asterisk2a + advertising   270

BBC Radio 4 - Radio 4 in Four, How your mood affects what you spend
cosmetic counter and primark - treat on fr sat sun - A study out today by price comparison website Moneysupermarket.com says stressed, bored or sad people are more likely to make impulse purchases they later regret. The study reckons so-called 'stress buying' is costing us around £1,250 a year. Winifred Robinson talks to Siemon Scamell-Katz and Claudia Hammond.

"emotional spending" on way home or over weekend.
Consumerism  Advertising  coping  mechanism  self-medication  chronic  stress  dopamine  Materialism  Consumer  Capitalism  mental  health  well  being  wellbeing  well-being  debt  credit  card  Anarchism  Facebook  Instagram  Amazon  gratification  emotions  addiction  maladaptive  neuroscience  pleasure 
october 2017 by asterisk2a
(3935) 35 Minutes on YouTube Demonetization - YouTube
Conservative corporate totalitarian times. Monopoly and monopsony. &! politics hit - https://www.youtube.com/watch?v=pkYR89SzXNc - J&N, The Young Turks // 'anti-liberal democratic people democracy' policing content
YouTube  Creative  Creatives  Creators  Culture  Advertising  corporate  totalitarianism  Consumer  Capitalism  advertisement  Facebook  Newsfeed  monopoly  monopsony  Google  anti-trust  Amazon  LGBTQ  Liberal  free  speech  democracy  Subscription  Patreon  PayPal 
october 2017 by asterisk2a
Plugging in through clothing: How children’s clothes influence perception and affective practices in day careThe Sociological Review - Elina Paju, 2017
Through the analysis of everyday practices of wearing clothing, clothes are seen as connectors. They enhance, diminish or expand possibilities for perception, action and affective practices in which children engage, thereby altering the children’s ways of being. The article proposes that the wearing of clothing plays a role in constituting selfhood outside of mere representations.
poverty  well  being  mental  health  childhood  social  mobility  inequality  sociology  psychology  prejudice  stigma  consumerism  Consumer  consumerist  status  anxiety  advertisement  Advertising  Identity  communication  Depression  chronic  stress  cortisol 
july 2017 by asterisk2a
(2173) Noam Chomsky (2017) "Advertising, Consumerism, and Human Nature" - YouTube
The 19th-century working class read more than aristocrats, back in the days! // dignity self-worth identity independent. consumerism is a drug to numb, to suppress, narcotic on humanness. human condition. // there is no market economy bc consumers are not informed not making rational choices. irrational choices. uniformed.
Noam  Chomsky  Consumerism  Materialism  Status  Anxiety  mobile  homescreen  shopping  Dopamine  self-medication  comfort  coping  mechanism  Democracy  Alain  de  Botton  AlaindeBotton  Television  Facebook  Entertainment  distraction  Consumer  consumerist  Politics  Capitalism  working  poor  social  security  poverty  Armut  Advertising  Identity  Fashion  No  Representation  Psychology  nudge  theory  Sociology  Society  Wertegesellschaft  Manufactured  Consent  dignity  self-worth  class  struggle  economic  history  culture  creative  creativity  UBI  Grundeinkommen  Universal  Basic  Income  humanity  Economics 
july 2017 by asterisk2a
(200) Noam Chomsky - What We Really Want - YouTube
dignity and self-worth, independence. // primitive wage labour is slavery. // informed consumers making rational choices ... credit cards is the inverse! //
UBI  Grundeinkommen  Consumerism  Materialism  Alain  de  Botton  Chomsky  consumer  consumerist  Retail  Therapy  coping  mechanism  Selbstdarstellung  Selbstfürsorge  Capitalism  Capital  Advertising  TV  creativity  Universal  Basic  Income  creditcard  credit  card  Brand  Status  Anxiety  Social  Media  life  lesson  Minimalism 
april 2017 by asterisk2a
The Dark Side of Fast Food: Why Does It Make You Sick / Fat / Tired / Taste So Good (2001) - YouTube
manufactured industrial commodity / Eric Schlosser // food-industrial complex is focused on profit and margin. not sustainability. public health. individual health. climate change // fast food is americas highest spending item! // start w 1970's ... 80s in UK!
Processed  Food  Food–industrial  complex  Lobby  public  health  Standard  American  Diet  western  Urbanisation  USA  chronic  sick  population  Cowspiracy  climatechange  globalwarming  climate  change  global  warming  Fast  McDonalds  sustainability  pollution  obesity  overweight  CVD  Diabetes  care  demands  Consumerism  Consumer  Pop  Culture  Kultur  Advertising  PR  NHS  taxation  premature  death  Cancer  antibiotic  antibiotics  antitrust  Katel  poisoning  Cartel  GOP  Republicans  self-regulation  regulation  regulators  E.coli  revolving  door  Oligopoly  Oligopol  Duopoly 
april 2017 by asterisk2a
Sell high calorie foods in plain packaging to beat obesity, says Brain Prize winner | Science | The Guardian
http://www.bbc.co.uk/news/health-39183178 Peter Dayan, Ray Dolan and Wolfram Schultz share €1m neuroscience prize for work unravelling the brain’s reward system Selling high calorie foods in plain packaging could help in the battle against obesity according to a leading researcher who has won a share of the most lucrative prize in neuroscience for his work on the brain’s reward system. The colourful wrapping and attractive advertising of calorie-rich foods encourage people to buy items that put them at risk of overeating and becoming obese in the future, said Wolfram Schultz, a professor of neuroscience at the University of Cambridge. “We should not advertise, propagate or encourage the unnecessary ingestion of calories,” [ ... dopamine is released in anticipation of a reward, not just consumption of reward, thus seeing comfort food packaging and buying it, releases dopamine = walking into today's supermarket is dopamine rush for some, a high, irresistible, can not stop themselves from buying them 50/50 sugar/fat combos! ]
obesity  Tobacco  Alcohol  food–industrial  complex  lobby  multinational  conglomerate  UK  USA  Germany  European  Union  Advertising  overweight  chronic  inflammation  CVD  Cancer  premature  ageing  diabetes  death  NHS  health  care  demand  big  pharma  prevention  neuroscience  coping  mechanism  self-medication  reward  Consumerism  Drug  abuse  addiction  Sugar  Salt  Fat  whole-food  plant-based  western  diet  fast  food  standard  american  Tax  Theresa  May  David  Cameron  nanny  state  Tories  nasty  party  Conservative  childhood  parenthood  public  dopamine  system  Brain  self-regulation  Regulation  regulators 
march 2017 by asterisk2a
Did You Know You're Eating Animals?!
It might sound hard to believe but a lot of people don't actually realize the meat they are eating required the suffering, death and decapitation of an animal.
Food  Politics  humane  slaughter  marketing  advertising  dietary  guidelines  carnism  carnivore  omnivore  Speciesism  animal  welfare  animal  cruelty  Liberation  spin  doctor  Positioning  livestock  farming  livestock  industry 
march 2016 by asterisk2a
Junk food ads face online ban in UK - BBC News
In 2007, the broadcasting regulator Ofcom introduced strict rules banning the advertising of food high in fat, sugar and salt (HFSS) during television programmes likely to appeal to under-16s.
