asterisk2a + aol   65

Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
Facebook  Instant  Articles  Facebook  filter  bubble  Google  News  algorithm  business  model  pageviews  BuzzFeed  Mashable  TechCrunch  AOL  NYT  NYTimes  Washington  Post  attention  arbitrage  attention  graph  attention  span  YouTube  Snapchat  Millennials  content  discovery  content  distribution  Gawker  Insider  refinery29  Salon  GigaOm  mobile  homescreen  Entertainment  Escapeism  Gaming  winner  take  all  Software  Eats  The  World  Software  Is  Eating  The  World  Patreon  ad  blocking  AdBlock  Platform  TOS  Twitter  Instagram  Television  Radio  Podcast  Google  Search  Live  Video  Vox  paywall  Freemium  Politico  FiveThirtyEight 
april 2016 by asterisk2a
How Microsoft Lost Its Mojo: Steve Ballmer and Corporate America’s Most Spectacular Decline | Vanity Fair
Lost decade under Ballmer, the sales guy. Sales guy is not the right guy 2 make a dent into the universe. //&! JULY 2012 Microsoft’s Downfall: Inside the Executive E-mails and Cannibalistic Culture That Felled a Tech Giant - vnty.fr/1OU6xUN //&! NOVEMBER 2014 The Empire Reboots - vnty.fr/1FZ4mJd //&! bit.ly/1isyHfL //&! Bill & Ballmer not on speaking terms - on.mash.to/1isyFED cnet.co/1KcO02M //&! Steve Ballmer talks LA Clippers, Satya Nadella & Microsoft. Just dont ask him abt Gates - ind.pn/10mLbMH //&! read.bi/1Lw4zXs // &! Start-up advice/lesson is that you have to have a true north to be long-term relevant, big enough to be seemingly inexhaustible! Yahoo! NO. AOL. NO. Twitter. Still Debating it internally, reflective of nobody being the true leader with true leadership capabilities, everyone cooking & suggesting spices. Facebook. YES. LinkedIn. YES (economic graph). Amazon. YES. Zappos. YES. RocketInternet. NO. Google. YES. Foursquare. YES. Tumblr. NO. Reddit. YES. HBO. YES.
Steve  Ballmer  Bill  Gates  Apple  Google  Google  Inc.  Alphabet  Inc.  Platform  EULA  Windows  8  Windows  10  Satya  Nadella  Leadership  CEO  mission  vision  Principle  Mittelstand  SME  SMB  consumer  product  Facebook  Twitter  Bing  Yahoo!  WhatsApp  WeChat  Line  Kakao  Talk  Silo  SAAS  Microsoft  Azure  AWS  Amazon  Silicon  Valley  Android  iOS  Hardware  Software  Nokia  Patent  patents  IP  intellectual  property  technological  progress  technological  history  disruption  disrupting  markets  bottom  up  dream  Start-Up  lesson  Start-Up  advice  Venture  Capital  Google+  Tumblr  Reddit  AOL  linkedin  foursquare  Dennis  Crowley  HBO 
september 2015 by asterisk2a
AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads | TechCrunch
For Millennial’s part, while the company — one of the older mobile ad firms — had developed an extensive advertising network, some critics believed that the company had not really kept up with bigger innovations in ad tech. When it went public in 2012, the company popped with an eye-watering valuation of $2 billion, a far cry from its sub-$300 million valuation today. In that regard, coming together with a company like AOL to wrap more ad tech around its network also makes some sense. The mobile ad market is still a relatively small part of the wider digital ad industry, but with consumers’ big swing to using smartphones and tablets as their sole computing devices, this is rapidly changing, with a lot of that move being fuelled by innovations in ad tech.
