asterisk2a + pandodaily   8

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Why Readers Don’t Get the True Story — The Information
The costs of off-the-record reporting are increasingly greater than the benefits, as the culture of talking without attribution gives companies too much control. // lots of companies use this practice / PR ... for what? have good relationships, tend the relationships with reporters/journalists? Give them a sense of being in THEIR circle? From outsiders view it looks like 'patting on the head like a child?' // Sarah Lacy once talks about it that there must be more stuff than Techopus. But the cheerleaders within the bubble of success, fame, notoriety and money ... WILL not look, dig, investigate ... because they are hired as cheerleaders (pageviews business model)
journalismus  investigative  journalism  journalism  corporate  media  TechCrunch  Vox  VICE  Sarah  Lacy  Pando.com  PandoDaily  Silicon  Valley  PR  spin  doctor  public  relations  marketing  Google  Uber  Amazon  Apple  Monsanto  lobbyist  lobby  Lobbying  revolving  door  Career  Politicians  No  Representation  political  theory  social  contract  democracy  Fortune  500  linkedin  counter  culture  transparency  Wall  Street  shareholder  value  profit  maximisation  shared  economic  interest  crony  capitalism  capitalism  post-capitalism  Buffer  Open  Organization  exploitation  TTIP  TISA  TPP  USA  corporate  state  Surveillance-Industrial  Complex  surveillance  state  Orwellian  military–industrial  military  Pentagon  NSA  Edward  Snowden  Whistleblower  Techopus  Chelsea  Manning  Yahoo!  Twitter  freespeech  freedom  of  press  Wikileaks  manufactured  consent  Polarisation  squeezed  middle  class  globalization  globalisation  inequality  propaganda  populism  reporting 
september 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
Pando: 1500!
[P]aying for our journalism directly [...] less dependent on pageviews[.] Weve long understood that there were two types of article on Pando: The ones you absolutely couldnt find anywhere else, and the ones you possibly could. It’s the first kind that, for good or ill, have built Pando’s reputation. These are the articles in which, to quote John Gruber, we “Pando the hell out of a story.” Uber, Secret, the Techtopus -- regular readers know the hall of fame. Likewise our long-form profiles of inspiring entrepreneurs, PandoMonthly event series, and curve-ball regulars like The War Nerd and Brad Jonas’ brilliant illustrations. [...] By contrast, although we always try to avoid publishing linkbait and pure opinion, some of the posts which on the previous model might have been great for search traffic or guilty clicks have fallen off a cliff under the new model. Further proof that the high-traffic snackable content that’s good for advertisers isn’t necessarily valued by readers.
Pando.com  PandoDaily  Sarah  Lacy  business  model  paywalls  paywall  journalismus  investigative  journalism  journalism  niche  pageviews  The  Content  Wars  value  creation  TechCrunch  Re/Code  The  Verge  Silicon  Valley  disposable  income  discretionary  spending  convenience  consumer  product  mass  market  product  management  Product/Market  Fit  freemium  Clickbait  Linkbait  linkbaiting  copywriting  click  bait  The  Information  noise  noise  pollution  Signal  vs.  attention  span  productivity  zombie  consumer  quality  long-form 
july 2015 by asterisk2a
Kara Swisher has lost. | PandoDaily
As Fortune’s Dan Primack points out, as part of Vox, Re/Code now has investors in common with “Square, Uber, Dropbox, Spotify, Instacart, Jawbone, Lookout, Flipkart, etc.” We can argue — and I do, obviously — that having investors in common with companies you cover, or even having investors you cover, is a conflict that can be managed with fierce reporting and clear disclosures. The best example I can offer is that Pando has investors in common with both Uber and Secret. Swisher and Mossberg have made clear they see things differently: Journalism will always suffer when there are investors in common. // &! recode.net/2015/05/26/a-note-to-our-readers/ &! qz.com/412195/comcast-investor-in-vox-media-and-recode-could-end-up-buying-them-both/ &! pando.com/2015/05/27/with-buzzfeed-announcing-ipo-plans-and-comcast-interested-in-vox-let-the-dystopian-future-of-media-begin/
PandoDaily  Pando.com  Re/Code  TechCrunch  AOL  journalismus  investigative  journalism  journalism  conflict  of  interest  Business  Insider  BuzzFeed  Vox  Media  Vice  Mike  Arrington  Michael  Arrington  Kara  Swisher  The  Content  Wars  attention  span  Clickbait  click  bait  Linkbait  linkbaiting  Newsfeed  Google  Search  Twitter  Facebook  The  Verge  Engadget  Comcast  HuffPo  Huffington  Post  Verizon  editorial  independence 
may 2015 by asterisk2a
Advice for newspaper editors: Pay attention to BuzzFeed | Poynter.
succeeding across platforms by shifting from the product business to the platform business. [...] “You do not have a ‘mobile audience’ or a ‘print audience.’” They aren’t distinct audiences, he said, because most Americans are cross-platform news consumers. A majority of them use four devices or technologies to access news per week. “Technology is a user behavior, not an audience,” he said. The web rewards specialization, Rosenstiel said, so the old “general store” model is outmoded for newspapers. He said editors should ask themselves what it is that makes them indispensable.
BuzzFeed  mobile  first  mobile  homescreen  Vox  VICE  Platform  Open  Platform  content  journalism  journalismus  business  model  differentiation  differentiate  Pando.com  PandoDaily  TechCrunch  audience  user  experience  shared  experience  delightful  product  experience  customer  experience  NYTimes  Der  Spiegel  Stern  G+J  Gruner  +  Jahr  Washington  Post 
september 2014 by asterisk2a
Kara Swisher: Tech's Most Powerful Snoop -- NYMag
“These people were very accessible,” Swisher recalls of a younger Bezos and his cohort, “and you met them before they were who they are now. When people get rich, people lick them up and down all day, so some of them morph into thinking that being licked up and down all day is their reality and that everything that comes out of their mouths are golden nuggets. Everyone starts to rewrite history, but if you knew them, and have some historical knowledge …” [ the Ass Hole effect - As people get richer, they are more likely to feel entitled, to exploit others, and to cheat. http://www.reddit.com/r/TrueReddit/comments/2afgt4/the_ahole_effect_what_wealth_does_to_the_brain/ - http://www.alternet.org/culture/ahole-effect-what-wealth-does-brain ] / + http://valleywag.gawker.com/even-tech-bloggers-hate-themselves-1605371279 / "“She’s one of these CEOs who likes to be lauded,” “Personally, I think she’s remarkable. She’s really accomplished and smart, but she’s not perfect, [as is everyone]"
Kara  Swisher  journalismus  Journalism  investigative  Silicon  Valley  asshole  effect  entitlement  white  male  privilege  privilege  Privileged  male  privilege  ivyleague  ivy  league  Super  Rich  1%  TechCrunch  Alexia  Tsotsis  Sarah  Lacy  Mike  Arrington  AOL  Yahoo!  Pando.com  PandoDaily  Re/code  Recode.net  Marissa  Mayer 
july 2014 by asterisk2a
TechCrunch editor says she’s “a cheerleader” who would have totally caved to Obama over Snowden | PandoDaily
writing about the intersection of technology and power isn’t a fucking game any more… That’s not cute. It’s not “sweet.” It’s disgusting. With that quote Tsotsis told the world there will never be anything on TechCrunch that remotely risks upsetting powerful people and, if it does, they have her personal guarantee it’ll be removed promptly
AOL  TechCrunch  Pando.com  PandoDaily  Sarah  Lacy  Re/code.net  Kara  Swisher  Alexia  Tsotsis  Paul  Carr  investigative  journalism  journalismus  Re/code 
july 2014 by asterisk2a

related tags

+  1%  2.0  24-hour  ad  AdBlock  Adobe  ads  AdSense  advertisement  Advertising  advertorial  AdWords  Alexia  Amazon  and  Android  AOL  App  Apple  ARPU  Arrington  Articles  asshole  attention  audience  bait  Big  blocker  blocking  branded  brick  Buffer  business  BuzzFeed  capitalism  Career  Carr  Carrier  Chelsea  Chrome  class  click  Clickbait  Comcast  commodity  Complex  conflict  consent  consumer  content  contextual  contract  convenience  cookies  copywriting  corporate  counter  CPM  creation  creator  crony  culture  curation  curator  customer  cycle  Data  Dead  delightful  democracy  Der  differentiate  differentiation  digital  discovery  discretionary  disposable  distribution  doctor  door  e-commerce  economic  Economist  ecosystem  editorial  Edward  effect  Engadget  entitlement  EULA  experience  exploitation  Facebook  Financial  first  Fit  Flash  Flurry  Fortune  freedom  freemium  freespeech  friction  frictionless  G+J  generated  globalisation  globalization  Google  Gruner  Guardian  homescreen  HTML5  Huffington  HuffPo  iAd  Inc.  income  independence  inequality  Information  Insider  Instant  interest  Internet  investigative  iOS  is  ISP  ivy  ivyleague  Jahr  jeffjarvis  Jet.com  journalism  journalismus  Kara  Lacy  league  Linkbait  linkbaiting  linkedin  lobby  Lobbying  lobbyist  long-form  male  management  Manning  manufactured  Marissa  market  marketing  mass  maximisation  Mayer  media  Michael  middle  Mike  military  military–industrial  mobile  model  Monsanto  MoPub  mortar  native  Net  Neutrality  New  news  Newsfeed  newspaper  newspapers  niche  No  noise  NSA  NYT  NYTimes  of  Open  Organization  Orwellian  Outbrain  Page  pageviews  paid  Pando.com  PandoDaily  Paul  paywall  paywalls  Pentagon  perma-cookie  Platform  play  Polarisation  political  Politicians  pollution  populism  Post  post-capitalism  PR  pre-roll  press  Prime  Print  Privacy  privilege  Privileged  product  Product/Market  productivity  profit  Programmatic  propaganda  public  publishing  pure  quality  Rank  Rating  re-targeting  Re/Code  Re/code  Re/code.net  Recode.net  relations  reporting  Representation  Retail  revolving  Rich  Safari  Sarah  Search  shared  shareholder  Signal  Silicon  Silo  Snowden  social  span  spending  Spiegel  spin  squeezed  state  Stern  Store  strategy  Street  subscription  Super  surveillance  Surveillance-Industrial  Swisher  targeting  TechCrunch  Techopus  The  theory  Times  TISA  TOS  TPP  tracking  transparency  Tsotsis  TTIP  Twitter  Uber  Upworthy  USA  user  Valley  value  values  Verge  Verizon  VICE  Vice  Vox  vs.  Wall  Wars  Washington  web  Whistleblower  white  Wikileaks  Wireless  Yahoo!  York  Zero  zombie 

Copy this bookmark:



description:


tags: