asterisk2a + tumblr   62

SNAPPING MY WAY THROUGH VEGAS | DailyVee 003 - YouTube
>> cross-pollination w snippets of other platforms native content. // doesn't have to do w selling shit, pushing ... it's about adding value and story telling. // Casey Neistat - how can you not use Social Media to interact and tell your story next with to the video, perspective, sharing, your view, storytelling. - youtu.be/UZ9UtbnzYyA - // LEVERAGE SOCIAL MEDIA. But content needs to be great. Social Media can't raise lame shit. // it's the conversation, the back and fourth. the exchange.
Hollywood  Entertainment  Industry  Music  Industry  Social  Media  storytelling  Casey  Neistat  creative  destruction  creativity  Snapchat  Tumblr  Reddit  Facebook  Instagram  Twitter  Imgur  The  Content  Wars  attention  span  attention  graph  graph  Newsfeed  discovery  contextual  distribution  user  generated 
february 2016 by asterisk2a
Yahoo: Was der Niedergang Apple, Google und Facebook lehrt - SPIEGEL ONLINE
Yahoo baut Stellen ab und endet wohl als Ramschware. Der Abstieg des Internet-Pioniers ist auch eine Warnung an Apple, Facebook und Co. [...] Die Krise von Yahoo lässt sich in einer Zahl zusammenfassen: minus 13 Milliarden Dollar. So niedrig bewertet die Börse das Kerngeschäft des amerikanischen Internet-Konzerns inzwischen, hat der Tech-Journalist Matt Levine ausgerechnet. Abzüglich einiger lukrativer Beteiligungen und seiner Bargeldreserven ist Yahoo nichts mehr wert. Weniger als nichts. [...] Die digitalen Mode- und Tech-Magazine, die sie startete, finden wenige Leser. Auch die 2013 gekaufte Blog-Plattform Tumblr entwickelte sich nicht, wie von Mayer erhofft: Von der 1,1-Milliarden-Dollar-Akquisition schreibt Yahoo nun rund ein Viertel ab.
Yahoo!  Y!  Yahoo  Silicon  Valley  Twitter  Apple  Facebook  Google  Inc.  Alphabet  Inc.  Marissa  Mayer  eBay  Paypal  creative  destruction  Tumblr  M&A  WhatsApp  Snapchat  Wall  Street  profit  maximisation  shareholder  value  Greed  capitalism 
february 2016 by asterisk2a
Casey Neistat's Guide to Filmmaking - YouTube
learning by doing. practical skills. semi-instant feedback. // tim ferriss and other writers; its about bleeding. putting yourself out ther naked and raw. // storytelling, relating! RELATING! Interestingness. And share it in a way that is interesting (time limit <10min, cut/edit, graphics, mobile friendly (lenght 10min, no fluff, red line from start to finish, IMMER AUF DEM ROTEN FADEN.) // &! here comes everybody // Story is Golden. << The King. Everything else serves the king. //&! EXPERIMENT, TRY, TINKER AROUND WITH THE EDIT. MARGINAL GAINS - youtu.be/nq9yz77r3zA - 5:40 - experience and good judgement does come with practice, practice and practice. And being open to mistakes and failure. They are part of practicing a craft. &! << WALK YOUR OWN PATH TO DISCOVER AND YIELD >YOUR OWN< STYLE *casey neistat - youtu.be/8hr2Isqsxxs - thus become unique. average comes from taking a given path others plotted to teach; 'The Dummies Guide' to editing. storytelling. lighting. cinematography.
storytelling  Casey  Neistat  Vlogging  Vlog  cinematography  editing  YouTube  content  creator  digital  artist  digital  economy  digital  content  meritocracy  meritocratic  The  Wars  noise  noise  pollution  barriers  to  entry  cost  of  entry  digital  natives  content  discovery  content  distribution  Moore's  Law  Age  Tumblr  Blogging  Blogger  writers  writer  Tim  Ferriss  radical  honesty  bullshit  detector  Instagram  Selbstdarstellung  Celebrity  of  You  Selbstfürsorge  culture  status  symbol  status  anxiety  social  status  Patriarchy  Hollywood  Entertainment  Industry  ProAm  amateur  Vine  Beme  Periscope  Meerkat  Multimedia  writing  publishing  2.0  self-publishing  digital  publishing  narrative  career  advice  creating  creative  destruction  life  lesson  life  hacker  career  ladder  Failure 
october 2015 by asterisk2a
How Microsoft Lost Its Mojo: Steve Ballmer and Corporate America’s Most Spectacular Decline | Vanity Fair
Lost decade under Ballmer, the sales guy. Sales guy is not the right guy 2 make a dent into the universe. //&! JULY 2012 Microsoft’s Downfall: Inside the Executive E-mails and Cannibalistic Culture That Felled a Tech Giant - vnty.fr/1OU6xUN //&! NOVEMBER 2014 The Empire Reboots - vnty.fr/1FZ4mJd //&! bit.ly/1isyHfL //&! Bill & Ballmer not on speaking terms - on.mash.to/1isyFED cnet.co/1KcO02M //&! Steve Ballmer talks LA Clippers, Satya Nadella & Microsoft. Just dont ask him abt Gates - ind.pn/10mLbMH //&! read.bi/1Lw4zXs // &! Start-up advice/lesson is that you have to have a true north to be long-term relevant, big enough to be seemingly inexhaustible! Yahoo! NO. AOL. NO. Twitter. Still Debating it internally, reflective of nobody being the true leader with true leadership capabilities, everyone cooking & suggesting spices. Facebook. YES. LinkedIn. YES (economic graph). Amazon. YES. Zappos. YES. RocketInternet. NO. Google. YES. Foursquare. YES. Tumblr. NO. Reddit. YES. HBO. YES.