Food  Politics  tobacco  industry  processed  engineering  junk  chain  child  abuse  child  obesity  diabetes  overweight  advertising  lobby  marketing 
march 2016 by asterisk2a
Joe Rogan and Eddie Bravo talk Conor McGregor's loss at UFC 196 vs Nate Diaz - YouTube
(alt youtu.be/_OXLN8Wp20U ) Conor McGregor type brings views ... UFC PPV income at all time high w him. //&! 5:15 - youtu.be/AOhqYoS3R2k //&! youtu.be/casKrJmzp9Y - Doping! Nate Diaz //&! post-match discussion - youtu.be/yyNK7fm_T3A &! youtu.be/2CNLKjBFPq8 'weight classes are there for a reason. [...] tactically Conor tried to knockout which tired him out. may have been a mistake. he also mentioned that himself underestimated the stamina and able to take the hits w higher weight class.' //&! Bryan Callen predicts Nate Diaz victory on Conor McGregor | UFC 196 - \w Brendan Schaub & Joe Rogan - youtu.be/-QVtfWzPRpY - "Conor has to change his boxing [...] nates boxing is very good" //&! out of the horses mouth "battle of energy [...] he went into auto mode and I went into panic mode. [...] they can take it. [...] he was simply more efficient with his energy." - youtu.be/yNQqFGfGgfw ( alt youtu.be/YF2XeXbJk0U & bit.ly/1RyoCaO $8m PPV ) - UFC 196: Post-fight Press Conference
UFC  business  model  pageviews  advertising  advertisement  marketing  Doping 
march 2016 by asterisk2a
The trap of materialism - YouTube
Consumerism! The more we consume, the better our lifes will be. ... Keeping up with the jonses. [...] the true cost of an item is not the price. as long as carbon, pollution is not priced in. thus the carbon tax and pollution tax (ecological and environmental). [...] WALL E is true. leaving a planet full of junk. and pollution, inhospitable environment. [...] post-capitalism = post-consumerism in age of abundance and marginal cost (energy, water, food). [...] a man's life does not lie in the abundance of his possessions. and be fearful of greed << Bible [...] consumerism does not equal to tue individuality or individualism of a human being among many. its a choice you can pick from and define yourself in public with it ie which color your iPhone has or what case for it [ min 8 Adam Smith; let flourish self-interested selfish economic interest through consumption = growth ] [...] shopping as experience. shopping as a way of life. self-medication. coping mechanism in the rat race.
consumerism  materialism  inequality  Greed  Gini  coefficient  Super  Rich  1%  plutocracy  oligarchy  capitalism  post-capitalism  zombie  consumer  GDP  nominal  GDP  targeting  credit  credit  card  debt  household  debt  consumer  debt  status  symbol  status  anxiety  socioeconomic  status  social  status  class  warfare  carbon  tax  carbonfootprint  carbon  trading  scheme  carbonemission  COP21  ecosystem  ecological  disaster  environmental  disaster  poverty  income  distribution  global  warming  climate  change  climate  crisis  economic  damage  economic  history  resource  depletion  finite  resources  Spiritual  spirituality  Mindfulness  happiness  index  well  being  mental  health  Religion  Wertegesellschaft  Gesellschaft  Wegwerfgesellschaft  society  sociology  psychology  rat  race  coping  mechanism  substance  abuse  self-medication  chronic  stress  American  Dream  marketing  advertisement  advertising  advertisement  targeting  advertisement  re-targeting  Big  Data  mass  culture  Popular  PR  spin  doctor  exploitation  self-regulation  Wall  Street  shareholder  value  profit  maximisation  Protection 
february 2016 by asterisk2a
Adidas to end IAAF sponsorship deal early in wake of doping crisis - BBC Sport
Earlier this month, the commission's chairman, Dick Pound, delivered a second, damning report, which revealed that "corruption was embedded" within the IAAF under former president Lamine Diack. Within days, a decision at the highest level in Adidas was taken to terminate the relationship. It is understood the German multinational believes the doping revelations in Pound's reports constitute a breach of its agreement with the IAAF. The 11-year sponsorship deal was signed in 2008 and was due to run until 2019. At the time of signing, it was reported the deal would be worth about $33m (£23m). But sources have told the BBC the figure is much higher, and that in terms of cash and product, it is worth about $8m (£5.6m) per year. This would mean the projected lost revenue for the IAAF over the next four years will be more than $30m (£21m). //&! Unglaubwürdig. - bit.ly/1lLsDjd
IAAF  IOC  Olympics  business  of  sport  marketing  advertising  FIFA  corruption  bribery  Doping 
january 2016 by asterisk2a
BBC One - Panorama, The Secret Bribes of Big Tobacco
https://en.wikipedia.org/wiki/British_American_Tobacco --- anti-competitive behaviour, bribes, corruption, commercial undercover hit-man operating (black ops) in Africa (tobacco plantations). this behaviour is decribed by BAT as "cost of doing business." // UN Health Organisation - tobacco control (WHO FCTC), reducing demand for tobacco. BAT had a man on the inside. - http://www.who.int/fctc/text_download/en/ - African reps bribed by BAT to undermine efforts to reduce tobacco related deaths and ill health via new policy. Also locally, parliamentarians took bribes to block anti-tobacco policies. //&! & BAT is a financial pick for investors; "The defensive nature of British American Tobacco’s (LSE: BATS) operations has long made it a favourite for those seeking dependable dividend growth year after year." - bit.ly/1RdU8OF
antitrust  tobacco  lobbyist  lobby  Lobbying  United  Nations  WHO  sick  population  health  crisis  public  health  policy  public  health  revolving  door  Wall  Street  capitalism  crony  capitalism  profit  maximisation  shareholder  value  corporate  culture  corporate  governance  ethics  PR  spin  doctor  Positioning  marketing  advertising  advertisement  moral  moral  beliefs  fiduciary  responsibility  tax  evasion  tax  avoidance 
january 2016 by asterisk2a
Nesquik bunny ad banned over ‘great start to the day’ claim | Media | The Guardian
Use of cartoon rabbit and suggestion that chocolate drink was a suitable regular breakfast option encouraged poor nutritional habits in children, says ASA [...] The Children’s Food Campaign complained to the Advertising Standards Authority that the promotion, particularly the use of the bunny character and the “great start” claim, encouraged poor nutritional habits in children. Nestlé denied the accusation, saying the bunny was not the main focus of the ad and it had been “carefully designed to convey a physically active, energetic character who could promote a healthy lifestyle”. [...] “Because the product was high in added sugar, we considered that the suggestion that Nesquik was a suitable regular breakfast option for children encouraged poor nutritional habits in children and the ad therefore should not have appeared at all,” said the ASA.
food  industry  food  engineering  processed  food  advertising  marketing  childhood  development  childhood  obesity  child  abuse  Positioning  PR  public  relations  lobbyist  lobby  Lobbying  self-regulation  regulation  regulators  oversight  accountability  parenthood  child  poverty  food  poverty  obesity  epidemic  obesity  Chain  fast  food  junk  food  Politics  Big  Sugar 
december 2015 by asterisk2a
Conservatives should blame capitalism for the 'war on Christmas' | Steven W Thrasher | Opinion | The Guardian
consumption as with dieting, is not consistent. [...] The first battles of this war on Christmas are usually fought right after (and increasingly on) Thanksgiving Day, as Black Friday shoppers are whipped into a frenzy of buying garbage products we don’t need, built in ways that maim and kill the people who make them and produced by means that slowly kill us all.
capitalism  Christmas  status  symbol  status  anxiety  zombie  consumer  consumerism  consumerist  household  debt  debt  servitude  consumer  debt  credit  card  debt  credit  card  crony  capitalism  advertisement  advertising  marketing  Selbstdarstellung  Social  Media  Selbstfürsorge  psychology  addiction  substance  abuse  Helloween  Valentines  dieting  Mindfulness  sociology  mass  culture  socioeconomic  status  status  rat  race  Religion  relationship  Intimate  relationship  relationships  sweatshop 
december 2015 by asterisk2a
Mobbing-Klage gegen Nestlé: Unappetitliche Einblicke - SPIEGEL ONLINE
Nestapo wurde das Qualitätsmanagement intern genannt. Sehr beliebt war es nicht. [...] je öfter sie sich bei falschen Vitamindosierungen oder mit Chemikalien verunreinigten Verpackungen einmischte, desto unbeliebter machte sie sich. [...] Im Sommer wurden in Maggi-Nudeln in Indien zu hohe Bleiwerte entdeckt und vorvergangene Woche musste Nestlé nach einer Untersuchung seiner Lieferkette sklavenähnliche Zustände auf thailändischen Krabbenkuttern einräumen - ein Vorwurf, den man allerdings schon seit zwei Jahren kennt. Beim Prozess in Lausanne geht es nicht nur um eine zerbröselte Karriere. Er gibt einen Blick frei auf das Innenleben des größten Lebensmittelkonzerns der Welt - und das ist nicht besonders appetitlich. [...] Doppelgesichtigkeit eines Konzerns [...] In einem Schulungsvideo sprach er vom WHO-Quakquak. // EVIDENCE THAT THOSE WHO DEAL YOU POISON WONT CHANGE THEIR BUSINESS!