AOL  Programmatic  Content  Programmatic  Advertising 
september 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
How AOL Fits Into Verizon's Business - YouTube
- w data we can serve "great great" consumer experience, serve more targeted content (relevant, context), serve more (relevant, contextual) branded content (advertising, relevant adversing)
AOL  Verizon  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  The  Content  Wars  Big  Data  Wireless  Carrier  perma-cookie  cookies  TechCrunch  Meta  Data  metadata  user  contextual  context  ISP  cable  provider  USA  utility  Net  Neutrality 
august 2015 by asterisk2a
Secret’s Demise and Uber’s Next Potential Acquisition by The Jay & Farhad Show
Jay Yarow (Business Insider) talk abt Secret’s demise; Google Ventures partner compares failed startup Secret to 'a bank heist' - bit.ly/1h9RZFc &! Google Ventures partner sort of apologizes for comparing one of his portfolio companies to a 'bank heist' - bit.ly/1NQsFyI // 2012-mid 2015 Environment: FOMO! // @StartupLJackson - startupljackson.com/post/118338084025/secret-financing - "Their big issue was that they were Silicon Valley famous before product-market fit, which meant the failure was public and the hype cycle inescapable. That may have been their fault, may not have been. Journalists can sort that out. Other founders: don’t ever do this." what other names/co come 2 mind, being Hyped, feeding the hype & failing very publicly!? Kevin Rose - Digg, Dennis Crowley fights not to fail publicly with Foursquare, Twitter post-IPO, FriendFeed in its own way, ?Photo? 40m no product, Bebo post-AOL acquisition, Consumer Products are inherently hard and luck based. Path.
Secret  Venture  Capital  Google  Ventures  FOMO  Silicon  Valley  ethical  machine  termsheet  Whisper  anonymity  pseudonym  Trend  Hype  Cycle  Yik  Yak  Beme  Casey  Neistat  Dennis  Crowley  foursquare  Digg  Kevin  Rose  consumer  product  Product/Market  Fit  Bebo  AOL  Twitter  Friendfeed  Path  Dave  Morin  Friendster  StudiVZ 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Berlin’s Zeotap Raises $6.4M To Let Telcos Sell Customer Data To Mobile Advertisers | TechCrunch
[ the small print, its not free, ] Apparently, telecom operators are sitting on a huge amount of unique customer data that could provide much-needed revenue by being packaged up and sold to mobile advertisers and content providers to help them better target users. Or so says Zeotap, a startup that provides technology to enable telcos and marketers to unlock this potential treasure trove of user data. [...] for mobile advertisers the problem Zeotap is attempting to solve is the “severe shortage” of high-quality targeting data.
Wireless  Carrier  Big  Data  TOS  EULA  perma-cookie  tracking  advertisement  re-targeting  advertisement  targeting  user  Facebook  cookies  metadata  Meta  Data  bulk  collection  Vorratsdatenspeicherung  Snoopers  Charter  ISP  Google  Google  Inc.  AdSense  AOL  Programmatic  Advertising  Programmatic  Content 
august 2015 by asterisk2a
Reddit's fate hangs in the balance as revolt against CEO makes waves | Technology | The Guardian
While more than 200,000 Redditors want Ellen Pao to resign, readers are jumping ship to budding competitor sites as top brass pushes to go mainstream [...] Redditors – as users are called – have accused the site of increasingly trying to monetize its popularity, and it appears their sentiments came to a head last Thursday, when Reddit’s popular director of talent, Victoria Taylor, was let go from her post. [...] a company torn between catering to commercial interests, and an obsession with giving voice to every possible perspective. [...] But some have suggested that the latest revolt is a flashpoint in a wider clash of cultures. The web’s largest agglomeration of niche enthusiasts provides a portal for people to make friends and enemies in a wide range of different communities, including some less reputable forums that have come under increasing scrutiny. &! bit.ly/1NMqxYG - Memo to VCs: Not every site with gargantuan traffic is destined to be a billion dollar public company
Reddit  business  model  Ellen  Pao  user  generated  content  Venture  Capital  Alexis  Ohanian  Digg  4chan  The  Wars  Start-Up  lesson  Start-Up  advice  community  community  management  communication  Twitter  Dick  Costolo  mainstream  mass  market  critical  mass  mass  culture  Facebook  Pinterest  foursquare  Dennis  Crowley  Tumblr  Flickr  Instagram  Snapchat  Vine  Periscope  Meerkat  MySpace  AOL  Yahoo!  Y!  Yahoo 