Steve  Ballmer  Bill  Gates  Apple  Google  Google  Inc.  Alphabet  Inc.  Platform  EULA  Windows  8  Windows  10  Satya  Nadella  Leadership  CEO  mission  vision  Principle  Mittelstand  SME  SMB  consumer  product  Facebook  Twitter  Bing  Yahoo!  WhatsApp  WeChat  Line  Kakao  Talk  Silo  SAAS  Microsoft  Azure  AWS  Amazon  Silicon  Valley  Android  iOS  Hardware  Software  Nokia  Patent  patents  IP  intellectual  property  technological  progress  technological  history  disruption  disrupting  markets  bottom  up  dream  Start-Up  lesson  Start-Up  advice  Venture  Capital  Google+  Tumblr  Reddit  AOL  linkedin  foursquare  Dennis  Crowley  HBO 
september 2015 by asterisk2a
YouTube as you know it is about to change dramatically | The Verge
https://news.ycombinator.com/item?id=10139266 // Would you pay to avoid ads on YouTube? [...] According to multiple sources, the world’s largest video-sharing site is preparing to launch its two separate subscription services before the end of 2015 — Music Key, which has been in beta since last November, and another unnamed service targeting YouTube’s premium content creators, which will come with a paywall. Taken together, YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall.
YouTube  AdBlock  paywalls  paywall  subscription  model  Music  Streaming  friction  frictionless  user  behaviour  content  creator  digital  economy  digital  content  Facebook  Video  Newsfeed  Facebook  Tumblr  Video  Yahoo!  Patreon 
august 2015 by asterisk2a
Why podcasts are suddenly “back” – Marco.org
>> listening to podcast eats time away from the existing pie pieces of other forms of entertainment, escapism, and snacking. But it shares similarities with Music, TV, Movie, ... you can let it run in the background and do something different and listening in.
Podcast  podcasting  Multimedia  Entertainment  Escapeism  snacking  user  behaviour  commuting  TV  Television  Radio  Social  Media  Music  Movie  content  discovery  content  distribution  vertical  category  community  Personal  Brand  Branding  YouTube  Tumblr  Facebook  Twitter  mobile  homescreen  mobile  first  mobile  phone  iPod  Apple  Android  distribution  model  iTunes  Soundcloud 
august 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Reddit's fate hangs in the balance as revolt against CEO makes waves | Technology | The Guardian
While more than 200,000 Redditors want Ellen Pao to resign, readers are jumping ship to budding competitor sites as top brass pushes to go mainstream [...] Redditors – as users are called – have accused the site of increasingly trying to monetize its popularity, and it appears their sentiments came to a head last Thursday, when Reddit’s popular director of talent, Victoria Taylor, was let go from her post. [...] a company torn between catering to commercial interests, and an obsession with giving voice to every possible perspective. [...] But some have suggested that the latest revolt is a flashpoint in a wider clash of cultures. The web’s largest agglomeration of niche enthusiasts provides a portal for people to make friends and enemies in a wide range of different communities, including some less reputable forums that have come under increasing scrutiny. &! bit.ly/1NMqxYG - Memo to VCs: Not every site with gargantuan traffic is destined to be a billion dollar public company
Reddit  business  model  Ellen  Pao  user  generated  content  Venture  Capital  Alexis  Ohanian  Digg  4chan  The  Wars  Start-Up  lesson  Start-Up  advice  community  community  management  communication  Twitter  Dick  Costolo  mainstream  mass  market  critical  mass  mass  culture  Facebook  Pinterest  foursquare  Dennis  Crowley  Tumblr  Flickr  Instagram  Snapchat  Vine  Periscope  Meerkat  MySpace  AOL  Yahoo!  Y!  Yahoo 
july 2015 by asterisk2a
It's official: Google blew it with YouTube, and Facebook has caught up | Nicholas Carlson | LinkedIn
"In April, Facebook hit 4 billion views per day, matching the latest estimates available for 10-year-old YouTube." [...] This is a core mission for Facebook. Facebook has become "synonymous with mobile," Facebook ad exec Carolyn Everson says. "I think that the next frontier is becoming synonymous with mobile video." People used to share video from other sites on Facebook. In February, however, "70% of Facebook's videos were uploaded directly," Griffith reports. Griffith: "Complex Media reports average completion rates of 78% for its Facebook videos, which last two to 10 minutes." Facebook has tweaked its News Feed algorithm to favor video, according to one Facebook page owner. If you have a page with a million followers, your photos will reach 14% of your followers, your text-only posts will reach 4%, and your videos will reach 35%.
Facebook  Google  YouTube  Twitter  Yahoo!  Tumblr  Y!  Newsfeed  Video  mobile  onlinevideo  online 
june 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
YouTube turns ten today. But will it survive the next ten years without losing its soul? | PandoDaily
None of these competitors have the same online video cachet and entrenched community of viewers that YouTube has. But when consumer adoption and ad spending is on such a steep uptick in a particular space, it’s shocking how quickly a market lead can erode. Just ask Myspace. [...] “I don’t think they’re going to necessarily lose their partners because of that, but it brought into question the type of partner Youtube is. Initially, to a lot of creators, they felt they could live an entirely independent life through creative ambitions. they felt like YouTube was there to support [them], and now it seems like this is a real business thing, and now YouTube is getting a little greedier.” [...] it will remain an indispensable marketing tool.
YouTube  online  video  Google  content  discovery  content  distribution  content  creator  digital  artist  Vessel  Tumblr  Facebook  Snapchat 
april 2015 by asterisk2a
NYT - EU and Google
“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.