Nestle  Nestlé  processed  food  food  engineering  Consumer  Protection  Wall  Street  food  industry  profit  maximisation  shareholder  value  crony  capitalism  capitalism  self-regulation  regulation  deregulation  regulators  oversight  accountability  conglomerate  lobbyist  lobby  Lobbying  Positioning  advertisement  advertising  marketing  health  food  fast  food  junk  food  Politics  food  poisoning  food  borne  illness  Desert  Chain  zombie  WHO  carcinogen  carcinogenic  Big  Sugar  Meat  PR  corporate  values  corporate  governance  corporate  scandal  corporate  welfare  corporate  culture  tax  evasion  tax  avoidance 
december 2015 by asterisk2a
▶ BBC Two - Victoria Derbyshire, Jamie Oliver: 'Energy drinks need age limits'
diet-related diseases have a slow progression [...] "confusion is what protects the industry." [...] "capacity to make wrong choices much easier that to make right choices." [...] [ today's food addicts are always surrounded by their enablers and drug dealers, socially acceptable ] //&! Can we cut sugar levels in our food? - 2/3 of adults at least overweight, only 17% of children meet the 5 a day - bbc.in/1Iolos2 - 'reduce sugar in packaged food.' + 'processed food with health claims' [<< where is the broccoli lobby when you need them?] Iceland Manager "can't expect a nation to change eating habits [of ready meals high in fat, salt and additives.]." [<< have to do it 1 by 1 on a local basis, community led]
diet-related  disease  pre-diabetic  diabetes  substance  abuse  obesity  epidemic  obesity  childhood  obesity  tobacco  Big  Sugar  Sugar  Tax  food  industry  processed  food  fast  food  junk  food  food  engineering  Politics  food  poverty  Desert  child  abuse  energy  drink  non-alcoholic  fatty  liver  disease  liver  disease  alcohol  abuse  drug  abuse  parenting  childhood  childhood  development  Tories  lobbyist  lobby  Lobbying  Jamie  Oliver  nasty  party  short-termism  corporate  rate  advertisement  advertising  marketing  Positioning  reframing  framing  WHO  Conservative  Policy  Makers  revolving  door  PR  spin  doctor  NHS  health  crisis  sick  population  Meat  carcinogen  carcinogenic  Dairy  Fish  Milk  food  waste  Egg  complexity  capitalism  crony  capitalism  profit  maximisation  shareholder  value  Wall  Street  Nudge  theory  public  health  public  health  health  care  budget  premature  ageing  health  care  spending  UK  prevention  intervention 
december 2015 by asterisk2a
Big Food Using the Tobacco Industry Playbook - YouTube
distortion, confusing, ... moderation, balance // positioning // Low Fat, Gluten, Organic, and soon A1 Beta-Casein Free //&! Last Week Tonight with John Oliver: Sugar (HBO) - youtu.be/MepXBJjsNxs &! British American Tobacco targeting African Children with cigarettes - youtu.be/ldbRXAOiwWs &! "Get 'em Young and Train 'em Right", Lecture by Dr. Robert Jackler - youtu.be/apQIsXSFXtw &! secrets of the tobacco industry - youtu.be/5MmYY8sj73g &! Top 10 Sinister Moves Made By Tobacco Companies Continuing to Sell a Deadly Product - youtu.be/NXRGlGUa1sk &! Last Week Tonight with John Oliver: Tobacco (HBO) - youtu.be/6UsHHOCH4q8 &! E-cigarettes: Are they safe? BBC News - WHO calles for indoor ban - youtu.be/G5RzMPCnWbc &! youtu.be/huvPuCYoBGs &! Food Industry Funded Research Bias - youtu.be/HLy5fZA71TY &! Last Week Tonight with John Oliver: Marketing to Doctors (HBO) - https://youtu.be/YQZ2UeOTO3I &! Indonesia: Big tobacco's last stand (TPP, TTIP) - youtu.be/gfb1VVfRU0Q
tobacco  prevention  intervention  public  health  policy  public  health  health  crisis  sick  population  food  industry  Meat  Dairy  Milk  Egg  Fish  lobbyist  lobby  Lobbying  carcinogen  carcinogenic  revolving  Standard  American  Diet  Western  pattern  USA  health  care  health  care  budget  Big  Sugar  Sugar  Tax  health  care  spending  PR  spin  doctor  reframing  framing  Gluten  Free  organic  agriculture  Positioning  advertisement  advertising  Wall  Street  shareholder  value  profit  maximisation  crony  capitalism  capitalism  shared  economic  interest  social  democracy  No  Representation  Career  Politicians  marketing  addiction  junk  food  processed  food  Desert  fast  food  Chain  food  engineering  Politics  food  poverty  pharmaceutical  industry  pharma  pharma 
november 2015 by asterisk2a
Why do people act the way they do on Black Friday? - BBC News
We are not able to process as much information if we are in an emotional, adrenaline-driven environment Kate Nightingale, Customer psychologist [...] This can lead to frustration when people miss out on what they wanted to buy. A study in the US suggested that people who commit acts of "consumer misbehaviour" were more likely to have carefully planned their Black Friday shopping trips. Researchers concluded that some people were reacting badly to being blocked from their goals.
zombie  consumer  consumerist  consumerism  marketing  advertisement  advertising 
november 2015 by asterisk2a
Jamie Oliver: Time to get 'medieval' on sugar - Newsnight - YouTube
>> biggest killer; diet related diseases. // "industry don't want you to have clarity." as in pictures of cancer on tobacco packaging. // same w WHO reply "moderation" "meat and dairy is part of a healthy balanced diet."
food  industry  Jamie  Oliver  processed  food  fast  food  convenience  Desert  Chain  junk  food  food  engineering  Politics  food  poverty  Big  Sugar  Sugar  Tax  NHS  prevention  intervention  lobbyist  lobby  Lobbying  capitalism  shareholder  value  profit  maximisation  Wall  Street  public  health  policy  public  health  health  inequality  childhood  development  childhood  obesity  education  policy  food  prices  Nudge  theory  chronic  diseases  obesity  epidemic  obesity  tobacco  substance  abuse  addiction  alcohol  abuse  drug  abuse  Positioning  nanny  state  reframing  framing  PR  spin  doctor  chronic  low-grade  inflammation  corporate  media  corporate  state  advertising  marketing 
november 2015 by asterisk2a
Greenpeace: Deutsche werfen selbst gut erhaltene Kleidung in den Müll - SPIEGEL ONLINE
Um bei Modetrends mithalten zu können, werfen viele Deutsche laut einer Greenpeace-Umfrage auch gut erhaltene Klamotten einfach weg. Etwa 40 Prozent der Sachen im Kleiderschrank werden fast nie getragen. [...] Denn laut einer Umfrage der Umweltschutzorganisation Greenpeace betrachten viele Deutsche Kleidung als Wegwerfware. Demnach hängen 5,2 Milliarden Kleidungsstücke in deutschen Schränken. Davon würden 40 Prozent sehr selten oder nie getragen, teilte Greenpeace mit. Jeder Achte trage seine Schuhe weniger als ein Jahr lang. Kaum jemand lasse Kleidung ausbessern. Für die Analyse wurden im September mehr als tausend Menschen zwischen 16 und 69 Jahren befragt. Mode sei zum Wegwerfartikel wie Einweggeschirr verkommen, fasste Greenpeace-Expertin Kirsten Brodde die Ergebnisse zusammen. Für wichtig werde gehalten, den schnell wechselnden Trends zu folgen.
closetphile  consumerist  consumerism  zombie  consumer  materialism  status  anxiety  Fast  Fashion  Fashion  Industry  status  symbol  socioeconomic  status  capitalism  marketing  advertising  sustainability  sustainable  disposable  income  discretionary  spending  Primark  Zara  H&M  resource  depletion  ecological  disaster  environmental  disaster  Wertegesellschaft  Wegwerfgesellschaft  society  Gesellschaft  consumer  debt  consumer  choice  paradox  of  choice  household  debt 
november 2015 by asterisk2a
▶ BBC Radio 5 live - In Short, Cram: We are all to blame for Russian doping
Former world champion Steve Cram believes all those involved in athletics are to blame for the doping scandal in the sport in Russia. A World Anti-Doping Agency commission report has accused Russia of running a “state-sponsored” doping programme. Russia has said it is “fully committed to the fight against doping in sport." Cram said: “We are all complicit, we are all to blame. We know what’s being going on.” //&! WADA report author: 'My sadness over report findings' - bbc.in/1WNvl3u - evidence of cheating, drug abuse, cover-ups and extortion throughout the sport in the country. //&! "Long road to redemption." Lord Coe: I’m determined to rebuild trust in athletics - bbc.in/1M1QCn6 //&! NIETZSCHE ON: The Superman - youtu.be/bxiKqA-u8y4 & Losers and Tragic Heroes - youtu.be/ip97YDkvbtY
WADA  Russia  Doping  Opfer  IOC  IAAF  UCI  corporate  scandal  Olympics  profit  maximisation  shareholder  value  crony  capitalism  capitalism  Anti-Doping  Doping  China  FIFA  Soccer  World  Cup  business  of  sport  elite  sports  elite  athlete  DFB  corruption  bribery  profiteer  marketing  advertising  advertisement  Entertainment  Escapeism  trust  trustagent  distrust  Wertegesellschaft  sociology  celebrity  culture 
november 2015 by asterisk2a
L2 Insights: Amazon Search Visibility - YouTube
pay to play // celebrity endorsements // Amazon to Brands: Work With Us or We Will F*ck With You - youtu.be/o_uVpVTUwtk
Amazon  long-tail  Social  Media  e-commerce  pure  play  Google  Search  brick  and  mortar  business  marketing  advertising  advertisement  Amazon  Search  Platform  TOS  Newsfeed  Facebook  Online  Shopping  Google  Shopping  algorithm  SEO  Big  Data 
november 2015 by asterisk2a
Addiction and Depression - Have You Considered This? - YouTube
What are you running from? // the tip of the iceberg is off-label use of prescription drugs (Modafinil) for narcolepsy, ADHD and other conditions that give you the kick to focus ... on work. // Work to keep up with the Jonse's. // taking is time consuming. vs giving // commodification of human as resource, exchangable resource via capitalism // Love & Community // Do what ever it takes to get you through the day. // Good for the collective. // Coffee as gateway drug. // give everything up for success, use every thing for success // honor your needs! //
food  addiction  substance  abuse  food  engineering  orthorexia  psychology  Psychiatry  food  industry  junk  food  mental  health  well  being  happiness  index  chronic  stress  environment  tobacco  drug  abuse  binge  drinking  Legal  Highs  stress  Oxidative  stress  fast  food  Alain  de  Botton  Politics  Positioning  marketing  advertising  messaging  food  poverty  Escapeism  Dopamine  self-medication  distraction  anxiety  Precariat  WHO  lobbyist  lobby  Lobbying  public  health  policy  public  health  sick  population  productivity  health  crisis  burnout  Coffee  4-day  work  week  6-hour  work  day  status  symbol  status  anxiety  materialism  zombie  consumer  consumerist  consumerism  capitalism  crony  capitalism  shared  economic  interest  Shift  intellectual  self-actualization  self-awareness  self-regulation  self-respect  Self-esteem  child  abuse  pre-diabetic  metabolic  syndrome  diabetes  endocrine  system  addiction  alcohol  abuse  processed  food  community  Social  Media  Selbstdarstellung  Selbstfürsorge  empathy  compassion  Porn  pornography  Selfie  selfish  gene  vulnerability  radical  honesty  feminism  feminist  everyday  sexism  sexism  sexismus  commuting  mobile  phone  mobile  homescreen  Big  Society  celebrity  culture  of  You  celebrity  Succes 
october 2015 by asterisk2a
Meat In Moderation: Media Reacts to WHO Cancer Report - YouTube
Response as expected. Moderation and Balanced. Its Position. Positioning as part of your lifestyle, life, reward yourself, treat yourself. most known "have a break have a kit kat. [...] [and share]" And Pick Your Poison, YOLO you know. Mass media are also reliant on Food Industry Advertising, stupid! Obvious conflict of interest. Editor "No you can't go so hard on them, write it in a balanced way." // First Video from their Channel - World Health Organization: Meat Causes Cancer! - youtu.be/ATvv71ycifU //&! http://nutritionfacts.org/video/everything-in-moderation-even-heart-disease/ & http://nutritionfacts.org/video/optimal-diet-just-give-it-to-me-straight-doc/ //&! FOOD (Junk Food, Engineered Sweets to addiction) AS REWARD FOR CHILDREN- youtu.be/dmSFAO13dV4?t=4m40s - child abuse in the making. Developing bad habit. Later in life you come home from a stressful day ... and reward yourself with food and alcohol, because you feel emotionally drained and stressed out.
WHO  Massentierhaltung  Massenmedien  mass  media  moderation  tobacco  Alcohol  medical  profession  cancer  carcinogen  carcinogenic  Asbestos  binge  drinking  substance  abuse  public  awareness  public  education  campaign  public  perception  public  discourse  public  debate  lobbyist  lobby  Lobbying  public  health  policy  public  health  intervention  prevention  western  world  western  society  western  diet  western  lifestyle  Standard  American  diet  pattern  diet  dietary  cholesterol  food  industry  Meat  Dairy  conflict  of  interest  business  model  journalismus  investigative  journalism  citizenjournalism  Social  pageviews  revolving  door  USDA  FDA  USA  Egg  Milk  Fish  Chemical  pharmaceutical  industry  big  pharma  pharma  Petroleum  Poultry  self-regulation  regulation  regulators  science  trust  distrust  trustagent  YOLO  society  psychology  Carnism  Speciesism  sociology  peer  group  peer  pressure  public  interest  public  image  public  opinion  zombie  consumer  GP  NHS  sick  population  health  care  health  care  budget  health  care  spending  health  crisis  Protection  Positioning  marketing  advertisement  targeting  advertisement  advertising  advertisement  re-targeting  mass  market  mass  culture  child  abuse 
october 2015 by asterisk2a
A Long Video About Paid YouTube (YouTube Red) - YouTube
What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl
YouTube  The  Content  Wars  subscription  model  business  model  pageviews  CPM  Clickbait  Linkbait  linkbaiting  click  bait  copywriting  freemium  TOS  advertisement  advertisement  targeting  advertisement  re-targeting  advertising  crowd  funding  Patreon 
october 2015 by asterisk2a
Seth's Blog: Selling like Steve
Average stuff for average people is getting ever more difficult to sell. If that's all you've got, get something else.
differentiate  differentiation  aspirational  product  zombie  consumer  status  symbol  status  anxiety  Apple  Steve  Jobs  Android  Google  iOS  Hardware  commodity  business  Branding  commoditization  Fashion  Industry  marketing  Positioning  advertisement  advertising 
october 2015 by asterisk2a
Russell Brand on Porn: How It Relates To Everything - YouTube
instant gratification robs you of happiness, that results from putting in the work, being considered, mindful, thoughtful. effort can be the most rewarding thing in life. the pleasure of work. reward comes from hard work. --- a selfless life can bring much more pleasure than selfish life. we are social creatures. the only thing you've got to keep are your thoughts, emotions and health (well being, fitness)
happiness  happiness  index  instant  gratification  attention  span  attention  distraction  selfishness  selfish  effort  convenience  life  hacker  life  lesson  Alain  de  Botton  self-actualization  self-respect  self-regulation  philosophy  sociology  western  society  western  world  western  lifestyle  capitalism  advertisement  advertising  marketing  zombie  consumer  consumerist  consumerism  Dopamine  Serotonin  substance  abuse  sick  population  public  health  public  health  policy  Mindfulness  meditation  Self-esteem  status  anxiety  status  symbol  shopping  Intimate  relationship  partnerships  Escapeism  mobile  homescreen  Perspective  chronic  stress  consumer  choice  paradox  of  choice  Depression  Entitlement  Privileged  psychology  junk  food  processed  food  fast  food  Chain  loneliness  well-being  well  being  social  cohesion  Greed  social  tension  social  change  Buddhism  minimalismus  minimalism  rat  race 
october 2015 by asterisk2a
Why too much choice is stressing us out | Life and style | The Guardian
From jeans to dating partners and TV subscriptions to schools, we think the more choices we have the better. But too many options create anxiety and leave us less satisfied. Could one answer lie in a return to the state monopolies of old?