july 2015 by asterisk2a
Microsoft Will Power AOL Search, Transfer Some Advertising Work As It Sheds Hundreds Of Employees | TechCrunch
&! Microsoft Said to Exit Display Ad Business, Cut 1,200 Jobs (get offered jobs at AOL) - http://www.bloomberg.com/news/articles/2015-06-29/microsoft-said-to-exit-display-ad-business-cut-1-200-jobs // back then it (MSFT) also sold Atlas (a ad server tech for marketers?) to Facebook - forbes.com/sites/roberthof/2013/02/28/facebook-finally-pulls-trigger-buys-atlas-ad-server-from-microsoft/
Microsoft  AOL  Bing  Programmatic  Advertising  focus  focused  Satya  Nadella 
june 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
Kara Swisher has lost. | PandoDaily
As Fortune’s Dan Primack points out, as part of Vox, Re/Code now has investors in common with “Square, Uber, Dropbox, Spotify, Instacart, Jawbone, Lookout, Flipkart, etc.” We can argue — and I do, obviously — that having investors in common with companies you cover, or even having investors you cover, is a conflict that can be managed with fierce reporting and clear disclosures. The best example I can offer is that Pando has investors in common with both Uber and Secret. Swisher and Mossberg have made clear they see things differently: Journalism will always suffer when there are investors in common. // &! recode.net/2015/05/26/a-note-to-our-readers/ &! qz.com/412195/comcast-investor-in-vox-media-and-recode-could-end-up-buying-them-both/ &! pando.com/2015/05/27/with-buzzfeed-announcing-ipo-plans-and-comcast-interested-in-vox-let-the-dystopian-future-of-media-begin/
PandoDaily  Pando.com  Re/Code  TechCrunch  AOL  journalismus  investigative  journalism  journalism  conflict  of  interest  Business  Insider  BuzzFeed  Vox  Media  Vice  Mike  Arrington  Michael  Arrington  Kara  Swisher  The  Content  Wars  attention  span  Clickbait  click  bait  Linkbait  linkbaiting  Newsfeed  Google  Search  Twitter  Facebook  The  Verge  Engadget  Comcast  HuffPo  Huffington  Post  Verizon  editorial  independence 
may 2015 by asterisk2a
Can we all agree the justifications for this AOL/Verizon deal are batshit insane? | PandoDaily
PANDO - Sarah Lacy: "speaking to the truth of the power of tech [and Wall Street C-Suit spin & PR speak]" // A combined Verizon/AOL is nowhere close in terms of scale that actually matters in the ad business. [...] Verizon has just bought a technology platform [programmatic content and advertising]. That’s why HuffPo, much of the sales team, and nearly anything else can probably go. [...] AOL is hardly leading in anything ad related—it was growing revenues at less than 10% a year and ad sales are only one-third of AOL’s revenues. Verizon likewise hardly leads in “mobile video”—the stated reason they say they’re doing this deal is to augment their mobile streaming video service which launches next month. AOL mostly just gives them a platform to sell ads across it. Woo hoo! That’s why it was done at just 8.3 times next year’s expected earnings in an era of high priced deals. // &! bit.ly/1JujF2q
Programmatic  Advertising  Programmatic  Content  HuffPo  Huffington  Post  TechCrunch  Engadget  The  Content  Wars  Verizon  commodity  business  commoditization  AOL  Yahoo!  Y!  Yahoo  Tim  Armstrong  Google  Facebook  Wireless  Carrier  Wall  Street 
may 2015 by asterisk2a
Verizon Buys AOL for $4.4 Billion | Re/code
Verizon’s AOL Buy Is an Expensive Gambit at Trying to Be More Than a Dumb Pipe - on.recode.net/1E40Dcf &! AOL Has Been in Talks to Spin Off HuffPost as Part of Verizon Acquisition Deal - on.recode.net/1KZZHLL - In any case, Arianna Huffington is likely to support any deal in which she and her unit gets more money to grow globally. Since AOL bought her company she has talked to bankers about buying it back and has considered other strategies to split off from AOL. &! pando.com/2015/05/12/verizon-to-buy-aol-for-over-4bn-uh-cool/ >> TechCrunch & Engadget will need to be spun out !!! "[Verizon’s] last media property was a tech blog whose authors were forbidden from writing about subjects like digital surveillance or net neutrality." // Which also underrules HuffPo spin-off. Making AOL just about Media and Content to sell ads with, on mobile. Not journalism. // &! http://genius.com/6394012 &! youtu.be/Pqh84SNaK2Q - A Programmatic Powerhouse