Microsoft  IBM  Google  Apple  HP  Facebook  creative  destruction  Silicon  Valley  Skype  IRC  ICQ  AOL  Yahoo!  Y!  Fortune  500  Wall  Street  oligopoly  oligopol  monopoly  antitrust  FTC  EU  Nokia  Snapchat  Tumblr  Twitter  craigslist  Google  Search  AdSense  Programmatic  Advertising  native  advertisement  targeting  advertisement  re-targeting  advertisement  content  marketing  Huffington  Post  BuzzFeed  YouTube  economic  history  business  cycle  commodity  business  commoditization  Amazon  PayPal  eBay  growth  economic  growth  microeconomics  saturation  market  size  multi-product  company  shareholder  value  profit  maximisation  crony  capitalism  exploitation  short-term  thinking  short-term  view  revolving  door  Washington  presidency  barackobama  lobbyist  Lobbying  lobby 
april 2015 by asterisk2a
Drowning In The Livestreams | TechCrunch
everyone is shouting .... The problem is the incentives are aligned all wrong. Livestreaming apps want content and engagement, so they’re built to make starting a stream as quick and frictionless as possible. Livestreaming apps are not designed to make you take a deep breath and consider whether anyone gives a shit about what you’re going to broadcast. // vs. measurement of quality metrics like Medium measures reading time. // vs ephemeral nature of Snapchat - guaranteed attention. - // and FOMO,
attention  span  attention  Signal  vs.  Noise  content  curation  filter  bubble  Newsfeed  recommendation  Internet  user  generated  content  pollution  Twitter  Tumblr  Periscope  Meerkat  Facebook  Linkbait  linkbaiting  Clickbait  YouTube  user  experience  frictionless  Instagram  status  anxiety  Celebrity  of  You  Vine  engagement  KPI  Snapchat  FOMO  Notification  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  ustream  Qik 
march 2015 by asterisk2a
Where Does BuzzFeed Source Its Content From?
BuzzFeed brought the niche to a wider audience. Bc funny is still funny.
BuzzFeed  Tumblr  Reddit  Linkbait  linkbaiting  Clickbait  Listicle 
march 2015 by asterisk2a
BBC News - Google warns Blogger users over porn
http://www.zdnet.com/article/google-bans-explicit-adult-content-from-blogger-blogs/ - Google bans 'explicit' adult content from Blogger blogs Summary:In an abrupt reversal of policy, Google will soon disappear blogs on its Blogger platform that don't conform to its new anti-adult policies. [...] "Google: Removing content it doesn't like" [...] [...] [opt] to move to self-hosting, which is a safer option than trusting art, writing or creative speech to any conservative company. [...] [Search as public utility, unencumbered by politics nor religion and other things.] // question, snapchat already blocked porners from receiving money via its internal payment product for snaps/paid snaps. question, will it ban nudity when it went public and the company turns into a grown up with grown-up supervision? &! zdnet.com/article/timeline-googles-role-in-global-sex-censorship/ &! http://pando.com/2015/02/24/silicon-valleys-war-on-sex-continues-as-google-bans-adult-blogs/
Tumblr  Wordpress  publishing  2.0  publishing  Blogging  TOS  Platform  Blogger  Google  sex  work  sex  worker  adault  content  Porn  pornography  content  distribution  content  discovery  Wall  Street  conservative  Snapchat  censorship  stigma  stereotype  bias  prejudice  Google  Search  free  speech  Information  wants  to  be  free  public  utility 
february 2015 by asterisk2a
A Year Later, $19 Billion For WhatsApp Doesn’t Sound So Crazy | TechCrunch
Messaging is the center of mobile. Snapchat is raising at around a $20 billion valuation. And no one cares who owns apps. On February 19th, 2014, we didn’t know any of these things for sure. So when Facebook announced it would pay $19 billion to acquire WhatsApp — an app most American pundits had never used — it seemed ludicrous. Zuck had to be crazy, right? Wrong. Without WhatsApp, Facebook’s international situation would look a lot dicier. And if a competitor like Google acquired it instead, it could have been disastrous. Instead, Facebook possess the most popular messaging app, and has neutralized the biggest threat to its global domination of social networking. Why? Chat Is The Mobile Portal! [...] Its Stories feature has grown into a competitor to Facebook’s News Feed. And Discover could make it all quite monetizable if it gets popular. Snapchat is constantly cited as where teens are ditching your parents’ social network for.
WhatsApp  Snapchat  Instagram  Pinterest  Facebook  Twitter  Mark  Zuckerberg  Yahoo!  Google  Microsoft  SMS  Wireless  Carrier  MMS  Newsfeed  trend  trends  M&A  acquisitions  acquisition  scale  Tumblr  mobile  first  mobile  homescreen  mobile  phone  user  experience  user  behaviour  Phablet  AOL 
february 2015 by asterisk2a
Don't Be Awful: Roger Myers and Paul Carr - YouTube
Don’t Be Awful: Attorney Roger Myers on the line between free speech and online harassment ( bit.ly/17fsmO8 ) // talks at the end about revenge porn and right to be forgotten
#GamerGate  trolls  troll  hater  haters  harassment  gender-based  harassment  Twitter  anonymity  Facebook  comments  community  threat  of  violence  death  threat  rape  threat  free  speech  hate  speech  everyday  sexism  sexism  sexismus  Misogynie  misogyny  Patriarchy  white  male  privilege  male  privilege  privilege  straight  white  male  STEM  social  discrimination  discrimination  minority  Media  revenge  porn  TOS  Platform  society  masculinity  jock  culture  Campus  subculture  internet  culture  Tumblr  right  to  be  forgotten 
february 2015 by asterisk2a
CollegeHumor, Like Other Online Video Properties, Is Looking For A Buyer
[ ... one buys the talent and the potential, not for status quo. YouTube business is something you can't sell to Wall Street ... YT is a content hosting/distribution/discovery/share-platform ... not something to build a double digit revenue business model on, because ain't build your house on somebody elses lawn ... Maker Studios started to build its own platform with Polaris et al. ... and Ellen DeGeneres with Ellentube.com ... ] IAC (which also owns prominent online video site Vimeo) is following the lead of Funny or Die and The Onion, both of which are also looking to cash in on the growing interest in online comedy platforms. Should IAC sell its share of CollegeHumor at the value it wants, it would turn a big profit; the media company purchased its 51% stake in CollegeHumor in 2006 for a reported price of $20 million. In 2014, investors have greatly increased the amount of money they have spent on online video properties like Maker Studios, Fullscreen, and Stylehaul.
