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The attention economy is dead, but Fortnite might hold the key to an answer - The Verge
“It’s not that it’s particularly better or worse suited for the attention economy than others, but it does strike a chord with generations, who typically have more time to allocate, which is why it is doing so well in the attention economy,” says Severin. “I believe it’s more a matter of a generationally cultural shift: Fortnite is among the first to build a truly successful business model of selling digital items which don’t give players any progress in the actual game. They are just cosmetic” Twenty years ago, he continued, people defined themselves by the clothes they wore and what they listened to. “Today, consumers’ personal image is in much larger part defined in the virtual world.”
advertising  media  games  business  online  app  economy  attention  culture  identity  relationships 
14 days ago by allaboutgeorge
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