AOL  Verizon  Huffington  Post  HuffPo  TechCrunch  Programmatic  Advertising  Programmatic  Content  The  Content  Wars  conflict  of  interest 
may 2015 by asterisk2a
In Big Content Push, Verizon Buys AOL For $4.4B [Internal Memo From AOL CEO Tim Armstrong] | TechCrunch
[T]he one [Verizon] investing the most in high quality mobile content – is acquiring AOL with the strategy of building the biggest media platform in the world. [T]he deal will game-change the size & scale of AOLs opportunity. [...] Verizon will propel AOL & comes to the table with over 100 million mobile consumers, content deals with the likes of the NFL & a meaningful strategy in mobile video. [...] going to pursue the joint vision of building the most significant media platform in the world. // &! bbc.in/1bMMwBo "Verizon said the acquisition would give impetus to its 4G wireless video and internet video ambitions, and also feed into its plans for capitalising on the so-called "internet of things"." << WTF, AOL + Verizon = IoT push!? IoT Start-ups doesnt mean broad consumer adoption any time soon. &! HuffPo spin-off on.recode.net/1KZZHLL [ indicates focus on 'Media & Content' to sell ads on, not journalism @AOL as subsidiary of Verizon. TechCrunch to be sold next? ]
AOL  Tim  Armstrong  TechCrunch  Verizon  New  Media  Media  mobile  first  mobile  homescreen  mobile  phone  IoT  Programmatic  Advertising  Programmatic  Content  Huffington  Post  HuffPo  The  Content  Wars  BuzzFeed  Yahoo!  Y!  Yahoo  Upworthy  pageviews  attention  span  Wall  Street 
may 2015 by asterisk2a
The Bebo Lawsuit, and the Tragedy of Departed Founders Who Can’t Let Go | PandoDaily
In my early twenties, as I’ve written before in painful detail, I was kicked out of several companies that I co-founded. Like after any relationship gone sour, I decided the best approach was to simply move on and never look back. (Note: I was less good following that advice when actual relationships went sour). Really that’s the only sensible approach. To many entrepreneurs, the company that made their name and fortune is like a first-born child. Suddenly finding oneself no longer intimately involved in its upbringing is impossibly difficult to deal with, especially when its new parents are — to one’s own mind at least — mistreating it. But there’s a difference between a child and a company: You can put a price on a company. And many entrepreneurs, including Michael Birch have done precisely that.
Bebo  Michael  Birch  AOL  M&A  Facebook  Social  Media  Web  2.0  Digg  2008  Silicon  Valley  Start-Up  lesson  Start-Up  advice 
april 2015 by asterisk2a
NYT - EU and Google
“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.
Microsoft  IBM  Google  Apple  HP  Facebook  creative  destruction  Silicon  Valley  Skype  IRC  ICQ  AOL  Yahoo!  Y!  Fortune  500  Wall  Street  oligopoly  oligopol  monopoly  antitrust  FTC  EU  Nokia  Snapchat  Tumblr  Twitter  craigslist  Google  Search  AdSense  Programmatic  Advertising  native  advertisement  targeting  advertisement  re-targeting  advertisement  content  marketing  Huffington  Post  BuzzFeed  YouTube  economic  history  business  cycle  commodity  business  commoditization  Amazon  PayPal  eBay  growth  economic  growth  microeconomics  saturation  market  size  multi-product  company  shareholder  value  profit  maximisation  crony  capitalism  exploitation  short-term  thinking  short-term  view  revolving  door  Washington  presidency  barackobama  lobbyist  Lobbying  lobby 
april 2015 by asterisk2a
A Year Later, $19 Billion For WhatsApp Doesn’t Sound So Crazy | TechCrunch
Messaging is the center of mobile. Snapchat is raising at around a $20 billion valuation. And no one cares who owns apps. On February 19th, 2014, we didn’t know any of these things for sure. So when Facebook announced it would pay $19 billion to acquire WhatsApp — an app most American pundits had never used — it seemed ludicrous. Zuck had to be crazy, right? Wrong. Without WhatsApp, Facebook’s international situation would look a lot dicier. And if a competitor like Google acquired it instead, it could have been disastrous. Instead, Facebook possess the most popular messaging app, and has neutralized the biggest threat to its global domination of social networking. Why? Chat Is The Mobile Portal! [...] Its Stories feature has grown into a competitor to Facebook’s News Feed. And Discover could make it all quite monetizable if it gets popular. Snapchat is constantly cited as where teens are ditching your parents’ social network for.
WhatsApp  Snapchat  Instagram  Pinterest  Facebook  Twitter  Mark  Zuckerberg  Yahoo!  Google  Microsoft  SMS  Wireless  Carrier  MMS  Newsfeed  trend  trends  M&A  acquisitions  acquisition  scale  Tumblr  mobile  first  mobile  homescreen  mobile  phone  user  experience  user  behaviour  Phablet  AOL 
february 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
Marissa Mayer's Secret Plan For Tumblr - Business Insider
[hip tumblr] [as YTers are dismayed over income outlook on YT alone ... others look into options to sway them away from YT and their million-click-content ... this include companies like; FB, Twitter & Y!] According to several sources, Yahoo executives believe Tumblr should become the company's answer to YouTube. In this vision, Tumblr would become the exclusive distributor of videos from YouTube stars. [<< locked in to Platform] [...] + bit.ly/1oVWvFa /+/ business model & plan has to be Multimedia slash HQ destination site* for content creators more important. in order to keep them on their site, their brand, and not hop every 3-4 years onto the next Platform. *With newsletter, with blog, categories like RAW/BTS - unedited, improve style, with feed, merch (limited editions, new items every quarter, up-sell with signed t-shirts and autograph), A/B testing etc. with/as own independent income source.
Yahoo!  Tumblr  YouTube  business  model  Facebook  Twitter  Google  MCN  business  plan  content  pageviews  Millennials  generationy  Platform  TOS  Personal  Brand  landingpage  AOL 
october 2014 by asterisk2a
This is not 2005 and investing in Snapchat is the last thing Mayer’s Yahoo can afford to do | PandoDaily
this is purely a venture capital-style financial “bet” by Mayer, that Snapchat will be Yahoo’s next Alibaba, or put another way, an investment that leaves the company flush with cash upon an eventual liquidity event. But the fact of the matter is, Yahoo doesn’t have the luxury of making long-term growth-equity bets at this point. The aging company needs to find ways – any way – to grow revenue and profitability, something it hasn’t managed to do in nearly seven years. [...] They say if you look around the table and you can’t identify the fool, you’re it. + http://www.economist.com/news/business/21621812-investors-put-low-value-yahoos-core-businessfor-now-what-it-really-worth + http://dealbook.nytimes.com/2014/10/03/yahoo-in-talks-to-invest-in-snapchat/
Yahoo!  Snapchat  Marissa  Mayer  AOL  content  pageviews  business  model  Wall  Street 
october 2014 by asterisk2a
Forget AOL — Activist Attack on Yahoo Is All About Forking Over Alibaba Cash | Re/code
many think such a merger [w AOL] could save costs by bringing together two companies that are in the same two key businesses, advertising and content. Others consider it a potential disaster, knitting together two companies saddled with backward-looking assets and a questionable recipe for future growth. That is, outside of acquisitions, which Mayer has employed heavily in the past two years of her leadership, frantically buying up a range of small mobile-focused startups to try to inject more innovation, talent and product savvy into the long-moribund Yahoo. While the effort is laudable in principle, investors seem unimpressed with her purchases, and, at this point at least, they have yielded no concrete bottom-line improvements to Yahoo’s much-flagging core business.
AOL  content  commoditization  commodity  business  Yahoo!  differentiation  differentiate  Tumblr  youthification  M&A  BuzzFeed  Upworthy  Maker  Studios  Marissa  Mayer  shareholder  shareholder  value  short-term  thinking  short-term  view 
september 2014 by asterisk2a
Want to understand the secret of Vice’s success? Wait and watch | PandoDaily
Most content startups have two things in common with my three year old: - They have an incredibly hard time apologizing when they’ve done something bad. (Ok, that’s all startups.) - They totally underestimate the value of patience. Crazy patience. Watching grass grow kind of patience. Mr. Miyagi killing flies with chopsticks kind of patience. To a three year old– or most startups– patience is like purgatory. Waiting five seconds for Animal Mechanicals to load on Netflix is the worst punishment Eli can imagine. Ditto, a content company forced to actually organically growing an audience through years of day-after-day production of differentiated work. Why do that when you can raise millions of dollars and employ every link-bait, social, listicle, SEO trick in the book to grow now?
content  journalism  journalismus  business  model  Start-Up  advice  Start-Up  lesson  VICE  BuzzFeed  Huffington  Post  AOL  Yahoo!  brand  branding  SEO  SEM  Insider  Listicle  Newsfeed  Clickbait  click  bait  TechCrunch  Upworthy  Social  Media  conglomerate  Media  Company 
september 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Kara Swisher: Tech's Most Powerful Snoop -- NYMag
“These people were very accessible,” Swisher recalls of a younger Bezos and his cohort, “and you met them before they were who they are now. When people get rich, people lick them up and down all day, so some of them morph into thinking that being licked up and down all day is their reality and that everything that comes out of their mouths are golden nuggets. Everyone starts to rewrite history, but if you knew them, and have some historical knowledge …” [ the Ass Hole effect - As people get richer, they are more likely to feel entitled, to exploit others, and to cheat. http://www.reddit.com/r/TrueReddit/comments/2afgt4/the_ahole_effect_what_wealth_does_to_the_brain/ - http://www.alternet.org/culture/ahole-effect-what-wealth-does-brain ] / + http://valleywag.gawker.com/even-tech-bloggers-hate-themselves-1605371279 / "“She’s one of these CEOs who likes to be lauded,” “Personally, I think she’s remarkable. She’s really accomplished and smart, but she’s not perfect, [as is everyone]"
Kara  Swisher  journalismus  Journalism  investigative  Silicon  Valley  asshole  effect  entitlement  white  male  privilege  privilege  Privileged  male  privilege  ivyleague  ivy  league  Super  Rich  1%  TechCrunch  Alexia  Tsotsis  Sarah  Lacy  Mike  Arrington  AOL  Yahoo!  Pando.com  PandoDaily  Re/code  Recode.net  Marissa  Mayer 
july 2014 by asterisk2a
TechCrunch editor says she’s “a cheerleader” who would have totally caved to Obama over Snowden | PandoDaily
writing about the intersection of technology and power isn’t a fucking game any more… That’s not cute. It’s not “sweet.” It’s disgusting. With that quote Tsotsis told the world there will never be anything on TechCrunch that remotely risks upsetting powerful people and, if it does, they have her personal guarantee it’ll be removed promptly
AOL  TechCrunch  Pando.com  PandoDaily  Sarah  Lacy  Re/code.net  Kara  Swisher  Alexia  Tsotsis  Paul  Carr  investigative  journalism  journalismus  Re/code 
july 2014 by asterisk2a
Will Yahoo Buy AOL? | Re/code
But wait: Mayer has told a number of people inside and outside the company that she just does not “get” the merger, despite all the potential benefits. As explained to me, she finds it small, unexciting, uninspiring and backward-looking. Mayer has a point.
AOL  Yahoo!  Marissa  Mayer  Tim  Armstrong  M&A  marketplace  plurality  market  plurality  Huffington  Post 
july 2014 by asterisk2a
Why AOL Should Not Have Bought Huffington Post And Patch - Forbes
AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||
AOL  Tim  Armstrong  HuffingtonPost  Patch  Huffington  Post  journalismus  Journalism  content  network  short-form  content  throwaway  content  paid  content  content  creator  digital  content  content  curation  content  content  distribution  micro  content  Niche  microcontent  paidcontent  TechCrunch  Crunchbase  BuzzFeed  UpWorthy  Gawker  BusinessInsider  Washington  Post  Jeff  Bezos  business  model  business  plan  overhead  Lean  Start-Up  Start-Up  lesson  Start-Up  advice  engagement  marketing  advertisement  advertising  direct  response  marketing  Yahoo!  web  publishing  publishing  2.0  blog  blogosphere 
june 2014 by asterisk2a
Yahoo’s China Syndrome Now Morphs Into WWMD? (What Will Marissa Do?) | Re/code
meeting expectations by WallStreet analysts + meaingful long-term value creation = are incompatible. PERIOD. That is organic, "true growth."