pageviews  business  model  Platform  YouTube  TOS  content  distribution  content  discovery  Tumblr  Facebook  Twitter  Vimeo  IAC 
december 2014 by asterisk2a
YouTube Offering Its Stars Bonuses - WSJ
"Creators and agents say the service is acting with rare urgency. [...] Nearly all of YouTube’s video makers now receive the same 55% share of revenue from advertising that appears alongside their videos." - http://www.tubefilter.com/2014/12/08/youtube-bonuses-content-creators-vessel/ &! http://www.tubefilter.com/2014/11/17/vessel-youtube-stars-multi-million-dollar-guarantees-exclusive-window/
Facebook  Tumblr  Vessel  Yahoo!  YouTube  The  Content  Wars  MCN  pageviews  CPM  business  model  Platform  TOS  Personal  Brand  distribution  discovery  critical  mass 
december 2014 by asterisk2a
After abandoning core Tumblr users, Yahoo does the same with Flickr. So what? | PandoDaily
Nevertheless, the abandonment of core constituencies within both Flickr’s and Tumblr’s user base reveal a very clear — and perhaps not unwise at this stage of the game — gambit on the part of Mayer: Loyal users are nice, but when they don’t play into any clear or significant profit strategy, who needs them? ... ie YouTube and FB ... now part of Pop Culture. But hardcore users and early adopters cried out loud when changes were coming geared towards revenues, pageviews, Signal vs Noise, ... etc
Flickr  Yahoo!  Wall  Street  profit  maximisation  Tumblr  short-term  thinking  short-term  view  fiduciary  responsibility  community  hardcore  user  user  hack  Start-Up  lesson  Start-Up  advice  pageviews  business  model  Marissa  Mayer 
december 2014 by asterisk2a
Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts | TechCrunch
@Tumblr tests Sponsored Apps, posts targeting users for app installs w/ links to the @AppStore & @GooglePlay; the mobile-only ads can be re-blogged; the initial batch consists of still & animated images but CSO @MaxSebela indicates additional options; Tumblr says 65% of users access content on mobile & the service sees 400M uniques/mo
Tumblr  mobile  first  mobile  homescreen  Yahoo! 
november 2014 by asterisk2a
Why Yahoo’s abandonment of core Tumblr users is actually almost commendable | PandoDaily
Nevertheless, a platform for existing video superstars is not exactly in the spirit of Tumblr’s gonzo community of lost toys. But couldn’t Yahoo conceivably chase its YouTubian ambitions without ruining Tumblr for its original users? Apparently not. Over 50,000 Tumblr users have signed a Change.org petition asking the company to reverse course on a change it made to image size requirements. Tumblr likely made the size changes, which involve wider images, because they would make video content (and video ad content) more attractive. But as a result, many older images are now stretched or otherwise distorted. Commenters say the impact has been especially great on animated GIFs, one of the most popular formats on Tumblr.
Yahoo!  YouTube  Tumblr  Wall  Street  shareholder  value  Marissa  Mayer 
november 2014 by asterisk2a
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards | TechCrunch
[average revenue per user] - Yahoo CEO Marissa Mayer said last week during Yahoo’s earnings call that Tumblr is expected to generate over $100 million in revenue for the company, mainly due to the introduction of sponsored advertising. She also noted that Tumblr will achieve positive earnings before interest, tax and depreciation next year, and the platform has seen its audience grow 40 percent to 420 million users. The news surprised investors, who had previously been writing off the $1.1 billion Tumblr acquisition as something of a dud, especially as Yahoo had been silent about Tumblr’s financial situation. (So much for all that brouhaha about Tumblr users abandoning the service following the Yahoo deal.) Mayer also revealed at the time that the number of blogs on Tumblr had nearly doubled to 206 million, and people were staying on the service longer – with Dashboard browsing sessions growing from 22 minutes to 28 minutes.
Tumblr  monetization  monetisation  advertisement  advertisement  targeting  native  advertising  branded  content  advertorial  Platform  TOS  Yahoo!  Marissa  Mayer  ARPU  content  distribution  attention  span  content  discovery 
october 2014 by asterisk2a
In an attempt to increase its influence over the media, Facebook makes publishers an offer they should refuse | PandoDaily
That kind of wholesale transfer of content sends a cold, dark chill down the collective spine of publishers, both traditional and digital insurgents alike. If Facebook’s mobile app hosted publishers’ pages, the relationship with customers, most of the data about what they did and the reading experience would all belong to the platform. Media companies would essentially be serfs in a kingdom that Facebook owns. [...] & Facebook might be bad, but Google is even worse. [...] & Facebook as it exists now has a notable effect on the way news is discovered, read, and shared, but it pales in comparison to Google’s control over how so much information is found online.
Facebook  Twitter  Google  Google+  Google  News  Google  Search  linkedin  content  discovery  business  model  Platform  TOS  YouTube  Tumblr  content  journalism  journalismus  digital  content  Information  wants  to  be  free  content  creator  content  distribution  discovery  pageviews  Social  Media 
october 2014 by asterisk2a
Marissa Mayer's Secret Plan For Tumblr - Business Insider
[hip tumblr] [as YTers are dismayed over income outlook on YT alone ... others look into options to sway them away from YT and their million-click-content ... this include companies like; FB, Twitter & Y!] According to several sources, Yahoo executives believe Tumblr should become the company's answer to YouTube. In this vision, Tumblr would become the exclusive distributor of videos from YouTube stars. [<< locked in to Platform] [...] + bit.ly/1oVWvFa /+/ business model & plan has to be Multimedia slash HQ destination site* for content creators more important. in order to keep them on their site, their brand, and not hop every 3-4 years onto the next Platform. *With newsletter, with blog, categories like RAW/BTS - unedited, improve style, with feed, merch (limited editions, new items every quarter, up-sell with signed t-shirts and autograph), A/B testing etc. with/as own independent income source.
