  zombie  consumer  consumer  status  symbol  socioeconomic  status  social  status  status  anxiety  branding  Brand  brands  childhood  Start-Up  lesson  Start-Up  advice  shareship  wardrobemalfunction  feelz  Gamification 
january 2015 by asterisk2a
YouTube Offering Its Stars Bonuses - WSJ
"Creators and agents say the service is acting with rare urgency. [...] Nearly all of YouTube’s video makers now receive the same 55% share of revenue from advertising that appears alongside their videos." - http://www.tubefilter.com/2014/12/08/youtube-bonuses-content-creators-vessel/ &! http://www.tubefilter.com/2014/11/17/vessel-youtube-stars-multi-million-dollar-guarantees-exclusive-window/
Facebook  Tumblr  Vessel  Yahoo!  YouTube  The  Content  Wars  MCN  pageviews  CPM  business  model  Platform  TOS  Personal  Brand  distribution  discovery  critical  mass 
december 2014 by asterisk2a
As the faces of the peer-to-peer economy, Airbnb and Uber’s cultures couldn’t be more different | PandoDaily
AirBnB playing the win-win game. >> Airbnb appears to have taken the approach of investing significantly in creating community and a feeling of partnership, and of disseminating best practices. Along with the community-building exercises, its recently concluded host convention featured a number of sessions on how to be a better provider. Airbnb facilitates host groups for knowledge sharing, integrated into a host application that also embeds hospitality standards and guidelines, as well as standalone meetups for hosts to exchange information. The emphasis on community and connectedness is very visible in the company’s recently initiated “Belong Anywhere” branding strategy. The three co-founders have consistently visited and stayed at the homes of key hosts around the world, an experience that likely builds significant loyalty. << very different to the Rocket Internet clone that Samwer Brother created. &! "Paul Graham's - Mean People Fail - win by transcending."
Uber  Lyft  AirBnB  Platform  middleman  Software  Is  Eating  The  World  community  branding  Brand  communication  transparency  accountability  governance  corporate  governance  corporate  culture  corporate  values  TOS  partnerships  ethical  machine  moral  beliefs  Collaborative  collaboration  Start-Up  lesson  Start-Up  advice  P2P  Services  Industry  service  economy  service  Share  HomeJoy 
december 2014 by asterisk2a
Warum auf Youtube Ideenlosigkeit Siegt - YouTube
... irrelevant content, vs relevant. &! search here for hyperreality .... Umberto Eco book &! youtube.com/watch?v=uiAC34mtPYM << YT now to make it big = lottery. not meritocracy bc of algos, noise, attention span, ingrained trickery and mechanics, Newsfeed, user behaviour ie trained by using phone 60% of time.
YouTube  Personal  Brand  MCN  community  Celebrity  of  You  sociology  psychology  exploitation  content  creator 
december 2014 by asterisk2a
The World’s Biggest Popstars are Walking Contradictions | NOISEY
bit.ly/1HXHZIy &! "However, what's most telling, is that Lorde has become a bit of an icon for the materialists that she set out to criticise. Kanye loves her; "Royals" soundtracked an advert for a $700 Samsung phone; she's collaborated with MAC cosmetics. It's this exact contradiction - I'm this and I'm also this - which is part of a wider social trend that's fucking around with the definition of authenticity and counter-culture. This stems from what, if you want to get academic about it, is called hyperreality - a phenomenon first observed in the eighties by French sociologist Jean Baudrillard. Shows like The Only Way is Essex are the pinnacle of hyperreality, where even though it clearly states that it's been scripted for your pleasure, the programme relies on the viewer buying into the idea of the characters being completely genuine. [...] we don't want to reject consumer culture at all. We want to buy into the idea of rejecting it. [...] We suck it up and go along with it.
Music  Industry  Pop  Culture  frictionless  attention  span  Lorde  socioeconomic  status  status  symbol  social  status  status  anxiety  sociology  psychology  materialism  society  superficial  Entertainment  Industry  Personal  Brand  lifestyle  western  lifestyle  counter  Amanda  Palmer  YouTube  capitalism  aspirational  product  marketing  PR  Celebrity  of  You  celeb  counter-culture  authentic  authenticity  paradox  hyperreality  hypocrisy  Indie  Music  counterculture  Umberto  Eco  book 
december 2014 by asterisk2a
Studie: Studenten sind unpolitisch und konsumorientiert - SPIEGEL ONLINE
Studenten sind politisch engagiert, eher links und tolerant? Nicht unbedingt, wie nach SPIEGEL-Informationen eine neue Regierungsstudie zeigt. Demnach wollen sie vor allem eines: "Sich schöne Dinge leisten können." [...] Walter Grünzweig, Professor für amerikanische Literatur und Kultur an der Technischen Universität Dortmund und Träger des Ars-Legendi-Preises für exzellente Lehre, macht für die Entwicklungen auch die Politik verantwortlich. Der einzige Zweck, den Hochschulen seit der Bologna-Reform noch zu erfüllen hätten, sei es, "Schmalspur-Absolventen" für den Arbeitsmarkt zu produzieren. "Wir erziehen eine unpolitische, antiintellektuelle Generation", warnt Grünzweig, der bei den aktuellen Studenten von einer Generation "unter extremem Druck" spricht. [Muendige Buerger? Ne ...]
