asterisk2a + fans   13

What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
Apple  iOS  Hardware  commodity  business  commoditization  Android  Software  Is  Eating  The  World  Software  Google  Inc.  Samsung  HTC  Lenovo  LG  Apple  TV  iPhone  Apple  Watch  Steve  Jobs  Tim  Cook  aspirational  product  PR  spin  doctor  public  relations  Positioning  marketing  public  image  status  symbol  status  anxiety  materialism  consumerist  consumerism  zombie  consumer  socioeconomic  status  social  status  emerging  middle  class  Platform  Silo  Apple  App  Store  Google  Play  R&D  Research  STEM  Microsoft  Nokia  Motorola  Adobe  Satya  Nadella  Leadership  vision  mission  differentiate  differentiation  Selbstdarstellung  Luxury  crony  capitalism  capitalism  post-capitalism  Wall  Street  profit  maximisation  shareholder  value  counter  culture  Silicon  Valley  Internet  Privacy  Privacy  iAd  Siri  AdBlock  personal  assistant  competitive  advantage  corporate  strategy  long-term  view  Tribe  Cult  1000  True  Fans  brand  awareness  Branding  Start-Up  advice  Start-Up  lesson  monopsony  duopoly  antitrust 
september 2015 by asterisk2a
Flüchtlingskrise: "Die Verteddybärisierung der Flüchtlinge" - Kolumne - SPIEGEL ONLINE
Auf Gefühlen kann man nichts bauen, mit Gefühlen kann man keine Zivilgesellschaft neu denken, durch Gefühle ändert sich nichts. // retweet and facebook like/share does not correlate with personal action! // long-lasting change comes from intrinsic motivation (self education leads to taking action one self). Grows only slowly and Vegan trend is example. Slowly but steadily. One by one. Tribe is growing. // Can't be done entirely w nanny state nor corporate PR. Modern life is about conformity. Easy. Bc life is already hard enough. Thus effort seems unsurmountable obstacle (obstacles put in your way of change, ie going vegan). Turnaround. Admitting one was wrong the whole time and being deceived. Comfortable w status quo, uncomfortable standing out. // &! youtu.be/eEDCC5dHw_Y - ask the right question (framing). // Book: Groundswell.
Social  Media  activism  activists  Greenpeace  closetphile  entrepreneurship  change  zombie  consumer  consumerist  consumerism  Fashion  Industry  materialism  status  anxiety  Vegan  carnism  animal  rights  omnivore  status  symbol  minimalism  minimalismus  intrinsic  motivation  habit  forming  hook  Gamification  quantified  self  sustainability  sustainable  Tribe  Purple  Cow  1000  True  Fans  Seth  Godin  alternative  society  culture  Gesellschaft  Zivilgesellschaft  civic  society  civic  life  community  community  management  Millennials  generationy  PR  spin  doctor  reframing  framing  multiculturalism  refugee  crisis  Sharia  Law  Quran  Islamic  Law 
september 2015 by asterisk2a
Ambition | The Best VC Blogs for SaaS Sales
If SaaS Products Sell Themselves, Why Do We Need Sales? - bit.ly/1iEDXFR - The true purpose of sales is to create new value for customers. Especially for a startup or growth company that’s addressing a new market or trying to solve a complex problem. That’s why enterprise/SaaS sales requires a well-developed process and guidelines. [ << blog, communication, evangelists, referral codes, feedback, content marketing, building a Tribe/1000 True Fans one by one >> ] Our job was to go out there and show customers a different but better way of doing business. // The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be. - bit.ly/1N55FgU - //Understanding Your Customer's Desired Outcome.