Yahoo!  Tumblr  YouTube  business  model  Facebook  Twitter  Google  MCN  business  plan  content  pageviews  Millennials  generationy  Platform  TOS  Personal  Brand  landingpage  AOL 
october 2014 by asterisk2a
Teens are officially over Facebook - The Washington Post
>> tide comes in, tide goes out. .... FB isn't hip anymore. its the cycle of popularity. like style trends. // so what you gonna do, you either make your platform as broad as possible or as niche/narrow as possible ... meetings in the middle are compromise. compromise doesn't work.
Millennials  generationy  adoption  Facebook  brand  image  Snapchat  WhatsApp  trend  ephemeral  anonymity  anonym  Secret  Whisper  Twitter  Platform  Start-Up  advice  Start-Up  lesson  Silicon  Valley  Venture  Capital  Tumblr  utility  YouTube 
october 2014 by asterisk2a
Forget AOL — Activist Attack on Yahoo Is All About Forking Over Alibaba Cash | Re/code
many think such a merger [w AOL] could save costs by bringing together two companies that are in the same two key businesses, advertising and content. Others consider it a potential disaster, knitting together two companies saddled with backward-looking assets and a questionable recipe for future growth. That is, outside of acquisitions, which Mayer has employed heavily in the past two years of her leadership, frantically buying up a range of small mobile-focused startups to try to inject more innovation, talent and product savvy into the long-moribund Yahoo. While the effort is laudable in principle, investors seem unimpressed with her purchases, and, at this point at least, they have yielded no concrete bottom-line improvements to Yahoo’s much-flagging core business.
AOL  content  commoditization  commodity  business  Yahoo!  differentiation  differentiate  Tumblr  youthification  M&A  BuzzFeed  Upworthy  Maker  Studios  Marissa  Mayer  shareholder  shareholder  value  short-term  thinking  short-term  view 
september 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
Foursquare may be challenged, but Crowley’s job is not in jeopardy | PandoDaily
|| http://pando.com/2014/07/23/foursquare-is-dead-long-live-foursquare/ || To the latter first: Foursquare is mostly considered a failure because its hype was so great. But the company clearly has real value. With 50 million users worldwide and more data on their physical movements and social habits of these users that all but a handful of companies, it’s highly unlikely that Foursquare just goes away. As I wrote at the time of the Waze acquisition: …the data Foursquare is collecting on where people go and what they do is potentially more varied, rich, valuable and usable for different applications. That’s particularly the case when you factor in Foursquare’s API which is also used by Path, Instagram, Uber, Evernote, Garmin, Vine, Magellan, and – you guessed it! – Waze. [...] Selling or not selling is such a brutal decision — and I commend when entrepreneurs who don’t — because success even after a huge offer is still so uncertain. !! Pando Interview - http://youtu.be/17UnqwVvfSc !!
foursquare  Dennis  Crowley  Start-Up  advice  Start-Up  lesson  Hype  Cycle  Hype  mobile  first  Tumblr  David  Karp  leadership  Vision  product  experience  Design  consumer  product  Core  Value  Proposition  Value  Proposition  user  experience  shared  experience  customer  experience 
july 2014 by asterisk2a
BBC Newsbeat - Scout Willis goes topless over Instagram nipple ban
Instagram's terms of use ban members from posting nude or partially nude photos. ---- Friendly Family Service & TOS, & Publicly Sensitive Material OUT. || Instagram and Tumblr started to buckle down on nude and explicit material (porn) after acquisition.
Instagram  Vine  TOS  Facebook  Twitter  Tumblr  Yahoo! 
may 2014 by asterisk2a
On Google's new Search Algo Push/Update - Called Panda.
Lesson Learned. Don't build your business on other peoples platform. Even if it is search. Meaning if your business is primarily impressions/unique visitors coming in via search, or even Social Media (FB - newsfeed algo, Twitter - noise + search algo, Pinterest - search algo, Amazon - product search) ... then you have one more thing to worry about every day - because you can't fix it if they break it for you. +++ http://recode.net/2014/05/23/yes-google-punished-ebay-for-bad-seo-practices-but-it-wasnt-part-of-panda-update/
Google  search  engine  Platform  Open  Platform  Facebook  Twitter  Tumblr  Pinterest  YouTube  business  model  algorithm  algos  algorithms  algo  SEO  SEM  Social  Media  Newsfeed  Bing  Yahoo!  eBay  ecommerce  e-commerce  commodity  business  commoditization  Amazon  Don't  be  evil  communication  transparency  competitiveness  comparative  advantage  competitive  advantage  content  economy  marketing  Gary  Vaynerchuk  HuffingtonPost  Yelp!  Mahalo  Jason  Calacanis  jasoncalacanis  AltaVista  Vertical  Vertical  foursquare  interest  graph  graph  Google+  Listicle  Trending  Topics  Journalism  journalismus  BuzzFeed  Upworthy  Viral  Mashable  consumerist  zombie  consumer  Consumerism  consumer  user  user  experience  Start-Up  advice  Start-Up  lesson  TOS  Wordpress 
may 2014 by asterisk2a
Why Twitter, AT&T and GoPro all want to be media companies and Bing Launch of the Week - YouTube
Run of the mill companies which found traction and executed well(ish) to a certain degree (which is debatable) = Technology (which removes friction and enables discovery and builds graph of x [ friends, work, hobby, interests ] & user data [Big Data] ) +++ Media, Content. ... ie. Yahoo! - Tumblr, Twitter, Fb, Pinterest, Soundcloud. There is no free lunch. Period. Soundcloud monetization options: pro accounts, ads, + pre-roll in audio - targeted at same music taste. But intent - to buy - is much lesser degree.
Twitter  Soundcloud  monetization  monetisation  freemium  advertising  ad  advertisement  advertisement  targeting  Facebook  GoPro  Pinterest  interest  graph  intent  YouTube  Twitch  Google  Tumblr  Yahoo!  business  model  Big  Data  Platform 
may 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
Yahoo’s Sales Head Brody Takes His First Tumblr by “Living the Dream” | Re/code
It is all very adorkable, although now I assume he will be getting with the selling of the ads on said site now that he gets how it is used. >> ie paid content, partnerships, ads, banner ads, ... the most stupid, quick buck.
yahoo!  Yahoo  Tumblr  business  model  businessmodel  businessplan  business  plan  advertisement  advertising  banner  ads  Adsense  ads  entrepreneurship  entrepreneur  Start-Up  exitstrategy  exit  strategy  freemium 
march 2014 by asterisk2a
At annual narrative conference, storytelling’s power remains as it changes | Poynter.
But at the heart of narrative and the conference “is a concept that informing the public involves telling true stories,” he said. “And stories don’t only involve a sequence of events, but they involve a storyteller.” [...] “Good stories are good stories,” he said, “and we can all learn important lessons in technique from them no matter in what medium they are told.” [...] Journalists now have to be flexible, she said, able to tell strong stories and open to how best those stories work. “When you’re paying attention to what the story is, it will tell you what the right form is,” she said. [...] Narrative endures, he wrote in an email to Poynter, but how it’s delivered has changed.
storytelling  narrative  Gary  Vaynerchuk  Social  Media  digital  content  micro  content  short-form  content  YouTube  Viral  Video  gif  gifs  Tumblr  Facebook  Twitter  Pinterest  infographics  infographic  Vine  Instagram  Platform  journalism  journalismus 
march 2014 by asterisk2a
Can Social App Secret Survive the Trolls? | Re/code
Problem is, deep down inside, some of us are jerks. It’s a common problem on the Internet — once you take away identity and accountability, it’s far easier to troll other people. Take a look at many comments sections for Web publishers (including, often, this very site). As a result, much of my Secret stream has been filled with Silicon Valley gossip and trash talk. [...] At launch, Secret co-founders David Byttow and Chrys Bader said they’re relying on a community policing system, where users can flag problem posts or block bad connections. And ideally, they said, your network will contain fewer trolls since it’s composed mostly of your friends and your friends’ friends. As at least my network has proved thus far, friend or no, not everyone is nice in the dark. [... the same ol fallacy that a community of anon people will police themselves ... ROFL. The same fallacy still exists for the same reason Admins, Support people, Mods, and Reporting Forms still exist ...]
Troll  Trolls  anonymity  Haters  Hater  bullying  cyber  mobbing  cyber  bullying  mobbing  Gossip  accountability  identity  abuse  insult  Twitter  Facebook  YouTube  Reddit  angry  mob  mobs  mob  internet  culture  phpBB  Tumblr 
february 2014 by asterisk2a
Will Foursquare CEO Dennis Crowley Finally Get It Right? | Fast Company | Business Innovation
It's a compelling prospect: If Google has built a $294 billion business based on your explicit searches, Foursquare's bet is that the data behind your implicit intent are just as lucrative. [...] If you check in at Walgreens, should we show you an ad for toothpaste? We're not sure," he says. "Does that dilute the experience?" [...] And Crowley is well aware of what's become of him: His identity is his company; he is only as mature as it is. "I've thought about it for a while, and to me it's like I've got to close this chapter in my life before I can go on to the next one,"
Dennis  Crowley  foursquare  Twitter  Start-Up  entrepreneurship  entrepreneur  Pivot  monetization  monetize  Brand  Deal  advertisement  advertising  marketing  Yelp  Facebook  Google  geolocation  hyperlocal  GPS  Smartphone  Founders  co-founders  co-founder  Yahoo  Search  Intent  Web  3.0  Google  Autocomplete  Autocomplete  Social  Media  Web  2.0  Instagram  Vine  Flickr  Tumblr  philosophy  identity  Jack  Dorsey  Kevin  Systrom  David  Karp  Kevin  Rose  Digg 
february 2014 by asterisk2a
Reddit Is Big, Growing, and (Maybe) Turning Ever-More Inward - Robinson Meyer - The Atlantic
via http://www.reddit.com/r/TheoryOfReddit/comments/1v4vik/reddit_is_big_growing_and_maybe_turning_evermore/ [...] This is an interesting article I found, and implies that reddit may be, rather than a "sharing site," more of "a kind of earnest Internet town hall." I personally like the idea, really. Whereas facebook is mindless "look at this!" reddit, for all of its flaws and circlejerks, does occasionally have really good discussion and debate that facebook and social media sites just, well, lack. I just thought that was interesting, I've never posted here before so hopefully this is enough elaboration and you find the article interesting. [....] Shareaholic’s statistics indicate a changing role for Reddit: The site is perhaps becoming more of an object of sustained attention, and less of a interesting-link clearinghouse. (Reddit darlings like image-sharing site Imgur, meanwhile, now boast their own communities—Imgur’s is now larger than Reddit.)
Reddit  Social  Media  Twitter  Facebook  Tumblr  Gary  Vaynerchuk  Imgur  Community  content  network  content  distribution  digital  content  content  creator  microcontent  freemium  digital  natives  digital  artist  digital  economy  Music  Industry  Hollywood  Entertainment  Industry  affiliate  marketing  referral  marketing  Google  Google+ 
january 2014 by asterisk2a
FUCK CONTENT ID | Dan Bull's YouTube diss track - YouTube
"Grey Suits without accountability made decisions." >> did every anybody get fired over this? >> if people submit gif - basically its a copyright infringement. ... but nobody makes money off gif or watches movies in gif form. double standard. + http://kotaku.com/clueless-youtube-copyright-bots-think-gta-sirens-are-a-1487190437 + http://kotaku.com/youtubes-copyright-crackdown-simple-answers-to-compli-1485999937 "It's a 90-second clip from it. But that's more than YouTube's database needs to see to know I've taken something I have no right to rebroadcast or republish and put it on their system. It doesn't really matter to me, though, as I'm not selling ads on it. But this is an example of the content match in action: The video's still up, still viewable, I'm not being sued and my channel hasn't been banned."
