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Lasts Longer | Asymco
Of course, there would be not much business without an environment and we should all strive for sustainability.  But this is an existential observation, and it’s defensive. The important call to make is that Apple is making a bet that sustainability is a growth business.

Fundamentally, Apple is betting on having customers not selling them products.

The purpose of Apple as a firm is to create and preserve customers and to create and preserve products. This is fundamental and not fully recognized.
iphone  apple  business  environment  sustainable  strategy  corporations  relationships  technology 
9 weeks ago by allaboutgeorge
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