SAAS  Start-Up  lesson  Start-Up  advice  metrics  KPI  closetphile  sales  marketing  content  marketing  Tribe  1000  True  Fans  Purple  Cow  Seth  Godin  mission  vision  community  community  management  pricing 
august 2015 by asterisk2a
Growth vs Retention – AVC
"Retention was clearly bad, and that’s what killed us" [...] [...] This all comes back to stepping on the gas before finding product market fit. You might think you have product market fit and so you scale up your hiring, your marketing, your sales, and your capital raising and spending. But if you can’t retain a healthy percentage of your users past ninety days, you don’t have product market fit yet and all the investment you make in your business is just money down the drain. So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale. // find natural/organic marketing - advertising - instead of building a non-product related cost center like sales, marketing, and advertising. short-cuts like these don't fix the product per se.
user  churn  customer  acquisition  Product/Market  Fit  MVP  user  acquisition  business  strategy  product  strategy  strategy  Start-Up  lesson  Start-Up  advice  burn  rate  runway  Homejoy  distribution  model  discovery  content  distribution  content  discovery  Net  Promoter  Score  word  of  mouth  Tribe  1000  True  Fans  UI  UX  user  experience  user  engagement  customer  experience  customer  retention  customer  service  SAAS  marketing  growth  round  cost  center  short-term  view  short-term  thinking  feedback 
august 2015 by asterisk2a
American Apparel: at first arty and subversive, then it got creepy | Business | The Guardian
The US retailer broke new ground when it first hit the British high street, but its edginess and internet porn aesthetic ended up tarnishing its image [...] So many of the attributes that were once unique to American Apparel – unisex clothes, ethical production, athletics-influenced designs and brilliant basics – remain important trends in fashion today. But now that everybody else is offering these too, all that differentiates American Apparel is its tarnished reputation. // what would Seth Godin recommend? Wall Street demands more than niche. Brand w 1000 True Fans, special identity, Tribe ... // sex sells is the easiest thing you can do, and Ryan Holiday (author) was behind it with AA. ... // It got the Hype cycle. it grew with it. now it has to live with the ramifications that it painted itself into that corner.
American  Apparel  Branding  marketing  advertising  advertisement  differentiate  differentiation  communication  1000  True  Fans  Tribe  Seth  Godin  Fashion  Industry  copycat  Hype  Cycle 
august 2015 by asterisk2a
San Francisco’s independent retailers disrupt themselves to survive | PandoDaily
[ Don't compete directly with Amazon, price is not a long-term, sustainable business model ] “I was sitting next to a woman that I know, but who isn’t all that into comics. She told me that she didn’t really know where to begin, but if I would pick out a comic every month and send it to her, she would buy it. And a lightbulb just went off,” Hibbs said. Since then, he has purchased the domain graphicnovelclub.com and set out to do just that. For $20 a month, anyone in the world can sign up to receive the comic that Hibbs and his staff deem to be the best release that month. He’s also just set up a $15 a month graphic novel of the month club for kids. In addition to the book shipment, club members can attend or watch monthly book-club meetings, often featuring call-ins from the books’ artists and authors. [...] Each of these three businesses has built a devoted followings over many years, and occupies a cultural niche that comes preloaded with die-hard fandom.
pure  play  brick  and  mortar  business  eTailer  Retail  niche  Amazon  differentiate  differentiation  curation  content  curation  subscription  model  e-commerce  Brand  1000  True  Fans  offline  experience  shared  experience  urbanisation  tourism 
may 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
Gillmor Gang: Money for Nothing - Gillmor Gang | TechCrunch TV
min 42 // A Round is now a "post-traction" investment aka proven product & business model. A Round is an investment to scale it up, put it up a bunch of gears. // Keith Teare from chat.center (tcrn.ch/1IWFQ1X) people now doing pre-seed, seed, seed prime & bridge funding via existing investors; figuring out Product/Market fit, traction, funnel, etc. Now more than ever a hits driven business. // see also tcrn.ch/1c54UpN // Complexity of phenomenon - symptoms, causes and tangents; biases, selection bias, pattern matching, bidding up hot deals in the private market where the highest bidder will get the deal - irrationality of accepting those valuations and the founders Unicorn-status need, hunt for yield, trendy - the future, when doing 'hard things' becomes fashionable (ie Reality TV, TV Series & a shallow Channel 4's How To Be A Young Billionaire) then beware, negative yields for secure investments (bonds and corp debt), perceived 'conservative' value vs private bid up bubble potential.
Seed  Round  A  Round  traction  hunt  for  yield  ZIRP  NIRP  QE  unintended  consequences  Silicon  Valley  asset  bubble  asset  allocation  behavioral  finance  bond  bubble  bubbles  equity  bubble  demographic  bubble  secular  stagnation  complexity  growth  Start-Up  lesson  Start-Up  advice  pattern  matching  selection  bias  confirmation  bias  bias  Unicorn  Wall  Street  Private  Mutual  Fund  Hedge  Fund  Venture  Capital  savings  glut  productive  investment  business  model  Snapchat  WhatsApp  Instagram  Slack  Uber  productivity  output  gap  STEM  Share  Economy  Services  Industry  Niedriglohnsektor  incomplete  information  economic  history  marginal  cost  liquidity  trap  sovereign  debt  crisis  debt  bubble  zombie  banks  zombie  consumer  zombie  corporations  structural  imbalance  global  imbalances  faultlines  Product/Market  Fit  value  creation  1000  True  Fans  Core  Product  Proposition  differentiate  differentiation 
april 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. | PandoDaily
[ Platform - everyone (middlemen, plural) is taking a cut. ] A new report from audit firm Ernst & Young and the French record label trade group SNEP reveals better estimates than we’ve ever seen on the payout distribution of music streaming services. And who do you suppose takes the biggest cut? You guessed it, labels. According to the report, labels net 45.6 percent of the streaming revenue created by Spotify and Deezer, the two platforms included in the study. The streaming platforms themselves — most of which have yet to achieve profitability despite fielding frequent attacks for their supposed greed — take home 20.8 percent. An additional 16.7 percent is paid in taxes before songwriters and performing artists finally see their shares — which amount to 10 percent and 6.8 percent, respectively.
middleman  Music  Industry  digital  artist  Entertainment  Industry  Entertainment  Spotify  iTune  Deezer  Rdio  Pandora  YouTube  Platform  TOS  freemium  business  model  free  digital  content  digital  economy  digital  natives  Millennials  Trend  Generationy  user  behaviour  user  experience  360-music-contract  Indie  Music  Music  1000  True  Fans  Multimedia  Social  Media  marketing  advertisement  added  value  Proposition  exploitation  fairness  Silicon  Valley  Signal  vs.  Noise 
february 2015 by asterisk2a
If Groupon’s musician partnership is “innovation” then both daily deals and the music industry are doomed | PandoDaily
Groupon and LivingSocial have begun offering daily deals on concert tickets and other music products for artists like Arcade Fire and Wiz Khalifa. The two artists the AP spoke to for the piece, Khalifa and Switchfoot drummer Chad Butler, seem happy with the arrangement, citing greater exposure for their music and concert offerings. But musicians should be careful about getting too cozy with daily deals sites. Many merchants have been skeptical of the long-term value-add of these deep discounters, viewing them as vultures or parasites with little regard for their so-called partners. A survey of Groupon businesses found that only 16% were “very satisfied” with Groupon’s promotions. And the reports of merchants who say it’s difficult to convert first-time daily deals customers into repeat patrons are legion.
Music  Industry  promotion  customer  retention  1000  True  Fans  margin 
september 2014 by asterisk2a
Independent musicians set for windfall after YouTube deal | Business | guardian.co.uk
Sharing is caring.
"Some of the world's most iconic artists will now be able to engage with their existing fans and win new ones," said YouTube video partnership director Patrick Walker.
youTube  socialmedia  UGC  revenues  advertising  revenue  sharing  payment  payments  micropayment  micropayments  music  artists  artist  engage  fan  fans 
october 2009 by asterisk2a

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