asterisk2a + gamification   7

Eine Woche offline - Zurück in die analoge Ahnungslosigkeit
"Generation Kopf unten" // Furchts was zu verpassen. Loss aversion. >> known dopamine kick and serotonin. good feel feeling. emotion. // Funktionaler gebrauch - vs - abuse // Aufmerksamkeit verloren gegangen, dauernde unterbrechung // durchschnittlich 3hr bis zu 5h am handy // benutzen smartphone nicht mehr zum telefonieren // .. auf eine sache konzentrieren. geht nicht mehr. // Wertegesellschaft: Likes? Followers? Comments? // Belohnungssystem //
addiction  Dopamine  Serotonin  mobile  homescreen  Escapeism  Entertainment  distraction  psychology  sociology  communication  abuse  substance  abuse  Smartphone  mobilephone  mobile  phone  24-hour  news  cycle  user  generated  content  The  Wars  click  bait  Clickbait  Linkbait  linkbaiting  Internetsucht  Internetabhängigkeit  chronic  stress  filter  bubble  multitasking  Digital  Detox  burnout  productivity  Gamification  Social  Media  Wertegesellschaft  Gesellschaft  Wegwerfgesellschaft  society  Belohnungssystem  loss  aversion  emotion  Procrastinating  procrastination  anxiety  anxiety  peer  pressure  peer  group 
october 2015 by asterisk2a
Lovoo Flirt-App: Hinweise auf gefälschte Profile - SPIEGEL ONLINE
[ nothing new. has been reported before about fake profiles and fake profile activity on german language dating (pay for play) portals. ] Die in dem Datenpaket enthaltenen E-Mails würden nahelegen, dass Lovoo mit erfundenen Profilen arbeitet, die automatisch aktiv werden und andere Nutzer positiv bewerten, heißt es in "c't" weiter. Außerdem sei in den Daten auch der Programmcode einer Software namens "Promoter-Creator" enthalten gewesen. Diese könnte verwendet worden sein, um Fake-Profile auf Lovoo zu erstellen, schreibt das Magazin.
Lovoo  OkCupid  Match.com  Online  Dating  Tinder  Social  Network  Network  effect  user  engagement  customer  retention  customer  acquisition  user  acquisition  user  churn  user  generated  content  MAU  Gamification 
september 2015 by asterisk2a
Flüchtlingskrise: "Die Verteddybärisierung der Flüchtlinge" - Kolumne - SPIEGEL ONLINE
Auf Gefühlen kann man nichts bauen, mit Gefühlen kann man keine Zivilgesellschaft neu denken, durch Gefühle ändert sich nichts. // retweet and facebook like/share does not correlate with personal action! // long-lasting change comes from intrinsic motivation (self education leads to taking action one self). Grows only slowly and Vegan trend is example. Slowly but steadily. One by one. Tribe is growing. // Can't be done entirely w nanny state nor corporate PR. Modern life is about conformity. Easy. Bc life is already hard enough. Thus effort seems unsurmountable obstacle (obstacles put in your way of change, ie going vegan). Turnaround. Admitting one was wrong the whole time and being deceived. Comfortable w status quo, uncomfortable standing out. // &! youtu.be/eEDCC5dHw_Y - ask the right question (framing). // Book: Groundswell.
Social  Media  activism  activists  Greenpeace  closetphile  entrepreneurship  change  zombie  consumer  consumerist  consumerism  Fashion  Industry  materialism  status  anxiety  Vegan  carnism  animal  rights  omnivore  status  symbol  minimalism  minimalismus  intrinsic  motivation  habit  forming  hook  Gamification  quantified  self  sustainability  sustainable  Tribe  Purple  Cow  1000  True  Fans  Seth  Godin  alternative  society  culture  Gesellschaft  Zivilgesellschaft  civic  society  civic  life  community  community  management  Millennials  generationy  PR  spin  doctor  reframing  framing  multiculturalism  refugee  crisis  Sharia  Law  Quran  Islamic  Law 
september 2015 by asterisk2a
Doku Die Marketing Könige [Dokumentatin Deutsch 2014] - YouTube
Neopets, Zynga Farm game, Tamagotchi, << game design. +++ habit forming product design, ... +>> then comes the native advertisement because of increased attention span of the user, because marketers like that, in a throwaway world with zero attention span. min 27 -- habit forming product -- user goes back to do something, check of something, get rewards, ... Belohnungssystem (dopamin). << Gamification >> The House always wins. // pinterest; wardrobemalfunction >> vertical, focus, physical, social, advice, recommendation engine, search/find engine, improvement and quantifiable ... // behavioural finance/economic study showed we spend up to 100% more when we use/consider the option to pay with credit card. and decisions are quicker. there is a different feeling of loss of money when you pay cash out of your pocket. the actual physical immediate loss. credit cards allows to live in the now, not to defer pleasure or having to earn it or feel loss by paying cash. adults are infantilized.
marketing  Retail  e-commerce  advertisement  advertising  Consumerism  consumption  consumer  choice  Protection  consumerist  consumer  debt  zombie  consumer  consumer  status  symbol  socioeconomic  status  social  status  status  anxiety  branding  Brand  brands  childhood  Start-Up  lesson  Start-Up  advice  shareship  wardrobemalfunction  feelz  Gamification 
january 2015 by asterisk2a
Founder School with Di-Ann Eisnor: How to Build a Billion-Dollar Business: Lessons from Waze - YouTube
great people that believe in the vision, less talk about vision - most of ur work week execute to let vision come to fruition. week by week, deal by deal, customer by customer, line of coder after line of code. [...] carmageddon; was luck. if you don't have it, you have to make it, engineer it. ie growth hacking; social sharing of relevant, valuable, contextual content ie via blog or other communication ways ('you are a content company, then/plus X - gary vaynerchuck'). exceptional cases - vial content, thought leaders, advocates - make your users advocates*, high profile people who are passionate about a topic might adopt and put always a good word in for your product ie guy kawasaki for canvas. *letting them take part of the journey in various ways - #engagement, #gamification. Min23 in; local quality curated ads as value added feature for user in line w value proposition. Learning to say no to everything that is not CORE to the VISION, the PRODUCT. + A brand as defensible advantage.
Start-Up  lesson  Start-Up  advice  scale  scaling  execution  content  context  growth  hacker  Gary  Vaynerchuk  gamification  Waze  Di-Ann  Eisnor  leadership  vision  adoption  community  distraction  learning  to  say  no  Value  Proposition  Product  Design  management  Product/Market  Fit  consumer  MVP  Minimal  Viable  Product  frictionless  friction  viral  brand  brands  branding  competitive  advantage  comparative  advantage  comparative-advantage 
june 2014 by asterisk2a
CCC-TV - Warum die Digitale Revolution des Lernens gescheitert ist.
"wer hat dem wird gegeben" mattheus effect + https://p2pu.org/en/ + https://www.udacity.com/ + http://moocnewsandreviews.com/ultimate-guide-to-xmoocs-and-cmoocso/ + Gamification "that's not learning, its conditioning." ... Qualification instead of Competencies (Competencies come from real world application of theory (book content)).
e-learning  elearning  online  learning  learning  education  formal  education  education  bubble  Higher  Khan  Academy  social  mobility  digital  divide  medienwandel  medienkompetenz  Wikipedia  Nuremberg  Funnel  Nürnberger  Trichter  Open  University  xMOOC  cMOOC  Coursera  edX  Gamification  Qualification  School  edu  Wissensgesellschaft  Schule 
december 2013 by asterisk2a

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