materialism  consumer  choice  paradox  paradox  of  choice  zombie  consumer  consumerist  consumerism  Positioning  marketing  shopping  Dopamine  Serotonin  substance  abuse  credit  card  debt  consumer  debt  household  debt  credit  card  western  society  western  world  western  lifestyle  status  anxiety  Mindfulness  happiness  well  being  self-regulation  self-actualization  self-awareness  self-respect  status  symbol  Selbstdarstellung  aspirational  product  advertisement  advertising  sociology  psychology  Wegwerfgesellschaft  Gesellschaft  Wertegesellschaft  society  marginal  propensity  to  consume  minimalismus  minimalism  Fashion  Industry  Fast  Fashion 
october 2015 by asterisk2a
The Program. www.psychologie-heute.de
Zwiespalt zwischen medialer und gelebter Realität seiner Protagonisten. [...] Je weiter der Film in der Erzählung vorankommt, desto mehr verfällt Armstrong seinem eigenen Lügengebäude, seiner perfekten Heldengeschichte. [ case of isolation as with people on Social Media and B, C, D Celebrity types ] [...] The Program erzählt aber nicht nur eine Parabel über den schönen Schein im Sport und über die Heldenverehrung und -gläubigkeit der Millionen Zuschauer. Der Film variiert zugleich auch ein uramerikanisches Thema: Die Lüge ist fundamentaler Teil des American Dream, und der Mythos vom Comeback (was im Grunde auch die Urgeschichte des Sports ist) und der Traum von der Unbesiegbarkeit gehören dazu. //&! Nietzsche on: The Superman youtu.be/bxiKqA-u8y4 - "carving their own path [] suffering as a neccesary component of good things. [] who we would like to evolve into [] super-version [] refine our own ambitions" //&! aspirational 'one fucker that broke out of the system rigged against us.'
Social  Media  business  of  sport  Entertainment  Industry  Entertainment  Hollywood  elite  athlete  elite  sports  24-hour  news  cycle  marketing  advertisement  advertising  Positioning  spin  doctor  PR  reframing  framing  Nike  adidas  Selbstdarstellung  celebrity  culture  celebrity  of  You  status  symbol  status  anxiety  socioeconomic  status  status  Success  zombie  consumer  consumerist  consumerism  Olympics  Soccer  World  Cup  identity  national  interest  national  identity  identification  manipulation  message  Millennials  attention  span  attention  distraction  Dopamine  Serotonin  sociology  Gesellschaft  Wertegesellschaft  Wegwerfgesellschaft  society  psychology  storytelling  American  Dream  Comeback  The  Content  Wars  Hero  elite  sport  Superman  aspirational  ambition  Zivilcourage  courage  civil  courage  manufactured  consent  corporate  corporate  state 
october 2015 by asterisk2a
Rezension ǀ Was wäre ein selbstbestimmtes Leben? — der Freitag
Rezension Michael Pauens und Harald Welzers Schrift "Autonomie" verteidigt den Mut, sich seiner eigenen Autonomie zu bedienen [...] Zwischen derartigen Gewissensfragen erstreckt sich der Handlungsspielraum, um den es Michael Pauen und Harald Welzer in ihrem Buch "Autonomie. Eine Verteidigung" geht: Selbstbestimmung trotz Gefahr für das eigene Leben und das der Liebsten, innere Unabhängigkeit und Mündigkeit trotz der Gefahr der sozialen Isolation. Diese Erörterung ist so notwendig wie schwierig. Denn so notwendig und wertvoll Autonomie auf der einen Seite ist, so schwierig zu begreifen ist sie auf der anderen. Zwei Beispiele unter vielen: Handelt ein Veganer autonom? [...] Autonomie, so die Prämisse von und Pauen/Welzer, sei erstens eine Errungenschaft und zweites als solche stets wiederherzustellen. [!!!Autonomy im Rahmen der Gesellschaft!!!: Job, pay tax, shop, etc] //&! youtu.be/NKAevgGvqjw << also on delicious. &! youtu.be/csIW4W_DYX4 - Human Virtues!
Free  Will  Autonomy  book  Zivilcourage  civil  courage  courage  conforming  sociology  philosophy  Vegan  Carnism  Speciesism  omnivore  Whole-Food  Plant-Based  Diet  stigma  social  norms  norms  society  Wertegesellschaft  Gesellschaft  Zivilgesellschaft  civic  society  civic  life  civic  good  Pressefreiheit  freedom  of  press  freedom  of  speech  freedom  of  expression  liberty  materialism  status  anxiety  Alain  de  Botton  Political  Correctness  Lügenpresse  corporate  state  corporate  media  Polarisation  propaganda  manufactured  consent  populism  feminism  feminist  Suffragettes  Jim  Crow  post-racial  America  social  discrimination  discrimination  democracy  Generationengerechtigkeit  fairness  morality  crony  capitalism  capitalism  bottom  up  Wegwerfgesellschaft  zombie  consumer  Selbstdarstellung  Selbstfürsorge  Selfie  selfish  gene  self-respect  global  warming  climate  change  humanity  human  progress  progressive  humanitarian  crisis  human  decency  human  rights  human  being  human  tragedy  Gini  coefficient  inequality  peer  group  peer  pressure  public  perception  public  awareness  public  interest  public  debate  public  discourse  public  opinion  public  image  food  engineering  spin  doctor  Positioning  PR  marketing  advertisement  advertising 
october 2015 by asterisk2a
The blame for distorting our view of women doesn’t lie just with advertisers | Lucy Mangan | Comment is free | The Guardian
If we objected strongly enough to warped views of female bodies, women would take our custom elsewhere. But we keep buying the brands that offend us [...] But the lack of change in this area suggests consumers are not changing their spending habits. And as most of the consumers of the brands and products these advertisers are selling to are women purporting to hate this kind of thing, we have a conundrum: why are we still doing this? Why aren’t we putting our money where our mouths are? And then, obviously, in further solidarity taking our mouths off for a pizza somewhere? [...] Asking, or compelling by legislation, advertisers to do this runs counter to almost every prevailing ideology and trend. It asks that moneymaking ventures act for the greater good instead of the bottom line. It asks government to chip away at a cornerstone of the free market. It conceptualises women as hapless victims of intangible forces.
zombie  consumer  status  anxiety  status  symbol  consumerist  consumerism  social  change  feminism  feminist  PR  spin  doctor  Positioning  marketing  advertising  advertisement  aspirational  product  western  society  Wegwerfgesellschaft  Gesellschaft  Wertegesellschaft  recycling  social  study  sociology  psychology  western  world  western  lifestyle  self-regulation  self-respect  self-actualization  self-awareness  identity  identification  peer  pressure  peer  group  nanny  state  regulation  regulators  transparency  Wall  Street  crony  capitalism  sustainability  sustainable  capitalism  morality  society  pluralistic  society  marketplace  plurality  market  plurality  plurality  free  market  shareholder  value  profit  maximisation  corporate  media  corporate  state  bottom  up  consumer  choice 
october 2015 by asterisk2a
Massentierhaltung ǀ Alles auf eine Charta — der Freitag
Massentierhaltung Was hat liberale Ideengeschichte mit deutscher Geflügel-Industrie zu tun? Über absurde PR [...] Nun will die Geflügel-Industrie, unter ihnen das Unternehmen Wiesenhof, die Zielgruppe der Bildungsbürger erreichen. Sie schaltet Anzeigen unter anderem in der Zeit und der Süddeutschen. Die Website geflügel-charta.de enthält Texte, deren Länge sich offenbar bewusst den Gesetzen der Aufmerksamkeitsökonomie in der digitalen Welt zu widersetzen beabsichtigt. Die Sprache ist oft ulkig akademisch. In dem angeschlossenen Blog fällt einmal zum Beispiel der Ausdruck „ideengeschichtliche Hintergrundfolien“. [...] Die Industrie bekennt sich zur Einhaltung gesetzlicher Standards im Tierrecht. Immerhin. .... [...] Neben diesen Bekenntnissen bringt sich die Geflügel-Industrie als Ernährerin von künftig neun Milliarden Erdbewohnern ins Spiel, wegen ihrer hohen „Ressourceneffizienz“. Mit Rindern verglichen mag das stimmen, im Vergleich mit Gemüse eher nicht.