Yahoo!  WallStreet  value  creation  conflict  of  interest  Marissa  Mayer  organic  growth  acqui-hire  acquisitions  customer  acquisition  acquisition  acquihire  M&A  AOL 
may 2014 by asterisk2a
With Alibaba IPO Filing Set to Arrive Tomorrow, Here’s Why It Does Matter to Silicon Valley | Re/code
Thus the big question: What will Mayer buy? Or will the money go to buying back shares? Or what? As many have correctly noted, the Alibaba stake has had a significant halo effect on Yahoo’s stock and, once public, the company will have a definite value that can be counted. And, more to the point, once the Alibaba impact is felt, it will become completely clear how the core Yahoo business is valued by Wall Street — right now, hardly at all — and whether the company is a good deal or not. That clarity means a lot of things for Mayer and Yahoo, including whether it could ever be a takeover target itself — a strange but not implausible scenario that has been brought up to me recently by many players who could pull off such a deal. ||| + I believe a major tie-up between Yahoo and AOL is still in the cards. http://recode.net/2014/05/01/yahoo-and-aol-are-still-on-a-collision-course/
Alibaba  Yahoo!  AOL  marissamayer  Silicon  Valley  M&A  TimeWarner  Comcast 
may 2014 by asterisk2a
Why your dinky little startup is worth billions of dollars - Quartz
Though companies hire trained futurists, technology is still moving to fast to predict where it will go. “Value has become an abstraction because we don’t really know what kind of product is going to make the most money,” Chayka writes. “We have no idea what kind of technology will dominate the commercial landscape over the next decade, let alone century.” For companies with as much money and as much to gain—and lose—as Google, Facebook, and Twitter, it’s better to be optimistic about hyped startups than to let them slip away. Of course, this means that they know some of their acquisitions will be duds and even those that aren’t will be expensive. But it’s worth more to them to stay ahead of the curve.
Facebook  Yahoo!  AOL  Twitter  Microsoft  Google  acqui-hire  acquisitions  acquisition  Uber  Airbnb  growth  round  Venture  Capital  Technology  strategic  strategy  VC  Silicon  Valley  acquihire  seedround  seedfunding  Instagram  Snapchat  WhatsApp  Google+  Moore's  Law  B2B  C2B  marketplace  industry  Oculus  Rift  virtual  reality  3D  printing 
april 2014 by asterisk2a
"The main thing that has caused companies to fail, in my view, is that they missed the future," - Larry Page At TED - Business Insider
"The main thing that has caused companies to fail, in my view, is that they missed the future," Page said. This is why Google is going full steam ahead working on a variety of projects.  "When we bought Android, it was small and I felt guilty working on it, but it was smart, it was the future," he said.
Google  entrepreneurial  entrepreneurship  entrepreneur  Start-Up  SMB  SME  management  Amazon  Apple  Microsoft  IBM  Lenovo  commoditization  commodity  business  Facebook  Twitter  YouTube  Digg  Reddit  Dell  Samsung  Nokia  Motorola  Siemens  AOL  Yahoo  Yahoo!  Larry  Page  ericschmidt  people  management  business  cycle  business  model  creative  destruction  innovation  innovator  value  creation  job  creation  creative  creativity  Inspiration  inspirational  workplace  Kodak  Porn  Music  Industry  Hollywood  Entertainment  Industry  TV  Television 
march 2014 by asterisk2a
Facebook and Its Users, Mutually Dependent - NYTimes.com
Not everyone was comfortable with that revelation, but beneath the backlash, Professor Turkle said, loomed a larger struggle: users coming to terms with the Web’s evolution from a free-wheeling Wild West into a mature marketplace where the currency, personal data, will finance and fuel the next generation of products and services.

“It crystallized a set of issues that we will be defining for the next decade — the notion of self, privacy, how we connect and the price we’re willing to pay for it,” she said. “We have to decide what boundaries we’re going to establish between ourselves, advertisers and our personal information.”

THAT quandary is not confined to Facebook. Every social media company, like Twitter and Instagram, a mobile photo-sharing application, and Foursquare, a location-based service, will have to introduce a coherent business model — most likely one that will make use of what it knows about the people who have access to and use its service.
Aol  wheel  of  time  socialnetwork  socialweb  foursquare  Twitter  socialmedia  web2.0  Internet  privacy  2012  IPO  Facebook 
february 2012 by asterisk2a
Ex-Time Warner boss apologises for 'worst deal of the century' - Americas, World - The Independent
Ex-Time Warner boss apologises for 'worst deal of the century'
Jerry Levin encourages banking chiefs to follow his lead after admitting AOL blunder

"I'm really very sorry about the pain and suffering and loss caused," Mr Levin told CNBC television.

"I take responsibility. It wasn't the board. It wasn't my colleagues at Time Warner. It wasn't the bankers or the lawyers – and there were a lot of them... I am not going to blame any predecessors or successors. I helped pick them and I have great respect for them," he said. "I presided over the worst deal of the century, apparently, and it is time for those involved in companies to stand up and say, 'You know what, I am solely responsible for it, I was the CEO, I was in charge'."

