asterisk2a + adblock   22

Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
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april 2016 by asterisk2a
Google Plans to Introduce Android Laptops, Replacing Chrome as OS | Re/code
Scale Google loves scale. It shutters products with user numbers that many companies would kill for (remember Reader?) because they don’t reach the billion-plus of its flagships. Chrome primarily lives on Chromebook devices. Gartner estimates Google will ship 7.9 million devices this year. Android, Google recently announced, crossed 1.4 billion users. Very different scale. Despite some traction, Chromebooks are still a tiny slice of the market, and Google has faced difficulty corralling developers to build apps for it. It hasn’t had the same problem with Android. [...] Google has manically reiterated that it does, in fact, have a cohesive plan for mobile. A chief Android distinction from Chrome is that it is built for mobile behavior. A vote for Android is, in some ways, a tacit admission that Google must devote its attention to the devices on which it lives.
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october 2015 by asterisk2a
Snapchat’s new ‘scary’ privacy policy has left users outraged - MarketWatch
Users are outraged that Snapchat has the rights to reproduce your messages // https://twitter.com/kalpenn/status/659829293762113537 &! https://twitter.com/samsheffer/status/659918433249845249 - 'cookies that may identify your browser and device.' aka you across services. because others sell already that data. your identity, your history. //&! via https://redd.it/3qya7j - Snapchat just reserved the rights to store and use all selfies taken with the device Think that picture you're about to send is temporary? Think again - bit.ly/1PVVb6f
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october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
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october 2015 by asterisk2a
Apple's Ad-Blocking Apps Gaining Popularity - YouTube
"this is an arms race." //&! bit.ly/1iRx5vN //&! bbc.in/1LpAn4D - However Mr Arment withdrew his app after just two days and offered those who had bought it a refund.
ad-block  iAd  Safari  iOS  Platform  Silo  AdBlock  Content  Blocking  user  experience  UI  UX  friction  Chrome  publishing  2.0  business  model  pageviews  web  publishing  mobile  web  phablet  subscription  model  Google  Inc.  Facebook  Twitter  Apple  App  Store  Google  Play  ad-blocking 
september 2015 by asterisk2a
What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
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september 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
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august 2015 by asterisk2a
YouTube as you know it is about to change dramatically | The Verge
https://news.ycombinator.com/item?id=10139266 // Would you pay to avoid ads on YouTube? [...] According to multiple sources, the world’s largest video-sharing site is preparing to launch its two separate subscription services before the end of 2015 — Music Key, which has been in beta since last November, and another unnamed service targeting YouTube’s premium content creators, which will come with a paywall. Taken together, YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall.
YouTube  AdBlock  paywalls  paywall  subscription  model  Music  Streaming  friction  frictionless  user  behaviour  content  creator  digital  economy  digital  content  Facebook  Video  Newsfeed  Facebook  Tumblr  Video  Yahoo!  Patreon 
august 2015 by asterisk2a
Howard Stern Just Sent Ad Blocking Mainstream. — Verses From The Abstract — Medium
mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!
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august 2015 by asterisk2a
Apple Enables Ad-Blockers - Episode 048 — An Exhausting Week | Exponent
26:10 - Apple Enables Ad Blocking in iPhone browser Safari, native option, no add-on needed. Nudge publishers/content providers to implement iAd (Apple's AdSense Product) on their sites (mobile sites) as alternative 2 all what is out there. Or 2 nudge mobile site owners 2 make native Apps!? Apple: 'its about the user experience' & respects users privacy (anti-Google and co jab) because it only uses the data available from the user on his phone/apple id. // bit.ly/1hB7VRC - People are seriously talking abt whether the iPhone's new ad blocking technology will destroy the web [...] "In a worst case scenario, this is Apple against the entire mobile publisher and advertiser ecosystem." [...] people are very concerned abt what Apple is trying 2 do. [...] Google is already losing 10% of its revenue 2 adblockers // &! bit.ly/1Lan20N // &! Monetizing your iOS apps with iAd (pdf) apple.co/1NeVPtf &! iAd is Apples on ad network service, even for native apps - bit.ly/1DFFpHg &! bit.ly/1PbkSfq
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august 2015 by asterisk2a
Adblock Plus Talks Content-Blocking And The Tricky Shift To Mobile | TechCrunch
http://www.marco.org/2015/08/11/ad-blocking-ethics?curator=MediaREDEF - The ethics of modern web ad-blocking // https://news.ycombinator.com/item?id=10041207 // &! http://redd.it/3gfyf1 - Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015.
AdBlock  AdBlock  Plus 
august 2015 by asterisk2a
Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology
>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."
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august 2015 by asterisk2a
µBlock for Firefox - An efficient ad-blocker that is "easy on CPU and memory". Potential Ad-Block Rival? : technology
&! http://uk.businessinsider.com/google-microsoft-amazon-taboola-pay-adblock-plus-to-stop-blocking-their-ads-2015-2?r=US "Google, Microsoft, Amazon, and Taboola are paying the owner of Adblock Plus to unblock ads on their websites at a fee of "30% of the additional ad revenues" they would have made were ads unblocked, the Financial Times reports. Adblock Plus is the most popular browser extension to block advertising and has been downloaded more than 300 million times. The free service says on its website that it blocks “annoying” banners, pop-ups, and video ads. Eyeo, the German company that owns Adblock Plus, says the add-on has more than 50 million monthly active users."
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february 2015 by asterisk2a

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