asterisk2a + ad   36

Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
Facebook  Instant  Articles  Facebook  filter  bubble  Google  News  algorithm  business  model  pageviews  BuzzFeed  Mashable  TechCrunch  AOL  NYT  NYTimes  Washington  Post  attention  arbitrage  attention  graph  attention  span  YouTube  Snapchat  Millennials  content  discovery  content  distribution  Gawker  Insider  refinery29  Salon  GigaOm  mobile  homescreen  Entertainment  Escapeism  Gaming  winner  take  all  Software  Eats  The  World  Software  Is  Eating  The  World  Patreon  ad  blocking  AdBlock  Platform  TOS  Twitter  Instagram  Television  Radio  Podcast  Google  Search  Live  Video  Vox  paywall  Freemium  Politico  FiveThirtyEight 
april 2016 by asterisk2a
Google Plans to Introduce Android Laptops, Replacing Chrome as OS | Re/code
Scale Google loves scale. It shutters products with user numbers that many companies would kill for (remember Reader?) because they don’t reach the billion-plus of its flagships. Chrome primarily lives on Chromebook devices. Gartner estimates Google will ship 7.9 million devices this year. Android, Google recently announced, crossed 1.4 billion users. Very different scale. Despite some traction, Chromebooks are still a tiny slice of the market, and Google has faced difficulty corralling developers to build apps for it. It hasn’t had the same problem with Android. [...] Google has manically reiterated that it does, in fact, have a cohesive plan for mobile. A chief Android distinction from Chrome is that it is built for mobile behavior. A vote for Android is, in some ways, a tacit admission that Google must devote its attention to the devices on which it lives.
Google  Inc.  ChromeOS  Chrome  Google  Chrome  Android  Sundar  Pichai  mobile  homescreen  AdSense  business  model  AdBlock  ad  blocking  content  blocking  mobile  phone  Smartphone  mobile  first  Chromecast  Chromebook  phablet  Tablet  user  behaviour 
october 2015 by asterisk2a
Snapchat’s new ‘scary’ privacy policy has left users outraged - MarketWatch
Users are outraged that Snapchat has the rights to reproduce your messages // https://twitter.com/kalpenn/status/659829293762113537 &! https://twitter.com/samsheffer/status/659918433249845249 - 'cookies that may identify your browser and device.' aka you across services. because others sell already that data. your identity, your history. //&! via https://redd.it/3qya7j - Snapchat just reserved the rights to store and use all selfies taken with the device Think that picture you're about to send is temporary? Think again - bit.ly/1PVVb6f
TOS  EULA  The  Content  Wars  Platform  Silo  Facebook  Snapchat  Pinterest  Twitter  Instagram  business  model  pageviews  advertisement  targeting  advertisement  re-targeting  Big  Data  user  Social  Media  Free  Internet  Privacy  Privacy  Surveillance-Industrial  Complex  surveillance  state  corporate  state  corporate  YouTube  Google  Inc.  Google  Search  Apple  iOS  ad  blocking  blocking  AdBlock 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Apple Enables Ad-Blockers - Episode 048 — An Exhausting Week | Exponent
26:10 - Apple Enables Ad Blocking in iPhone browser Safari, native option, no add-on needed. Nudge publishers/content providers to implement iAd (Apple's AdSense Product) on their sites (mobile sites) as alternative 2 all what is out there. Or 2 nudge mobile site owners 2 make native Apps!? Apple: 'its about the user experience' & respects users privacy (anti-Google and co jab) because it only uses the data available from the user on his phone/apple id. // bit.ly/1hB7VRC - People are seriously talking abt whether the iPhone's new ad blocking technology will destroy the web [...] "In a worst case scenario, this is Apple against the entire mobile publisher and advertiser ecosystem." [...] people are very concerned abt what Apple is trying 2 do. [...] Google is already losing 10% of its revenue 2 adblockers // &! bit.ly/1Lan20N // &! Monetizing your iOS apps with iAd (pdf) apple.co/1NeVPtf &! iAd is Apples on ad network service, even for native apps - bit.ly/1DFFpHg &! bit.ly/1PbkSfq
Apple  Google  Inc.  Google  Search  AdSense  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  AdBlock  Plus  AdBlock  Apple  App  Store  App  Store  Google  Play  Platform  Open  Platform  TOS  EULA  iOS  Android  Big  Data  Meta  Data  metadata  tracking  perma-cookie  cookies  Internet  Privacy  Privacy  Ad  Network  Advertising  Network 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Do You Trust Larry Page? - Stratechery by Ben Thompson
Given the fact that Alphabet née Google is the second most valuable enterprise in the world, it’s striking to consider Larry Page’s 2014 assessment of the company he co-founded with Sergey Brin: I think we’ve not succeeded as much as we’d like. [...] Even Google’s famously far-reaching mission statement, to “organise the world’s information and make it universally accessible and useful”, is not big enough for what he now has in mind. The aim: to use the money that is spouting from its search advertising business to stake out positions in boom industries of the future, from biotech to robotics. [...] Googles non-social approach to advertising vs Facebook and everyone else ] [ ad world begins finally to shift away from TV & other legacy forms & FB/Google are main beneficiaries coming years of changing ad spend ] [ Page/Brin want 2 lead the org 2 a new frontier. A new Google Search. &they think they a near it, ie self-driving car, that they think the timing is right NOW ]
Google  Inc.  Google  Alphabet  Inc.  Larry  Page  Sergey  Brin  Don't  be  evil  Sundar  Pichai  vision  mission  Legacy  self-driving  cars  AI  Transhumanism  artificial  intelligence  autonomous  car  anti-ageing  renewable  energy  Google  X  Robotics  Software  Is  Eating  The  World  machine  learning  ethical  machine  Internet  Privacy  Privacy  Meta  Data  metadata  Big  Data  Google  Search  AdSense  human  rights  antitrust  Europe  FTC  USA  lobbyist  lobby  Lobbying  deep  learning  augmented  intelligence  Google  Glass  Wireless  Carrier  ISP  Google  Fiber  user  Nest  Labs  native  advertising  Social  Media  content  marketing  advertising  Programmatic  advertisement  re-targeting  advertisement  targeting  ad  targeting  Twitter  perma-cookie  cookies  Appification  mobile  homescreen  mobile  first  user  behaviour  vertical  mobile  phone  Android  banner  ads  advertisement  Leadership  conglomerate  operation  operations  Wall  Street  shareholder  value  profit  maximisation  long-term  view  long-term  thinking  short-term  thinking  short-term  view  technological  progress  incrementalism  incremental  counter  culture  Silicon  Valley  wantrepreneur 
august 2015 by asterisk2a
Facebook trackt alle, auch mit explizitem Widerspruch | netzpolitik.org
Facebook trackt alle – mit eigenem Account oder ohne, mit Zustimmung oder explizitem Opt-Out. Das haben Nachforschungen der Universität Leuven und der Vrije Universiteit Brüssel ergeben. Die Veröffentlichung ist eine Ergänzung zu den Ergebnissen, die bereits Ende Februar veröffentlicht wurden. [...] Facebooks Ziel ist ganz klar das Schalten personalisierter Werbung. Über Cookies verfolgt das Soziale Netzwerk, welche anderen Seiten mit Facebooks Social Plugins wie dem Like-Button besucht werden und erstellt so ein Profil über die Interessen eines Nutzers. Datenschutzregelungen in der EU zufolge braucht es dazu die Einwilligung des Nutzers. Bei Facebook fehlt diese und auch ein explizites Widersprechen wie die „Do Not Track“-Einstellung wird ignoriert. Auch Nicht-Facebook-Nutzer und ausgeloggte Nutzer sind nicht von dem Tracking ausgenommen. & http://pando.com/2015/03/31/belgian-researchers-claim-facebook-breaks-eu-privacy-laws-again/ &! bit.ly/1NFvyRS &! bit.ly/1F7ME6n
Facebook  Big  Data  Internet  Privacy  Privacy  ad  targeting  advertisement  re-targeting  advertisement  targeting 
april 2015 by asterisk2a
µBlock for Firefox - An efficient ad-blocker that is "easy on CPU and memory". Potential Ad-Block Rival? : technology
&! http://uk.businessinsider.com/google-microsoft-amazon-taboola-pay-adblock-plus-to-stop-blocking-their-ads-2015-2?r=US "Google, Microsoft, Amazon, and Taboola are paying the owner of Adblock Plus to unblock ads on their websites at a fee of "30% of the additional ad revenues" they would have made were ads unblocked, the Financial Times reports. Adblock Plus is the most popular browser extension to block advertising and has been downloaded more than 300 million times. The free service says on its website that it blocks “annoying” banners, pop-ups, and video ads. Eyeo, the German company that owns Adblock Plus, says the add-on has more than 50 million monthly active users."
AdBlock  advertising  Ad  banner  ads  business  model  business  plan  native  advertising  Social  Media 
february 2015 by asterisk2a
The startup that makes your startup look cool: Small Empires Ep. 7 - YouTube
- quality - first impression - hitting the pain points - covering all the key strokes - elegantly - effortlessly - communicate well in the shortest way >> attention span - // vs. soft launch and word of mouth and usual social media avenues, close to the consumer, your target audience.
Start-Up  lesson  Start-Up  advice  marketing  public  relations  PR  content  ad  agency  advertising  advertisement 
december 2014 by asterisk2a
Google Impact Challenge - Vote now - YouTube
another example of Google spending their cash where their mouth is et al. - many smart pre-emptive strikes - youthful, progressive, somewhat hip and modern and pop culturish, bold, ...
Google  Google  X  marketing  PR  public  relations  brand  branding  communication  public  image  image  multi-product  company  Yahoo!  Microsoft  monopoly  self-regulation  regulation  regulators  Internet  Privacy  Privacy  Facebook  Twitter  Consumerism  consumerist  zombie  consumer  consumer  product  user  experience  shared  experience  product  experience  customer  experience  Ad  advertising  advertisement 
july 2014 by asterisk2a
Why Twitter, AT&T and GoPro all want to be media companies and Bing Launch of the Week - YouTube
Run of the mill companies which found traction and executed well(ish) to a certain degree (which is debatable) = Technology (which removes friction and enables discovery and builds graph of x [ friends, work, hobby, interests ] & user data [Big Data] ) +++ Media, Content. ... ie. Yahoo! - Tumblr, Twitter, Fb, Pinterest, Soundcloud. There is no free lunch. Period. Soundcloud monetization options: pro accounts, ads, + pre-roll in audio - targeted at same music taste. But intent - to buy - is much lesser degree.
Twitter  Soundcloud  monetization  monetisation  freemium  advertising  ad  advertisement  advertisement  targeting  Facebook  GoPro  Pinterest  interest  graph  intent  YouTube  Twitch  Google  Tumblr  Yahoo!  business  model  Big  Data  Platform 
may 2014 by asterisk2a
What Was That You Were Saying About Not Commingling Data With Facebook?
What Was That You Were Saying About Not Commingling Data With Facebook? Moves, April 24, 2014: “For those of you that use the Moves app — the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.” Moves, May 5, 2014: “We may share information, including personally identifying information, with our Affiliates (companies that are part of our corporate groups of companies, including but not limited to Facebook) to help provide, understand, and improve our Services.”
Facebook  Yahoo!  Google  trust  trustagent  confidence  Internet  Privacy  Don't  be  evil  Consumerism  consumerist  zombie  consumer  Big  Data  Social  Network  analytics  advertisement  advertising  ad  targeting  ad  re-targeting  Sales  Funnel  metadata 
may 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a
The 5 Top-Performing American Apparel Ads, and How They Get PR for Free (NSFW)
Do interesting and crazy things. It’s what the cycle desperately needs. People need things to talk about and… you can be that thing!
advertisement  ad  attention  advertising  public  relations  PR2.0  PR 
july 2012 by asterisk2a

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