MatteoM + launch   15

Lessons in App PR: How to Launch
Successful launch of an iPad app. Marketing works on niche websites. Pitching to the press is hard, time consuming and the traffic does not convert to customers.
business  launch  marketing  !sustainable-app-business  !course-topics  !blog-topics  app-store 
july 2015 by MatteoM
What should a developer know before building a public web site?
Comprehensive checklist on what to check before launch of a public website.
design  development  launch  security  startup  seo  web  webdesign  deployment 
november 2010 by MatteoM
How To Get Our Attention, A Case Study
There’s definitely a right and wrong way to ping tips@techcrunch if you’re a startup hungry for coverage. The following email thankfully fit into the former category.
marketing  blog  reviews  launch  pitch  techcrunch 
august 2010 by MatteoM
If You Build It, They Won’t Come
You’ve probably heard the cliched phrase “If you build it, they will come.” More importantly, I would like to counter that with an even more important cliched phrase “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
business  entrepreneurship  launch  marketing  press  startup  product  viral  development 
july 2010 by MatteoM

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