PR  spin  doctor  ethical  killing  food  industry  Meat  lobbyist  lobby  Lobbying  manufactured  consent  Polarisation  corporate  media  corporate  state  propaganda  populism  reframing  framing  Egg  Dairy  Milk  Poultry  Positioning  marketing  advertising  Massentierhaltung  stigma  public  awareness  public  perception  public  discourse  public  debate  public  opinion  public  image  public  relations  Social  animal  cruelty  animal  rights 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Flavia Delmonte vs Vegan Gains - YouTube
talks probiotics (chemistry lab) vs prebiotics (plants) // phenolics and Phyto flavonoids - lots of what is in plants is still unknown
Probiotics  Prebiotics  PR  Positioning  Dietary  Fiber  Whole-Food  Plant-Based  Diet  food  industry  conglomerate  Wall  Street  shareholder  value  profit  maximisation  crony  capitalism  marketing  advertisement  advertisement  targeting  advertising  spin  doctor  processed  food  food  engineering  lifestyle  medicine 
october 2015 by asterisk2a
American Apparel: a trip from the height of cool to lows of bankruptcy | Business | The Guardian
[ your edgy and PR storm/press differentiation can become a liability to future growth especially if you use that kind of marketing to grow, clickbait is not sustainable. stupid. should have stayed private and nimble! wall street and the numbers call it a bluff of the founder, cant be bigger & more than it was pre-ipo. no growing endlessly as edgy brand ] American Apparel has faced growing competition in the US from cut-price overseas competitors such as H&M, who have effectively replicated the brand’s fashion for a lower price. [...] recorded a loss for ten consecutive quarters, which was unsustainable given its debts. [...] American Apparel is the country’s biggest manufacturer of clothing and it is based in downtown Los Angeles. The company claims to pay experienced factory works more than $30,000 a year, compared with $600 a year for workers in Bangladesh factories. [...] we are taking this step to keep jobs in the US, and preserve the ideals for which the company stands.”
American  Apparel  Fashion  Industry  Manufacturing  Branding  brand  awareness  differentiate  differentiation  USA  Fast  Fashion  commodity  business  commoditization  Retail  pure  play  e-commerce  Wall  Street  IPO  shareholder  value  profit  maximisation  mainstreet.org  fiduciary  responsibility  Venture  Capital  entrepreneur  entrepreneurship  Start-Up  lesson  Start-Up  advice  marketing  PR  advertising  advertisement 
october 2015 by asterisk2a
Hysterical consumerism ruins food. And holidays. And books | Emma Brockes | Comment is free | The Guardian
[ Brand dilution (because there is a queue of brands waitng to be exploited and sold out, although millenials don't see sell-outs as bad anymore ...) vs ] Brand extension, the capitalist form of mission creep, has been around for a long time and, although it’s hit or miss – Richard Branson’s Virgin Brides springs to mind – it makes a certain amount of commercial sense. More depressing is what it says about consumer appetites, a sugar-in-everything infantilization of tastes that suggests if you love something, you must have it infused in your tea or printed on a blanket so you can drag it around with you everywhere. [...] This transference of one good thing to another, unrelated good thing is part of the peculiarly American urge to satisfy all appetites at once and it’s eroding the idea of pleasure as context-specific.
consumerist  consumerism  identity  identification  materialism  status  symbol  status  anxiety  social  status  Positioning  aspirational  America  USA  marketing  PR  advertising  advertisement  capitalism  Wall  Street  profit  maximisation  Branding  brand  awareness  shareholder  value  Millennials  generationy  discretionary  spending  sustainability  sustainable  trust  conglomerate 
september 2015 by asterisk2a
Check Your Privilege Episode Two: Fat Acceptance - YouTube
The Beauty Myth - Naomi Wolf // 4:50 - feeling insulted & angry? because one tells one has the power (whole plant based foods/diet), & oneself is the culprit of what one puts in his mouth, & whether or not (free will) 2 exercise (HIIT, karabolic endurance)!? Yes, these womens feelings are real bc they have been told white lies, outright lies, deceived (deception), things have been spun and reframed, & now they are made to look like fools, self-destructive, lazy, addicts, ... under those circumstances, lots of people with thick emotions arnd food & their weight since childhood can be seen not irrationally angry but, fair & square, under the given circumstances. // "she got my genetics." #epigenetics is true. brain of unborn gets pre-programmed in womb with mothers eating habits & also with health habits from father (gene expression!). // but u have to look @ it also that women are much more harshly judged than men, around this. but it catches up; rise of bigorexia/muscle dysmorphia
fat  shaming  obesity  epidemic  obesity  feminism  feminist  overweight  sick  population  chronic  diseases  chronic  low-grade  inflammation  metabolic  syndrome  diabetes  beauty  standard  beauty  sickness  beauty  industry  Fashion  epigenetics  eating  disorder  addiction  fast  food  Desert  junk  food  Whole  Plant  Foods  processed  food  lobbyist  lobby  Lobbying  food  industry  food  poverty  Chain  Patriarchy  straight  white  male  white  male  privilege  child  abuse  neglect  childhood  childhood  development  parenthood  parenting  American  Diet  Western  pattern  dieting  society  Gesellschaft  sociology  male  privilege  social  construct  self-regulation  regulation  regulators  FDA  USDA  health  care  budget  health  care  spending  health  crisis  public  health  policy  public  health  medical  profession  corruption  bribery  revolving  door  Hollywood  Entertainment  Plus  Size  snap  judgement  prejudice  bias  pattern  matching  pattern  recognition  fat  acceptance  reframing  framing  PR  spin  doctor  fad  society  lifestyle  world  Wall  Street  marketing  advertisement  advertising  profit  maximisation  shareholder  value  shared  economic  interest  crony  capitalism  capitalism 
september 2015 by asterisk2a
What is REALLY in your burger? Find out here... - YouTube
Animal Protein -- Meat and Dairy -- Cause Cancer - Dr. T. Colin Campbell - China Study and Whole - youtu.be/yfsT-qYeqGM //&! https://www.youtube.com/channel/UCLW0TEV3YEt-J56pYZm-TgA - Gary Yourofsky //&! food engineering - making stuff moorish, everything. bliss point. --- Chocolate, Cheese, Meat, and Sugar -- Physically Addictive - Neal Barnard - youtu.be/5VWi6dXCT7I //&! 5 Reasons to STOP eating eggs TODAY [Warning graphic] - youtu.be/JTfvdypnAgg &! nutritionfacts.org/?s=egg //&! Whole-Food Plant-Based Diet
Meat  Industry  food  E.  coli  food  poisoning  Zoonotic  Diseases  zoonosis  C.  diff  Campylobacter  public  health  policy  public  health  fast  food  junk  food  Desert  PR  spin  doctor  marketing  advertisement  advertising  Branding  processed  food  antibiotics  antibiotic  resistance  post-antibiotic  era  Chain  Whole  Plant  Foods  food  security  climate  change  global  warming  food  waste  sustainability  sustainable  resource  depletion  finite  resources  water  pollution  pollution  carbonemission  emissions  carbonfootprint  Livestock  farming  Dr.  T.  Colin  Campbell  animal  rights  animal  protein  animal  cruelty  agriculture  mono  agriculture  agriculture  policy  industrial  agriculture  lobbyist  lobby  Lobbying  chronic  chronic  low-grade  inflammation  inflammatory  bowel  disease  non-alcoholic  fatty  liver  disease  coronary  artery  disease  heart  disease  Cardiovascular  disease  vascular  disease  heart  attack  stroke  aneurysm  moorish  Dr.  Neal  Barnard  food  engineering  vested  interest  interest  groups  pharmaceutical  pharma  big  pharma  Wall  Street  shareholder  value  profit  maximisation  shared  economic  interest  ethical  machine  crony  capitalism  capitalism  exploitation  revolving  door  Career  Politicians  FDA  USDA  corruption  bribery  transparency  oversight  atherosclerosis  Egg  Industry  Milk  Industry  Dairy  Industry  public  public  Industry  ch 
september 2015 by asterisk2a
Is it HEALTHY to have Obese role models? Tess Munster - YouTube
fat shaming (does not help, ultimately) is not enlightenment (public education and personal self-education, reading up how you harm yourself and people from high up & ur parents have poisoned you since your inception (epigenetics, pollution)), medical intervention, helping someone when you were in their shoes and found help and or helped yourself. Only YOU YOURSELF can be of true interest about YOUR health, because it is your life, your health, your well being, happiness, your disposable income not to spend on medical care. Not food multinational conglomerates owned by a handful shareholders! Theyre not interested in ur health or the nations exploding health care spending. They are interested in maintaining the status quo. Dividends. Profits. Less regulation & oversight. Rising share price. Share buybacks. As child ur indoctrinated, by those people. Because they HOLD the power. There is no broccoli lobby. How abt frame lobby involvement in food pyramid as nanny state by food giants!?
fat  shaming  sick  population  carnism  obesity  epidemic  obesity  overweight  cancer  chronic  low-grade  inflammation  chronic  diseases  diabetes  public  health  policy  public  health  health  care  budget  health  care  spending  health  crisis  anorexia  eating  disorder  nervosa  beauty  industry  beauty  standard  beauty  sickness  Fashion  coronary  artery  disease  heart  disease  non-alcoholic  fatty  liver  disease  Cardiovascular  disease  vascular  disease  Alzheimer  dementia  disability  food  industry  lobbyist  Lobbying  lobby  Wall  Street  shareholder  value  profit  maximisation  crony  capitalism  public  debate  reframing  PR  framing  spin  doctor  Career  Politicians  No  Representation  political  theory  social  contract  marketing  advertisement  advertising  childhood  communication  nanny  state  NHS  WHO  Big  Sugar  Sugar  Tax  fast  food  Desert  Fashion  sustainability  sustainable  junk  food  processed  food  food  poverty  ecological  disaster  environmental  disaster  carbonfootprint  public  awareness  public  discourse  public  interest  Good  public  perception  public  opinion  omnivore  Vegan  Whole  Plant  Foods  prevention  medical  profession  medical  research  medical  advances 
september 2015 by asterisk2a
Inside Bayern Munich: Business of Sport Special - YouTube
brand awareness advertising/marketing (mass eyeballs.pageviews) - vs - user experience, engagement, empowerment, remix use, word of mouth, shared experience, sharing, social media, customer acquisition, net promoter score, )
business  of  sport  soccer  World  Cup  FIFA  UEFA  Premier  League  DFB  elite  sports  elite  athlete  IOC  doping  capitalism  brand  awareness  marketing  advertisement  advertising  TV  pageviews  eyeballs  user  engagement  customer  empowerment  customer  experience  customer  acquisition  user  experience  user  acquisition  user  churn  Gary  Vaynerchuk 
september 2015 by asterisk2a
Snapchat: Neue Bezahlfunktion erlaubt Zurückspulen - SPIEGEL ONLINE
[ true north of Leaders of Snapchat and Tinder ??? creating a two class app, paying for convenience and privilege?! ] Snapchat lebt von Flüchtigkeit: Fotos und Videos verschwinden nach dem Ansehen. Jetzt kassiert die Chat-App diese Funktion. Für 99 Cent gibt es drei Wiederholungen. Auch die Flirt-App Tinder nimmt Geld fürs Zurückspulen. //&! youtu.be/1CbP0gxvWWw - Consumer products need to stay fresh (in consumers mind, word of mouth, discussion, hello we still exist). Snapcash, pay for replay, ... ... Twitter lacked staying fresh (new product release cycle slowed down bc of internal stuff ...), Tinder, Instagram, Facebook, WhatsApp (utility (less is sometimes better) vs entertainment (differentiation)), WeChat, Line, Kik, ... Tumblr (slow ... bc of internal and tech was slow w Android/iOS app), Reddit (ouch).
Snapchat  Tinder  business  model  pageviews  native  advertising  advertisement  advertising  friction  frictionless  constraint  artificial  constraint  authentic  authenticity  Leadership  vision  mission  True  North  CEO  Product  Design  Core  Product  Value  Proposition  creation  intangible  Value  Proposition  added  community  community  management  Start-Up  advice  Start-Up  lesson  Gary  Vaynerchuk  consumer  Twitter  Facebook  Instagram  Facebook  Messenger  WhatsApp  WeChat 
september 2015 by asterisk2a
What is Angela Ahrendts doing at Apple? - Fortune
“She motivates people. She inspires people. And she is the sort of person who wants to see things succeed as a team. It’s a rare quality.” [...] Ahrendts believes the key to the company’s future is not just marvelous products, but also engaging and energizing its nearly 100,000 employees, 60% of whom now work in retail division. “If you’re going to employ people anyway,” she says, “why not make them the differentiator? They’re not a commodity.” Now that there are 459 Apple stores in 15 countries, many people have their first Apple experience inside a store—a first impression that could forever tarnish the brand if it’s not good. “Burberry was about building a relationship,” she says. “But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.” // apple positioned itself just above everyone else it competes w [having a margin!], but not too far up to be douchy, off-setting
Angela  Ahrendts  Retail  brick  and  mortar  business  Apple  aspirational  product  marketing  user  experience  pure  play  e-commerce  Tim  Cook  user  engagement  customer  experience  UI  UX  CEO  Leadership  people  management  team  management  customer  service  customer  acquisition  customer  user  acquisition  user  churn  communication  Positioning  Value  Proposition  added  creation  emotion  advertisement  advertising  status  anxiety  community  community  management  R&D  STEM  Research  IP  intellectual  property  differentiate  differentiation 
september 2015 by asterisk2a
Consumed: How We Buy Class in Modern Britain: Amazon.co.uk: Harry Wallop: 9780007457106: Books
[ abuse of human condition, evolution ] he argues that our social standing in today's society is no longer determined by the accent you speak with, the school you attended, or your parents. Rather, it is determined by the food we eat, our choice of holiday destination, the clothes we wear, the size of the TV we sit in front of, and whether you use a plug-in air freshener or a smelly candle. // &! Enough: Breaking Free from the World of Excess Paperback (2009) by John Naish // &! No Logo by Naomi Klein //&! The Tyranny of Choice - Renata Salecl //&! The Paradox of Choice: Why More Is Less - Barry Schwartz //&! The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them - Sheena Iyengar // &! Essentialism: The Disciplined Pursuit of Less (Greg McKeown) // &! September 2015 Wish list // &! essentialism, simplicity, minimalism, minimalismus, and tim ferriss >> decision fatigue
status  anxiety  status  symbol  status  quo  socioeconomic  status  social  status  identity  visual  identity  labels  label  boxes  snap  judgement  Alain  de  Botton  book  materialism  consumer  choice  consumerism  consumerist  consumer  zombie  consumer  closetphile  marketing  reframing  framing  Apple  aspirational  aspirational  product  advertisement  advertising  childhood  development  childhood  prejudice  judgement  society  Gesellschaft  Wegwerfgesellschaft  short-term  substance  abuse  climate  change  global  warming  long-term  view  long-term  thinking  counter  culture  Silicon  Valley  social  entrepreneurship  short-term  thinking  short-term  view  Opportunism  opportunist  crony  capitalism  post-capitalism  capitalism  Share  Economy  marginal  propensity  to  consume  disposable  income  discretionary  spending  finite  resources  ecological  disaster  plastic  nation  plastic  bag  environmental  disaster  Millennials  generationy  Wall  Street  profit  maximisation  shareholder  value  shared  economic  interest  climate  crisis  unintended  consequences  unknown  unkown  Polarisation  manufactured  consent  corporate  media  lobbyist  lobby  Lobbying  Career  Politicians  nanny  state  revolving  door  propaganda  CSR  corporate  social  responsibility  corporate  state  corporate  culture  corporate  values  character  personal  values  PR  spin  doctor  media  social  change  con 
september 2015 by asterisk2a
More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads | TechCrunch
For Millennial’s part, while the company — one of the older mobile ad firms — had developed an extensive advertising network, some critics believed that the company had not really kept up with bigger innovations in ad tech. When it went public in 2012, the company popped with an eye-watering valuation of $2 billion, a far cry from its sub-$300 million valuation today. In that regard, coming together with a company like AOL to wrap more ad tech around its network also makes some sense. The mobile ad market is still a relatively small part of the wider digital ad industry, but with consumers’ big swing to using smartphones and tablets as their sole computing devices, this is rapidly changing, with a lot of that move being fuelled by innovations in ad tech.
AOL  Programmatic  Content  Programmatic  Advertising 
september 2015 by asterisk2a
Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
The Appeal of Membership by Innovation Hub | Free Listening on SoundCloud
Are media giants like Netflix, Amazon, and Spotify the vanguards of a new economy? Authors Robbie Kellman Baxter and John Warrillow explain the rise of the subscription model. // advertising only cuts it at scale, and then you actually sell your users data/privacy to target them and you go down the rabbit hole to improve the ad product to get better rates thus the user is the product you sell to the advertiser - in the first place, not the product itself that is free to use, for the consumer.
subscription  model  business  model  advertising  Principle  consumer  product  Facebook  freemium  pageviews  scale  economies  of  scale  economics  of  abundance  marginal  cost  digital  economy 
august 2015 by asterisk2a
Howard Stern Just Sent Ad Blocking Mainstream. — Verses From The Abstract — Medium
mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!
AdBlock  The  Content  Wars  business  model  pageviews  subscription  model  freemium  native  advertising  branded  advertorial  digital  economy  digital  digital  artist  creator  commodity  business  commoditization  News  24-hour  cycle  journalismus  investigative  journalism  journalism  paywalls  paywall  critical  mass  mass  market  marginal  cost  economics  of  abundance  user  behaviour  mobile  homescreen  Appification  Platform  Silo  snacking  utility  Entertainment  Escapeism  friction  frictionless  value  creation  added  value  shared  economic  interest 
august 2015 by asterisk2a
How AOL Fits Into Verizon's Business - YouTube
- w data we can serve "great great" consumer experience, serve more targeted content (relevant, context), serve more (relevant, contextual) branded content (advertising, relevant adversing)
AOL  Verizon  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  The  Content  Wars  Big  Data  Wireless  Carrier  perma-cookie  cookies  TechCrunch  Meta  Data  metadata  user  contextual  context  ISP  cable  provider  USA  utility  Net  Neutrality 
august 2015 by asterisk2a
If the law favours Big Tobacco over taxpayers, then the law is a disgrace | Owen Jones | Comment is free | The Guardian
Nonetheless, it is a matter of free will whether people choose to part with their money and buy cigarettes; but there’s rightly consensus that we should discourage people from taking up the habit, and inform consumers of the dire health implications. One such measure is the introduction of plain cigarette packaging – a policy that David Cameron’s successful spinmeister and tobacco lobbyist, Lynton Crosby, thankfully failed to block. But now the tobacco companies are fighting back, suing the government for up to £11bn on the basis that it would constitute “deprivation of a highly valuable intellectual property”. [...] This is an absurd example of how the law values property over people. [...] Do we allow major corporations – not least those profiting from human misery – to have more rights in law than people?
tobacco  TTIP  UK  Big  Sugar  food  industry  advertising  lobbyist  lobby  Lobbying  sick  population  public  health  policy  public  health  health  care  budget  health  care  spending  health  crisis  fast  food  junk  food  marketing  processed  food  public  awareness  shared  economic  interest  Wall  Street  profit  maximisation  shareholder  value  Career  Politicians  No  Representation  social  contract  political  theory  democracy  revolving  door  chronic  diseases 
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
American Apparel: at first arty and subversive, then it got creepy | Business | The Guardian
The US retailer broke new ground when it first hit the British high street, but its edginess and internet porn aesthetic ended up tarnishing its image [...] So many of the attributes that were once unique to American Apparel – unisex clothes, ethical production, athletics-influenced designs and brilliant basics – remain important trends in fashion today. But now that everybody else is offering these too, all that differentiates American Apparel is its tarnished reputation. // what would Seth Godin recommend? Wall Street demands more than niche. Brand w 1000 True Fans, special identity, Tribe ... // sex sells is the easiest thing you can do, and Ryan Holiday (author) was behind it with AA. ... // It got the Hype cycle. it grew with it. now it has to live with the ramifications that it painted itself into that corner.
American  Apparel  Branding  marketing  advertising  advertisement  differentiate  differentiation  communication  1000  True  Fans  Tribe  Seth  Godin  Fashion  Industry  copycat  Hype  Cycle 
august 2015 by asterisk2a
Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry | Re/code
Last week, Instagram — the image-based social network with more than 300 million users — made a change that barely received notice outside the tech world. It officially switched on its API, or application programming interface, for ads. [...] On a practical level, it means that the Internet’s newest advertising behemoth is officially open for business. Thanks in part to the new API, Instagram’s current mobile ad revenue of $595 million a year is expected to rocket to $2.8 billion by 2017 — leaving even giants like Twitter and Google in the rearview mirror in the U.S. market. [...] Ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. [...] businesses can now log onto third-party sites to create, target and place an ad — self-serve style. [...] In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.
Instagram  Facebook  business  model  pageviews  native  advertising  advertising  advertisement  branded  content  native  content  API  Platform  TOS  Marketplace  advertisement  targeting  advertisement  re-targeting  Big  Data  user 
august 2015 by asterisk2a
Online Lenders Facing Marketing War — The Information
Too many companies offering similar services in online lending is driving up the cost of customer acquisition. Some feel higher marketing costs could lead to a shakeout in the industry, particularly affecting smaller competitors.
FinTech  customer  acquisition  NPL  wonga  burn  rate  traction  word  of  mouth  Net  Promoter  Score  banking  runway  LTCV  marketing  advertising 
august 2015 by asterisk2a
Vlogger guidelines published by advertising committee - BBC News
New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.
Vlogging  advertorial  content  marketing  vlog  Blogging  YouTube  native  advertising  advertisement  advertising  affiliate  marketing  referral  marketing  transparency  code  of  conduct  community  community  management  community  guidelines  YouTube  Network  Consumer  Protection  branded  content  user  generated  content  paid  content  Vine  Instagram  Twitter  Social  Media  Facebook 
august 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Apple Enables Ad-Blockers - Episode 048 — An Exhausting Week | Exponent
26:10 - Apple Enables Ad Blocking in iPhone browser Safari, native option, no add-on needed. Nudge publishers/content providers to implement iAd (Apple's AdSense Product) on their sites (mobile sites) as alternative 2 all what is out there. Or 2 nudge mobile site owners 2 make native Apps!? Apple: 'its about the user experience' & respects users privacy (anti-Google and co jab) because it only uses the data available from the user on his phone/apple id. // bit.ly/1hB7VRC - People are seriously talking abt whether the iPhone's new ad blocking technology will destroy the web [...] "In a worst case scenario, this is Apple against the entire mobile publisher and advertiser ecosystem." [...] people are very concerned abt what Apple is trying 2 do. [...] Google is already losing 10% of its revenue 2 adblockers // &! bit.ly/1Lan20N // &! Monetizing your iOS apps with iAd (pdf) apple.co/1NeVPtf &! iAd is Apples on ad network service, even for native apps - bit.ly/1DFFpHg &! bit.ly/1PbkSfq
Apple  Google  Inc.  Google  Search  AdSense  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  AdBlock  Plus  AdBlock  Apple  App  Store  App  Store  Google  Play  Platform  Open  Platform  TOS  EULA  iOS  Android  Big  Data  Meta  Data  metadata  tracking  perma-cookie  cookies  Internet  Privacy  Privacy  Ad  Network  Advertising  Network 
august 2015 by asterisk2a
Why Has Apple Been Poaching Fashion Execs? | Fashion-Tech | BoF
Apple does not fight on Windows nor Google (Android) turf. It created (fact) a new category. Redefined the category of the Gadget, of the Phone. Of the Laptop. Of the Workstation. This (newest phone/better technology) is not just for the Geeks or Nerds. This is a status symbol you are seen with every day (Apple Watch, iPhone, MacBook (2015 version) at the Coffee shop and elsewhere). That person made a deliberate concious or not decision to buy the Apple product at that price. -vs- GNU/Linux or Windows or Android whatever for the same basic utility at a much affordable price. Who ever came up with that should be highlighted in the next Apple Book about Apples chapter post-Jobs.
Apple  aspirational  product  status  symbol  war  for  talent  commodity  business  commoditization  technological  progress  Branding  brand  awareness  communication  PR  public  relations  status  anxiety  zombie  consumer  marketing  Apple  Watch  iPhone  China  advertisement  advertising  Android  Microsoft  Windows  10  iOS  capitalism  socioeconomic  status  social  status  Steve  jobs  stevejobs  Middle  Class  squeezed  Sozialer  Abstieg  soziologie  sociology  Psychology  differentiate  differentiation  Blue  Ocean  category  Start-Up  advice  Start-Up  lesson  of  You  career  ladder  career  advice  Google  GNU/Linux  Linux 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
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