YouTube  Content  ID  community  PR  Google  Google+  distribution  creator  monetization  Adsense  digital  RIAA  MPAA  copyright  infringement  copyright  Politics  fairuse  Remix  Culture  internet  gif  Tumblr  Twitter  Facebook  double-standard  disaster  MCN  YouTube  Network  corporate  governance  accountability  transparency  interest  groups  lobby  distribution  digital  artist  digital  economy  digital  natives 
january 2014 by asterisk2a
Staying Ahead of the Curve — The Entrepreneur’s Journey — Medium
RE: @garyvee @stunwin How do you stay ahead of the game? How do you strategize with your team? Any particular methods you use? [...] RE: Staying Ahead of the Curve Innovation isn’t a tactic. It’s a religion. It’s not a method, it’s a mindset. Everybody’s looking for tactics, but it’s more about religion. So the reason my team and I stay ahead is that we’re built to stay ahead. We value the ROI that comes from the time we spend researching and pondering and debating and playing. [...] We’re in the business of always trying to put ourselves out of business. [...] But when it call comes down to it, nothing trumps execution. When Vine came out, I spent many hours between 11pm and 2am playing and understanding. At the end of the day, those hours were taken out of leisure time, sleep, and preparing for projects. I knew that and I still allocated that time. On paper, that seems very counter-intuitive, but I understand that value, and if you want to stay ahead, you should, too.
innovator  innovation  entrepreneurial  entrepreneurship  entrepreneur  Social  Media  Gary  Vaynerchuk  Blue  Ocean  start-up  technology  Platform  microcontent  short-form  content  digital  content  digitalnatives  digital  economy  book  Tumblr  Pinterest  Facebook  Twitter  gif  infographic  infographics  execution  people  management  management 
january 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a
Is it marketing or is it journalism? The case of Tumblr's 'Storyboard' | Capital New York
Tumblr is doing something with Storyboard that isn't much different from what businesses from Facebook to Coca Cola to Cisco to the Philadelphia Flyers are experimenting with: creating content that speaks to the value of their brands. Why pay a publisher to carry your message to the public when you can bring it to them yourself?

[...]

And as brand-developed content gets more sophisticated and competes with traditional journalism on the open web for eyeballs, readers are becoming less and less interested in the distinction between the two. In other words, what happens when advertorial stops being crappy and starts being good?
branding  brand  journalism  Marketing  Tumblr 
december 2012 by asterisk2a
BBC News - I meet Tumblr whizz-kid David Karp
curation is a new, more accessible way to express yourself.

"We used to have a text blurb on our networks, the Geocities - a blank slate you hacked together; then MySpace where you had more structure but you could still hack it to pieces: it was ugly, but it was still very personal, if a little janky looking. Then we got Facebook and we left all that behind, everybody had the same vanilla page, in a big directory of other people."

MySpace went big, was bought by Rupert Murdoch and then declined. Facebook killed MySpace, went public at what looks like a massively over-valued price, and now faces big questions about how it will make money going forward.

Tumblr - and its rival "curating" platforms - are one clue as to what might, one day, if this is even thinkable, kill Facebook. Facebook, to me, is increasingly like a family living room at Christmas in the 1970s, with a lot of people I am supposed to be polite and friendly to.
generational  change  millennials  generationy  Twitter  myspace  Facebook  curator  curation  socialmedia  Tumblr 
november 2012 by asterisk2a

related tags

#GamerGate  2.0  3.0  4chan  24-hour  About  abuse  accountability  acqui-hire  acquihire  acquisition  acquisitions  ad  adault  AdBlock  added  addiction  adoption  ads  adsens  Adsense  AdSense  advantage  advertisement  advertising  advertorial  advice  affiliate  Age  Alexis  algo  algorithm  algorithms  algos  Alphabet  AltaVista  amateur  Amazon  Android  angry  anonym  anonymity  antitrust  anxiety  AOL  App  Appification  Apple  Armstrong  ARPU  Articles  artist  asset  attention  attribution  Autocomplete  Automattic  AWS  Azure  bait  balance  Ballmer  banner  barackobama  barriers  be  behaviour  Beme  bias  big  Bill  Bing  blog  blogger  bloggers  blogging  blogosphere  blogs  Blue  blue-collar  book  bookmark  bottom  brand  branded  branding  bribery  BRIC  bubble  bullshit  bullying  business  businessmodel  businessplan  BuzzFeed  Calacanis  Campus  Capital  capitalism  career  caring  Carrier  Casey  category  celeb  Celebrity  censorship  CEO  change  cinematography  citizenjournalism  class  click  Clickbait  clicks  Clinton  co-founder  co-founders  comments  commoditization  commodity  Commons  communication  communities  community  commuting  company  comparative  competitive  competitiveness  conservative  consumer  Consumerism  consumerist  content  contextual  conversion  copyright  copywriting  Core  corporate  corporatism  corruption  cost  Costolo  CPM  craigslist  creating  creation  creative  Creatives  creativity  creator  critical  