who turned Citigroup into the largest US bank and then left in 2006, just before losses from sub-prime mortgage

an angry Mr Weill had defended his record and said one of his biggest mistakes had been "recommending Chuck Prince" to be his successor.
aol  timewarner  dotcom  history  bubble  financial  financialcrisis  citigroup 
may 2010 by asterisk2a
A Russian Star Rises in Silicon Valley - BusinessWeek
Since paying $200 million for 2% of Facebook last May, Milner has increased that stake to nearly 10%—worth perhaps $2 billion—by purchasing shares from early employees, according to two people familiar with the social network's ownership. On Apr. 19, DST took the majority of a $135 million financing round for Groupon, a Chicago-based site offering coupons for restaurants and museums. In December, DST was the biggest investor in a group that plowed $180 million into Zynga. Milner "is a trusted adviser," says Zynga CEO Mark Pincus, who says the Russian visits every month "to give input, but it's a soft touch."
facebook  groupon  zynga  markpincus  markzuckerberg  DST  ICQ  Aol  marcandreessen  businessmodel  warrenbuffet  YuriMilner 
may 2010 by asterisk2a
Will AOL and Demand Media’s Content Farm Strategy Prevail?
This is why folks like Slate’s Farhad Manjoo have ripped Demand Media to shreds, echoing the fact that its content is good enough to get indexed on Google’s search results but bad enough to induce users to click on a Google ad and go elsewhere (thereby generating revenue for Demand). That might actually have been one of the nicer things said about the company.

Online Content is Art and Science
Making sure it’s SEO friendly is also important, but in a world where content is shared through social networks, it needs to strike a chord with audiences, be it readers, listeners or viewers. Video, in particular, is not even really properly indexed on search engines, so an SEO-centric strategy might be useless to begin with. I’ve covered what makes video get discovered before.

But as much as venture capitalists don’t like to hear this, no amount of science will remove the art that is publishing, or the emotions that fuel marketing decisions.
ugc  aol  eHow  demandmedia  media  content  tuki  video  text  slate  strategy  monetization  blogging  SEO  production  publishing  publishing2.0  distribution 
april 2010 by asterisk2a
A Conversation With Brad Garlinghouse, AOL’s President Of Consumer Applications
One of the things that I think is part of the change at AOL is an understanding and focus about what we are and what we are not. AOL isn’t confused about the idea, ‘hey, we’re trying to be a social network.’ We’re not. We’re trying to create more social experiences by partnering with players who are very, very good at what they do. I don’t think all our competitors have gotten that same message that, hey there’s some very powerful and very good at what they do players, and I mean, particularly Facebook and I think we take a point of view as evidenced through AIM that, great. How do we partner with Facebook? How do we help Facebook? And how does that help AIM and how does that help the user? Lifestream clearly is another example of that.

- looks like they do now take partnerships seriously -
= = = = = = = = = = = = = = = == = = = = = = = = = = = = =
good bc as ecosystem grows, it becomes more important
to keep eyeballs as new properties and buildings rise to the sky
= = = = = =
AOL  change  management  strategy  strategy-making  turnaround  leadership  partners  partner  tuki 
march 2010 by asterisk2a
AOL's Armstrong Tells CNBC He Is More Interested In Nichebusters Than Blockbusters (Full Transcript)
TRENDS:
- Consumer Web
- Fragmented Web
- Discovery of Content
- Making it Pay
- Social in its many forms are here, there is a manifestation.
niche  aol  content  future  trend  internet  web  publishing  interest  portal  digg  media  fragmented  fragmentation  consumer 
february 2010 by asterisk2a
Tim Armstrong Prepares AOL For a Fragmenting Web
When he talks about the first two, he talks about “scaled content” and “scaled advertising,” yet he is very much pursuing a niche content strategy married to a highly targeted, brand advertising approach. AOL is already going down this path with its collection of MediaGlow sites (which include, Engadget, TMZ, and Love.com). We’ve called this the “Toyota strategy” because it consists of creating standalone online media properties which appeal to niche audiences much like magazines used to do in the world of print media.
aol  fragmented  web  internet  network  future  publishing  media  content  strategy 
december 2009 by asterisk2a

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