Millennials  generationy  status  symbol  socioeconomic  status  social  status  status  anxiety  society  Selfie  Celebrity  of  You  gesellschaft  soziologie  sociology  psychology  self-awareness  self-respect  self-censorship  Self-esteem  social  mobility  income  mobility  fairness  Gerechtigkeit  advertisement  marketing  Personal  Brand  Media  Fake  values  education  policy  Liberal  Arts  University  College  policy  folly  policy  error  Makers  Career  Politicians  short-term  thinking  short-term  view  Bulimie  Lernen  Future  of  Work  Mobile  Creative  Mobile  Creatives  flat  world  globalization  globalisation  Why  Software  Is  Eating  the  Software  Is  Eating 
october 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Marissa Mayer's Secret Plan For Tumblr - Business Insider
[hip tumblr] [as YTers are dismayed over income outlook on YT alone ... others look into options to sway them away from YT and their million-click-content ... this include companies like; FB, Twitter & Y!] According to several sources, Yahoo executives believe Tumblr should become the company's answer to YouTube. In this vision, Tumblr would become the exclusive distributor of videos from YouTube stars. [<< locked in to Platform] [...] + bit.ly/1oVWvFa /+/ business model & plan has to be Multimedia slash HQ destination site* for content creators more important. in order to keep them on their site, their brand, and not hop every 3-4 years onto the next Platform. *With newsletter, with blog, categories like RAW/BTS - unedited, improve style, with feed, merch (limited editions, new items every quarter, up-sell with signed t-shirts and autograph), A/B testing etc. with/as own independent income source.
Yahoo!  Tumblr  YouTube  business  model  Facebook  Twitter  Google  MCN  business  plan  content  pageviews  Millennials  generationy  Platform  TOS  Personal  Brand  landingpage  AOL 
october 2014 by asterisk2a
Teens are officially over Facebook - The Washington Post
>> tide comes in, tide goes out. .... FB isn't hip anymore. its the cycle of popularity. like style trends. // so what you gonna do, you either make your platform as broad as possible or as niche/narrow as possible ... meetings in the middle are compromise. compromise doesn't work.
Millennials  generationy  adoption  Facebook  brand  image  Snapchat  WhatsApp  trend  ephemeral  anonymity  anonym  Secret  Whisper  Twitter  Platform  Start-Up  advice  Start-Up  lesson  Silicon  Valley  Venture  Capital  Tumblr  utility  YouTube 
october 2014 by asterisk2a
Ich bin nicht Eure Freundin! - YouTube
Ich bin nicht Eure Freundin. Nicht, weil ich Euch nicht respektiere. Sondernd gerade weil ich das tue, müssen wir darüber sprechen. Und zwar ehrlich. Ich bin aber genau so wenig ein Star. Und ich bitte Euch inständig darum, mich und auch andere YouTuber nicht zu Stars zu machen. Gleichzeitig bitte ich meine YouTube Kollegen, sich nicht als etwas zu verkaufen, was sie nicht sind. Diese Ehrlichkeit und Menschlichkeit sind wir uns schuldig. Denn ohne sie verlieren wir die Chance, hier einen Unterschied zu machen. Ich hab keine Antwort auf die Frage, wie wir das schaffen können. Noch nicht. Aber ich glaube, im Austausch über dieses Thema liegt die Chance. Die Antwort irgendwann zu finde
Celebrity  of  You  celeb  culture  status  symbol  socioeconomic  status  social  status  status  anxiety  society  Gossip  culture  Tabloid  YouTube  Platform  Instagram  Facebook  Twitter  Selfie  creativity  expression  Fame  self-awareness  self-publishing  humanity  sociology  psychology  exploitation  anonymity  anonym  MCN  Privacy  identity  authentic  authenticity  Personal  Brand  public  image 
october 2014 by asterisk2a
Digg - "I think spending your lives trying to dupe innocent people...
"I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."
advertisement  advertising  marketing  PR  public  relations  Brand  communication  language  Social  Media 
october 2014 by asterisk2a
Student convinced family she was on trip around Asia - despite never leaving her bedroom | World | News | Daily Express
Celebrity of You vs. Authenticity / Authentic >> being relatable. ie in deutschland die imhof's "vlog" not relatable. die frau ist immer geschminkt, haare gemacht, immer gut angezogen, immer ist alles show-off maessig und keine kommunikation mit den zuschauern.
status  anxiety  Celebrity  of  You  status  symbol  socioeconomic  status  social  status  Media  Vine  Instagram  Facebook  Twitter  Consumerism  consumerist  zombie  consumer  Personal  Brand  Gossip  culture  culture  YouTube  Vlog  Vlogging 
september 2014 by asterisk2a
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