crony  Crowley  culture  curation  curator  customer  cyber  cycle  data  David  Deal  death  Demand  Dennis  Design  destruction  detector  Dick  Diet  differentiate  differentiation  Digg  digital  digitalnatives  disaster  discovery  discrimination  Disney  disrupting  disruption  distraction  distribution  dns  domain  Don't  door  Dorsey  double-standard  DoubleClick  dream  drug  e-commerce  e-mail  eBay  ecommerce  economic  economy  editing  education  Ehtics  elizabethwarren  Ellen  email  emotion  engagement  engine  entertainment  entrepreneur  entrepreneurial  entrepreneurship  entry  ephemeral  Eric  Escapeism  EU  EULA  evasion  everyday  Everything  evil  execution  exit  exitstrategy  experience  expertise  exploitation  extrovert  Faceboock  Facebook  Failure  fairuse  False  Fans  Farm  Ferriss  fiduciary  filter  first  fiscal  Flickr  FOMO  for  Forbes  forgotten  Fortune  Founders  foursquare  Fraud  free  freemium  friction  frictionless  FTC  Gary  Gates  gateway  gender-based  General  generated  generational  generationy  geolocation  GFC  gif  gifs  Giga  Gini-coefficient  Glass-Steagall  global  globalisation  globalization  GNU  Godin  Google  Google+  GoPro  gossip  governance  GPL  GPS  graph  gratification  greatrecession  Greed  groups  growth  habit  hack  hacker  harassment  hardcore  Hardware  hate  hater  haters  HBO  history  Hollywood  homescreen  honesty  HP  Huffington  HuffingtonPost  HuffPo  hunt  Hype  hyperlocal  IAC  IBM  ICQ  ID  identity  IGN  image  Imgur  Inc.  income  Industrial  Industry  inequality  infographic  infographics  Information  infringement  innovation  innovator  Instagram  instant  insult  intangible  intellectual  intent  interaction  interactive  interest  internet  introvert  iOS  IP  iPod  IRC  is  iTunes  Jack  Jason  jasoncalacanis  job  jock  journalism  journalismus  Kakao  Karp  Kevin  knowledge  Knows  KPI  ladder  landingpage  language  Larry  Law  leadership  legacy  Lessig  lesson  License  life  lifestyle  Line  Linkbait  linkbaiting  linkedin  linux  Listicle  LiveJournal  lobby  Lobbying  lobbyist  long-form  long-tail  longtail  M&A  Machinima  macroeconomic  magazine  Mahalo  mainstream  Maker  male  management  Marissa  Mark  market  marketing  markets  markzuckerberg  masculinity  Mashable  mass  Matt  maximisation  Mayer  MCN  media  Mediakraft  medium.com  Meerkat  meme  meritocracy  meritocratic  Messenger  micro  microblogging  microcontent  microeconomic  microeconomics  Microsoft  middle  middleclass  millennials  minority  Misogynie  misogyny  mission  Mitt  Mittelstand  MMS  mob  mobbing  mobile  mobility  mobs  model  monetary  monetisation  monetization  monetize  monopoly  Moore's  Moral  Mouth  MovableType  Movie  MPAA  MTV  Mullenweg  multi-product  Multimedia  Music  MyNYPD  myspace  Nadella  narrative  native  natives  Neistat  network  New  News  Newsfeed  newspaper  newspapers  Niche  noise  Nokia  Notes  Notification  NYT  NYTimes  occupywallstreet  Ocean  of  Ohanian  oligopol  oligopoly  online  onlinevideo  Open  over-share  page  pageviews  paid  paidcontent  Pao  participation  Patent  patents  Patreon  Patriarchy  Paypal  PayPal  paywall  paywalls  people  Periscope  personal  personality  Phablet  philosophy  phone  phpBB  Pinterest  Pivot  plan  Platform  Play  plutocracy  Podcast  podcasting  policy  Politics  pollution  poor  porn  pornography  Portal  Portals  Post  PR  prejudice  presidency  Principle  print  Privacy  privilege  ProAm  product  productivity  profit  Programmatic  progress  promoted  property  proposition  psychology  public  publishing  QE  Qik  radical  Radio  rape  re-targeting  reality  recommendation  Reddit  redistribution  referral  Reich  relations  remix  responsibility  revenge  Revolution  revolving  RIAA  Rich  right  Robert  ROI  Romney  Rose  round  RSS  SAAS  saturation  Satya  scale  Schmidt  search  Secret  Selbstdarstellung  Selbstfürsorge  self-awareness  self-publishing  selling  SEM  SEO  Seth  sex  sexism  sexismus  shared  shareholder  sharing  short-form  short-term  Signal  Silicon  Silo  size  Skype  Slideshare  Smartphone  SMB  SME  SMS  snacking  Snapchat  social  socialmedia  society  socioeconomic  sociology  Software  Soundcloud  span  speech  sponsored  Squarespace  Starbucks  start-up  Start-Ups  status  STEM  stereotype  Steve  stigma  Store  storytelling  straight  strategy  Streaming  Street  Studios  subculture  subscription  success  Super  symbol  Systrom  Talk  targeting  tax  taxevasion  techmeme  technological  technology  Television  The  thinking  threat  throwaway  Tim  tl;dr  to  Topics  TOS  transparency  trend  Trending  trends  troll  trolls  True  tumblr  TV  Twitch  Twitter  TYTNetwork  up  Upworthy  UpWorthy  user  ustream  utility  Valley  value  values  Vaynerchuk  Venture  Verizon  vertical  Vessel  VH1  VICE  video  Videoamt  view  views  Vimeo  Vine  violence  VIP  viral  virality  vision  Vlog  Vlogging  vs.  Wall  WallStreet  wants  warrenbuffet  Wars  Washington  Web  WeChat  Weebly  western  WhatsApp  Whisper  white  white-collar  Windows  Wireless  Wix  Word  Wordpress  work  worker  working  writer  writers  writing  Y!  Yahoo  yahoo!  Yelp  Yelp!  yield  YOLO  You  youth  youthification  YouTube  ZIRP  zombie  Zuckerberg 

Copy this bookmark:



description:


tags: