asterisk2a + nike   6

The Program. www.psychologie-heute.de
Zwiespalt zwischen medialer und gelebter Realität seiner Protagonisten. [...] Je weiter der Film in der Erzählung vorankommt, desto mehr verfällt Armstrong seinem eigenen Lügengebäude, seiner perfekten Heldengeschichte. [ case of isolation as with people on Social Media and B, C, D Celebrity types ] [...] The Program erzählt aber nicht nur eine Parabel über den schönen Schein im Sport und über die Heldenverehrung und -gläubigkeit der Millionen Zuschauer. Der Film variiert zugleich auch ein uramerikanisches Thema: Die Lüge ist fundamentaler Teil des American Dream, und der Mythos vom Comeback (was im Grunde auch die Urgeschichte des Sports ist) und der Traum von der Unbesiegbarkeit gehören dazu. //&! Nietzsche on: The Superman youtu.be/bxiKqA-u8y4 - "carving their own path [] suffering as a neccesary component of good things. [] who we would like to evolve into [] super-version [] refine our own ambitions" //&! aspirational 'one fucker that broke out of the system rigged against us.'
Social  Media  business  of  sport  Entertainment  Industry  Entertainment  Hollywood  elite  athlete  elite  sports  24-hour  news  cycle  marketing  advertisement  advertising  Positioning  spin  doctor  PR  reframing  framing  Nike  adidas  Selbstdarstellung  celebrity  culture  celebrity  of  You  status  symbol  status  anxiety  socioeconomic  status  status  Success  zombie  consumer  consumerist  consumerism  Olympics  Soccer  World  Cup  identity  national  interest  national  identity  identification  manipulation  message  Millennials  attention  span  attention  distraction  Dopamine  Serotonin  sociology  Gesellschaft  Wertegesellschaft  Wegwerfgesellschaft  society  psychology  storytelling  American  Dream  Comeback  The  Content  Wars  Hero  elite  sport  Superman  aspirational  ambition  Zivilcourage  courage  civil  courage  manufactured  consent  corporate  corporate  state 
october 2015 by asterisk2a
Top athletics coach Alberto Salazar faces doping claims - BBC News
David Howman, chief executive of Wada, said he was "disturbed" by the allegations. He added: "I would be not only disturbed, I would be very disappointed and that's why I think it needs to be scrutinised by us as an independent body." // http://www.theguardian.com/sport/2015/jun/03/mo-farah-training-camp-documentary-alleged-drug-use-alberto-salazar- "Insiders from Oregon camp question testosterone use under Alberto Salazar, Farah’s training partner and friend Galen Rupp implicated, Farah not accused of any involvement; Rupp and Salazar deny all allegations." // http://www.bbc.co.uk/news/uk-scotland-32883946 - Alberto Salazar and the Nike Oregon Project &! http://www.bbc.co.uk/news/world-us-canada-32998567
Alberto  Salazar  Mo  Farah  Galen  Rupp  Kara  Goucher  Nike  Oregon  Project  Nike  USADA  WADA  Travis  Tygart  Anti-Doping  doping  Anti-Doping-Law  Opfer 
june 2015 by asterisk2a
How Sportswear Brands Build Loyalty - YouTube
advertising and marketing led growth in this segment is short sighted, inflating the numbers bc >> LTV of organic growth customers > than acquired customers through advertising, also in advertising (without a high Net Promoter Score/Viral Co-efficient/Product/Market-fit) there is no multiple for each dollar spend on advertising/marketing). The best would be native advertising/content marketing EDUCATING the people about health, fitness, and the added value and value creation your product brings in this "Project Me" that millions of people start on January 1st, every time again, ... // social status - of being fit, healthy, eating organic, etc << disposable income and time! //
Fitbit  Brand  quantified  self  added  value  value  creation  Under  Armour  Nike  adidas  community  community  management  mission  communication  Start-Up  lesson  Start-Up  advice  Net  Promoter  Score  Product/Market  Fit  viral  coefficient  content  marketing  consumerist  consumerism  zombie  consumer  status  anxiety  social  status  socioeconomic  status  convenience  disposable  income 
may 2015 by asterisk2a
▶ Marc Ecko Interview at The Breakfast Club Power 105.1 - YouTube
Marc Ecko - legacy over money. + Perception is perception, it's not reality. How are you perceived, your brand. Focus on what you are good at (Talent), and do that well (+Hustle). And then later comes the Hustle, even more so + harder work, if you want to go beyond that. ... "Kanye! You don't need those gatekeepers. [...] Don't let your product be defined by a certain price point [by those gatekeepers]. [...] Don't try to imagine your future in a straight line. [...] Hubris can kill yourself. Don't get high on your own supply. [Stay Humble, authentic, down to earth, stay true to yourself.]" [...] "Nike makes an event out of a product." + v=k3SIkVIj7TQ "Perfect is the Enemy of Great. Constrains drive Creativity. Pro/Am Picture." [...] "Public Perception (and ur perception) is not Reality. [...] Problem of being disconnected. Swing ur dick without being a dick. Be intellectually honest" + http://www.youtube.com/results?search_query=Marc+Ecko+Unlabel+Selling+you+without+selling+out&sm=3
Marc  Ecko  Book  Gary  Vaynerchuk  Social  Media  brand  branding  personal  brand  brands  marketing  perception  PR  differentiation  Music  Industry  Urban  Culture  Fashion  Industy  Kanye  West  entrepreneurship  entrepreneurial  entrepreneur  Gatekeeper  Gatekeepers  Luxury  Consumerism  consumerist  Fame  Fan  Base  lifehacks  lifehacker  life  lesson  self-belief  self-respect  self-awareness  Self-esteem  Pop  Culture  celebrity  internet  Tony  Robinson  Law  of  Attraction  Nike  Entertainment  Industry  Jay-Z  hubris  Legacy  digital  artist  artist  digital  economy  digital  natives  digital  content  Start-up  content  creator  creativity  creative  craft  Web  2.0  Tobuscus  Andy  Warhol  GoPro  life  hacker  Perspective 
january 2014 by asterisk2a

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